It was the final of the 2015 Rugby World Cup in London. New Zealand’s All Blacks had just won a great victory against Australia. In all the excitement, 14-year-old fan Charlie Line ran onto the field but was immediately pushed to the ground by a security guard. The next thing he knew, one of the All Blacks’ superstars, Sonny Bill Williams, was helping him up. Incredibly, Williams took his gold medal, the one he’d just worked so hard to win, and hung it around Charlie’s neck. When reporters asked Williams why he had done it, he replied that it would help Charlie remember the day and that he too might become an All Black one day. In fact, Williams was showing the spirit and culture of the most successful sports team in history. The All Blacks have won 75% of their games over the past 100 years – an achievement matched by no other elite team in any sport. But despite this fantastic record, the All Blacks had a serious problem: they simply could not win the World Cup, rugby’s most important tournament. In 2003, after four World Cup losses in a row, discipline and morale were bad. The team’s management knew changes were needed and asked sports psychologist Gilbert Enoka for advice. Enoka gave them rules to help them cope with pressure and improve their mental strength. Pressure, he said, makes people “think red”, meaning they panic and become emotional. He told the team to “think blue” – logically and clearly – so they could perform to their best ability. Unbelievably, the result was a complete turnaround. At the 2011 World Cup, the team remained cool even at the toughest moments. As a result, the All Blacks won, 24 years after their last World Cup triumph – and then went on to win again in 2015. Something else that helped change the team’s attitude is “Sweep the Shed”, which stops players’ fame from going to their heads. After every match, the players clean the locker room themselves. In addition, teammates are willing to sacrifice their own goals for the common good. Since there’s no room for people who won’t cooperate, the team does not hire players with inflated egos, no matter how talented they are. The All Blacks may be humble, but they make formidable opponents. The haka, the fierce Maori war dance they perform before every match, is intended to scare their opponents even before the kick-off. It’s also done as a sign of the close ties between the team and the country’s native Maori culture, ties that are felt by Maori and non-Maori players alike. In New Zealand, where rugby is part of the national identity, the All Blacks are esteemed as heroes and every victory is cause for days of celebration. This gives the team a sense of great responsibility. They have no plans to let their country down.