UNIVERSIDAD UNIVER MILENIUM

PLANTEL RECTORÍA

NAME: PÉREZ JUÁREZ ARIEL

TEACHER: DAFNE OCAMPO ALCANTARA

MATTER: NEGOCIACIÓN Y
COMERCIALIZACIÓN EN INGLÉS

GROUP: SIND-701

ACTIVIDAD 3
Actividad 3. Fecha límite de entrega 21 de noviembre

Propósito:

Analizar el tema del comercio internacional en el idioma inglés por medio de

planteamientos hipotéticos sobre cómo convertir una pequeña empresa en una
compañía transnacional, a fin de poner en práctica lo aprendido.

Instrucciones:

1. Read the next Experimental exercise:

Your company manufactures hand tools for the do-it-yourself market in the
United States, selling to retail stores like The Home Depot and smaller local
hardware stores like McGuckin Hardware in Boulder, Colorado. Company
executives have decided that the company needs to grow by expanding
internationally. They come to you and your team for advice.

Tomado de: (AACSB: Communication, Use of Information Technology,

Analytical Skills)

 
 

2. Based on your understanding of the text above, answer the next questions:

How would you decide which country to expand into first?

 The country that would be the best option is Germany since it is
considered the fourth most powerful economy in the world after the United
States, China and Japan and is considered the economic engine of the
European Union. In addition, Germany offers an infrastructure of 830,000
kilometers of roads, 38,000 kilometers of rail network and a modern
telecommunications network that would make it easier for us to get
products to their destination more quickly.
It also offers its high purchasing power, an innovative environment and its
highly qualified workforce.
Would you recommend customizing the product for this market? Why or
why not?
I will advise the company to modify the product for this market to meet the
needs of the customers considering the culture of the local people.

Since with customization the degree of customer satisfaction increases. with this
they will perceive the product as a unique article, with added value and
designed to meet all their needs.

This is about adapting to the consumer at the highest level and, of course, it
represents one of the best ways to retain them. If the customer perceives that
he is the center of attention of the company, he will be more predisposed to
make a purchase or to establish a lasting relationship with the brand.
 

3. According to the text above, answer the next question:

What would the marketing strategies be to make the company

transnational?
 Establish digital marketing this marketing plan helps us to know your audience
better, Better customer service, Easy content dissemination, Higher web traffic,
Improves positioning, Reduces costs and Increases the level of influence

Also apply strategic marketing since it helps us analyze the market, helps us
detect opportunities, solutions and even actions in the face of possible crises
so that the company can foresee, solve and achieve the best results.

And finally, apply operational marketing since it is in charge of executing the

actions and sales tactics with the aim of making possible buyers known, it also
tries to search for markets in the short and medium term and is specified in
decisions related to the product, its price, its distribution and communication
These would be the strategies that I would apply

4. Remember to put a cover indicating your full name, group, campus, name of
the subject and your teacher´s name.

5. Use a Word document and include your information: degree, subject, group,
your full name and the name of the activity.

6. Consult the criteria with which the activity will be evaluated and which are
found in the following table, in order to verify that they are covered with all the
requirements.

Criterios de Evaluación

Criterio Valor
Resuelve las preguntas de la situación planteada 2.5
respecto a cuál expandirse primero y si se
recomendaría el personalizar el producto.
Responde de manera correcta la pregunta sobre las 2.5
estrategias para hacer la compañía transnacional.
Redacta de manera clara y argumentada las 2.5
respuestas de cada pregunta.
Revisa cada una de las instrucciones y responde lo 2.5
esperado.
Total 10