Marketing

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Seat No -
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Total number of questions : 60
13181_SPECIAL SUBJECTS PAPER III MARKETING MANAGEMENT
i to
Time : 1hr
Max Marks : 50
N.B
1) All questions are Multiple Choice Questions having single correct
Ed
option.
2) Attempt any 50 questions out of 60.
3) Use of calculator is allowed.
4) Each question carries 1 Mark.
5) Specially abled students are allowed 20 minutes extra for
examination.
DF
6) Do not use pencils to darken answer.
7) Use only black/blue ball point pen to darken the appropriate circle.
8) No change will be allowed once the answer is marked on OMR
Sheet.
9) Rough work shall not be done on OMR sheet or on question paper.
10) Darken ONLY ONE CIRCLE for each answer.
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Q.no 1. Marketing control Is the responsibility of ............
department
........
. Set -1
A : Marketing
te
B : Purchase
C : Production
D : Finance
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as
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Q.no 2. Which decisions required to take under sale promotion
policies-
................
M
.
A : How to advertise?
? Set -1
B : Personal Selling
?
in
C : Promotion at market place

/
D : All of the above
Q.no 3. .......is classified on the basis of factors like country,
ed
state, city, village, pincode etc.

........
,
, Set -1
,
at
,
.
A : Social and economic classification of population.
re
B : Classification of consumers according to Geographical location.

.
C : Classification according to preference.
.
D : Classification on the basis of mentality and personality.
.
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Q.no 4. To understand the state and nature of the market as
well as to know the various problems that arise in the context
i to
of marketing. ..... is analyzed.
. .....
.
A : Customer. Set -1
Ed
.
B : Motivation.
.
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C : Market.
DF
.
D : None of these.
.
Q.no 5. The plan for collecting information and completing the
study is called ........
........
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.
A : Sample selection.
.
B : Hypothesis.
. Set -1
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C : statement of Problem.
.
D : Synopsis.
.
as
Q.no 6. Which type of trasportation is not used by distributor

to transport heavy goods abroad ?
?
A : Plane.
M
.
B : Ship
.
C : Freight Train Set -1
in
.
D : None of these
.
Q.no 7. .......research is done to get complete and accurate
information of customers about their preferences, needs,
ed
expectations, habits, purchasing motivation, purchasing power,

satisfaction, etc.
,
, Set -1
at
,
,
,
,
re
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....
.
A : Sales.
.
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B : Motivation.
.
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C : Customer.
.
D : None of these.
.
Ed
Q.no 8. Price is an important factor under ....... process
..................
.
A : Distribution
B : Marketing
C : Selling
DF
D : Purchasing
Q.no 9. Warehouses owned by Central or State Government are
called as ----------
?
A : Private warehouse.
.
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B : Co-operative Warehouse
.
C : Government Warehouse
.
te
.
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Q.no 10. Technology, ......................, working capacity and other
as
resources from marketplace are the main points covered under

promotion mix concept.
,.........
.
M
A : Monopoly
B : Competation
C : Competitor
D : Customer
in
Q.no 11. ................... Control provides directions to all works

performed in marketing department
............
A : Marketing
B : Sales
ed
C : Sales Promotion
D : Planning
Q.no 12. Which of the following research is done to select
Brand for your product, change the current Brand , increase
at
the popularity of the product as well as increase customer

loyalty about Brand.
,
,
re
.
A : Sales.
.
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B : Packing.
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.
C : Brand.
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.
D : None of these.
.
Q.no 13. From the following which is/are not the advantages of
Ed
marketing control?
?
A : Trying to eliminate hardness/understable
B : Planning process done practically
C : Balancing
D : all of the above
DF
Q.no 14. Advertising is made to give information of product or
service and popular it these definition is by ------------.
.
--------
.
A : Prof.Neil Borden
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.
B : Webster
C : Mr. Starch
D : American Marketing Association
Q.no 15. The advertisement which is made with the view of
te
creating awareness in the minds of the people for the welfare
of the country and the people is called ------ advertisement.
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as
------
.
A : Indirect
B : Competitive
M
C : Advertising for the service of public

D : Aadvertising related to Customer
Q.no 16. Advertising increases the demand of goods -------
growth.
in
-------
.
A : Business
B : Production
C : Sales
ed
D : Storage
Q.no 17. ........is an important factor under sales process.
.........
A : Price
at
B : Expenses
C : Profit
D : Loss
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re

Q.no 18. The life of the newspapers is for........
.
A : One week
B : One day
C : An hour
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D : One month
Q.no 19. Advertisements like Save Fuel, Avoid Energy Waste are
i to
made for ---------
,
-----------
.
Ed
A : Public service
B : Consumer Welfare
C : Awareness
D : To overcome the competition.
.
Q.no 20. Which is not importance of Industrial Marketing from
DF
the following
?
A : Marketing business future
B : Industrial products/ goods future
C : consumable products future
D : Employment under Industrial Marketing
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Q.no 21. Which of the following items is not transported
through pipeline?
?
te
A : Gas.
.
B : Water
.
as
C : Fuel
.
D : Milk
Q.no 22. What are chain shops are called?
M
.?
A : Wholesale chain.
.
B : Retail Chain Set -1
in
.
C : Distributor Chain
.
D : Manufacturer chain
.
ed
Q.no 23. From the following which is not a type of marketing

control system
?
A : Profit control
at
B : Risk control
C : Performance/Capacity control
D : Loss control
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re

Q.no 24. For elimination of limitatios of sales objectives which
precautions should be taken by the manager
.
A : Sales Analysis
B : Ratio analysis
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C : consumer Satisfaction
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Q.no 25. ...... means to take and deliver the goods from the
desired place at the desired time yes .
..........
,
Ed
,
.
A : Purchase.
.
B : Assembling
.
DF
C : Storage
.
D : Logistics
.
Q.no 26. One of the following is not included in target
marketing.
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.
A : Classifying customers.
.
B : Giving gifts to customers.
C : Targeting customers for sales.
te
.
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D : To create a place in the minds of the customers .
as
.
Q.no 27. One of the following methods is not for collecting
primary information.
.
M
A : Experiment.
.
B : Survey.
.
in
C : Observation.
.
D : Analysis.
.
Q.no 28. Manufacture of hearing aids, wheelchairs, spectacles
ed
within the target market is an example of which product?

,
,
,
at
?
A : Production specialization.
.
B : Production centralization.
re
.
C : Production privatization.
.
D : Production decentralization.
.
Q.no 29. From the following which type of marketing control is
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incorrect....
?
i to
A : Policy control
11 of 176
B : Ratio control
Ed
C : Efficiency Control
D : Loss Control
Q.no 30. Sometimes advertiser clearly appeals to the needs of
the customer without any room of doubt, this appeal is ...........
-------
.
DF
A : Emotional
B : Indirect
C : Logical
D : Direct
Q.no 31. ........................ is the first step involved in new product
development process.
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.............................
.
A : Idea creation
B : Data Collection
C : Analysis of data
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D : Report Writing
Q.no 32. ..... Of products / services plays an important under
industrial exhange process
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as

/
.......
.
M
A : Quality
B : Characteristics
C : Advantages
D : Disadvantages
in
Q.no 33. Reseller markets includes industrial ...........

................
.
A : Marketers
B : Advertisers
ed
C : Distributors
D : Consumers
Q.no 34. The main importance of e-advertising is its low
---------.
at
- Set -1
---------
.
A : Beneficial
re
B : Expensive
C : Effectiveness
D : Publicity
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Q.no 35. ............ Provides directions to all activities under
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marketing process
............
i to
A : Control
B : Managerial control
C : Employee control
D : Marketing control
Ed
Q.no 36. What motivates you to buy things for pride or
prestige?
?
A : Social
B : Mental
C : Emotional
DF
D : Logical
Q.no 37. Wide market means.......
......
A : Local market.
.
B : Large market.
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.
C : Concentrated market.
.
D : Long market.
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te
.
Q.no 38. Marketing control is useful to evaluate and eliminate
the drawbacks in ............ of workers/employees
as
.............
.
A : Personality
B : Situation
M
C : Behaviour
D : Attitude
Q.no 39. The media used to advertise Buses, Rickshaws and
Trains are called -------- media.
in
,
--------
A : External
B : Broadcast
C : Departure Vehicle
ed
D : Direct by post
Q.no 40. ............Brand is a legal protected and one seller.
.......
.
at
A : Local brand.
.
B : Trade marks.
.
re
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C : Posture of intermediaries.
.
D : Single Brand.
.
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Q.no 41. Litman company makes different types of stethscopes
for different typs of doctures, this statement is an example
i to
of....
,
.
A : Mass market.
Ed
.
B : Product specialization.
C : Market specialization.
.
D : Advertising specialization.
.
DF
Q.no 42. Humour, love, care, joy, pride with the help of these
emotions .............. appeal is created.
,
,
,
,
rP
?
A : Moral appeal
B : Positive emotional appeal
C : Negative emotional appeal
D : Logical appeal
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Q.no 43. Product mix concept involve....competition,working
capacity and other things related to markets etc.
.........
,
as
.
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A : Distribution
M
B : Technology
C : Purchaser
D : Seller
Q.no 44. Transportation management is done from ........the
in
center.
.........
.
A : Purchase.
.
ed
B : Production
.
C : Distribution
.
at
D : None of these.
.
Q.no 45. Industrial marketing involves distribution of
industrial goods to industries and ............
re
.........
.
A : Industries
B : Organisation
C : Government
D : Co-operative sector
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Q.no 46. Which the help of established Products, granding and
class are realated to new produce. It means.......
i to
17 of 176
.......
.
Ed
A : Hesitation.
.
B : Extension
.
C : Product.
.
DF
D : Message.
. Set -1
Q.no 47. Sometimes advertiser creates ambiguity and hides his
aim, opinion, purposefully and he tells customers to use
appeals as their opinion, this appeal is --------.
?
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A : Direct
B : Indirect
C : Fear
D : Logical
Q.no 48. Achieving the objectives of advertising by using
te
various advertising mediums as required and at the right time
means ------.
------
.
as
A : Schedule of Medium
B : Mixing of Medium
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M
C : Advertisement design
D : Geographical selectivity
Q.no 49. In this market, customers are categorized on the basis
of their mentality, personality values, opinions and attitudes,
in
etc. This is an example ........

,
,
.
.
ed
A : Advertising research.
.
B : Customer Modification.
.
at
C : Target market.
.
D : Customer service.
.
re
Q.no 50. Which of following market strategies are the

strategies made for the market in which certain commodities
are mainly sold?
.......
.
A : Collective market strategy.
r
.
B : Market strategy
i to
C : Secondary strategy.
.
D : Simulation strategy.
.
Ed
Q.no 51. The ---------- approach to advertising is evolving due to
various ethical issues such as fraud, tasteleff, and misleading
19 of 176
exaggeration of pornography.
,
DF
,
,
,
----------
.
A : Emotional
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B : Mental
C : Positive
D : Negative
Q.no 52. Goods which is imported from aboard cannot be seized
without paying import tax on imported goods. Until then, in
te
which warehouse is the goods stored?
,
,
?
as
A : Cold Storage.
.
B : Taxpaid warehouses
.
M
C : Taxable warehouses.
.
D : None of these
.
in
Q.no 53. Which of the following is/are the techniques of

marketing control
A : Marketing Audit
B : Cost analysis
20 of 176
ed

C : Credit control
Q.no 54. Prism scan in the target marketing means.....
at
.......
A : Considering the customer's income.
.
B : Considering customer preference choice.
re
.
C : Noticing cultural similarities among customers.
.
D : All of the above.
.
Q.no 55. Which of the following godowns are used to store
r
perishable goods like fruits, vegetables, dairy products?
,
i to
,
?
A : Co-operative societies.
.
Ed
B : Government owned
.
C : Cold Storage
.
D : None of these
.
DF
Q.no 56. Advertisements placed in a public place in a square
where everyone can see easily them on the street are called
------ advertisements
,
------
A : Printed
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21 of 176
B : Brodcast
C : External
D : Specific features
te
Q.no 57. Which of the following appeals is made for the
advertisement of emotions like jealousy, anger, pain and fear?
,
,
as
?
A : Emotional appeal
M
D : Logical appeal
Q.no 58. What motivates some consumers to buy the lowest
priced items by comparing the prices of competitive products? Set -1
.
in
A : Social
B : Mental
C : Emotional
D : Logical
Q.no 59. Research method to Motivate or encourage customers
ed
to buy certain items is called.... research.

22 of 176
. .....
at
.
A : Customer.
.
B : Market.
re
.
C : Motivation.
.
D : Distributor.
.
Q.no 60. What incentives are involved in the promotion of low
r
interest rate schemes for advertisements of Car, mobile,
refrigerators, T.V.?
i to
,
,
,
.
Ed
.
?
A : Social
B : Basic
C : Credit
D : Logical
DF
Q.no 1. Kiloskar, Godrej is an example of ........brand.
,
.........
.
A : Corporate brand. Set - 2
.
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B : Multibrand.
.
C : Personal brand.
.
23 of 176
te
D : Rage Brand.
.
Q.no 2. This is a fundamental element of a changing economy.
as
...........
.
A : Buying
B : Sales
M
C : Assembling
.
D : Transportation
Q.no 3. Creating an image of a product in the minds of the
in
consumers through advertising with consistent topics is called

as......
......
.
A : Brandding.
ed
.
B : Labeling.
.
C : Packing.
at
.
D : Publicity.
.
Q.no 4. Which is the third factor required to create Brand
re
identity?
........
.
A : Symbols.
.
B : Logo.
r
.
C : Trade Mark
i to
24 of 176
.
Ed
.
Q.no 5. Massive marketing is possible only for large
companies.This statement is....
,
.......
A : That's right.
DF
.
B : Is wrong.
.
C : Both are not correct.
.
D : Cannot be stated.
rP
.
Q.no 6. Marketing audit does not include ..........
.
A : Marketing Planning
B : Policy making
te
C : Employee evaluation
D : Recruitment
Q.no 7. ............... is a responsibility of sales/marketing
department
as
..........
.
A : Marketing
B : Advertisement
M
25 of 176
C : Distribution
D : Customer services
in
Q.no 8. Marketing information system help to -------

--------
.
A : Sales Manager
B : Purchase Manager
ed
C : Operational Manager
D : Marketing Manager
Q.no 9. The social and economic classification of the
population, is.....
at
.......
.
A : Classification of customers according to age, gender, lifestyle,
caste, religion
re
,
,
,
,
B : Classification of customers according to state, city, village,
pincode.
r
,
, Set - 2
i to
,
.
C : Classification according to what customers like, what product they
like.
Ed
,
.
D : Classification according to utility demand.
.
Q.no 10. E-advertising are for ------- level.
-
DF
-------
A : Local
26 of 176
B : Territorial
C : National
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D : Global
Q.no 11. There is an --------- appeal in the advertisement of the
product of the commodity product.
----------
.
te
A : Emotional
B : Intellectual
C : Direct
D : Indirect
as
Q.no 12. Many people use ......... to write information about

some of the good and bad things that happen in daily life.
-
.........
M
..
A : Autobiographies.
.
B : Diary.
in
C : Weekly.
.
D : Non of this.
.
Q.no 13. Due to targeted marketing. ......
ed
27 of 176
. ......
A : Saves marketing costs.
at
.
B : Can target specific customers.
.
C : Internal survey of customers can be done.
re
.
.
Q.no 14. Logical,....... & organisational components are covered
udeder Information Exchange Process
........
r
.
A : Social
i to
B : Political
C : Natural
D : Economical
Q.no 15. To take goods from the right place, at the right price,
Ed
to store, deliver to the manufacturing company and effectively
deliver the finished goods to the customers. All these things
are included in this concept.
,
,
,
Set - 2
DF
.
.....
.
A : Purchase.
.
B : Selling
rP
.
C : Storage.
28 of 176
.
te
D : Logistics.
.
Q.no 16. Motivations that have nothing to do with the learning
process are called ----------- motivations.
as
--------
.
A : Social
B : Primary
M
C : Physical
D : Psychological
Q.no 17. Consumer service is important principle covered
under ... process
in
......................
.
A : Policy planning
B : Sales planning
C : Advertising planning
ed
D : other
Q.no 18. The abilty of the medium to reach customers depends
upon in a particular regional or area is --------- .
---------
at
.
29 of 176
re
C : Class selection
Q.no 19. Marketing audit includes ..........
B : Policy making
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C : Work and Employee evaluation
i to
Q.no 20. A figure, a mark when used for Branding with the
name is .......
,
.
Ed
.........
.
A : Logo.
.
B : Name.
.
DF
C : Line.
.
.
Q.no 21. Main objectives of ............. Is to understand the actual
position of the company
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.........
.
30 of 176
22/10/20, 11:00 pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... Set - 2
A : Profit control
te
B : Loss control
C : Cost control
D : Tax control
Q.no 22. Marketing audit includes.............
as
B : Recruitment
C : Selection
D : Control
M
Q.no 23. Consumable goods means-

.........
A : Raw material
B : Machine
in
C : Capital
D : Finished Product
Q.no 24. To get specific customers small businesses should
study......... market.
........
ed
31 of 176
.
A : Concentrated
at
B : Target
C : Small
D : Specific
Q.no 25. All research efforts to get specialized information
re
about various aspects of the advertising process are included

in...,research.
. ....
.
A : Market .
.
r
B : Consumer.
.
i to
C : Packaging.
.
D : Advertising.
.
Ed
Q.no 26. Studying the social, cultural, psychological factors of
the consumer in the target marketing is the classification of
the consumer.
,
,
.........
DF
.
A : On the basis of utility.
.
B : Based on the mindset.
.
C : Based on technology.
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.
32 of 176
D : None of the above.
.
te
Q.no 27. Which of the following factor is not given importance
in the target marketing while studing the customer?
......
.
as
A : Consumer income. Age, gender.

.
,
.
M
B : Customer's geographical lifestyle.

.
C : Customer's preference. Set - 2
-
in
.
D : Customer business.
.
Q.no 28. Which of the following is not a characteristic of
Industrial goods.
ed
?
A : Importance of technical things
B : Developed Market
C : Information to consumer
at
D : Excessive price
Q.no 29. For degrees like M.phil and Ph.D in the field of
research..... is written.
.
re
,
.
....
.
A : Public sources.
.
r
B : Preliminary sourc
33 of 176
i to
.
C : Thesis.
.
Ed
D : Non of these.
.
Q.no 30. Idea genreation,................ and new model
development and commercialasation are the stages involved in
product development process.
, ..............
DF
.
A : Survey
B : Research
C : Verification
D : Valuation
Q.no 31. ...............advertisement is a type of advertisement
rP
which open a new window and appears on the computer when it
is running.
,
-----------
.
te
A : Wallpaper advertising
B : Pop up advertising
C : Pop under advertising
D : Floating advertising
as
Q.no 32. In which decade did supply chain management

emerge?
(
)
M
?
34 of 176
A : 1960-70.
in
-
.
B : 1980-90.
-
C : 1990-2000
ed
-
D : 1970-80
-
Q.no 33. ...................... Includes marketing, planning and policy
at
making
..........
,
.
re
A : Marketing audit
B : Responsibility audit
C : Management audit
D : Co-ordination Audit
Q.no 34. In ........each product is given a separate name.
......
r
.
A : Multi Brand.
i to
.
B : Corporate Brand.
.
C : Personal Brand.
Ed
.
D : Rage Brand.
. Set - 2
Q.no 35. Sales, circulars, booklet, calendars, price sheets, etc.
these are all examples of ------ advertising.
,
DF
,
,
,
.
------
.
rP
35 of 176
A : Direct
B : Indirect
C : Broadcast
te
D : Audio-visual
-
Q.no 36. Marketing control provides ............ to all activities
covered under marketing process
as
...........
.
A : Co-ordination
B : Control
M
C : Direction
D : Development
Q.no 37. To compile information in marketing research......... is
a standard and reliable source of information.
in
.
....
.
A : Preliminary information.
.
ed
B : Secondary information.
.
C : General information.
.
at

.
Q.no 38. All the tools, methods and types of advertising used
36 of 176
re

for advertising together are called ---------.
,
---------
.
A : Mixing of medium
r
B : Schedule of Medium
C : Media of advertising
i to
D : Ethics in advertisement
Q.no 39. Establishing an emotional connection between a
product, company and the customer is......
,
Ed
.......
.
A : Marketing management.
.
B : Brand management.
.
DF
C : Money management.
.
D : Sales management.
.
Q.no 40. ............advertising is an advertisement which attract
customers and provide information of goods and services and
rP
for this purpose and it uses internet to increase sale.
...........
.
A : Primary
B : Online
te
37 of 176
C : External
D : Live
as
Q.no 41. .......... is the one of the Marketing Control.

......
.
A : marketing strategy
M
B : Marketing planning
C : Marketing segmentation
D : Marketing Audit
Q.no 42. If the respondent wants to tick the correct answer
in
from the option given at the end of the question is called .....
.....
.
A : Closed to alternative answers.
.
ed
B : Closed open answers.

.
C : Primary. Set - 2
.
at
D : Secondary.
.
Q.no 43. ------- Advertising is a sophisticated advertisement
made to increase the demand for a particular brand of goods
re
available in the market.

38 of 176
-------
.
A : Direct
r
B : Indirect
C : Competitive
i to
D : Primary
Q.no 44. Technology,competition,working capacity and other
things related to markets are the important concepts under ....
.........
Ed
,
,
.
A : Distribution mix
B : Product mix
C : Consumer mix
DF
D : Marketing mix
Q.no 45. Which of the following is not the purpose of a Brand
work.
.
A : To show the uniqueness of the object.
.
rP
B : Items cannot be duplicated.
.
C : Guarantee of goods.
.
D : Getting a lower price than the competitors.
te
.
39 of 176
Q.no 46. Considering conscious of customers, which of the
as
following appeals is made from the advertisement.

.
A : Emotional
B : Discretionary
M
C : Negative
D : Positive
Q.no 47. Advertising is a type of --------
---------
in
A : Multiple marketing
B : External marketing
C : Industrial marketing
D : Indirect marketing
Q.no 48. The fact is.....when researcher need not to do any
ed
effort.
,
. ....
.
at
A : Primary.
.
B : Secandary.
. Set - 2
re
C : General.
.
40 of 176
D : None of these.
.
r
Q.no 49. Which of the following transport has lower cost of
basic investment?
i to
?
A : Roads.
.
B : Railways
Ed
.
C : By Air
.
D : None of these
.
Q.no 50. Business --------- is to give principle of sight, touch,
DF
smell and taste to people.
,
,
,
. ......
.
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A : Reputation.
.
B : Brand
.
C : Advertising.
te
.
D : Quality.
.
Q.no 51. Creating a brand model means.......
as
........
A : To know the mind of the concerned.
.
B : Create your own posture.
M
.
41 of 176
C : Create your own brand.
in
.
.
Q.no 52. Questionnaires in which questions are composed, but
the answers are open is called........
ed
.
.......
.
A : Open questionnaire.
at
.
B : Closed questionnaire.
C : Mixed questionnaire.
D : Questionnaire of data.
re
.
Q.no 53. The statement service to home can be provided only
by road transport ,is ...........
,
. .........
.
r
A : True
.
i to
B : False
.
C : Partially true.
D : Partially false
Ed
:
.
Q.no 54. What is the appeal of the quality, price, saving,
functional and technical information related to the product in
general to the customer?
,
DF
,
,
,
42 of 176
?
rP
A : Logical
B : Negative
C : Positive
D : Emotional
Q.no 55. Which of the following work does not belong to the
te
warehouse.
?
A : Storage of goods.
.
as
B : Consolidation of goods
.
C : Repacking.
.
M
D : Production
.
Q.no 56. The security that the consumer gets from the item is
an important---------- motivation to buy the item.
in
--------
.
A : Social Set - 2
B : Mental
C : Emotional
ed
D : Logical
43 of 176
Q.no 57. In terms of marketing,Brand means combining a
at
letter, word, name, symbol or all of these. Who has coined this
defination......
,
,
re
,
,
,
,
.
A : American Marketing Association.
r
.
B : David Rizvan.
i to
.
C : Metaphor.
.
D : A.H.Maslow.
Ed
.
.
.
Q.no 58. Which of the following is/are not the techniques of
marketing control?
?
DF
A : Marketing sharing analysis
B : Cost control/ Budgetary control
C : Ratio Analysis
D : None of the above
Q.no 59. Which of the following is/are not the objectives of
marketing control?
rP
?
A : Evaluation of marketing progress
B : Corrective actions
44 of 176
te
C : Proper utilisation of manpower
Q.no 60. Marketing program evaluation is objective of ..........
............
as
A : Development
B : Marketing control
D : Sales Promotion
M
Q.no 1. Creating a specific type of product for a specific

customer and selling that product to that customer means ......
......
.
in
A : Product specialization. set - 3

.
B : Customer specialization.
.
C : Product specialization.
ed
.
.
Q.no 2. Marketing control provides ....... To complete daily tasks
at
of the company
...........
A : Flexibility
45 of 176
re

B : Accurancy
C : Confidence
D : Rigidity
Q.no 3. ---------- Advertisement which is made to motivate
customers to buy .
r
,
.....
i to
.
A : Direct
B : Indirect
C : Competitive
Ed
D : Primary
Q.no 4. Marketing of Industiral Goods is comparetivly ............
in the Nature.
......
A : Developed
B : Restricted
DF
C : Undeveloped
D : Underdeveloped
Q.no 5. Which of the following is not a type of marketing
research?
?
46 of 176
rP
A : Distribution revision.
.
B : Customer Modification
.
te
C : Sales research.
.
D : Political research.
.
as
Q.no 6. ------- is the element in advertisement which shows to

customer that advertisers product is better than other
competitors.
?
M
--------
.
A : Message
B : Composition
in
C : Ethics
D : Appeal.
.
Q.no 7. Which of the following is not an industrial product
?
ed
A : Raw material
B : Fabricated goods
C : equipments
at
47 of 176
Q.no 8. Classification according to the use of commodities in
the target marketing means.....
re
.......
.
A : To study how much an item is used.
.
B : To study how often an object is used.
.
r
C : Recycling of goods at specific times.
.
i to
.
Q.no 9. A book in which great personalities write about their
own life is called......
Ed
........
.
A : Newspapers.
.
B : Research report.
.
DF
C : Autobiography.
.
D : Monthly Magazine.
.
Q.no 10. The advertisement which is made with the view of
creating awareness in the minds of the people for the welfare
rP
of the country and the people is called ------ advertisement.
------ set - 3
.
A : Indirect
B : Competitive
te
48 of 176
C : Advertising for the service of public
D : Aadvertising related to Customer
as
Q.no 11. Providing goods and services to

............................................ Is called Industrial Marketing.
.....................................
.
M
A : Industries and Organisation

B : Compay and Industries
C : Organisations and co-oprative Society
D : co-oprative Society and Government
in
Q.no 12. The desire to imitate or equalize with others is an

important ---------- motivation to buy something.
--------
.
A : Social
ed
B : Mental
C : Emotional
D : Logical
Q.no 13. If the trademark is registered.........mark is printed on
at
the goods, advertisement of services or along with the name of

the product.
..........
,
re
.
49 of 176
A : TM.
B : RM.
C:R
r
D : T.
Q.no 14. Which of the following is the force that causes a
i to
strong desire in the mind of the customer to purchase goods or
services?
?
A : Motivation of prestige
Ed
B : Social motivation
C : Motivation of buying
D : Mental motivation
Q.no 15. ...........These are the important brand ambassadors of
the company.
........
DF
.
A : Employees of the company.
.
B : Customers of the company.
.
C : The owner of the company.
rP
.
D : Bollywood actors.
.
50 of 176
te
Q.no 16. Consolidation and transmission of goods,
decentralization is possible only due to ...
,
...........
as
.
A : Purchase.
.
B : Sales
M
.
C : Packaging
.
D : Transportation
in
.
Q.no 17. A list of questions posed in a pre-arranged order of
questions, is called as---------
......
.
ed
A : Questionnaire.
.
B : Diary.
. set - 3
at
C : Magazine
.
D : List of works.
.
re
Q.no 18. Marketing Research is a ..... task.

. ....
.
A : Sales.
.
B : Purchase.
r
.
C : Production.
i to
.
D : Marketing.
51 of 176
Ed
.
Q.no 19. Which of the following is a global brand?
.
A : Bata.
.
B : Aromatic tea from Nashik.
DF
.
C : Pandey sweets.
.
D : Yeola Paithani.
.
Q.no 20. Due to secondary information researcher saves his
rP
time, labor and cost by getting the prepared information this
statement is....
,
......
.
te
A : True.
.
B : False.
.
as
C : Cannot be stated.
.
D : None of these.
.
M
Q.no 21. E-advertisement are more ---------- than all other types
of advertisement.
----------
.
in
A : Beneficial
B : Expensive
52 of 176
C : Faster
ed
D : Broad
Q.no 22. Ford Company has given ......brand name for high
quality vehicles(Car).
......
at
.
A : New Ford.
.
B : Jaguar.
re
.
C : Formatac.
.
D : Honda.
.
Q.no 23. Research efforts to find out if the method chosen by
r
the manufacturer for the delivery of goods is low cost and
efficient is called....research.
i to
,
,
...
.
Ed
A : Goods
.
B : Distribution.
.
C : Customer.
.
DF
D : None of above.
.
Q.no 24. .............advertising is,an which does not focuses on
product but on producer or an organisation and it also create
good image of the organisation.
53 of 176
rP
------
.
A : Competitive
B : Direct
te
C : Institutional
D : Primary
Q.no 25. Logistics system is basically-------- concept.
. ............
as
.
A : In marketing.
.
B : In the Army
M
C : In Sales
D : In production
.
Q.no 26. Which of the following is/are not the characteristics of
in
marketing control?
?
A : Tabular
B : Separate/different
/
ed
C : Systematic
Q.no 27. To use a successful, established Brand for a new
54 of 176
at

product, to improved product is.....
,
.......
re
.
A : Brand planning.
.
B : Brand name.
.
C : Brand 'policy.
r
D : Brand extension.
.
i to
Q.no 28. .......... Exchange includes logical, economical and
organisational factors
...............
,
Ed
.
A : Customer
B : Distribution
C : Information
D : Advertisement
Q.no 29. In which decade did the central distribution system
DF
emerge?
?
A : 1960-70. set - 3
-
B : 1980-90.
-
rP
C : 1990-2000
-
55 of 176
D : None of these
te
Q.no 30. Meeting customer demand is the ............. stage of
transport management.
............
.
as
A : Fourth.
.
B : Third
.
M
C : Second
.
D : First
Q.no 31. Marketing research is a time consuming and costly
in
method as it involves in-depth research processes.This

statement is.....
,
......
A : Correct.
ed
B : Wrong.
.
.
at
D : None of these.
.
Q.no 32. Which of the following is an appeals to consumers for
safety awareness?
re
?
A : Positive emotional
56 of 176
B : Negative emotion
C : Intellectual
r
D : Psychological
Q.no 33. ............. Distributors are involved in reselling
i to
marketing
.....................
.
A : Industrial
Ed
B : Advertising
C : Distributors
D : Consumer
/
DF
.......
.
A : Quality
B : Characteristics
C : Advantages
D : Disadvantages
rP
Q.no 35. This Brand is predominant in a particular area. It sells
goods in a small and limited geographical area is called.....
.
57 of 176
te
.......
.
A : Local Brand.
.
as
B : A Brand .
.
C : Name Brand.
.
M
D : Working Brand.
.
Q.no 36. Questionnaires in which both questions and answers
are structured and closed are called questionnaires ....
in
. ...
.
A : Open Ended.
.
B : Closed Ended.
ed
.
C : Structured.
.
D : Unstructured.
at
.
Q.no 37. With the help of post advertisement is sent to
customer so it is called as ------- advertisement.
---------
re
A : Competitive advertising
B : Direct advertising
C : Live advertising
D : Indirect advertising
58 of 176
r
Q.no 38. Which mode of transport is beneficial for limited
goods and short distances?
i to
?
A : Air transport .
.
B : Water transport.
Ed
.
C : Road transport.
.
D : Railway transport.
.
Q.no 39. Production of ............ are basically depends upon
DF
demand and supply of product
....................
A : Industrial Goods
B : services
C : consumable Products
D : Finance
rP
Q.no 40. What is the most efficient mode of transport
considering speed, capacity and cost?
,
?
A : Air transport.
te
.
.
C : Road transport.
as
59 of 176
.
22/10/20, 11:00 pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... set - 3
M
.
in
,
------
A : Printed
B : Brodcast
C : External
ed
.......
at
.
A : Hesitation.
.
B : Extension
re
.
C : Product.
.
D : Message.
.
r
i to
,
,
,
,
Ed
----------
.
60 of 176
A : Emotional
B : Mental
DF
C : Positive
D : Negative
,
,
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,
,
?
A : Moral appeal
te
D : Logical appeal
as
,
,
,
M
.
.
?
A : Social
in
B : Basic
C : Credit
D : Logical
61 of 176
ed

,
,
at
?
.
re
.
C : Cold Storage
.
D : None of these
.
Q.no 47. Misleading consumers by hiding flaws in the product
r
and showing flaws that are not actually there is ----- in
advertising.
i to
-----
.
A : Exaggeration
B : Usless
Ed
C : Commitment
D : Ethics
?
DF
A : Direct
62 of 176
B : Indirect
C : Fear
D : Logical
rP
Q.no 49. Procter & Gamble, which manufactures three different
washing powders, Dadge, Aerial and Bold, is an example of......
,
.......
.
te
A : United Brand. .
.
B : Family Brand.
.
as
C : Multi Brand.
.
D : Individual Brand
Q.no 50. .............. medium is used to write name, address and
M
slogan of a producer, for advertisement.

,
.
---------
in
.
A : External
B : Modern
C : Specific features
D : Broadcast
ed
63 of 176
Q.no 51. Industrial marketing involves distribution of set - 3
industrial goods to ........... And organisation.
at
............
.
A : Co-operative
B : Organisation
re
C : Industries
D : Goverrnment
Q.no 52. Which of the followong customers in the target
marketing are automatically sidelined?
.
A : Customers who are not interested in a particular product.
r
B : Customers who do not wish to purchase goods.
.
i to
C : Constomers do not have money to buy goods.
.
.
Ed
Q.no 53. The method of studying the quality, usefulness, price,
design, composition, etc. of a product for the purpose of
explaining whether the goods for sale in the market meet the
expectations of the customer or not is called ......... research.
,
,
DF
,
,
.....
.
A : Delivery.
.
rP
64 of 176
B : Customer.
.
C : Product
te
.
D : None of these.
.
Q.no 54. Generic brand means---------
as
-------
A : The product is not named after any brand.
.
B : Such products are not sold under a specific name.
M
.
C : The weight of such items is written only on the weight.
.
D : All of the above .
in
.
Q.no 55. Which are the records that are not published even
though they are public?
,
.
ed
A : Autobiography.
B : Personal sources.
.
C : Confidential records.
at
.
.
Q.no 56. Marketing research is useful to study various
re
problems in marketing and to solve problems in ..... method.

.....
.
A : Objective.
65 of 176
r
.
B : Systematic.
i to
.
C : Rational.
.
D : Perfect.
Ed
.
,
,
DF
.
.
.
.
rP
C : Target market.
.
.
Q.no 58. Financial exchange means exchange of information
te
related to .... and financial information
..................
-
.
as
A : Goods
B : Finance
C : Economic
D : Consumer
M
66 of 176
Q.no 59. Meeting the demand for a particular item for a
specific utility is an example of ....
in
.
A : Special market.
.
B : Specific market.
.
ed
C : Target market.
.
.
at
Q.no 60. ..... means to use scientific method in this process to

make the research process rational and acceptable
.......
.
re
A : Truthfulness.
.
B : Reliability.
.
C : Validity.
.
r
D : None of these.
.
i to
Q.no 1. From the followingwhich type of advertisement appeal
in banned.
.
A : Clothing and cosmetics
Ed
B : Refrigerators and washing machine
67 of 176
C : Smoking and drinking
D : All of the above product set - 5
Q.no 2. ........is called observation related to social events.
DF
.
A : Economic survey.
.
B : Survey.
.
C : Social survey
rP
.
D : Population survey
.
Q.no 3. Sales Area, Centers, Sales Estimates, Strategies,
Distribution cost, manpower, cost of goods and commodities
te
etc. all these factors are studied in this research......
,
,
,
as
,
,
,
.....
M
.
A : Packing.
B : Sales.
.
in
C : Production.
.
.
Q.no 4. Which of the following is/are not the distribution
ed
channels of industrial goods?

68 of 176
A : Agents
at
B : Manufacturers
C : distributors
Q.no 5. Who is the link between the company and the retailer
re
shopkeeper.
?
A : Wholesaler.
B : Producer
C : Retailer
.
r
D : None of these.
.
i to
Q.no 6. Classification of goods according to the customer's
preference means....
.......
A : Classification of what items customers like.
Ed
.
B : Classification of what products consumers use.
.
C : Classification of which product the consumer does not use.
.
DF
.
Q.no 7. Bringing selected products for sale in the market for
selected customers means........
69 of 176
......
rP
.
A : Selective Target.
.
B : Selected customers.
.
te
C : Selected markets.
.
D : selected product.
.
as
Q.no 8. What are the criteria of choosing the following

transport system?
?
A : Expenses.
M
.
B : Speed
.
C : Capacity
in

.
Q.no 9. ........is an important factor under sales process.
.........
A : Price
ed
B : Expenses
C : Profit
set - 5
D : Loss
Q.no 10. Brand is given by firm to people it is....
at
70 of 176
. ......
.
re
A : Motivation
.
B : Promise
.
C : Invitation
D : Target.
r
.
Q.no 11. Technology,competition,...... and other things related
i to
to markets are the important concepts under Production mix
,
....................
.
Ed
A : Working conditions
B : Other conditions
C : Working condition
D : other factor
Q.no 12. The appeal in advertising is the explanation given
through advertisements for consumers to buy goods or services
DF
by inspiring consumer’s motivations.
--------
.
A : Ethical value
B : Appeal
C : Test
rP
71 of 176
D : Composition
Q.no 13. .......research is done to get complete and accurate
information of customers about their preferences, needs,
te
expectations, habits, purchasing motivation, purchasing power,
satisfaction, etc.
,
,
as
,
,
,
,
M
....
.
A : Sales.
.
in
B : Motivation.
.
C : Customer.
.
D : None of these.
ed
.
Q.no 14. -------- motivation includes motivations that are
related to the personl's place in society and social beliefs.
----------
at
.
A : Social
B : Primary
C : Physical
re
D : Psychological
Q.no 15. From the following which is/are not the advantages of
marketing control?
?
72 of 176
r
A : Trying to eliminate hardness/understable
B : Planning process done practically
i to
C : Balancing
Q.no 16. It is an important tool to collect basic content in
marketing research.
Ed
............
.
A : Questionnaire.
.
B : Magazine
.
DF
C : Newspaper
.
Q.no 17. ............................ Is important technique of Policy
Planning.
........
rP
A : consumer service
B : Sellers service set - 5
C : Advertisers service
D : Other
Q.no 18. Many people use ......... to write information about
te
some of the good and bad things that happen in daily life.
73 of 176
-
as
.........
..
A : Autobiographies.
.
M
B : Diary.
C : Weekly.
.
D : Non of this.
in
.
Q.no 19. Marketing audit Includes ...........
.
A : Marketing planning
B : Objectives and policies
ed
C : workers Management
Q.no 20. Which one of the following is not the importance for
target marketing?
at
.
A : For business growth.
.
B : For the choice of the exact customer.
re
.
C : To estimate the competition in the business.
.
D : To stop the production of goods over time.
74 of 176
r
.
Q.no 21. ....is the statement is --------- that the respondent's
i to
educational level, training intellectual level, etc. have to be
considered while collecting information.
,
,
Ed
,
.
A : Wrong
B : Right.
.
DF
.
D : None of this.
.
Q.no 22. Which of the following factor is not given importance
in the target marketing while studing the customer?
......
rP
.
A : Consumer income. Age, gender.
.
,
.
te
B : Customer's geographical lifestyle.
.
C : Customer's preference.
-
as
.
D : Customer business.
.
Q.no 23. ..... Sources of information are included in published
M
and unpublished written information.

.......
.
A : Primary.
in
.
75 of 176
B : Secondary.
.
ed
C : General.
.
D : None of these.
.
at
Q.no 24. The decision to choose a place for a ware house

depends on which of the following points.
,
?
re
A : Prompt service and expenses incurred for it. set - 5

.
B : Availability of electricity.
.
C : Good Roads
.
r
.
i to
Q.no 25. ------ Advertising changes the background of the
website
------
.
Ed
A : Video advertising
B : Expandable advertising
C : Floating ad advertising
D : Wallpaper advertising
Q.no 26. Sales, circulars, booklet, calendars, price sheets, etc.
these are all examples of ------ advertising.
DF
,
,
,
,
.
------
rP
76 of 176
.
A : Direct
B : Indirect
te
C : Broadcast
D : Audio-visual
-
as
emerge?
(
)
?
M
A : 1960-70.
-
.
B : 1980-90.
in
-
C : 1990-2000
D : 1970-80
-
-
ed
Q.no 28. Idea generation of new product is ......step involved in

new product development process
............
.
at
A : final
B : Second
C : Third
D : First
re
Q.no 29. Marketing research is a professional tool of....

. ....
77 of 176
.
A : Planning.
r
.
B : Control.
i to
.
C : Estimates.
.
Ed
.
Q.no 30. Which of the following benifits is not due to brand?
.
A : Assistance in purchase decision.
.
B : Customers get more value.
DF
.
C : Good quality products.
.
D : Receipt of after sales services.
.
Q.no 31. Advertising is ---------- the type Communication.
rP
----------
.
A : Instruction reader
B : Competitive
C : Artistic
te
D : Emotional set - 5
Q.no 32. What are chain shops are called?
.?
78 of 176
as

A : Wholesale chain.
.
B : Retail Chain
M
.
C : Distributor Chain
.
D : Manufacturer chain
in
.
Q.no 33. .....is an example of to produce product according to
the linking and disliking of the customers in the market.
.
A : Special customers.
ed
.
B : Target market.
.
C : Market research.
at
.
D : Customer wellbeing.
.
Q.no 34. Wallpaper advertising is a ...........type of
re
advertisement.
---------
A : Direct
B : Indirect
C : Printed
D : E-advertising
r
-
Q.no 35. ..........organization works by law to register the brand.
i to
...........
79 of 176
.
Ed
A : The trade Mark Registry.
The trade Mark Registry
B : The company act Registry.
The company act Registry.
C : The Factory act Registry.
The Factory act Registry.
DF
.
Q.no 36. All the tools, methods and types of advertising used
for advertising together are called ---------.
,
---------
rP
.
A : Mixing of medium
B : Schedule of Medium
C : Media of advertising
D : Ethics in advertisement
te
Q.no 37. The Coca-Cola Company makes its products in a
greater quality available globally is an example of.....
-
,
as
.
A : Global market.
.
B : Mass market.
M
.
C : Wide market.
.
D : Decentralized market.
in
80 of 176
.
Q.no 38. Which of the following items is not transported
through pipeline?
ed
?
A : Gas.
.
B : Water
at
.
C : Fuel
.
D : Milk
re
Q.no 39. When researcher searching information on a research

topic or problem, collects information from various people with
the help of interview schedule or questionnaire or on the basis
of observation, it is.....information.
set - 5
,
......
r
.
A : Secondary Data
i to
B : Primary Data
C : General Data
D : None of these.
.
Ed
..........
,
,
.
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A : Purchase.
.
81 of 176
B : Assembling
.
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C : Storage
.
D : Logistics
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,
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as
,
,
?
A : Logical
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B : Negative
C : Positive
D : Emotional
in

. .....
.
A : Customer.
.
ed
B : Market.
.
C : Motivation.
.
at
D : Distributor.
.
82 of 176
re
Q.no 43. Industrial marketing involves distribution of

industrial goods to industries and ............
.........
.
A : Industries
B : Organisation
r
C : Government
D : Co-operative sector
i to
Q.no 44. Which of the following work does not belong to the
warehouse.
?
Ed
.
.
C : Repacking.
.
D : Production
DF
.
Q.no 45. Which of the following type of transportation have
very low speed and more time to transport ?
?
A : Air transport.
.
rP
.
C : Road transport.
.
te
83 of 176
.
as
basic investment?
?
A : Roads.
.
M
B : Railways
.
C : By Air
.
in
D : None of these
.
Q.no 47. Which of the following is/are not the techniques of
marketing control?
?
ed
A : Marketing sharing analysis

B : Cost control/ Budgetary control
C : Ratio Analysis
at

work.
. set - 5
re
.
.
84 of 176
r
.
i to
.
........
Ed
.
.
.
DF
.
,
,
?
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D : Logical appeal
te
,
,
,
as
. ......
.
A : Reputation.
.
M
B : Brand
85 of 176
.
in
C : Advertising.
.
D : Quality.
.
Q.no 52. Advertisement which appears on computer screen in a
ed
small design to avoid disturbance during reading is called as

----------.
,
,
at
-------
.
A : Expendebale
B : Wallpaper
re
C : Hesitant
D : Floating
Q.no 53. ....... of the following is/ are the factors of markeing
strategies
.
A : nature of service
r
B : Sales promotion
C : nature of product
i to
Q.no 54. When a dramatic description of a situation is to be
avoided, it is called a -------- appeal.
,
Ed
86 of 176
,
---------
.
A : Logical
DF
B : Negative
C : Emotional
D : Positive
Q.no 55. Transportation management is done from ........the
center.
.........
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.
A : Purchase.
.
B : Production
.
te
C : Distribution
.
D : None of these.
.
as

,
M
,
?
A : Cold Storage.
.
in
.
.
D : None of these
ed
87 of 176
.
at
.....
.
re
.
.
C : Primary.
.
D : Secondary.
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.
i to
of....
,
.
Ed
A : Mass market.
.
.
DF
.
capacity and other things related to markets etc. set - 5
.........
,
.
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A : Distribution
88 of 176
B : Technology
C : Purchaser
te
D : Seller
Q.no 60. Which of the following is not done to plan the
targeted marketing?
.
as
A : Customer survey.
.
B : Collecting customer information.
.
M
C : Marketing planning.
.
D : Paying Salary to customers
.
in
Q.no 1. --------- is an important element in an advertisement

which connect producer and costumers.
----------
.
A : Salesmanship
ed
B : Messaging
C : Marketing set -6
D : Sales Promotion
Q.no 2. Buying, selling and storing large quantities of goods
at
means ............
,
..... .......
.
re
89 of 176
A : Logistics.
B : Warehousing
.
C : Housekeeping
r
.
i to
.
Q.no 3. Basically ................ Of industrial goods depends upon
demand and supply of goods
.................
Ed
.
A : Manufacturing
B : Distribution
C : Selling
D : Supply
Q.no 4. Warehouses owned by Central or State Government are
DF
called as ----------
?
A : Private warehouse.
.
B : Co-operative Warehouse
.
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C : Government Warehouse
.
set -6
.
Q.no 5. One of the following products need to be in stock as
te
90 of 176
there is a demand for a specific period of time.
.
as
A : Cereals.
.
B : Rise
.
M
C : Rakhi
.
.
in
Q.no 6. As per Marketing,Brand is ....

......
A : Letters.
.
B : words.
ed
.
C : Name.
.
at
.
Q.no 7. Logical,....... & organisational components are covered
udeder Information Exchange Process
........
re
.
A : Social
B : Political
C : Natural
D : Economical
91 of 176
r
Q.no 8. Which was not included in the Past advertising
i to
medium?
.
A : Dawandi Pitwane.
.
Ed
B : Peddlers.
.
C : Bell ringing.
.
D : Social media.
.
DF
Q.no 9. Marketing Research is..... of business Purpose.
....
.
A : Problem.
.
B : Experience.
rP
. set -6
C : Knowledge.
D : Work.
Q.no 10. Which of the following is not an industrial product
?
te
A : Raw material
B : Fabricated goods
C : equipments
as
92 of 176
Q.no 11. ........mark is found if trade mark is not recorded.
.......
M
.
A : CM.
B : MR.
C : TM.
in
D : TR.
Q.no 12. Awareness about the product and staying in the
competition is the main ------- behind advertising
-------
.
ed
A : Objective
B : The path
C : Advantages
D : Loss
at
Q.no 13. Marketing control is the responsibility of................

Department.
........
.
re
A : Sales/Marketing
B : Advertisement
C : Purchas
D : Finanace
93 of 176
r
Q.no 14. .......is classified on the basis of factors like country,
state, city, village, pincode etc.
i to
........
,
,
,
Ed
,
.
A : Social and economic classification of population.
set -6
B : Classification of consumers according to Geographical location.
.
C : Classification according to preference.
DF
.
D : Classification on the basis of mentality and personality.
.
Q.no 15. Consumer service is important principle covered
under ... process
......................
rP
.
A : Policy planning
B : Sales planning
D : other
te
Q.no 16. Advertising of goods or services to inform the public is
-------
-------
.
as
A : Broadcast
B : fame
C : Imagination
94 of 176
M

D : Publicity
Q.no 17. What is the type of transport with low rate and low
speed, excess capacity?
in
,
?
A : Air transport .
.
ed
.
C : Road transport.
.
at
.
Q.no 18. From the following which is/are the advantages of
marketing control?
?
re
A : Evaluating differences
B : Eliminate differences
C : Realistic planning process
set -6
Q.no 19. According to Mr.Starch advertisement is an -------------
attempt to sell goods.
r
-------
.
i to
A : Artificial
B : Natural
95 of 176
Ed
C : Written
D : Broadcasted
Q.no 20. Which one of the following includes the form of target
marketing?
.
A : General class
DF
B : Class according to lifestyle.
.
C : Classification by use.
.
.
rP
Q.no 21. The tools used to provide complete information to
customers about goods and services are -------
-------
.
A : Advertising work
te
B : Nature of the advertising
C : Scope of advertising
D : Media of advertising
as

/
.......
.
M
A : Quality
96 of 176
B : Characteristics
in
C : Advantages
D : Disadvantages
Q.no 23. Idea genreation,................ and new model
development and commercialasation are the stages involved in
product development process.
ed
, ..............
.
A : Survey
B : Research
at
C : Verification
D : Valuation
marketing process
re
............ set -6
A : Control
Q.no 25. Which is the following are directly affected on fixing
r
97 of 176
i to
product nature
?
A : Company's marketing capacity
B : capacity of Production
Ed
C : capacity of workforce
Q.no 26. Exchange of finanacial information / finance is kown
as......
-
........ .........
DF
A : Goods Exchange
B : Money Exchange
C : Financial Exchage
D : None of the Above
Q.no 27. What is the fastest way of transporting light, valuable
and perishable goods?
rP
,
?
A : Air transport .
.
B : Water Transport
te
.
C : Road Transport
.
as
98 of 176
.
Q.no 28. The information that is conveyed to the consumers by
M
expressing what the advertiser wants to say in words or

pictures is called ------ in the advertisement.
,
------
in
.
A : Ethics
B : Exaggeration
C : Message
D : Hollowness
ed
Q.no 29. Which of the following is not important for a private

Brand?
.
A : Lowering the price can increase sales.
at
.
B : Quality of goods is controlled.
.
C : Less effort for sales promotion. set -6
re
.
D : No need to advertising
.
Q.no 30. Marketing is about targeting customer for sales is ......
..........
.
r
A : Targeted marketing.
.
i to
B : Focused marketing.
.
99 of 176
Ed
C : Rural marketing.
.
D : Customer marketing.
.
control system
DF
?
A : Profit control
B : Risk control
D : Loss control
Q.no 32. ............. Distributors are involved in reselling
rP
marketing
.....................
.
A : Industrial
B : Advertising
te
C : Distributors
D : Consumer
Q.no 33. Durability of an item is an important ............
motivation to buy an item
as
-------
.
A : Social
100 of 176
M

B : Mental
C : Emotional
D : Logical
in
Q.no 34. To compile information in marketing research......... is

a standard and reliable source of information.
.
....
.
ed
A : Preliminary information.
.
B : Secondary information.
.
at
C : General information.
. set -6set -6
.
re
Q.no 35. Characteristics of product or services plays an

important role in .........Marketing.
/
.........
.
A : Industrial
r
B : Retail
C : Distribution
i to
D : Consumer
Q.no 36. Manufacture of hearing aids, wheelchairs, spectacles
within the target market is an example of which product?
,
Ed
,
,
101 of 176
?
A : Production specialization.
DF
.
B : Production centralization.
.
C : Production privatization.
.
D : Production decentralization.
rP
.
Q.no 37. Reseller markets includes industrial ...........
................
.
A : Marketers
te
B : Advertisers
C : Distributors
D : Consumers
Q.no 38. In ......strategy production is done by imitating the
as
market product without making a separate new product.

.........
.
A : Leadership strategy.
M
.
B : Simulation strategy.
.
C : Collective market strategy.
in
.
D : Implementation of strategies.
.
102 of 176
ed
Q.no 39. ................outline is,an outline which shows exact state set -6
,unit and also tells time and duretion of that outline.
-------
.
at
A : Mixing medium
B : Media schedule
C : Advertising layout
re
Q.no 40. Ego, fear are related to ---------- efforts.

,
----------
.
A : Social
B : Primary
r
C : Physical
D : Psychological
i to
,
.
Ed
A : Autobiography.
103 of 176
.
.
DF
.
..................
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-
.
A : Goods
B : Finance
C : Economic
te
D : Consumer
defination......
as
,
,
,
,
M
,
,
.
in
.
B : David Rizvan. set -6
.
C : Metaphor.
.
ed
D : A.H.Maslow.
.
.
.
at
,
,
re
,
,
?
A : Moral appeal
104 of 176
r
i to
D : Logical appeal
means ------.
Ed
------
.
DF
,
,
? set -6
rP
.
.
C : Cold Storage
.
te
D : None of these
.
as
105 of 176
--------
.
M
A : Social
B : Mental
C : Emotional
D : Logical
in

?
A : Direct
ed
B : Indirect
C : Fear
D : Logical
at

,
.
---------
re
.
A : External
B : Modern
106 of 176
r
D : Broadcast
i to
.......
.
A : Truthfulness.
Ed
.
B : Reliability.
.
C : Validity.
.
D : None of these.
DF
.
Q.no 51. The statement service to home can be provided only set -6
,
. .........
.
rP
A : True
.
B : False
.
C : Partially true.
te
D : Partially false
:
.
as
......
.
107 of 176
M

D : Marketing Audit
in

,
,
ed
.
.
.
at
.
C : Target market.
.
re
.
............
A : Development
r
D : Sales Promotion
i to
108 of 176
Ed
,
.......
.
A : United Brand. .
.
B : Family Brand.
DF
.
C : Multi Brand.
.
set -6
rP
.
.......
.
.
te
.
as
Q.no 57. The method of studying the quality, usefulness, price,

design, composition, etc. of a product for the purpose of
explaining whether the goods for sale in the market meet the
expectations of the customer or not is called ......... research.
M
,
,
,
,
in
.....
.
A : Delivery.
.
109 of 176
ed

B : Customer.
.
C : Product
at
.
D : None of these.
.
Q.no 58. Prism scan in the target marketing means.....
re
.......
A : Considering the customer's income.
.
B : Considering customer preference choice.
.
C : Noticing cultural similarities among customers.
r
.
i to
.
Q.no 59. Manufacturers who are unable to sell their products
in the market under. use as such time......
.
Ed
..........
.
A : Posture of intermediaries.
.
B : Own Brand.
.
DF
C : Family Brand.
.
D : Local Brand.
.
rP
,
,
,
,
te
----------
110 of 176
.
as
A : Emotional
B : Mental
C : Positive
D : Negative
M
Q.no 1. Advertising is made to give information of product or

service and popular it these definition is by ------------.
.
--------
in
.
A : Prof.Neil Borden
.
B : Webster
C : Mr. Starch set -7
ed
D : American Marketing Association

Q.no 2. Which of the goods storage has strict rules of
Government?
?
at
A : Petroleum substances.
.
B : Gas
.
re
C : Toxic chemicals.
.
111 of 176
.
r
Q.no 3. To perform certain actions in a certain way is......
........
i to
.
A : Strategy.
.
B : Advertising.
Ed
.
C : Planning.
.
D : Pre-planning.
.
Q.no 4. Technology, ......................, working capacity and other
DF
resources from marketplace are the main points covered under
promotion mix concept.
,.........
. set -7
A : Monopoly
B : Competation
rP
C : Competitor
D : Customer
Q.no 5. Which of the action is not performed by distributor ?
?
A : Storage.
te
.
B : Transportation
.
C : Production
as
112 of 176
.
D : None of these.
M
.
Q.no 6. Who is the link between the company and the retailer
shopkeeper.
?
in
A : Wholesaler.
B : Producer
C : Retailer
.
D : None of these.
ed
.
Q.no 7. ................... Control provides directions to all works
performed in marketing department
............
at
A : Marketing
B : Sales
C : Sales Promotion
set -7
D : Planning
re

.
A : One week
B : One day
113 of 176
r
C : An hour
D : One month
i to
Q.no 9. Marketing Research Manager collect necessary
information from---------
---------
A : Regional Sales Manager
Ed
B : the Subordinates
C : the Leaders
D : the king
Q.no 10. Corporate brands do not have the following
significance.
.
DF
A : Creates a strong image of the company.
.
B : Mass sales.
.
C : Sales growth cost is divided.
.
rP
D : Brand increases the sales of competitors.
.
Q.no 11. Advertising is a -------- effort.
---------
.
te
A : Critical
B : Experimental
114 of 176
as
C : Creative
D : Analytical
Q.no 12. Advertisement appeals and buying motivation are
closely linked with ...............
M
---------
. set -7
A : Temptation
B : Buying motivation
in
C : Emotion
D : Tradition
Q.no 13. Television is ------- medium of advertisement.
(
)
ed
---------
.
A : Printed
B : Visual
at
C : Audio-visual
-
D : External
Q.no 14. -------- motivation includes motivations that are
re
related to the personl's place in society and social beliefs.

----------
115 of 176
.
A : Social
r
B : Primary
C : Physical
i to
D : Psychological
Q.no 15. Brand is considered as symbol of ........this.
?
A : Of faith.
Ed
.
B : Of quality.
.
C : Of trust and quality.
.
DF
.
Q.no 16. Marketing audit includes ..........
B : Policy making
C : Work and Employee evaluation
rP
....... set -7
116 of 176
.
te
.
as
.
.
M
.
Q.no 18. Massive marketing is possible only for large
companies.This statement is....
,
in
.......
A : That's right.
.
B : Is wrong.
.
ed
C : Both are not correct.

.
D : Cannot be stated.
.
at
Q.no 19. The abilty of the medium to reach customers depends

upon in a particular regional or area is --------- .
---------
.
re
B : Mixing of Medium set -7
C : Class selection
117 of 176
r
Q.no 20. There is an --------- appeal in the advertisement of the
product of the commodity product.
i to
----------
.
A : Emotional
B : Intellectual
Ed
C : Direct
D : Indirect
Q.no 21. The appeal in advertising is a specific approach that is
based on logical and ----------reasoning.
,
----------
DF
.
A : Emotional
B : Mental
C : Positive
D : Negative
Q.no 22. .........this Branding (career Planing) strategy is a
rP
great tool to present the life work of the company in front of
everyone.
.......
.
A : Corporate Branding Policies.
te
.
B : Brand policy.
.
118 of 176
as

C : Advertising policy.
.
D : Communication policy.
M
.
Q.no 23. Wide market means.......
...... set -7
A : Local market.
in
.
B : Large market.
.
C : Concentrated market.
.
ed
D : Long market.
.
Q.no 24. ...... is the Brand of an item of equal value and which
is useful to all people.
at
......
.
A : World Brand
.
re
B : Spatial Brand.
.
.
D : Family Brand.
.
r
Q.no 25. Which of the following is not a characteristic of
Industrial goods.
i to
?
A : Importance of technical things
B : Developed Market
119 of 176
Ed
C : Information to consumer
D : Excessive price
Q.no 26. E-advertisement are more ---------- than all other types
of advertisement.
----------
DF
.
A : Beneficial
B : Expensive
C : Faster
D : Broad
Q.no 27. Life Insurance Corporation's advertisements show a set -7
rP
---------- outlook.
----------
.
B : Negative emotional
te
C : Discretionary
D : Encouragement
Q.no 28. For elimination of limitatios of sales objectives which
precautions should be taken by the manager
as
.
120 of 176
A : Sales Analysis
M
B : Ratio analysis
C : consumer Satisfaction
Q.no 29. Trade marks are recorded under .........Act.
in
.........
.
A : The trade and merchandise mark act 1958-1.
The trade and merchandise mark act 1958- 1.
B : Company Act 1956/ 2013
ed
Company Act 1956/ 2013

C : Factory Act 1948.
Factory Act 1948.
at
.
Q.no 30. The media used to advertise Buses, Rickshaws and set -7
Trains are called -------- media.
,
re
--------
A : External
B : Broadcast
C : Departure Vehicle
D : Direct by post
Q.no 31. Marketing Research is related with-------
r
121 of 176
i to
-------
A : Finding the fact
B : Set of design
C : Sampling
Ed
D : Questionnaire
......
.
A : New Ford.
DF
.
B : Jaguar.
.
C : Formatac.
.
D : Honda.
rP
.
Q.no 33. In Elimination criticalness from whole process of
organisation .......... control Is a useful tool
.........
.
te
A : Consumer
B : Distribution
C : Marketing
D : Other
as
122 of 176
Q.no 34. One of the following is not included in target
marketing.
M
.
A : Classifying customers.
.
B : Giving gifts to customers.
in
C : Targeting customers for sales.

.
D : To create a place in the minds of the customers .
. set -7
Q.no 35. F. M. the center is the -------- medium.
ed
.
.
--------
.
at
A : Printed
B : Broadcast
C : Visual
D : Audiovisual
re
Q.no 36. logistics is a scientist of trasportation of goods and

chain management to -----------.
-
,
...........
.
r
A : Science
.
i to
B : Art
.
C : Management.
.
Ed
123 of 176 set -7
D : None of these
.
Q.no 37. ................Motivations is behind customers desire to
buy car, refrigerators,air conditions,jwellary,flat.
DF
,
,.
,
,
?
A : Social
rP
B : Emotional
C : Prestigious
D : Logical
Q.no 38. Consumable goods means-
.........
te
A : Raw material
B : Machine
C : Capital
D : Finished Product
as
Q.no 39. Individuals express their opinions, feelings, thoughts

through letters, so these are ......
,
,
M
.....
.
A : Public.
.
in
B : Individual.
.
C : Published.
124 of 176
ed
.
.
Q.no 40. Which of the following is an appeals to consumers for
at
safety awareness?
?
B : Negative emotion
re
C : Intellectual set -7
D : Psychological
.........
,
r
,
.
i to
B : Product mix
C : Consumer mix
D : Marketing mix
Ed
,
,
,
DF
,
?
125 of 176
A : Logical
B : Negative
rP
C : Positive
D : Emotional
Q.no 43. The fact is.....when researcher need not to do any
effort.
,
te
. ....
.
A : Primary.
.
as
B : Secandary.
. set -7
C : General.
.
M
D : None of these.
.
capacity and other things related to markets etc.
in
.........
,
.
A : Distribution
B : Technology
ed
C : Purchaser
D : Seller
126 of 176
at

work.
.
re
.
.
.
r
.
i to
........
.
Ed
.
.
.
Q.no 47. Which of the following is/are the techniques of set -7
DF
marketing control
A : Marketing Audit
B : Cost analysis
C : Credit control
127 of 176
rP
-------
.
te
.
.
as

.
Q.no 49. When a dramatic description of a situation is to be
avoided, it is called a -------- appeal.
M
,
,
---------
.
in
A : Logical
B : Negative
C : Emotional
D : Positive
Q.no 50. Which of following market strategies are the
ed
strategies made for the market in which certain commodities

are mainly sold?
.......
.
at
A : Collective market strategy.

. set -7
B : Market strategy
128 of 176
re

C : Secondary strategy.
.
D : Simulation strategy.
.
r
of....
i to
,
.
A : Mass market.
.
Ed
.
.
Q.no 52. What motivates some consumers to buy the lowest
DF
priced items by comparing the prices of competitive products?
.
A : Social
B : Mental
C : Emotional
D : Logical
rP
Q.no 53. Advertisement which appears on computer screen in a
129 of 176
----------.
te
,
,
-------
.
as
A : Expendebale set -7
B : Wallpaper
C : Hesitant
D : Floating
M
Q.no 54. Imported goods is stored in -------- till purchaser do

not accept even after paying tax.
,
,
in
?
A : Cold Storage.
.
ed
D : None of these
.......
at
.
A : Hesitation.
.
B : Extension
re
130 of 176
.
C : Product.
.
D : Message.
r
.
i to
,
,
Ed
,
.
. set -7
?
A : Social
B : Basic
DF
C : Credit
D : Logical
?
A : Air transport.
rP
.
.
C : Road transport.
.
te
.
as
131 of 176
.....
.
M

.
.
in
C : Primary.
.
D : Secondary.
.
Q.no 59. ------- Advertising is a sophisticated advertisement
ed
made to increase the demand for a particular brand of goods

available in the market.
-------
.
at
A : Direct
B : Indirect
C : Competitive
D : Primary
re

.
A : Special market.
.
r
.
132 of 176
i to
C : Target market.
.
Ed
.
Q.no 1. Which one of the following items is produced in a
particular season. This necessitates storage of goods.
,
?
A : Sugarcane.
DF
.
B : Onion
.
C : Mango
. set -8
D : None of these
rP
.
Q.no 2. Buying, selling and storing large quantities of goods
means ............
,
..... .......
te
.
A : Logistics.
B : Warehousing
.
as
C : Housekeeping
.
.
M
Q.no 3. ...........These are the important brand ambassadors of

the company.
........
.
in
A : Employees of the company.

.
133 of 176
B : Customers of the company.
ed
.
C : The owner of the company.
.
D : Bollywood actors.
at
.
Q.no 4. A figure, a mark when used for Branding with the name
is .......
,
re
.
.........
.
A : Logo.
.
B : Name.
r
.
C : Line.
i to
.
.
Q.no 5. Market of ........... Goods are developed.
Ed
............. set -8
.
A : Medical
B : Industrial
C : consumable
D : Others
DF
Q.no 6. Marketing Management Supplementary work is done
through ......
.
134 of 176
A : By sale.
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.
B : By advertisement.
.
C : By marketing.
.
te
D : By brand.
.
Q.no 7. ............... is a responsibility of sales/marketing
department
as
..........
.
A : Marketing
B : Advertisement
M
C : Distribution
D : Customer services
Q.no 8. Bringing selected products for sale in the market for
selected customers means........
in
......
.
A : Selective Target.
.
B : Selected customers.
ed
.
C : Selected markets.
.
D : selected product.
at
.
Q.no 9. Brand is given by firm to people it is....
. ...... set -8
135 of 176
re
.
A : Motivation
.
B : Promise
.
r
C : Invitation
D : Target.
i to
.
Q.no 10. A book in which great personalities write about their
own life is called......
........
Ed
.
A : Newspapers.
.
B : Research report.
.
C : Autobiography.
DF
.
.
Q.no 11. A list of questions posed in a pre-arranged order of
questions, is called as---------
......
rP
.
A : Questionnaire.
.
B : Diary.
.
te
C : Magazine
.
D : List of works.
. set -8
as
Q.no 12. This is a fundamental element of a changing economy.

136 of 176
...........
M
.
A : Buying
B : Sales
C : Assembling
in
.
D : Transportation
Q.no 13. The Economic classification of the population
means.....
.......
ed
A : To know the financial status of the customer.

.
B : Creating plans for financial assistance to customers.
.
at
C : To strive for increasing the financial income of the customers

.
.
re
Q.no 14. ........mark is found if trade mark is not recorded.

.......
.
A : CM.
B : MR.
C : TM.
r
D : TR.
Q.no 15. Marketing audit Includes ...........
i to
.
137 of 176
A : Marketing planning
Ed
B : Objectives and policies
C : workers Management
Q.no 16. Marketing research is useful to understand customers
.....
. ....
DF
.
A : Economics.
B : Statistics.
.
C : Psychology.
.
rP
D : None of these.
.
Q.no 17. To understand the state and nature of the market as set -8
well as to know the various problems that arise in the context
of marketing. ..... is analyzed.
te
. .....
.
A : Customer.
.
as
B : Motivation.
.
C : Market.
.
M
D : None of these.
.
138 of 176
in
Q.no 18. Advertising appeal is the --------- application made for

the marketing of a particular goods or services.
--------
.
A : Ethical
ed
B : Emotional
C : Mental
D : Primary
Q.no 19. Creating text in communication is a --------.
at
,
--------
A : Profession
B : Art
re
C : Science
D : Career
Q.no 20. ........is called observation related to social events.
.
A : Economic survey.
.
r
B : Survey.
.
i to
C : Social survey
.
D : Population survey
139 of 176 set -8
Ed
.
Q.no 21. Idea generation of new product is ......step involved in
new product development process
............
.
DF
A : final
B : Second
C : Third
D : First
Q.no 22. Branding policy is formulated in the company.....
,........
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.
A : Chief Manager.
.
B : Brand Manager.
.
te
C : Advertising Manager.
.
D : Sales Manager.
.
as
Q.no 23. .............advertising is,an which does not focuses on

product but on producer or an organisation and it also create
good image of the organisation.
------
M
.
A : Competitive
B : Direct
140 of 176
in

C : Institutional
D : Primary
Q.no 24. Establishing an emotional connection between a
product, company and the customer is......
ed
,
.......
.
A : Marketing management.
at
.
B : Brand management. set -8
.
C : Money management.
re
.
D : Sales management.
.
Q.no 25. .....is an example of to produce product according to
the linking and disliking of the customers in the market.
.
r
A : Special customers.
.
i to
B : Target market.
.
C : Market research.
.
Ed
D : Customer wellbeing.
.
Q.no 26. ...............advertisement is a type of advertisement
which open a new window and appears on the computer when it
is running.
,
DF
141 of 176
-----------
.
A : Wallpaper advertising
B : Pop up advertising
rP
C : Pop under advertising
D : Floating advertising
emerge?
(
te
)
? set -8
A : 1960-70.
-
as
.
B : 1980-90.
-
C : 1990-2000
M
D : 1970-80
-
-
Q.no 28. Meeting customer demand is the ............. stage of
in
transport management.
............
.
A : Fourth.
.
ed
B : Third
.
C : Second
.
at
D : First
Q.no 29. .............. Is the technique of marketing control
.......
.
re
142 of 176
A : Budgetary control
B : Cost control
C : Supply control
D : Purchase control
r
Q.no 30. To get specific customers small businesses should
study......... market.
i to
........
.
A : Concentrated
B : Target
Ed
C : Small
D : Specific
Q.no 31. Marketing research is a professional tool of....
. ....
.
A : Planning.
DF
.
B : Control.
.
C : Estimates.
.
rP
.
Q.no 32. ............Brand is a legal protected and one seller. set -8
143 of 176
.......
te
.
A : Local brand.
.
B : Trade marks.
as
.
.
D : Single Brand.
M
.
Q.no 33. Transportation = Freight Management + .......
=
+.......
in
A : Planning.
.
B : Organisation
.
C : Control
ed
.
D : Distribution
.
Q.no 34. ...........to purchase of product by a consumer is main
at
challenge before marketing

........
.
A : Selection
re
B : Curiosity
C : Willing
D : Courtesy
Q.no 35. The target market does not include this component in
the general category of customer.
144 of 176
set -8
r
.
i to
A : Age of the customer.
.
B : Gender of the customer.
.
Ed
C : Level of financial income.
.
D : Advertisements viewed by customers.
.
Q.no 36. The tools used to provide complete information to
customers about goods and services are -------
DF
-------
.
A : Advertising work
B : Nature of the advertising
C : Scope of advertising
D : Media of advertising
rP
Q.no 37. In ......strategy production is done by imitating the
market product without making a separate new product.
.........
.
A : Leadership strategy.
te
.
B : Simulation strategy.
.
C : Collective market strategy.
as
.
145 of 176
D : Implementation of strategies.
M
.
Q.no 38. Exchange of finanacial information / finance is kown
as......
-
in
........ .........
A : Goods Exchange
B : Money Exchange
C : Financial Exchage
D : None of the Above
ed
Q.no 39. Logistics system is basically-------- concept.

. ............
.
A : In marketing.
at
.
B : In the Army
C : In Sales
D : In production
re
set -8
.
Q.no 40. The main importance of e-advertising is its low
---------.
-
---------
.
r
A : Beneficial
B : Expensive
i to
C : Effectiveness
146 of 176
D : Publicity
Ed
Q.no 41. Manufacturers who are unable to sell their products
in the market under. use as such time......
.
..........
.
A : Posture of intermediaries.
DF
.
B : Own Brand.
.
C : Family Brand.
.
D : Local Brand.
rP
.
.......
.
te
A : Truthfulness.
.
B : Reliability.
.
as
C : Validity.
.
D : None of these.
.
M

............
A : Development
in
147 of 176
D : Sales Promotion
Q.no 44. Which of the following work does not belong to the set -8
ed
warehouse.
?
.
at
.
C : Repacking.
.
re
D : Production
.
Q.no 45. Marketing research is useful to study various
problems in marketing and to solve problems in ..... method.
.....
.
r
A : Objective.
.
i to
B : Systematic.
.
C : Rational.
.
Ed
D : Perfect.
.
,
,
DF
,
. ......
.
A : Reputation.
.
148 of 176
rP
B : Brand
.
C : Advertising.
.
te
D : Quality.
.
Q.no 47. Considering conscious of customers, which of the
following appeals is made from the advertisement.
as
.
A : Emotional
B : Discretionary set -8
C : Negative
M
D : Positive
,
in
.
A : Autobiography.
.
ed
.
.
Q.no 49. Which of the following is not done to plan the
at
targeted marketing?
.
A : Customer survey.
149 of 176
re
.
B : Collecting customer information.
.
C : Marketing planning.
.
r
D : Paying Salary to customers
.
i to
,
Ed
,
,
,
----------
.
A : Emotional
DF
B : Mental
C : Positive
D : Negative
,
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.......
.
A : United Brand. . set -8
.
B : Family Brand.
te
.
C : Multi Brand.
.
as
150 of 176
Q.no 52. ....... of the following is/ are the factors of markeing
strategies
M
.
A : nature of service
B : Sales promotion
C : nature of product
in

Q.no 53. Misleading consumers by hiding flaws in the product
and showing flaws that are not actually there is ----- in
advertising.
-----
ed
.
A : Exaggeration
B : Usless
C : Commitment
at
D : Ethics
,
re
,
?
set -8
151 of 176
r
D : Logical appeal
i to
. .....
.
Ed
A : Customer.
.
B : Market.
.
C : Motivation.
.
DF
D : Distributor.
.
defination......
,
rP
,
,
, set -8
,
,
te
.
.
B : David Rizvan.
as
.
C : Metaphor.
.
D : A.H.Maslow.
M
.
.
.
in
152 of 176
,
ed
------
A : Printed
B : Brodcast
C : External
at
--------
re
.
A : Social
B : Mental
C : Emotional
D : Logical
Q.no 59. Which of the following is/are not the objectives of
r
marketing control?
?
i to
A : Evaluation of marketing progress
B : Corrective actions
C : Proper utilisation of manpower
153 of 176
Ed
,
,
DF
,
,
?
A : Moral appeal
rP
D : Logical appeal
Q.no 1. Consumer service is important principle covered under
... process
......................
.
te
A : Policy planning set -9
B : Sales planning
D : other
as
Q.no 2. The plan for collecting information and completing the

study is called ........
........
.
M
A : Sample selection.
.
B : Hypothesis.
.
in
154 of 176
C : statement of Problem.
.
D : Synopsis.
ed
.
Q.no 3. Which was not included in the Past advertising
medium?
.
at
A : Dawandi Pitwane.
.
B : Peddlers.
.
re
C : Bell ringing.
.
D : Social media.
.
Q.no 4. Kiloskar, Godrej is an example of ........brand.
,
r
.........
.
i to
A : Corporate brand.
.
B : Multibrand.
.
Ed
C : Personal brand.
.
D : Rage Brand.
.
Q.no 5. Creating a specific type of product for a specific
customer and selling that product to that customer means ......
DF
......
.
A : Product specialization.
.
155 of 176
rP
set -9
B : Customer specialization.
.
C : Product specialization.
.
te
.
Q.no 6. According to Mr.Starch advertisement is an -------------
attempt to sell goods.
-------
as
.
A : Artificial
B : Natural
C : Written
M
D : Broadcasted
Q.no 7. Awareness about the product and staying in the
competition is the main ------- behind advertising
-------
in
.
A : Objective
B : The path
C : Advantages
D : Loss
ed
Q.no 8. Marketing Research Manager collect necessary

information from---------
---------
156 of 176
at

A : Regional Sales Manager
B : the Subordinates
C : the Leaders
re
D : the king
Q.no 9. Price is an important factor under ....... process
..................
.
A : Distribution
B : Marketing
r
C : Selling
D : Purchasing
i to
Q.no 10. Creating an image of a product in the minds of the
consumers through advertising with consistent topics is called
as...... set -9
......
Ed
.
A : Brandding.
.
B : Labeling.
.
C : Packing.
DF
.
D : Publicity.
.
Q.no 11. Classification of goods according to the customer's
157 of 176
rP
preference means....
.......
A : Classification of what items customers like.
.
B : Classification of what products consumers use.
te
.
C : Classification of which product the consumer does not use.
.
as
.
.
A : One week
M
B : One day
C : An hour
D : One month
Q.no 13. From the followingwhich type of advertisement appeal
in
in banned.
.
A : Clothing and cosmetics
B : Refrigerators and washing machine
C : Smoking and drinking
ed
D : All of the above product

158 of 176
at

....... set -9
.
re
.
.
.
r
.
Q.no 15. An advertisement to introduce the manufacturing
i to
process of an innovative product is called ------ advertising.
------
.
A : Direct
Ed
B : Indirect
C : Competitive
D : Primary
Q.no 16. Basically ................ Of industrial goods depends upon
demand and supply of goods
.................
DF
.
A : Manufacturing
B : Distribution
159 of 176
C : Selling
rP
D : Supply set -9
Q.no 17. ------- is the element in advertisement which shows to
customer that advertisers product is better than other
competitors.
?
te
--------
.
A : Message
B : Composition
as
C : Ethics
D : Appeal.
.
Q.no 18. Which one of the following is not the importance for
M
target marketing?
.
A : For business growth.
.
in
B : For the choice of the exact customer.

.
C : To estimate the competition in the business.
.
D : To stop the production of goods over time.
ed
.
Q.no 19. Which of the following brands combines product name
and features?
.
at
160 of 176
A : Dettol.
.
re
B : Good night.
.
C : Godrej.
.
D : Vicks.
.
r
Q.no 20. Industrial distributors are involved in ......
.... .....
i to
.
A : Organisational market set -9
B : Co-operative
C : Reselling market
Ed
D : Govt. departments
Q.no 21. From the following which type of marketing control is
incorrect....
?
A : Policy control
B : Ratio control
DF
C : Efficiency Control
D : Loss Control
..........
,
rP
,
161 of 176
.
A : Purchase.
te
.
B : Assembling
.
as
C : Storage
.
D : Logistics
.
Q.no 23. Which of the following motivation is highlighted by
M
various Rotary or Lions Club for advertisements of ownership

needs?
?
A : Mental
in
B : Social
C : Shopping
D : Reputation
Q.no 24. Marketing control is useful to evaluate and eliminate
the drawbacks in ............ of workers/employees
ed
.............
.
A : Personality
B : Situation
at
C : Behaviour
set -9
162 of 176
D : Attitude
re
Q.no 25. Some people write down the major events that affect
their lives.
?
A : Weekly.
.
B : Magazine.
r
C : Autobiography.
.
i to
D : Memories.
/
Q.no 26. logistics is a scientist of trasportation of goods and
chain management to -----------.
Ed
-
,
...........
.
A : Science
.
DF
B : Art
.
C : Management.
.
D : None of these
.
rP
Q.no 27. Systematically obtaining and analyzing information
related to marketing of various goods and services means
marketing .....
.....
A : Planning. set -9
te
.
163 of 176
as
B : Organization.
.
C : Research.
.
D : Control.
M
.
marketing process
............
in
A : Control
Q.no 29. ........................ is the first step involved in new product
ed
development process.
.............................
.
A : Idea creation
at
B : Data Collection
C : Analysis of data
D : Report Writing
re

/
.......
.
164 of 176
r
A : Quality
B : Characteristics
i to
C : Advantages
D : Disadvantages
Q.no 31. In past which of the following types is used for
transportation of domestic goods?
Ed
?
A : Lake.
.
B : To bear
.
C : Rivers set -9
DF
.
Q.no 32. Which of the following benifits is not due to brand?
.
A : Assistance in purchase decision.
.
rP
B : Customers get more value.
.
C : Good quality products.
.
D : Receipt of after sales services.
te
.
Q.no 33. Marketing research is used for......accurate delivery of
goods, services and products.
as
,
....
.
165 of 176
M
A : Organization.
.
B : Control.
.
in
C : Planning.
.
D : Decision.
.
Q.no 34. Which of the following company owner has given more
ed
importance to the employees than the company.

.
A : Mahindra.
.
at
B : Honda.
.
C : Ford.
.
re
D : Tata.
.
Q.no 35. Hunger,thirst, rest, sleep are included in -------- set -9
motivation.
,
,
r
,
---------
i to
.
A : Social
B : Primary
C : Physical
Ed
D : Psychological
166 of 176
......
DF
.
A : New Ford.
.
B : Jaguar.
.
C : Formatac.
rP
.
D : Honda.
.
Q.no 37. With the help of post advertisement is sent to set -9
customer so it is called as ------- advertisement.
te
---------
A : Competitive advertising
B : Direct advertising
as
C : Live advertising
D : Indirect advertising
Q.no 38. Durability of an item is an important ............
motivation to buy an item
-------
M
.
A : Social
B : Mental
C : Emotional
in
167 of 176
D : Logical
Q.no 39. This Brand is predominant in a particular area. It sells
goods in a small and limited geographical area is called.....
ed
.
....... set -9
.
A : Local Brand.
at
.
B : A Brand .
.
C : Name Brand.
re
.
D : Working Brand.
.
control system
?
r
A : Profit control
B : Risk control
i to
D : Loss control
-------
Ed
.
.
168 of 176
DF
.
.
rP
.
.......
. set -9
.
te
as
.
Q.no 43. Which of the following is/are the techniques of
marketing control
A : Marketing Audit
B : Cost analysis
M
C : Credit control
basic investment?
in
?
A : Roads.
169 of 176
.
ed
B : Railways
.
C : By Air
.
at
D : None of these
.
re
.....
.
.
.
r
C : Primary.
.
i to
D : Secondary. set -9
.
Q.no 46. The statement service to home can be provided only
Ed
,
. .........
.
A : True
.
B : False
DF
.
C : Partially true.
D : Partially false
:
.
rP
170 of 176
means ------.
------
te
.
as
..................
M
-
.
A : Goods
B : Finance
in
C : Economic
D : Consumer
functional and technical information related to the product in set -9
ed
,
,
,
,
at
?
A : Logical
B : Negative
171 of 176
re

C : Positive
D : Emotional
Q.no 50. Which of the followong customers in the target
marketing are automatically sidelined?
.
r
A : Customers who are not interested in a particular product.
B : Customers who do not wish to purchase goods.
i to
.
C : Constomers do not have money to buy goods.
.
Ed
.
.......
.
A : Hesitation.
DF
.
B : Extension
.
C : Product. set -9
.
D : Message.
rP
.
......
.
te
172 of 176
as
D : Marketing Audit
Q.no 53. Imported goods is stored in -------- till purchaser do
not accept even after paying tax.
,
M
,
?
A : Cold Storage.
.
in
D : None of these
ed
.........
,
,
.
at
B : Product mix
C : Consumer mix
D : Marketing mix
re
Q.no 55. Advertisement which appears on computer screen in a set -9

173 of 176
----------.
,
r
,
-------
i to
.
A : Expendebale
B : Wallpaper
C : Hesitant
Ed
D : Floating
?
A : Air transport.
.
DF
.
C : Road transport.
.
.
rP
aim, opinion, purposefully and he tells customers to use set -9
?
A : Direct
te
174 of 176
B : Indirect
as
C : Fear
D : Logical
M
,
,
?
A : Cold Storage.
in
.
.
.
ed
D : None of these
.
at
,
.
---------
.
re
A : External
B : Modern
D : Broadcast
175 of 176
r
i to
set -9
.
A : Special market.
.
Ed
.
C : Target market.
.
.
176 of 176
DF
22/10/20, 11:00 pm
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as
M
in
ed
at
re

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C : Promotion at market place

state, city, village, pincode etc.

B : Classification of consumers according to Geographical location.

Q.no 6. Which type of trasportation is not used by distributor

expectations, habits, purchasing motivation, purchasing power,

resources from marketplace are the main points covered under

Q.no 11. ................... Control provides directions to all works

the popularity of the product as well as increase customer

C : Advertising for the service of public

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Q.no 23. From the following which is not a type of marketing

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within the target market is an example of which product?

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Q.no 33. Reseller markets includes industrial ...........

etc. This is an example ........

Q.no 50. Which of following market strategies are the

Q.no 53. Which of the following is/are the techniques of

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to buy certain items is called.... research.

consumers through advertising with consistent topics is called

Q.no 8. Marketing information system help to -------

Q.no 12. Many people use ......... to write information about

Q.no 23. Consumable goods means-

about various aspects of the advertising process are included

A : Consumer income. Age, gender.

B : Customer's geographical lifestyle.

Q.no 32. In which decade did supply chain management

D : All of the above.

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Q.no 41. .......... is the one of the Marketing Control.

B : Closed open answers.

available in the market.

following appeals is made from the advertisement.

Q.no 1. Creating a specific type of product for a specific

A : Product specialization. set - 3

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Q.no 6. ------- is the element in advertisement which shows to

Q.no 11. Providing goods and services to

A : Industries and Organisation

Q.no 12. The desire to imitate or equalize with others is an

the goods, advertisement of services or along with the name of

Q.no 18. Marketing Research is a ..... task.

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method as it involves in-depth research processes.This

Q.no 46. Which of the following godowns are used to store

slogan of a producer, for advertisement.

problems in marketing and to solve problems in ..... method.

Q.no 60. ..... means to use scientific method in this process to

channels of industrial goods?

Q.no 8. What are the criteria of choosing the following

D : All of the above

and unpublished written information.

Q.no 24. The decision to choose a place for a ware house

A : Prompt service and expenses incurred for it. set - 5

Q.no 28. Idea generation of new product is ......step involved in

Q.no 29. Marketing research is a professional tool of....

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Q.no 39. When researcher searching information on a research

to buy certain items is called.... research.

Q.no 43. Industrial marketing involves distribution of

A : Marketing sharing analysis