Helados Gordón, C.A.

SPECIFIC GOAL

Provide products of easy Expand the Helados Achieve the

acquisition and excellent Gordon company proposed actuality
quality to satisfy consumer
taste.

VISION:

To be the leaders in the production and marketing of ice cream in the Venezuelan market,
developing, innovating and diversifying our product portfolio and offering a high quality
product at competitive prices.

CLAIMANTS

It is an excellent market since the weather allows it, there is a large public willing
to buy an ice cream and share a pleasant day with the family as long as it is at
affordable prices that allow it today.

BIDDERS

The market has many ice cream parlors, but there is no competition in
prices exceeding the real value of a pallet, currently they offer it at $ 1,
making it impossible for the public to buy the products .

MARKETING MIX (4P)

PRODUCT PRICE

Gordon ice cream of excellent Each popsicle would be

quality and variety of flavors costing $ 0.50
 SQUARE PROMOTION

We offer our products Have active promotions once

through advertisements, a week to promote and
advertisements and our extend our customer list.
social networks

MISSION

Our mission is to produce ice cream with high nutritional value, offering a wide
variety of products and flavors, using the best ingredients on the national market
with a highly qualified staff, guaranteeing high quality standards, always thinking
about the satisfaction of our customers.