❖ MEHRAN HAFEEZ

❖ ANAS MALIK
TABLE OF CONTENTS

Tourism: ................................................................................................................................................................ 1
Importance: ........................................................................................................................................................... 1
INTRODUCTION: .................................................................................................................................................... 1
VISION: .................................................................................................................................................................. 1
MISSION: ............................................................................................................................................................... 2
DECISION MAKING:................................................................................................................................................ 2
ORGANIZATION STRUCTURE: ................................................................................................................................. 2
Organization culture: ............................................................................................................................................. 3
attention to detail: ............................................................................................................................................. 3
Innovative: ......................................................................................................................................................... 4
Team oriented: .................................................................................................................................................. 4
People Oriented: ................................................................................................................................................ 4
TOlerance of expression: .................................................................................................................................... 4
Employee Empowerment: .................................................................................................................................. 4
Ethics: ................................................................................................................................................................ 4
Reward System ...................................................................................................................................................... 5
management Roles ................................................................................................................................................ 5
o Decisional Role: ......................................................................................................................................... 5
o Informational Role: .................................................................................................................................... 5
o Interpersonal role: ..................................................................................................................................... 6
Pestel analysis on tourism in Pakistan: .................................................................................................................. 6
Pestel:................................................................................................................................................................ 6
1. Political analysis:........................................................................................................................................ 6
2. economic analysis: ..................................................................................................................................... 7
3. Social Analysis:........................................................................................................................................... 8
4. Technological analysis:............................................................................................................................... 8
5. Environmental analysis: ............................................................................................................................. 8
6. Legal analysis: ............................................................................................................................................ 9
Functions of Management ................................................................................................................................... 10
1. Planning: ................................................................................................................................................. 10
2. Organizing: .............................................................................................................................................. 11
 3. Leading: ................................................................................................................................................... 11
4. Controlling ............................................................................................................................................... 11
Social Obligation .................................................................................................................................................. 11
Social Responsibility ............................................................................................................................................ 12
Social Responsiveness.......................................................................................................................................... 12
Environment .................................................................................................................................................... 12
NAtural Disasters ............................................................................................................................................. 13
DAM Fund........................................................................................................................................................ 13
WILD VENTURES
TOURISM:
One of the world’s largest and fastest growing industry.

Can be defined as follows:

“Travelling of people to have fun and enjoyment. “

And the people who actually travel for fun are called tourists.

IMPORTANCE:
• Tourism is one of the world’s biggest and fast-growing industry.
• It has been an important factor for country’s economic growth.
• Its main factors include:
• Income creation.
• Generation of job opportunities.
• Social perspective.

INTRODUCTION:
Wild Ventures is a travelling agency which will be organizing trips to local cities of
Pakistan. Tourism in Pakistan is growing industry. Pakistan particularly has a lot of potential
regarding tourism because of its diverse and well-preserved culture; from the ‘Do Darya’ in
Karachi and Gwadar Port in Balochistan to the Badshahi Mosque in Lahore and beautiful valleys
of the north like Hunza and Sawat. Every part of Pakistan has its own culture and language which
makes it even more interesting. So Wild venture is working on promoting beauty and peaceful
image of Pakistan.

. .

VISION:
• Our vision is to become one of the well renowned travel agencies of Pakistan which will
be organizing trips to the local cities and hill stations of Pakistan. Later on, we will
introduce abroad trips too.

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MISSION:
➢ Just to reach our goal of becoming Pakistan’s top travelling agency we will collaborate
with some brand to attract the clients.
➢ We will be hiring some of the best photographers in the town who will cover the trips.
➢ We will be signing yearly contracts with the Local resorts and Hotels.

DECISION MAKING:
• Decision making will be more likely in the hands of the branch manager, employees or the
clients.
• In this business clients are very important so decision making will also depend upon
clients as the trips will be organized where the visitors want to go.

ORGANIZATION STRUCTURE:
Organization structure will be Organic.

An organic organization is a type of informal

organization originally described by British theorists
Tom Burns and George Stalker. According to Burns
and Stalker, an organic organization is one that is
very flexible and is able to adapt well to changes. Its
structure is identified as having little job
specialization, few layers of management,
decentralized decision-making, and not much direct
supervision.

Organic structure will be preferred because

the employees and branch managers will be making decisions of where to organize the trips.
They will be having power and freedom regarding decision making. There will be decentralization
and there will be a lot of employee empowerment.

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ORGANIZATION CULTURE:

Organization culture refers to the beliefs and principles of a particular organization. The culture
followed by the organization has a deep impact on the employees and their relationship amongst
themselves. Every organization has a unique culture making it different from the other and giving
it a sense of direction. It is essential for the employees to understand the culture of their
workplace to adjust well.

The organizational culture devised for wild ventures is as follows:

ATTENTION TO DETAIL:

• we will give attention to details and keep records of each and everything.
• like on going a journey we will take information from each and every person to their name
to emergency contact details and keep it safe and confidential.
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INNOVATIVE:

• we will take suggestion from each employee and if any one want to do something
innovative we will provide him platform and will provide him complete support.

TEAM ORIENTED:

• we will give tasks to team of

employee and make sure that they
are cooperating with each other.
• Our main focus will be team work
as someone said that “Team work
leads to dream work”,

PEOPLE ORIENTED:

• We will value feedbacks and suggestions of our customers and ensure and will provide
them better services even beyond their expectations.

TOLERANCE OF EXPRESSION:

• This is to ensure that we are capable of digesting positive and negative feedbacks of all
sorts and are open to new ideas and innovations and will try to learn from criticism.

EMPLOYEE EMPOWERMENT:

• We will trust our employees to make thoughtful and conscientious decisions.

ETHICS:

• We value ethics like honesty hard work and team work and will also give our employee
special workshops on ethics to improve them.

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REWARD SYSTEM

Rewards are positive outcomes

that are earned as a result of an employee's performance. These rewards are aligned with
organizational goals. When an employee helps an organization in the achievement of one of its
goals, a reward often follows.

We will keep rewarding our employee in spite of there efforts like

1. Bonuses
2. Tours
3. Promotions
4. Salary increments
5. Employee of month
6. Employee of year

MANAGEMENT ROLES
O DECISIONAL ROLE:

Decision will be under the managers of branches or sub branches.

Employees will be free to suggest points regarding trips to the branch manager.

O INFORMATIONAL ROLE:

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Some of the managers will be appointed to gather the information of the areas where the trip
will be organized.

O INTERPERSONAL ROLE:

A committee of ambassadors will be formed to convince people of universities and college and
other organizations to join us in the trips.

PESTEL ANALYSIS ON TOURISM IN PAKISTAN:

PESTEL:

“It is a framework which describes the macro environmental factors that can be used in
environmental scanning component of strategic management.”

It basically is a mnemonic whose expanded form is explained next.

It describes a country’s political, environmental, social, technological, legal as well as economic

state and area.

1. POLITICAL ANALYSIS:

As stated by Issa in 2006:

“Political stability is mandatory for the development of tourism.”

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 • Unfortunately, Pakistan suffered a lot because of terrorism in last decade. A very negative
and insecure image of Pakistan were created in minds of people and demise of tourist
attraction was also caused because of this.
• But Alhamdulilah after successful number of operations by Pakistan defense forces
Pakistan is succeeded to restore its peaceful image.
• Now the present government is very concern about tourism and is interested to develop
tourism in Pakistan.
• PM IK said that Govt. will choose 3 tourist spots every year and will make that spots best
spots for tourism.
• Recently 3 days conference on tourism was held at convention center Islamabad by
Ministry of tourism.
• Moreover, recently Saudi crown prince visited Pakistan and he also showed his interest in
tourism development in Pakistan
• Following Govt. departments are working to improve tourism in Pakistan
1. Tourism Development Corporation Of Punjab (TDCP) is working in Punjab for the
promotion of the tourism sector.
2. Culture Tourism and Antiquities Department - Sindh
3. Department of Tourism - Khyber Pakhtunkhwa
4. Secretary of Culture, Tourism & Archive - Baluchistan
5. Tourism, Sports, Culture and Youth Department - Gilgit-Baltistan
6. Department of Tourism - Azad Jammu and Kashmir
All these factors will help in growth and promotion of tourism In Pakistan because Tourism
flourishes in an environment free of turmoil. It cannot flourish in an environment of conflict
or terror.

2. ECONOMIC ANALYSIS:

• The biggest issue is lack of the proper infrastructure which is a great cause of failure for
the profitable tourism industry but now Govt. is working on it.
• As Saudi Crown prince shows his interest on investing in Pakistan tourism industry. This
will surely give boost.
• Economic factors have remained a major factor behind the high demand in the tourism
sector globally. The labor market has continued to grow stronger and with-it consumer
spending. Not just this, disposable personal income as well as average hourly incomes
have also risen. So, overall these are positive signs for the Tourism industry.
• If the economy is flourishing, the consumers would be able to spend more on leisure
activities. Otherwise economic slowdown affects their pockets and then the industry.
Under such conditions, the players including hotel brands and airlines are forced to cut

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 down prices to fuel demand. The result is reduced profits. The exact opposite happens
when economic activity is higher.
• Inbound tourism has monetary impact on financial stability and growth of the country.
Inbound tourism expenditures like hoteling, dining, entertainment and other
conveniences services create jobs and business opportunities for locals, increase Govt.
revenue, and attract investors in tourism sectors

3. SOCIAL ANALYSIS:

• Like the economic trends, social trends too shape the tourism industry.
• As now the world has changed and trend of tourism is on top
• Every university, school, College arrange trips for their student to relax them.
• Same many offices are arranging trips for their employees to relax them.
• Now parents are also modernized and easily allow their children to go.

4. TECHNOLOGICAL ANALYSIS:

• In our today world new technologies are forever being made to faster and more efficient
as people want things to take less and less time. internet has made a huge influence on
the tourism industry.
• there has been increase in online sales of tickets. Booking online has made it easier for
individuals to book their own holidays.
• social media marketing is helping a lot to promote business.
• PIA is also flourishing; this will also have positive impact on tourism industry

5. ENVIRONMENTAL ANALYSIS:

• Different changing weather conditions are the important factors for decline of the tourist
attraction.
• When there is snow fall in few areas people rushed towards those areas.
• Most of people rushed towards cold areas in summers.
• environmental or ecological factors have a major impact on tourism industry. Cities that
are greener and cleaner receive tourists in larger numbers.
• environmental concerns are also important for tourism operators including transport
operators and the hotel and restaurant brands.
• One even important thing is the impact of weather conditions on travel and tourism. Even
the airlines industry is impacted directly by changing weather conditions. Airplanes cannot
fly in stormy weather and if a disaster happens, it affects the entire industry.

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 • Natural disasters can also affect country tourism. People are less likely to travel
somewhere which is viewed as dangerous and secondly disaster could ruin tourist
attraction.

6. LEGAL ANALYSIS:

• Another causing factor can be the law and order obligatory rules.
• Strict Visa policies limit tourist arrivals. Many reports showed that complicated
procedures and high visa fees are the major reasons for the downfall of the country’s
tourism.
• But now Govt. is also amending visa policy and making easy for people to get visa of
Pakistan

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FUNCTIONS OF MANAGEMENT

1. PLANNING:

➢ Our services should be best which will attract the people toward our agency.
➢ Better quality with less payment.
➢ We will launch a webpage for our agency.
➢ We will provide special offers to Colleges and Universities.
➢ We will start campaigns to promote tourism.
➢ Advertisements

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 2. ORGANIZING:
➢ The transport provider will be part of the team as he will be signing a contract with us.
➢ Hotel managers and authorities will be part of the organization as they will be providing
us services.
➢ Collaboration with Photographers to capture the attractive views of the beautiful scenes.

3. LEADING:

➢ Positive attitude towards the clients.

➢ Appreciating the efforts of the employees.
➢ Showing the big picture to the employees.

4. Controlling

➢ Time Management
➢ Weather Check
➢ Holidays Check
➢ Security Check

SOCIAL OBLIGATION
• We will make sure that all drivers possess Driving License.
• We will ensure that all security guards are well trained.
• All security guards must have licensed ammunitions.
• We will register our company and will pay all taxes.

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SOCIAL RESPONSIBILIT Y

CSR measure of wild venture will be

• In each tour we will reserve 2 seats for children from orphanage.

• Responsible use of natural and cultural resources
• Minimization of pollution and waste
• Conservation of landscapes, biodiversity and cultural heritage
• Fair and responsible treatment of employees and guests
• Involvement and cooperation with local communities so as to improve the quality of life
of local people.

SOCIAL RESPONSIVENESS
social responsiveness is an organization's obligation to contribute to their community or
country in a way that makes the quality of life and environment better for those around them
and doing social work in respond to some popular social need.

Social responsiveness with respect to Wild Ventures:

ENVIRONMENT

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 • Protecting environment by ensuring that our activities are not harmful to environment.
• Maintaining and repairing our vehicles so that they produce less smoke.
• Arranging cleanliness campaigns on the spots as most of the times tourist spots are
filled with garbage and shopping bag.
• Arranging plantation drive as it is also the scheme of our Govt Clean and Green Pakistan.

NATURAL DISASTERS

• As Pakistan faced many natural disasters like floods and earthquakes.

• We will train our employee to help people in case of a natural disaster and will also
conduct donation drives to help people suffered by disasters.

DAM FUND

• Will also raise the awareness regarding need of dam and will collect dam fund.

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