Professional Documents
Culture Documents
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11. Publicity and Advertising Strategy.......................................................................................................15
12. Our Pricing Strategy.............................................................................................................................16
13. Startup Expenditure (Budget)..............................................................................................................16
14. Sustainability and Expansion Strategy.................................................................................................18
15.gruop members....................................................................................................................................20
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A Sample Computer Training Center Business Plan
Template
Are you about starting a computer training center? If YES, here is a complete sample computer
training center business plan template & feasibility report you can use for FREE.
Okay, so we have considered all the requirements for starting a computer training center. We also
took it further by analyzing and drafting a sample computer training center marketing plan template
backed up by actionable guerrilla marketing ideas for computer training centers. So let’s proceed to
the business planning section.
1. Industry Overview
The computer training services industry is made up of centers that offer vocational and technical
courses. They also provide courses in computer programming, which include curriculums for
software packages, computerized business systems, computer electronics technology and local area
network management. It is important to state that computer training centers may also train their
students via online platforms.
The computer training services industry provides vocational and certification training in a range of
IT-related skills. The industry provides training in computer programming, software development,
computer electronics technology and network administration.
Players in this industry range from small private companies providing certified training in specific IT
areas, to larger software companies providing training and certifications in their proprietary software
such as SAP, Oracle and IBM. Going forward, the computer training services industry is expected to
continue declining as competition from other forms of higher education and online learning platforms
continue to reduce enrollment in computer training centers.
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The Computer Training Services Industry is indeed a large industry and pretty much active in all the
countries of the world. Statistics have it that in the ETHIOPIA alone, there are about 16,195
registered and licensed computer training centers scattered all across the ETHIOPIA,responsible for
directly employing about 2,329 people and the industry rakes in a whooping sum of 3 billion
annually.
The industry is projected to grow at -0.4 percent annual growth within 2012 and 2017. It is important
to state that Skill Soft has a largest chunk of the available market in the industry.
Please note that the computer training industry has low barriers to entry. The majority of the
businesses in this industry are owner operated, and there are few major players that control
significant portions of the industry’s total market. In addition, classroom facilities and equipment can
be rented on an as-needed basis, resulting in relatively low initial infrastructure costs.
The main factors that may prevent new players from joining the industry include course development
and accreditation costs, as well as a moderate level of regulation. Among computer training schools,
rapidly changing technology can be costly. Operators must balance the benefit of offering up-to-date
courses with the cost of producing such coursework.
The tough part as it relates to start-up costs most likely is the need to secure a standard and well –
positioned facility. Regardless of moderate barriers to entry, the competitive nature of the industry
makes it very difficult for new operators to break even within a short period of time in the industry.
Lastly, the computer training school services industry is pretty much open for aspiring entrepreneurs
to launch their business in the industry. One good thing about computer training center business is
that the business can be opened in any part of the ETHIOPIA and if proper market survey and
feasibility study are conducted, then you can be rest assured of profitability of the business.
2. Executive Summary
The name of our business is Mengistu Computer Training Center, LLC; we are a registered and
accredited computer training school that will be located in AMHARA REGION , OROMIA
REGION, TIGIRAY REGION. We are registered under the United States’ Government. We are well
equipped to train people that want to acquire computer or IT related skills.
Mengistu Computer Training Center, LLC will offer computer cum IT trainings such as computer
programming, computer software package training, computer systems and database training,
computer electronics technology training, Local area network (LAN) management training and
vocational training.
We are set to service a wide range of clientele in the whole of AMHARA REGION OROMIA
REGION, TIGIRAY REGION, we will ensure that we regularly update our teaching approach to
meet up the trend in the industry.
At Mengistu Computer Training Center, LLC we are passionate in the pursuit of excellence with
uncompromising services and integrity which is why we have decided to start our own computer
training center in AMHARA REGION OROMIA REGION, TIGIRAY REGION; we are in the
industry to make a positive mark.
We are quite optimistic that our values and quality of service offering will help us drive our computer
training center to enviable heights and also help us attract the number of students that will make the
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business highly profitable. Our company will be dedicated to establishing good business relationship
with our students giving them value for their money and reasons why they should continue to
recommend their family members and friends to us.
We are in the computer training Industry to favorably compete with other leading brands in the
industry both in the ETHIOPI Aand in the globe. Our corporate business goal is to be among the top
5 computer training schools in the ERREATA.
As a company, we are willing to go the extra mile to invest in some of the finest professionals
(computer cum ICT trainers / instructors) we can find and also, we have put processes and structures
in place that will ensure that we are always at the top of our game when it comes to impacting
knowledge as it relates to our computer training services. We have been able to secure permits from
all relevant departments in the State of TIGIRAY REGION.
We are quite aware that in order to become the number one choice in our city, we must continue to
deliver quality and practical computer training and that is exactly what we will do. We are open to
the use of latest technology in our line of business.
Mengistu Computer Training Center, LLC is owned and managed by Edgar Jones and his immediate
family members. Edgar Jones has a Degree: B.S. in Electrical Engineering from the Massachusetts
Institute of Technology; M.S. degree in Computer Science at the University of Wisconsin-
Milwaukee; MBA from the University Of Chicago Booth School Of Business.
Service Description
We will provide core curriculum designed to train individuals from basic computer skills to
certification competencies. Students will be retained through Step-Level Based Training
indicated below:
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Advanced/Level 2 —consists of students who have had at-home or on-the-job experience with
the majority of software packages.
Intermediate/Level 3 —consists of certification training of students in preparation for the
Microsoft Office User Specialist Certification Test.
Microsoft Office User Specialist Program—EOC is part of the MicroShare family of Authorized
Test Centers (ATCs) that administer and offer assessment tests for the Microsoft Office® User
Specialist (MOUS) program. About 90 percent of the Fortune 500 companies use Microsoft
Office products. An ever-increasing number of individuals in these companies are looking for
ways to give themselves a competitive edge to move up the career ladder.
As an ATC, we have the opportunity to give our customers this competitive edge by helping them
prove their expertise and skill in using Microsoft Office products. When passing or failing the test
the student will receive a printout stating the results of the exam to take with them. If the student
has passed the test, they will receive a Certification certificate in the mail 2-4 weeks later.
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Tentative Class Schedule
Monday-
125/Book 20
Thursday
10:00-12:00 Class
12:00-12:30 Lunch—Trainer
12:30-2:30 Class
3:00-5:00 Class
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Friday Workshops 49-179
Trainer
10:00-12:00 Workshop 1#
12:00-12:30 Lunch—Trainer
12:30-2:30 Workshop 2#
3:00-5:00 Workshop 3#
Saturdays-Workshops 49-179
12:00-12:30 Lunch—All
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Fig 1.Training huose
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Mengistu Computer Training Center, LLC will employ professionals and skilled people to occupy
the following position;
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Responsible for signing checks and documents on behalf of the company
Evaluates the success of the organization
Responsible for overseeing the smooth running of HR and administrative tasks for the
computer training school
Design job descriptions with KPI to drive performance management for tutors (ICT
instructors)
Regularly hold meetings with key stakeholders to review the effectiveness of the schools’
Policies, Procedures and Processes
Maintains office supplies by checking stocks; placing and expediting orders; evaluating new
products.
Ensures operation of equipment by completing preventive maintenance requirements; calling
for repairs.
Responsible for training, evaluation and assessment of employees
Oversees the smooth running of the daily activities of the school.
Responsible for handling computer cum IT trainings such as computer programming training,
computer software package training, computer systems and database training, computer
electronics technology training, Local area network (LAN) management training and
vocational training et al
Accesses the progress of students under their care
Ensure that students abide by the rules and regulations of the regulating bodies in the
ERREATA
Receives complaints from students and channel it to the appropriate quarters
Handles any other duty as assigned by the school coordinator.
Identifies, prioritizes, and reaches out to new students, and business opportunities et al
Identifies development opportunities; follows up on development leads and contacts;
participates in the structuring and financing of projects; assures the completion of
development projects.
Writes winning proposal documents, negotiate fees and rates in line with organizations’
policy
Responsible for handling business research, market surveys and feasibility studies for clients
Responsible for supervising implementation, advocate for the student’s needs, and
communicate with clients
Develops, executes and evaluates new plans for expanding sales
Helps to increase sales and growth for the school.
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5.4 Accountant
Responsible for preparing financial reports, budgets, and financial statements for the
organization
Provides managements with financial analyses, development budgets, and accounting
reports; analyzes financial feasibility for the most complex proposed projects; conducts
market research to forecast trends and business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting for one or
more properties.
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
Handles all financial transactions for the organization
Serves as internal auditor for the organization.
Welcomes students and visitors by greeting them in person or on the telephone; answering or
directing inquiries.
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the
client with a personalized customer service experience of the highest level
Through interaction with students on the phone, uses every opportunity to build client’s
interest in the company’s products and services
Manages administrative duties assigned by the school coordinator in an effective and timely
manner
Consistently stays abreast of any new information on the schools’ products, promotional
campaigns etc. to ensure accurate and helpful information is supplied to students when they
make enquiries
Distributes mails in the organization
6. SWOT Analysis
Computer training school is one of the many businesses that can easily generate business deals with
little stress as long as they are well positioned and equipped to carry out their trainings. We are
building a standard computer training center which is why we have decided to subject our business
idea to SWOT Analysis.
Ordinarily we can successfully run a normal computer training center without the stress of going
through the required protocol of setting up a new business including writing a detailed business plan,
but because of the nature of the kind of computer training center we want to establish, we don’t have
any option other than to follow due process.
We hired the services of a Business consultant with bias in startups to help us conduct SWOT
analysis for our company and she did a pretty job for us. Here is a of the result we got from the
SWOT analysis that was conducted on behalf of Mengistu Computer Training Center, LLC;
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6.1 Strength:
Mengistu Computer Training Center, LLC is centrally located in a densely populated residential
estate in the heart of AMHARA REGION , OROMIA REGION, TIGIRAY REGION; our location is
in fact one of our major strengths because we are in a location with the right demography for the kind
of business we run.
Another strength that counts for us is the power of our team. We have a team that are considered
experts in the computer training school line of business, a team of hardworking and dedicated
individuals.
6.2 Weakness:
Mengistu Computer Training Center, LLC is a new business which is owned by an individual
(family), and we may not have the financial muscle to sustain the kind of publicity we want to give
our business.
6.3 Opportunities:
We are centrally located in one of the busiest areas in BURIE and we are open to all the available
opportunities that the city has to offer. Our business concept and staff strength also positioned us to
accommodate over 200 students per time.
The truth is that there are no standard computer training centers within the area where ours is going
to be located; the closest one to our proposed location is about 6 miles away. In a nutshell, we do not
have any direct competition within our target market area.
6.4 Threat:
Some of the threats that are likely going to confront Mengistu Computer Training Center, LLC are
unfavorable government polices, seasonal fluctuations, demographic / social factors, downturn in the
economy which is likely going to affect consumers spending and of course emergence of new
competitors within the same location where our computer training center is located.
7. MARKET ANALYSIS
7.1 Market Trends
The key to attracting students is the ease at which students learn different computer skill sets in a
training school. Any computer training center that has good records and loads of positive testimonials
from students who have passed through the school will always thrive.
Another common trend in the computer training industry is that in the bid to survive global economic
meltdown and to ensure steady flow of income to effectively run the business, most players in the
industry engage in other related services. Some of them even go as far as establishing agency
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services to provide certified ICT professionals for clients and some also offer specialized home
training for executive students et al.
Mengistu Computer Training Center, LLC is established with the aim of maximizing profits in the
computer training school services industry and we are going to go all the way to ensure that we do all
it takes to attract clients on a regular basis.
Mengistu Computer Training Center, LLC will generate income by offering the following services;
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10. Sales Forecast
The fact that the ICT industry is gaining prominence in various aspects of our daily business, means
that the services of computer training schools will always be needed.
We are well positioned to take on the available market in and around BURIE and we are quite
optimistic that we will meet our set target of generating enough profits from our first six months of
operation and grow our computer training center and our student base.
We have been able to critically examine the computer training school line of business, we have
analyzed our chances in the industry and we have been able to come up with the following sales
forecast.
N.B: This projection was done based on what is obtainable in the industry and with the assumption
that there won’t be any major economic meltdown or any major competitor offering the same
services as we do within the same location. Please note that the above projection might be lower and
at the same time it might be higher.
The marketing strategy for Mengistu Computer Training Center, LLC is going to be driven by
excellent customer service and quality training delivery. We want to drive sales via the output of our
jobs and via referral from our satisfied students. We are quite aware of how satisfied students drive
business growth especially businesses like computer training schools.
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Mengistu Computer Training Center, LLC is strategically located and we are going to maximize the
opportunities that are available to us, which is why we spent more to locate the business where it will
be visible and accessible to our target market.
Our sales and marketing team will be recruited based on their vast experience in the industry and
they will be trained on a regular basis so as to be equipped to meet the overall goal of Mengistu
Computer Training Center, LLC.
Our goal is to grow Mengistu Computer Training Center, LLC to become the leading computer
training center in BURIE which is why we have mapped out strategies that will help us take
advantage of the available market and grow to become a major force to reckon with in our line of
business.
Mengistu Computer Training Center, LLC is set to make use of the following marketing and sales
strategies to attract clients;
Introduce our computer training center by sending introductory letters alongside our brochure
to schools, corporate organizations and other key stake holders in and around BURIE
Print out fliers and business cards and strategically drop them in offices, libraries, public
facilities and train stations et al.
Use friends and family to spread word about our computer training center
Post information about our computer training center and the services we offer on bulletin
boards in places like schools, libraries, and local coffee shops et al
Place a small or classified advertisement in the newspaper, or local publication about our
computer training center and the services we offer
Leverage on referral networks such as agencies that will attract students who would need our
services.
Advertise our computer training center in relevant entertainment magazines, newspapers, TV
and radio stations.
Attend relevant expos, seminars, and business fairs et al to market our services
Engage in direct marketing approach.
Encourage the use of Word of mouth marketing from loyal and satisfied students.
Join local chambers of commerce and industry and other relevant groups to market our
services.
Encourage our loyal students to help us use Word of Mouth mode of advertisement (referrals)
Advertise our business in relevant education cum ICT magazines, local newspaper, local TV
and radio stations
Promote our business online via our official website
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List our business inn local directories (yellow pages)
Sponsor relevant community programs
Leverage on the internet and social media platforms like Instagram, Facebook, twitter, et al to
promote our brand
Install our billboards in strategic locations all around BURIE
Direct coupon mailing approach
Distribute our fliers and handbills in target areas
Ensure that all our staff members wear our customized clothes; all our official cars are
customized and well branded.
Payment Options
The payment policy adopted by Mengistu Computer Training Center, LLC is all inclusive because
we are quite aware that different customers prefer different payment options as it suits them but at the
same time, we will ensure that we abide by the financial rules and regulation in the ERREATA.
Here are the payment options that Mengistu Computer Training Center, LLC will make available to
her clients;
In view of the above, we have chosen banking platforms that will enable our clients make payments
for our services. Our bank account numbers will be made available on our website and promotional
materials.
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In setting up any business, the amount or cost will depend on the approach and scale you want to
undertake. If you intend to go big by renting a place, then you would need a good amount of capital
as you would need to ensure that your employees are well taken care of, and that your facility is
conducive enough for your workers to be creative and productive.
This means that the start-up can either be low or high depending on your vision and aspirations for
your business.
The tools and equipment that will be used are nearly the same cost everywhere, and any difference in
prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a
standard computer training school; it might differ in other countries due to the value of their money.
We have been able to pull cash that will be enough for us to successfully launch a government
approved computer training center in BURIE. These are the key areas where we will spend our
startup capital on;
The total fee for registering the business in the EHIOPIA– 750 birr.
Legal expenses for obtaining licenses and permits – 1,500 birr.
Marketing promotion expenses (8,000 birr flyers at 0.04 birr per copy) for the total amount of
– 10,000 birr.
The total cost for hiring Business Consultant – 5,000 birr.
The amount needed for the purchase of insurance policy covers (general liability, workers’
compensation and property casualty) coverage at a total premium – 30,800 birr.
The total cost for the purchase of accounting software, CRM software and Payroll Software
– 3,000 birr
The total cost for leasing facility for the business – 150,000 birr.
The total cost for the purchase of computers, laptops and other related software and hardware
– 280,000 birr
Other start-up expenses including stationery – 1000 birr
Phone and utility deposits – 3,500 birr
Operational cost for the first 3 months (salaries of employees, payments of bills et al)
– 40,000 birr
The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs,
Sound System, snooker board, tables and chairs et al) – 4,000 birr.
The cost of launching a Website – 600 birr
The cost for our grand opening party – 15,000 birr
Miscellaneous – 5,000 birr
Going by the report from the market research and feasibility studies conducted, we will need about
four hundred and fifty thousand (450,000 birr) Birrto successfully set up a medium scale but standard
computer training center business in the ERREATA.
Generating Startup for Mengistu Computer Training Center, LLC
Mengistu Computer Training Center, LLC is a business that will be owned and managed by Edgar
Jones and his immediate family members. They are the sole financiers of the business which is why
they decided to restrict the sourcing of the start up capital for the business to just three major sources.
These are the areas we intend generating our startup capital;
Generate part of the startup capital from personal savings and sale of his stocks
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Generate part of the startup capital from friends and other extended family members
Generate a larger chunk of the startup capital from the bank (loan facility).
N.B: We have been able to generate about 150,000 birr (Personal savings 100,000 and soft loan from
family members 50,000) and we are at the final stages of obtaining a loan facility of 300,000 from
our bank. All the papers and documents have been duly signed and submitted, the loan has been
approved and any moment from now our account will be credited.
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Application for business license and permit: Completed
Purchase of Insurance for the Business: Completed
Conducting Feasibility Studies: Completed
Generating part of the startup capital from the founders: Completed
Writing of business plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents: In Progress
Design of Logo for the business: Completed
Printing of Promotional Materials: Completed
Recruitment of employees: In Progress
Purchase of the needed furniture, office equipment, software applications, electronic
appliances and facility facelift: In progress
Creating official website for the business: In Progress
Creating Awareness for the business: In Progress
Health and Safety and Fire Safety Arrangement: In Progress
Establishing business relationship with vendors and key players in various industries: In
Progress
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15.gruop members
NAME ID.NO
1.MENGISTU……………………………. TER /240/11
2.KIFLE……………………………………..TER /231/11
3.HIZIKEAL……………………………TER /270/11
4.WUDNEHI…………………………….TER /256/11
5. SISAY………………………………..TER/252/11
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