Seat No - Total Number of Questions: 60

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Seat No -
Total number of questions : 60
13181_SPECIAL SUBJECTS PAPER III MARKETING
MANAGEMENT Time : 1hr
Max Marks : 50
N.B
1) All questions are Multiple Choice Questions having single
correct option.
2) Attempt any 50 questions out of 60.
3) Use of calculator is allowed.
4) Each question carries 1 Mark.
5) Specially abled students are allowed 20 minutes extra for
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examination.
6) Do not use pencils to darken answer.
7) Use only black/blue ball point pen to darken the appropriate circle.
8) No change will be allowed once the answer is marked on OMR
Sheet.
9) Rough work shall not be done on OMR sheet or on question paper.
10) Darken ONLY ONE CIRCLE for each answer.
Q.no 1. Marketing control Is the responsibility of ............
department
........ Production D : Finance 1 of 176
.
A : Marketing B : Purchase C : Set -1
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Q.no 2. Which decisions required to take under sale promotion
policies-
................
.
A : How to advertise?
? ,
B : Personal Selling .
? A : Social and economic
C : Promotion at market place classification of population.
/
D : All of the above
Q.no 3. .......is classified on the
basis of factors like country, state,
city, village, pincode etc.
........
,
,
,
Set -1 Set -1
B : Classification of consumers according to Geographical location.

.
C : Classification according to preference.
.
D : Classification on the basis of mentality and personality. .
Q.no 4. To understand the state and nature of the market as
well as to know the various problems that arise in the
context of marketing. ..... is analyzed.
. .....
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A : Customer. .
B : Motivation. . Set -1
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C : Market.
.
D : None of these.
.
Q.no 5. The plan for collecting information and completing the
study is called ........
........
.
A : Sample selection.
.
B : Hypothesis.
. .
C : statement of Problem. . Set -1
D : Synopsis.
Q.no 6. Which type of trasportation is not used by distributor

to transport heavy goods abroad ?
?
A : Plane.
.
B : Ship
.
C : Freight Train . Set -1
D : None of these .
Q.no 7. .......research is done to get complete and accurate

information of customers about their preferences, needs,
expectations, habits, purchasing motivation, purchasing power,
satisfaction, etc.
,
, ,
, 3 of 176
, Set -1
,

....
.
A : Sales. .
. C : Customer.
B : Motivation. .
D : None of these.
.
Q.no 8. Price is an important factor under ....... process
..................
.
A : Distribution
B : Marketing
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C : Selling
D : Purchasing
Q.no 9. Warehouses owned by Central or State Government are
called as ----------
?
A : Private warehouse.
.
B : Co-operative Warehouse
.
C : Government Warehouse
.
.
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Q.no 10. Technology, ......................, working capacity and other
resources from marketplace are the main points covered under
promotion mix concept.
,.........
.
A : Monopoly
B : Competation
C : Competitor
D : Customer
Q.no 11. ................... Control provides directions to all works
performed in marketing department
............
A : Marketing
B : Sales
C : Sales Promotion
D : Planning
Q.no 12. Which of the following research is done to select
Brand for your product, change the current Brand , increase
the popularity of the product as well as increase customer
loyalty about Brand.
,
,
.
A : Sales.
.
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22/10/20, 11:00 A : Trying to eliminate hardness/understable
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... B : B : Planning process done practically
Packing. C : Balancing
.
C : Brand.
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.
D : None of these.
.
Q.no 13. From the following which is/are not the advantages
of marketing control?
?
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D : all of the above
Q.no 14. Advertising is made to give information of product or
service and popular it these definition is by ------------.
.
--------
.
A : Prof.Neil Borden
.
B : Webster
C : Mr. Starch
D : American Marketing Association
Q.no 15. The advertisement which is made with the view of
creating awareness in the minds of the people for the welfare
of the country and the people is called ------ advertisement.
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------
.
A : Indirect
B : Competitive
C : Advertising for the service of public
D : Aadvertising related to Customer
Q.no 16. Advertising increases the demand of goods -------
growth.
-------
.
A : Business
B : Production
C : Sales
D : Storage
Q.no 17. ........is an important factor under sales process.
.........
A : Price
B : Expenses
C : Profit
D : Loss
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Q.no 18. The life of the newspapers is for........
.
A : One week
B : One day C : Awareness
C : An hour D : To overcome the competition.
D : One month .
Q.no 19. Advertisements like Save Fuel, Avoid Energy
Waste are made for ---------
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,
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-----------
.
A : Public service
B : Consumer Welfare
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Q.no 20. Which is not importance of Industrial Marketing from
the following
?
A : Marketing business future
B : Industrial products/ goods future
C : consumable products future
D : Employment under Industrial Marketing
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Q.no 21. Which of the following items is not transported
through pipeline?
?
A : Gas.
.
B : Water
.
C : Fuel
.
D : Milk
Q.no 22. What are chain shops are called?
.?
A : Wholesale chain.
.
B : Retail Chain C : Performance/Capacity control
. D : Loss control
C : Distributor Chain 9 of 176
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D : Manufacturer chain pmhttps://sppu.wheebox.com/WAC-3/allqusdo
. wnlo... Q.no 24. For elimination of limitatios
Q.no 23. From the following which is not a of sales objectives which precautions should
type of marketing control system be taken by the manager
? .
A : Profit control Set -1
B : Risk control
A : Sales Analysis B : Ratio analysis
C : consumer Satisfaction
D : all of the above B : Assembling
Q.no 25. ...... means to take and deliver the goods from the
desired place at the desired time yes .
..........
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,
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A : Purchase.
.
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.
C : Storage
.
D : Logistics
.
Q.no 26. One of the following is not included in target
marketing.
.
A : Classifying customers.
.
B : Giving gifts to customers.
C : Targeting customers for sales.
.
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D : To create a place in the minds of the customers .
.
Q.no 27. One of the following methods is not for collecting
primary information.
.
A : Experiment.
.
B : Survey.
.
C : Observation.
.
D : Analysis.
.
Q.no 28. Manufacture of hearing aids, wheelchairs, spectacles
within the target market is an example of which product?
,
,
,
?
A : Production specialization.
.
B : Production centralization.
.
C : Production privatization.
.
D : Production decentralization.
. Q.no 30. Sometimes advertiser clearly appeals to the needs
Q.no 29. From the following which type of marketing of the customer without any room of doubt, this appeal is
control is incorrect.... ........... -------
?
A : Policy control
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pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... B :
Ratio control
C : Efficiency Control
D : Loss Control
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.
A : Emotional
B : Indirect
C : Logical
D : Direct
Q.no 31. ........................ is the first step involved in new product
development process.
.............................
.
A : Idea creation
B : Data Collection
C : Analysis of data
D : Report Writing
Q.no 32. ..... Of products / services plays an important under
industrial exhange process
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/
.......
.
A : Quality
B : Characteristics
C : Advantages
D : Disadvantages
Q.no 33. Reseller markets includes industrial ...........
................
.
A : Marketers
B : Advertisers
C : Distributors
D : Consumers
Q.no 34. The main importance of e-advertising is its low
---------.
-
---------
.
A : Beneficial
B : Expensive
C : Effectiveness
D : Publicity
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Set -1
22/10/20, 11:00 ?
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... Q.no A : Social
35. ............ Provides directions to all activities under B : Mental
marketing process
............
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A : Control
B : Managerial control
C : Employee control
D : Marketing control
Q.no 36. What motivates you to buy things for pride or
prestige?
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C : Emotional
D : Logical
Q.no 37. Wide market means.......
......
A : Local market.
.
B : Large market.
.
C : Concentrated market.
.
D : Long market.
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.
Q.no 38. Marketing control is useful to evaluate and eliminate
the drawbacks in ............ of workers/employees
.............
.
A : Personality
B : Situation
C : Behaviour
D : Attitude
Q.no 39. The media used to advertise Buses, Rickshaws and
Trains are called -------- media.
,
--------
A : External
B : Broadcast
C : Departure Vehicle
D : Direct by post
Q.no 40. ............Brand is a legal protected and one seller.
.......
.
A : Local brand.
.
B : Trade marks.
.
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C : Posture of intermediaries.
.
D : Single Brand. C : Market specialization.
. .
Q.no 41. Litman company makes different types of D : Advertising specialization.
stethscopes for different typs of doctures, this statement is
an example of....
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,
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.
A : Mass market.
.
B : Product specialization.
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.
Q.no 42. Humour, love, care, joy, pride with the help of these
emotions .............. appeal is created.
,
,
,
,
?
A : Moral appeal
B : Positive emotional appeal
C : Negative emotional appeal
D : Logical appeal
Q.no 43. Product mix concept involve....competition,working
capacity and other things related to markets etc.
.........
,
.
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A : Distribution
B : Technology
C : Purchaser
D : Seller
Q.no 44. Transportation management is done from ........the
center.
.........
.
A : Purchase.
.
B : Production
.
C : Distribution
.
D : None of these.
.
Q.no 45. Industrial marketing involves distribution of
industrial goods to industries and ............
.........
.
A : Industries
B : Organisation
C : Government B : Extension
D : Co-operative sector .
Q.no 46. Which the help of established Products, granding C : Product.
and class are realated to new produce. It means.......
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.
A : Hesitation.
.
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.
D : Message.
.
Q.no 47. Sometimes advertiser creates ambiguity and hides his
aim, opinion, purposefully and he tells customers to use
appeals as their opinion, this appeal is --------.
?
A : Direct
B : Indirect
C : Fear
D : Logical
Q.no 48. Achieving the objectives of advertising by using
various advertising mediums as required and at the right time
means ------.
------
.
A : Schedule of Medium
B : Mixing of Medium
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C : Advertisement design
D : Geographical selectivity
Q.no 49. In this market, customers are categorized on the basis
of their mentality, personality values, opinions and attitudes,
etc. This is an example ........
,
,
.
.
A : Advertising research.
.
B : Customer Modification.
.
C : Target market.
.
D : Customer service.
.
Q.no 50. Which of following market strategies are the
strategies made for the market in which certain commodities
are mainly sold?
.......
Set -1
. 22/10/20, 11:00
A : Collective market strategy. pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo...
. exaggeration of pornography.
B : Market strategy
C : Secondary strategy.
.
D : Simulation strategy.
.
Q.no 51. The ---------- approach to advertising is evolving
due to various ethical issues such as fraud, tasteleff, and
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misleading 19 of 176
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,
,
,
,
----------
.
A : Emotional
B : Mental
C : Positive
D : Negative
Q.no 52. Goods which is imported from aboard cannot be seized
without paying import tax on imported goods. Until then, in
which warehouse is the goods stored?
,
,
?
A : Cold Storage.
.
B : Taxpaid warehouses
.
C : Taxable warehouses.
.
D : None of these
.
Q.no 53. Which of the following is/are the techniques of
marketing control
A : Marketing Audit
B : Cost analysis
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C : Credit control
Q.no 54. Prism scan in the target marketing means.....
.......
A : Considering the customer's income.
.
B : Considering customer preference choice.
.
C : Noticing cultural similarities among customers.
.
D : All of the above.
. .
Q.no 55. Which of the following godowns are used to store D : None of these
perishable goods like fruits, vegetables, dairy products? ,
,
r
?
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A : Co-operative societies.
.
B : Government owned
.
C : Cold Storage
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.
Q.no 56. Advertisements placed in a public place in a square
where everyone can see easily them on the street are called
------ advertisements
,
------
A : Printed
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B : Brodcast
C : External
D : Specific features
Q.no 57. Which of the following appeals is made for the
advertisement of emotions like jealousy, anger, pain and fear?
,
,
?
A : Emotional appeal
D : Logical appeal
Q.no 58. What motivates some consumers to buy the lowest
priced items by comparing the prices of competitive products?
.
A : Social
B : Mental
C : Emotional
D : Logical
Q.no 59. Research method to Motivate or encourage customers
to buy certain items is called.... research.
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. .....
.
A : Customer.
.
B : Market.
.
C : Motivation.
.
D : Distributor.
Set -1
. A : Social
Q.no 60. What incentives are involved in the promotion of B : Basic
low interest rate schemes for advertisements of Car, mobile, C : Credit
refrigerators, T.V.?
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.
.
?
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D : Logical
Q.no 1. Kiloskar, Godrej is an example of ........brand.
,
.........
.
A : Corporate brand. . 23 of 176
B : Multibrand. .
Set - 2
C : Personal brand. .

D : Rage Brand.
.
Q.no 2. This is a fundamental element of a changing economy.
...........
.
A : Buying
B : Sales
C : Assembling
.
D : Transportation
Q.no 3. Creating an image of a product in the minds of the
consumers through advertising with consistent topics is called
as......
......
.
A : Brandding.
.
B : Labeling.
.
C : Packing.
.
D : Publicity.
.
Q.no 4. Which is the third factor required to create Brand
identity?
........
.
A : Symbols.
. companies.This statement is....
B : Logo. ,
. .......
C : Trade Mark
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.
Q.no 5. Massive marketing is possible only for large
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A : That's right.
.
B : Is wrong.
.
C : Both are not correct.
.
D : Cannot be stated.
.
Q.no 6. Marketing audit does not include ..........
.
A : Marketing Planning
B : Policy making
C : Employee evaluation
D : Recruitment
Q.no 7. ............... is a responsibility of sales/marketing
department
..........
.
A : Marketing
B : Advertisement
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C : Distribution
D : Customer services
Q.no 8. Marketing information system help to -------
--------
.
A : Sales Manager
B : Purchase Manager
C : Operational Manager
D : Marketing Manager
Q.no 9. The social and economic classification of the
population, is.....
.......
.
A : Classification of customers according to age, gender, lifestyle,
caste, religion
,
,
,
,
B : Classification of customers according to state, city, Q.no 10. E-advertising are for ------- level.
village, pincode.
,
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,
. Set - 2
C : Classification according to what customers like, what
product they like.
,
.
D : Classification according to utility demand.
.
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-
-------
A : Local
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B : Territorial
C : National
D : Global
Q.no 11. There is an --------- appeal in the advertisement of the
product of the commodity product.
----------
.
A : Emotional
B : Intellectual
C : Direct
D : Indirect
Q.no 12. Many people use ......... to write information about
some of the good and bad things that happen in daily life.
-
.........
..
A : Autobiographies.
.
B : Diary.
C : Weekly.
.
D : Non of this.
.
Q.no 13. Due to targeted marketing. ......
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. ......
A : Saves marketing costs.
.
B : Can target specific customers.
.
C : Internal survey of customers can be done.
.
.
Q.no 14. Logical,....... & organisational components are covered
udeder Information Exchange Process these things are included in this concept.
........ ,
. ,
A : Social
B : Political
C : Natural
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D : Economical
Q.no 15. To take goods from the right place, at the right
price, to store, deliver to the manufacturing company and
effectively deliver the finished goods to the customers. All
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,
.
.....
.
A : Purchase.
.
B : Selling
.
C : Storage.
28 of 176
.
D : Logistics.
.
Q.no 16. Motivations that have nothing to do with the learning
process are called ----------- motivations.
--------
.
A : Social
B : Primary
C : Physical
D : Psychological
Q.no 17. Consumer service is important principle covered
under ... process
......................
.
A : Policy planning
B : Sales planning
C : Advertising planning
D : other
Q.no 18. The abilty of the medium to reach customers depends
upon in a particular regional or area is --------- .
---------
.
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C : Class selection
Q.no 19. Marketing audit includes ..........
Set - 2
A : Marketing Planning A : Logo.
B : Policy making .
C : Work and Employee evaluation B : Name.
Q.no 20. A figure, a mark when used for Branding with the
r
name is .......
,
.
.........
.
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.
C : Line.
.
.
Q.no 21. Main objectives of ............. Is to understand the actual
position of the company
.........
.
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A : Profit control
B : Loss control
C : Cost control
D : Tax control
Q.no 22. Marketing audit includes.............
B : Recruitment
C : Selection
D : Control
Q.no 23. Consumable goods means-
.........
A : Raw material
B : Machine
C : Capital
D : Finished Product
Q.no 24. To get specific customers small businesses should
study......... market.
........
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.
A : Concentrated
B : Target
C : Small
D : Specific
Q.no 25. All research efforts to get specialized information
about various aspects of the advertising process are included
in...,research.
. ....
.
Set - 2
A : Market . of the consumer.
. ,
B : Consumer. ,
.
C : Packaging.
.
D : Advertising.
.
Q.no 26. Studying the social, cultural, psychological factors
of the consumer in the target marketing is the classification
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.........
.
A : On the basis of utility.
.
B : Based on the mindset.
.
C : Based on technology.
.
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D : None of the above.
.
Q.no 27. Which of the following factor is not given importance
in the target marketing while studing the customer?
......
.
A : Consumer income. Age, gender.
.
,
.
B : Customer's geographical lifestyle.
.
C : Customer's preference.
-
.
D : Customer business.
.
Q.no 28. Which of the following is not a characteristic of
Industrial goods.
?
A : Importance of technical things
B : Developed Market
C : Information to consumer
D : Excessive price
Q.no 29. For degrees like M.phil and Ph.D in the field of
research..... is written.
.
,
.
....
.
Set - 2
A : Public sources. Q.no 30. Idea genreation,................ and new model
. development and commercialasation are the stages involved
B : Preliminary sourc in product development process.
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Thesis.
.
D : Non of these.
.
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, ..............
.
A : Survey
B : Research
C : Verification
D : Valuation
Q.no 31. ...............advertisement is a type of advertisement
which open a new window and appears on the computer when it
is running.
,
-----------
.
A : Wallpaper advertising
B : Pop up advertising
C : Pop under advertising
D : Floating advertising
Q.no 32. In which decade did supply chain management
emerge?
(
)
?
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A : 1960-70.
-
.
B : 1980-90.
-
C : 1990-2000
-
D : 1970-80
-
Q.no 33. ...................... Includes marketing, planning and policy
making
..........
,
.
A : Marketing audit
B : Responsibility audit
C : Management audit
D : Co-ordination Audit
Q.no 34. In ........each product is given a separate name. ...... Q.no 35. Sales, circulars, booklet, calendars, price sheets,
etc. these are all examples of ------ advertising.
.
A : Multi Brand.
.
r
B : Corporate Brand.
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C : Personal Brand. Set - 2
.
D : Rage Brand.
.
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,
,
,
,
.
------
.
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A : Direct
B : Indirect
C : Broadcast
D : Audio-visual
-
Q.no 36. Marketing control provides ............ to all activities
covered under marketing process
...........
.
A : Co-ordination
B : Control
C : Direction
D : Development
Q.no 37. To compile information in marketing research......... is
a standard and reliable source of information.
.
....
.
A : Preliminary information.
.
B : Secondary information.
.
C : General information.
.
.
Q.no 38. All the tools, methods and types of advertising used
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for advertising together are called ---------.
,
---------
. A : Marketing management.
A : Mixing of medium .
B : Schedule of Medium B : Brand management.
C : Media of advertising
D : Ethics in advertisement
r
Q.no 39. Establishing an emotional connection between a
product, company and the customer is......
,
.......
.
Edito
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.
C : Money management.
.
D : Sales management.
.
Q.no 40. ............advertising is an advertisement which attract
customers and provide information of goods and services and
for this purpose and it uses internet to increase sale.
...........
.
A : Primary
B : Online
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C : External
D : Live
Q.no 41. .......... is the one of the Marketing Control.
......
.
A : marketing strategy
B : Marketing planning
C : Marketing segmentation
D : Marketing Audit
Q.no 42. If the respondent wants to tick the correct answer
from the option given at the end of the question is called .....
.....
.
A : Closed to alternative answers.
.
B : Closed open answers.
.
C : Primary. market.
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Q.no 43. ------- Advertising is a sophisticated nlo... -------
advertisement made to increase the demand for Set - 2
a particular brand of goods available in the
. .
A : Direct A : Distribution mix
B : Indirect B : Product mix
C : Competitive
D : Primary
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Q.no 44. Technology,competition,working capacity and
other things related to markets are the important concepts
under .... .........
,
,
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C : Consumer mix
D : Marketing mix
Q.no 45. Which of the following is not the purpose of a Brand
work.
.
A : To show the uniqueness of the object.
.
B : Items cannot be duplicated.
.
C : Guarantee of goods.
.
D : Getting a lower price than the competitors.
.
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Q.no 46. Considering conscious of customers, which of the
following appeals is made from the advertisement.
.
A : Emotional
B : Discretionary
C : Negative
D : Positive
Q.no 47. Advertising is a type of --------
---------
A : Multiple marketing
B : External marketing
C : Industrial marketing
D : Indirect marketing
Q.no 48. The fact is.....when researcher need not to do any
effort.
,
. ....
.
A : Primary.
.
B : Secandary.
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C : General. nlo...
. Set - 2
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D : None of these. .
. D : None of these
Q.no 49. Which of the following transport has lower cost of .
basic investment?
?
Editor
A : Roads.
.
B : Railways
.
C : By Air
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Q.no 50. Business --------- is to give principle of sight, touch,
smell and taste to people.
,
,
,
. ......
.
A : Reputation.
.
B : Brand
.
C : Advertising.
.
D : Quality.
.
Q.no 51. Creating a brand model means.......
........
A : To know the mind of the concerned.
.
B : Create your own posture.
.
41 of 176
C : Create your own brand.
.
.
Q.no 52. Questionnaires in which questions are composed, but
the answers are open is called........
.
.......
.
A : Open questionnaire.
.
B : Closed questionnaire.
C : Mixed questionnaire.
D : Questionnaire of data.
.
Q.no 53. The statement service to home can be provided only
by road transport ,is ...........
,
. ......... Q.no 54. What is the appeal of the quality, price, saving,
. functional and technical information related to the product in
A : True general to the customer?
.
B : False
r
.
C : Partially true.
D : Partially false
:
.
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,
,
,
,
42 of 176
?
A : Logical
B : Negative
C : Positive
D : Emotional
Q.no 55. Which of the following work does not belong to the
warehouse.
?
A : Storage of goods.
.
B : Consolidation of goods
.
C : Repacking.
.
D : Production
.
Q.no 56. The security that the consumer gets from the item is
an important---------- motivation to buy the item.
--------
.
A : Social defination......
B : Mental ,
C : Emotional ,
D : Logical ,
43 of 176 ,
22/10/20, 11:00 ,
pmhttps://sppu.wheebox.com/WAC-3/allqusdow ,
nlo... Q.no 57. In terms of marketing,Brand Set - 2
means combining a letter, word, name, symbol
or all of these. Who has coined this
. .
A : American Marketing Association. Q.no 58. Which of the following is/are not the techniques of
. marketing control?
B : David Rizvan.
.
r
C : Metaphor.
.
D : A.H.Maslow.
.
.
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?
A : Marketing sharing analysis
B : Cost control/ Budgetary control
C : Ratio Analysis
D : None of the above
Q.no 59. Which of the following is/are not the objectives of
marketing control?
?
A : Evaluation of marketing progress
B : Corrective actions
44 of 176
C : Proper utilisation of manpower
Q.no 60. Marketing program evaluation is objective of ..........
............
A : Development
B : Marketing control
C : Marketing segmentation
D : Sales Promotion
Q.no 1. Creating a specific type of product for a specific
customer and selling that product to that customer means ......
......
.
A : Product specialization. . D : None of the above. .
B : Customer specialization. .
set - 3
C : Product specialization. .
Q.no 2. Marketing control provides ....... To complete daily tasks

of the company
...........
A : Flexibility
45 of 176
B : Accurancy
C : Confidence
D : Rigidity
Q.no 3. ---------- Advertisement which is made to motivate ............ in the Nature.
customers to buy . ......
, A : Developed
.....
.
r
A : Direct
B : Indirect
C : Competitive
D : Primary
Q.no 4. Marketing of Industiral Goods is comparetivly
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B : Restricted
C : Undeveloped
D : Underdeveloped
Q.no 5. Which of the following is not a type of marketing
research?
?
46 of 176
A : Distribution revision.
.
B : Customer Modification
.
C : Sales research.
.
D : Political research.
.
Q.no 6. ------- is the element in advertisement which shows to
customer that advertisers product is better than other
competitors.
?
--------
.
A : Message
B : Composition
C : Ethics
D : Appeal.
.
Q.no 7. Which of the following is not an industrial product
?
A : Raw material
B : Fabricated goods
C : equipments
47 of 176
Q.no 8. Classification according to the use of commodities in
the target marketing means.....
.......
.
A : To study how much an item is used.
.
B : To study how often an object is used. A : Newspapers.
. .
C : Recycling of goods at specific times. B : Research report.
.
r
.
Q.no 9. A book in which great personalities write about their
own life is called......
........
.
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.
C : Autobiography.
.
D : Monthly Magazine.
.
Q.no 10. The advertisement which is made with the view of
creating awareness in the minds of the people for the welfare
of the country and the people is called ------ advertisement.
------ Industrial Marketing. .....................................
. .
A : Indirect A : Industries and Organisation
B : Competitive B : Compay and Industries
48 of 176 C : Organisations and co-oprative Society
22/10/20, 11:00 D : co-oprative Society and Government
pmhttps://sppu.wheebox.com/WAC-3/allqusd Q.no 12. The desire to imitate or equalize
ownlo... C : Advertising for the service of with others is an important ----------
public motivation to buy something.
D : Aadvertising related to Customer --------
Q.no 11. Providing goods and services to .
............................................ Is called A : Social
B : Mental ,
C : Emotional .
D : Logical 49 of 176
Q.no 13. If the trademark is 22/10/20, 11:00
registered.........mark is printed on the goods, pmhttps://sppu.wheebox.com/WAC-3/allqusd
advertisement of services or along with the ownlo... A : TM.
name of the product. set - 3
..........
B : RM. D : Mental motivation
C:R Q.no 15. ...........These are the important brand ambassadors
D : T. of the company.
Q.no 14. Which of the following is the force that causes a
strong desire in the mind of the customer to purchase goods
r
or services?
?
A : Motivation of prestige
B : Social motivation
C : Motivation of buying
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........
.
A : Employees of the company.
.
B : Customers of the company.
.
C : The owner of the company.
.
D : Bollywood actors.
.
50 of 176
Q.no 16. Consolidation and transmission of goods,
decentralization is possible only due to ...
,
...........
.
A : Purchase.
.
B : Sales
.
C : Packaging
.
D : Transportation
.
Q.no 17. A list of questions posed in a pre-arranged order of
questions, is called as---------
......
.
A : Questionnaire.
.
B : Diary.
. ....
C : Magazine .
. A : Sales.
D : List of works. set - 3
.
Q.no 18. Marketing Research is a ..... task. .
. .
B : Purchase. A : Bata.
. .
C : Production.
.
r
D : Marketing.
51 of 176
22/10/20, 11:00
Q.no 19. Which of the following is a global brand?
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B : Aromatic tea from Nashik.
.
C : Pandey sweets.
.
D : Yeola Paithani.
.
Q.no 20. Due to secondary information researcher saves his
time, labor and cost by getting the prepared information this
statement is....
,
......
.
A : True.
.
B : False.
.
C : Cannot be stated.
.
D : None of these.
.
Q.no 21. E-advertisement are more ---------- than all other types
of advertisement.
----------
.
A : Beneficial
B : Expensive
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C : Faster
D : Broad
Q.no 22. Ford Company has given ......brand name for high
quality vehicles(Car).
......
.
A : New Ford.
.
B : Jaguar.
.
C : Formatac.
.
D : Honda.
. B : Distribution.
Q.no 23. Research efforts to find out if the method chosen .
by the manufacturer for the delivery of goods is low cost C : Customer.
and efficient is called....research.
,
r
,
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...
.
A : Goods
.
Created in Master
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.
D : None of above.
.
Q.no 24. .............advertising is,an which does not focuses on
product but on producer or an organisation and it also create
good image of the organisation.
53 of 176
------
.
A : Competitive
B : Direct
C : Institutional
D : Primary
Q.no 25. Logistics system is basically-------- concept.
. ............
.
A : In marketing.
.
B : In the Army
C : In Sales
D : In production
.
Q.no 26. Which of the following is/are not the characteristics of
marketing control?
?
A : Tabular
B : Separate/different
/
C : Systematic
Q.no 27. To use a successful, established Brand for a new
54 of 176
product, to improved product is.....
,
.......
.
A : Brand planning.
.
B : Brand name.
. B : Distribution
C : Brand 'policy. C : Information
D : Brand extension. D : Advertisement
.
Q.no 28. .......... Exchange includes logical, economical and
r
organisational factors
...............
,
.
A : Customer
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Q.no 29. In which decade did the central distribution system
emerge?
?
A : 1960-70. .
- C : Second
B : 1980-90. .
- D : First
C : 1990-2000 Q.no 31. Marketing research is a time consuming
- and costly method as it involves in-depth
55 of 176 research processes.This statement is.....
22/10/20, 11:00 ,
pmhttps://sppu.wheebox.com/WAC-3/allqusdow ......
nlo... D : None of these A : Correct.
Q.no 30. Meeting customer demand is the B : Wrong.
............. stage of transport management. .
............ C : Cannot be stated.
. .
A : Fourth. D : None of these.
. .
B : Third Q.no 32. Which of the following is an appeals to
consumers for safety awareness? 22/10/20, 11:00
? pmhttps://sppu.wheebox.com/WAC-3/allqusdow
A : Positive emotional nlo...
56 of 176 set - 3
B : Negative emotion D : Consumer
C : Intellectual Q.no 34. ..... Of products / services plays an important under
D : Psychological industrial exhange process
Q.no 33. ............. Distributors are involved in reselling
marketing
r
.....................
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.
A : Industrial
B : Advertising
C : Distributors
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/
.......
.
A : Quality
B : Characteristics
C : Advantages
D : Disadvantages
Q.no 35. This Brand is predominant in a particular area. It sells
goods in a small and limited geographical area is called.....
.
57 of 176
.......
.
A : Local Brand.
.
B : A Brand .
.
C : Name Brand.
.
D : Working Brand.
.
Q.no 36. Questionnaires in which both questions and answers
are structured and closed are called questionnaires ....
. ...
.
A : Open Ended.
.
B : Closed Ended.
.
C : Structured.
.
D : Unstructured.
.
Q.no 37. With the help of post advertisement is sent to
customer so it is called as ------- advertisement.
---------
A : Competitive advertising
B : Direct advertising
C : Live advertising
D : Indirect advertising
58 of 176 .
22/10/20, 11:00 D : Railway transport.
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... Q.no .
38. Which mode of transport is beneficial for limited goods
and short distances?
r
?
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A : Air transport .
.
B : Water transport.
.
C : Road transport.
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Q.no 39. Production of ............ are basically depends upon
demand and supply of product
....................
A : Industrial Goods
B : services
C : consumable Products
D : Finance
Q.no 40. What is the most efficient mode of transport
considering speed, capacity and cost?
,
?
A : Air transport.
.
.
C : Road transport.
59 of 176
.
D : Railway transport.
.
Q.no 41. Advertisements placed in a public place in a square
where everyone can see easily them on the street are called
------ advertisements
,
------
A : Printed
B : Brodcast
C : External
D : Specific features
Q.no 42. Which the help of established Products, granding and
class are realated to new produce. It means.......
.......
.
A : Hesitation.
.
B : Extension
.
C : Product.
.
D : Message.
set - 3
. 22/10/20, 11:00
Q.no 43. The ---------- approach to advertising is evolving pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... A :
due to various ethical issues such as fraud, tasteleff, and Emotional
misleading exaggeration of pornography.
,
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,
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,
,
----------
.
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B : Mental
C : Positive
D : Negative
Q.no 44. Humour, love, care, joy, pride with the help of these
emotions .............. appeal is created.
,
,
,
,
?
A : Moral appeal
D : Logical appeal
Q.no 45. What incentives are involved in the promotion of low
interest rate schemes for advertisements of Car, mobile,
,
,
,
.
.
?
A : Social
B : Basic
C : Credit
D : Logical
61 of 176
Q.no 46. Which of the following godowns are used to store
perishable goods like fruits, vegetables, dairy products?
,
,
?
A : Co-operative societies.
.
B : Government owned
.
C : Cold Storage
.
D : None of these
. Q.no 48. Sometimes advertiser creates ambiguity and hides
Q.no 47. Misleading consumers by hiding flaws in the his aim, opinion, purposefully and he tells customers to use
product and showing flaws that are not actually there is ----- appeals as their opinion, this appeal is --------.
in advertising.
-----
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A : Exaggeration
B : Usless
C : Commitment
D : Ethics
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?
A : Direct
62 of 176
B : Indirect
C : Fear
D : Logical
Q.no 49. Procter & Gamble, which manufactures three different
washing powders, Dadge, Aerial and Bold, is an example of......
,
.......
.
A : United Brand. .
.
B : Family Brand.
.
C : Multi Brand.
.
D : Individual Brand
Q.no 50. .............. medium is used to write name, address and
slogan of a producer, for advertisement.
,
.
---------
.
A : External
B : Modern
C : Specific features
D : Broadcast
63 of 176
industrial goods to ........... And organisation.
............
.
A : Co-operative
B : Organisation
C : Industries
D : Goverrnment
Q.no 52. Which of the followong customers in the target
marketing are automatically sidelined?
set - 3
. the expectations of the customer or not is called .........
A : Customers who are not interested in a particular product. research. ,
B : Customers who do not wish to purchase goods. .
C : Constomers do not have money to buy goods. .
r
Edito
.
Q.no 53. The method of studying the quality, usefulness,
price, design, composition, etc. of a product for the purpose
of explaining whether the goods for sale in the market meet
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,
,
,
.....
.
A : Delivery.
.
64 of 176
B : Customer.
.
C : Product
.
D : None of these.
.
Q.no 54. Generic brand means---------
-------
A : The product is not named after any brand.
.
B : Such products are not sold under a specific name.
.
C : The weight of such items is written only on the weight.
.
D : All of the above .
.
Q.no 55. Which are the records that are not published even
though they are public?
,
.
A : Autobiography.
B : Personal sources.
.
C : Confidential records.
.
.
Q.no 56. Marketing research is useful to study various
problems in marketing and to solve problems in ..... method.
.....
.
A : Objective.
65 of 176 basis of their mentality, personality values, opinions and
22/10/20, 11:00 attitudes, etc. This is an example ........
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... . ,
B : Systematic.
.
r
C : Rational.
.
D : Perfect.
.
Q.no 57. In this market, customers are categorized on the
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,
.
.
A : Advertising research.
.
B : Customer Modification.
.
C : Target market.
.
.
Q.no 58. Financial exchange means exchange of information
related to .... and financial information
..................
-
.
A : Goods
B : Finance
C : Economic
D : Consumer
66 of 176
Q.no 59. Meeting the demand for a particular item for a
specific utility is an example of ....
.
A : Special market.
.
B : Specific market.
.
C : Target market.
.
.
Q.no 60. ..... means to use scientific method in this process to
make the research process rational and acceptable
.......
.
A : Truthfulness.
.
B : Reliability.
.
C : Validity. pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... C :
. Smoking and drinking
D : None of these. D : All of the above product
.
Q.no 1. From the followingwhich type of advertisement
appeal in banned.
.
A : Clothing and cosmetics
B : Refrigerators and washing machine
67 of 176
Editor set - 5
22/10/20, 11:00
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Q.no 2. ........is called observation related to social events.
.
A : Economic survey.
.
B : Survey.
.
C : Social survey
.
D : Population survey
.
Q.no 3. Sales Area, Centers, Sales Estimates, Strategies,
Distribution cost, manpower, cost of goods and commodities
etc. all these factors are studied in this research......
,
,
,
,
,
,
.....
.
A : Packing.
B : Sales.
.
C : Production.
.
.
Q.no 4. Which of the following is/are not the distribution
channels of industrial goods?
68 of 176
A : Agents
B : Manufacturers
C : distributors
Q.no 5. Who is the link between the company and the retailer
shopkeeper.
?
A : Wholesaler.
B : Producer
C : Retailer C : Classification of which product the consumer does not
. use. .
D : None of these.
.
Q.no 6. Classification of goods according to the customer's
preference means....
.......
A : Classification of what items customers like. .
B : Classification of what products consumers use. .
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.
Q.no 7. Bringing selected products for sale in the market for
selected customers means........
69 of 176
......
.
A : Selective Target.
.
B : Selected customers.
.
C : Selected markets.
.
D : selected product.
.
Q.no 8. What are the criteria of choosing the following
transport system?
?
A : Expenses.
.
B : Speed
.
C : Capacity
.
Q.no 9. ........is an important factor under sales process.
.........
A : Price
B : Expenses
C : Profit
D : Loss
Q.no 10. Brand is given by firm to people it is....
70 of 176
. ......
.
A : Motivation
.
B : Promise
.
set - 5
C : Invitation C : Working condition
D : Target. D : other factor
. Q.no 12. The appeal in advertising is the explanation given
Q.no 11. Technology,competition,...... and other things
related to markets are the important concepts under
r
Production mix ,
....................
.
A : Working conditions
B : Other conditions
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through advertisements for consumers to buy goods or services
by inspiring consumer’s motivations.
--------
.
A : Ethical value
B : Appeal
C : Test
71 of 176
D : Composition
Q.no 13. .......research is done to get complete and accurate
information of customers about their preferences, needs,
expectations, habits, purchasing motivation, purchasing power,
satisfaction, etc.
,
,
,
,
,
,
....
.
A : Sales.
.
B : Motivation.
.
C : Customer.
.
D : None of these.
.
Q.no 14. -------- motivation includes motivations that are
related to the personl's place in society and social beliefs.
----------
.
A : Social
B : Primary
C : Physical
D : Psychological
Q.no 15. From the following which is/are not the advantages of
marketing control?
?
72 of 176 A : Questionnaire.
22/10/20, 11:00 .
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... A : B : Magazine
Trying to eliminate hardness/understable
B : Planning process done practically
r
C : Balancing
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Q.no 16. It is an important tool to collect basic content in
marketing research.
............
.
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.
C : Newspaper
.
Q.no 17. ............................ Is important technique of Policy
Planning.
........
A : consumer service
B : Sellers service
C : Advertisers service
D : Other
Q.no 18. Many people use ......... to write information about
some of the good and bad things that happen in daily life.
73 of 176
-
.........
..
A : Autobiographies.
.
B : Diary.
C : Weekly.
.
D : Non of this.
.
Q.no 19. Marketing audit Includes ...........
.
A : Marketing planning
B : Objectives and policies
C : workers Management
Q.no 20. Which one of the following is not the importance for
target marketing?
.
A : For business growth.
.
B : For the choice of the exact customer.
.
C : To estimate the competition in the business.
.
D : To stop the production of goods over time.
set - 5
74 of 176 A : Wrong
22/10/20, 11:00 B : Right.
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... . .
Q.no 21. ....is the statement is --------- that the respondent's
educational level, training intellectual level, etc. have to be
r
considered while collecting information.
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,
,
,
.
Created in Master
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C : Cannot be stated.
.
D : None of this.
.
Q.no 22. Which of the following factor is not given importance
in the target marketing while studing the customer?
......
.
A : Consumer income. Age, gender.
.
,
.
B : Customer's geographical lifestyle.
.
C : Customer's preference.
-
.
D : Customer business.
.
Q.no 23. ..... Sources of information are included in published
and unpublished written information.
.......
.
A : Primary.
.
75 of 176
B : Secondary.
.
C : General.
.
D : None of these.
.
Q.no 24. The decision to choose a place for a ware house
depends on which of the following points.
,
?
A : Prompt service and expenses incurred for it.
.
B : Availability of electricity.
.
set - 5
C : Good Roads C : Floating ad advertising
. D : Wallpaper advertising
D : All of the above Q.no 26. Sales, circulars, booklet, calendars, price sheets,
. etc.
Q.no 25. ------ Advertising changes the background of the
website
------
.
A : Video advertising
B : Expandable advertising
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these are all examples of ------ advertising.
,
,
,
,
.
------
76 of 176
.
A : Direct
B : Indirect
C : Broadcast
D : Audio-visual
-
emerge?
(
)
?
A : 1960-70.
-
.
B : 1980-90.
-
C : 1990-2000
D : 1970-80
-
-
Q.no 28. Idea generation of new product is ......step involved in
new product development process
............
.
A : final
B : Second
C : Third
D : First
Q.no 29. Marketing research is a professional tool of....
. ....
77 of 176
. .
A : Planning. A : Assistance in purchase decision.
. .
B : Control.
.
C : Estimates.
.
.
Q.no 30. Which of the following benifits is not due to brand?
Editor
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B : Customers get more value.
.
C : Good quality products.
.
D : Receipt of after sales services.
.
Q.no 31. Advertising is ---------- the type Communication.
----------
.
A : Instruction reader
B : Competitive
C : Artistic
D : Emotional
Q.no 32. What are chain shops are called?
.?
78 of 176
A : Wholesale chain.
.
B : Retail Chain
.
C : Distributor Chain
.
D : Manufacturer chain
.
Q.no 33. .....is an example of to produce product according to
the linking and disliking of the customers in the market.
.
A : Special customers.
.
B : Target market.
.
C : Market research.
.
D : Customer wellbeing.
.
Q.no 34. Wallpaper advertising is a ...........type of
advertisement.
---------
A : Direct
B : Indirect
set - 5
C : Printed B : The company act Registry.
D : E-advertising The company act Registry.
- C : The Factory act Registry.
Q.no 35. ..........organization works by law to register the
brand. ...........
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A : The trade Mark Registry.
The trade Mark Registry
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The Factory act Registry.
.
Q.no 36. All the tools, methods and types of advertising used
for advertising together are called ---------.
,
---------
.
A : Mixing of medium
B : Schedule of Medium
C : Media of advertising
D : Ethics in advertisement
Q.no 37. The Coca-Cola Company makes its products in a
greater quality available globally is an example of.....
-
,
.
A : Global market.
.
B : Mass market.
.
C : Wide market.
.
D : Decentralized market.
80 of 176
.
Q.no 38. Which of the following items is not transported
through pipeline?
?
A : Gas.
.
B : Water
.
C : Fuel
.
D : Milk
Q.no 39. When researcher searching information on a research
topic or problem, collects information from various people with
the help of interview schedule or questionnaire or on the basis
of observation, it is.....information.
......
, .
A : Secondary Data set - 5
B : Primary Data
C : General Data
D : None of these.
r
.
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Q.no 40. ...... means to take and deliver the goods from the
desired place at the desired time yes .
..........
,
,
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.
A : Purchase.
.
81 of 176
B : Assembling
.
C : Storage
.
D : Logistics
.
Q.no 41. What is the appeal of the quality, price, saving,
functional and technical information related to the product in
general to the customer?
,
,
,
,
?
A : Logical
B : Negative
C : Positive
D : Emotional
Q.no 42. Research method to Motivate or encourage customers
to buy certain items is called.... research.
. .....
.
A : Customer.
.
B : Market.
.
C : Motivation.
.
D : Distributor.
.
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industrial goods to industries and ............
.........
.
A : Industries .
B : Organisation C : Repacking.
C : Government .
D : Co-operative sector
Q.no 44. Which of the following work does not belong to the
r
warehouse.
?
A : Storage of goods.
.
B : Consolidation of goods
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D : Production
.
Q.no 45. Which of the following type of transportation have
very low speed and more time to transport ?
?
A : Air transport.
.
.
C : Road transport.
.
83 of 176
.
Q.no 46. Which of the following transport has lower cost of
basic investment?
?
A : Roads.
.
B : Railways
.
C : By Air
.
D : None of these
.
Q.no 47. Which of the following is/are not the techniques of
marketing control?
?
A : Marketing sharing analysis
B : Cost control/ Budgetary control
C : Ratio Analysis
work.
.
.
.
set - 5
84 of 176 .
22/10/20, 11:00 C : Create your own brand.
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... . .
D : Getting a lower price than the competitors.
.
r
Q.no 49. Creating a brand model means.......
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........
A : To know the mind of the concerned.
.
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.
Q.no 50. Which of the following appeals is made for the
advertisement of emotions like jealousy, anger, pain and fear?
,
,
?
A : Emotional appeal
D : Logical appeal
Q.no 51. Business --------- is to give principle of sight, touch,
smell and taste to people.
,
,
,
. ......
.
A : Reputation.
.
B : Brand
85 of 176
.
C : Advertising.
.
D : Quality.
.
Q.no 52. Advertisement which appears on computer screen in a
small design to avoid disturbance during reading is called as
----------.
,
,
-------
.
A : Expendebale
B : Wallpaper
C : Hesitant
D : Floating
Q.no 53. ....... of the following is/ are the factors of markeing
strategies
. A : nature of service
B : Sales promotion
C : nature of product .
Q.no 54. When a dramatic description of a situation is to be
avoided, it is called a -------- appeal.
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,
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86 of 176
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pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... ,
---------
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A : Logical
B : Negative
C : Emotional
D : Positive
Q.no 55. Transportation management is done from ........the
center.
.........
.
A : Purchase.
.
B : Production
.
C : Distribution
.
D : None of these.
.
Q.no 56. Goods which is imported from aboard cannot be seized
without paying import tax on imported goods. Until then, in
which warehouse is the goods stored?
,
,
?
A : Cold Storage.
.
.
.
D : None of these
87 of 176
.
.....
.
.
.
C : Primary.
. B : Product specialization.
D : Secondary. C : Market specialization.
. .
Q.no 58. Litman company makes different types of
stethscopes for different typs of doctures, this statement is
r
an example of....
,
.
A : Mass market.
.
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D : Advertising specialization.
.
.........
,
.
A : Distribution
88 of 176
B : Technology
C : Purchaser
D : Seller
Q.no 60. Which of the following is not done to plan the
targeted marketing?
.
A : Customer survey.
.
B : Collecting customer information.
.
C : Marketing planning.
.
D : Paying Salary to customers
.
Q.no 1. --------- is an important element in an advertisement
which connect producer and costumers.
----------
.
A : Salesmanship
B : Messaging
set - 5
D : Sales Promotion
Q.no 2. Buying, selling and storing large
quantities of goods means ............
,
..... .......
.
89 of 176
22/10/20, 11:00
pmhttps://sppu.wheebox.com/WAC-3/allqu
sdownlo... A : Logistics.
B : Warehousing
set -6
C : Marketing
. D : All of the above
C : Housekeeping .
. Q.no 3. Basically ................ Of industrial goods depends
upon demand and supply of goods
.................
.
A : Manufacturing
B : Distribution
C : Selling
D : Supply
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Q.no 4. Warehouses owned by Central or State Government are
called as ----------
?
A : Private warehouse.
.
B : Co-operative Warehouse
.
C : Government Warehouse
.
. D : All of the above
Q.no 5. One of the following products need to be .
in stock as 90 of 176 Q.no 6. As per Marketing,Brand is ....
22/10/20, 11:00 ......
pmhttps://sppu.wheebox.com/WAC-3/allqusdow A : Letters.
nlo... there is a demand for a specific period of .
time. B : words.
. .
A : Cereals. C : Name.
. .
B : Rise D : All of the above.
. .
C : Rakhi Q.no 7. Logical,....... & organisational
components are covered udeder Information B : Political
Exchange Process C : Natural
........
set -6
.
A : Social
D : Economical C : Bell ringing.
91 of 176 .
22/10/20, 11:00 D : Social media.
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... Q.no
8. Which was not included in the Past advertising medium?
r
.
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A : Dawandi Pitwane.
.
B : Peddlers.
.
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.
Q.no 9. Marketing Research is..... of business Purpose.
....
.
A : Problem.
.
B : Experience.
. is not recorded. .......
C : Knowledge. .
D : Work. A : CM.
Q.no 10. Which of the following is not an B : MR.
industrial product ? C : TM.
A : Raw material D : TR.
B : Fabricated goods Q.no 12. Awareness about the product and
C : equipments staying in the competition is the main -------
D : All of the above behind advertising
92 of 176 -------
22/10/20, 11:00 .
pmhttps://sppu.wheebox.com/WAC-3/allqusdow A : Objective
nlo... Q.no 11. ........mark is found if trade mark B : The path
C : Advantages A : Sales/Marketing
D : Loss B : Advertisement
Q.no 13. Marketing control is the responsibility C : Purchas
of................ Department. D : Finanace
........ set -6
.
93 of 176 A : Social and economic classification of population. B :
22/10/20, 11:00 Classification of consumers according to Geographical
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... Q.no location. .
14. .......is classified on the basis of factors like country,
state, city, village, pincode etc.
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........
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,
, set -6
,
,
.
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C : Classification according to preference.
.
D : Classification on the basis of mentality and personality.
.
Q.no 15. Consumer service is important principle covered
under ... process
......................
.
A : Policy planning
B : Sales planning
C : Advertising planning
D : other
Q.no 16. Advertising of goods or services to inform the public is
-------
-------
.
A : Broadcast
B : fame
C : Imagination
94 of 176
D : Publicity
Q.no 17. What is the type of transport with low rate and low
speed, excess capacity?
,
?
A : Air transport .
.
.
C : Road transport.
.
.
Q.no 18. From the following which is/are the advantages of
marketing control?
?
A : Evaluating differences
B : Eliminate differences
C : Realistic planning process
Q.no 20. Which one of the following includes the form of
Q.no 19. According to Mr.Starch advertisement is an target marketing?
------------- attempt to sell goods. .
------- set -6
.
A : Artificial
B : Natural
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95 of 176
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Written
D : Broadcasted
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A : General class
B : Class according to lifestyle.
.
C : Classification by use.
.
.
Q.no 21. The tools used to provide complete information to
customers about goods and services are -------
-------
.
A : Advertising work
B : Nature of the advertising
C : Scope of advertising
D : Media of advertising
Q.no 22. ..... Of products / services plays an important under
industrial exhange process
/
.......
.
A : Quality
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B : Characteristics
C : Advantages
D : Disadvantages
Q.no 23. Idea genreation,................ and new model
development and commercialasation are the stages involved in
product development process.
, ..............
.
A : Survey
B : Research
C : Verification
D : Valuation
Q.no 24. ............ Provides directions to all activities under
marketing process
............ B : Managerial control C : Employee control
A : Control set -6
D : Marketing control Q.no 26. Exchange of finanacial information / finance is
Q.no 25. Which is the following are directly affected on kown as......
fixing 97 of 176 -
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product nature
?
A : Company's marketing capacity
B : capacity of Production
C : capacity of workforce
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........ .........
A : Goods Exchange
B : Money Exchange
C : Financial Exchage
D : None of the Above
Q.no 27. What is the fastest way of transporting light, valuable
and perishable goods?
,
?
A : Air transport .
.
B : Water Transport
.
C : Road Transport
.
98 of 176
.
Q.no 28. The information that is conveyed to the consumers by
expressing what the advertiser wants to say in words or
pictures is called ------ in the advertisement.
,
------
.
A : Ethics
B : Exaggeration
C : Message
D : Hollowness
Q.no 29. Which of the following is not important for a private
Brand?
.
A : Lowering the price can increase sales.
.
B : Quality of goods is controlled.
.
C : Less effort for sales promotion. Q.no 30. Marketing is about targeting customer
. for sales is ......
D : No need to advertising set -6
.
.......... D : Customer marketing.
. .
A : Targeted marketing. Q.no 31. From the following which is not a type of
. marketing
B : Focused marketing.
.
r
99 of 176
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Rural marketing.
.
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control system
?
A : Profit control
B : Risk control
C : Performance/Capacity control
D : Loss control
Q.no 32. ............. Distributors are involved in reselling
marketing
.....................
.
A : Industrial
B : Advertising
C : Distributors
D : Consumer
Q.no 33. Durability of an item is an important ............
motivation to buy an item
-------
.
A : Social
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B : Mental
C : Emotional
D : Logical
Q.no 34. To compile information in marketing research......... is
a standard and reliable source of information.
.
....
.
A : Preliminary information.
.
B : Secondary information.
.
C : General information. an important role in .........Marketing.
. /
D : All of the above. .........
.
Q.no 35. Characteristics of product or services plays set -6set -6
. 101 of 176
A : Industrial 22/10/20, 11:00
B : Retail pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... ?
C : Distribution
D : Consumer
Editor
Q.no 36. Manufacture of hearing aids, wheelchairs,
spectacles within the target market is an example of which
product? ,
,
,
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A : Production specialization.
.
B : Production centralization.
.
C : Production privatization.
.
D : Production decentralization.
.
Q.no 37. Reseller markets includes industrial ...........
................
.
A : Marketers
B : Advertisers
C : Distributors
D : Consumers
Q.no 38. In ......strategy production is done by imitating the
market product without making a separate new product.
.........
.
A : Leadership strategy.
.
B : Simulation strategy.
.
C : Collective market strategy.
.
D : Implementation of strategies.
.
102 of 176
Q.no 39. ................outline is,an outline which D : Geographical selectivity
shows exact state ,unit and also tells time and Q.no 40. Ego, fear are related to ---------- efforts.
duretion of that outline. ------- ,
. ----------
A : Mixing medium .
B : Media schedule set -6
C : Advertising layout
A : Social C : Confidential records.
B : Primary 103 of 176
C : Physical .
D : Psychological
Q.no 41. Which are the records that are not published even
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though they are public?
,
.
A : Autobiography.
B : Personal sources.
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.
.
Q.no 42. Financial exchange means exchange of information
related to .... and financial information
..................
-
.
A : Goods
B : Finance
C : Economic
D : Consumer
Q.no 43. In terms of marketing,Brand means combining a
letter, word, name, symbol or all of these. Who has coined this
defination......
,
,
,
,
,
,
.
A : American Marketing Association.
.
B : David Rizvan. created.
. ,
C : Metaphor. ,
. ,
D : A.H.Maslow. ,
. ?
. A : Moral appeal
. set -6
Q.no 44. Humour, love, care, joy, pride with the
help of these emotions .............. appeal is
104 of 176 various advertising mediums as required and at the right
22/10/20, 11:00 time means ------.
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... B : ------
Positive emotional appeal .
C : Negative emotional appeal A : Schedule of Medium
D : Logical appeal B : Mixing of Medium
Q.no 45. Achieving the objectives of advertising by using C : Advertisement design
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Q.no 46. Which of the following godowns are used to store
perishable goods like fruits, vegetables, dairy products?
,
, Q.no 48. Sometimes advertiser creates ambiguity
? and hides his aim, opinion, purposefully and he
A : Co-operative societies. tells customers to use appeals as their opinion,
. this appeal is --------.
B : Government owned ?
. A : Direct
C : Cold Storage B : Indirect
. C : Fear
D : None of these D : Logical
. Q.no 49. .............. medium is used to write name,
Q.no 47. The security that the consumer gets address and slogan of a producer, for
from the item is an important---------- advertisement.
motivation to buy the item. ,
105 of 176 .
22/10/20, 11:00 ---------
pmhttps://sppu.wheebox.com/WAC-3/allqusdow .
nlo... -------- A : External
. B : Modern
A : Social 106 of 176
B : Mental
C : Emotional set -6
D : Logical
22/10/20, 11:00 Specific features
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... C : D : Broadcast
Q.no 50. ..... means to use scientific method in this process
to make the research process rational and acceptable
.......
.
r
A : Truthfulness.
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.
B : Reliability.
.
C : Validity.
.
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PDF D : None of these.
. .
Q.no 51. The statement service to home can be A : marketing strategy
provided only by road transport ,is ........... 107 of 176
, 22/10/20, 11:00
. ......... pmhttps://sppu.wheebox.com/WAC-3/allqusdow
. nlo... B : Marketing planning
A : True C : Marketing segmentation
. D : Marketing Audit
B : False Q.no 53. In this market, customers are
. categorized on the basis of their mentality,
C : Partially true. personality values, opinions and attitudes, etc.
D : Partially false This is an example ........
: ,
. ,
Q.no 52. .......... is the one of the Marketing .
Control. .
...... A : Advertising research.
. .
B : Customer Modification. Q.no 54. Marketing program evaluation is
. objective of .......... ............
C : Target market.
. set -6
A : Development .
B : Marketing control A : United Brand. .
C : Marketing segmentation .
D : Sales Promotion
Q.no 55. Procter & Gamble, which manufactures three
r
different washing powders, Dadge, Aerial and Bold, is an
example of...... 108 of 176
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pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... ,
.......
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B : Family Brand.
.
C : Multi Brand.
.
D : Individual Brand product for the purpose of explaining whether
Q.no 56. Questionnaires in which questions are the goods for sale in the market meet the
composed, but the answers are open is expectations of the customer or not is called
called........ ......... research. ,
. ,
....... ,
. ,
A : Open questionnaire. .....
. .
B : Closed questionnaire. A : Delivery.
C : Mixed questionnaire. .
D : Questionnaire of data. 109 of 176
. 22/10/20, 11:00
Q.no 57. The method of studying the quality, pmhttps://sppu.wheebox.com/WAC-3/allqusdown
usefulness, price, design, composition, etc. of a lo... B : Customer.
. means..... .......
C : Product A : Considering the customer's income.
. .
D : None of these. B : Considering customer preference choice.
.
set -6
Q.no 58. Prism scan in the target marketing
. .
C : Noticing cultural similarities among customers. . B : Own Brand.
.
r
Q.no 59. Manufacturers who are unable to sell their products
Edito
in the market under. use as such time......
.
..........
.
A : Posture of intermediaries.
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.
C : Family Brand.
.
D : Local Brand.
.
Q.no 60. The ---------- approach to advertising is evolving due to
various ethical issues such as fraud, tasteleff, and misleading
exaggeration of pornography.
,
,
,
,
----------
110 of 176
.
A : Emotional
B : Mental
C : Positive
D : Negative
Q.no 1. Advertising is made to give information of product or
service and popular it these definition is by ------------.
.
--------
.
A : Prof.Neil Borden
.
B : Webster
C : Mr. Starch
D : American Marketing Association
Q.no 2. Which of the goods storage has strict rules of
Government?
?
A : Petroleum substances.
.
B : Gas
.
C : Toxic chemicals.
.
111 of 176
set -7
22/10/20, 11:00 .
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... . D : Pre-planning.
.
Q.no 3. To perform certain actions in a certain way is......
........
.
r
A : Strategy.
Edito
.
B : Advertising.
.
C : Planning.
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Q.no 4. Technology, ......................, working capacity and other
resources from marketplace are the main points covered under
promotion mix concept.
,.........
.
A : Monopoly
B : Competation
C : Competitor
D : Customer
Q.no 5. Which of the action is not performed by distributor ?
?
A : Storage.
.
B : Transportation
.
C : Production
112 of 176
.
D : None of these.
.
Q.no 6. Who is the link between the company and the retailer
shopkeeper.
?
A : Wholesaler.
B : Producer
C : Retailer
.
D : None of these.
.
Q.no 7. ................... Control provides directions to all works
performed in marketing department
............
A : Marketing
B : Sales
C : Sales Promotion
D : Planning
Q.no 8. The life of the newspapers is for........
.
A : One week
B : One day
set -7 set -7
113 of 176 D : the king

22/10/20, 11:00 Q.no 10. Corporate brands do not have the following
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... C : significance.
An hour
D : One month
r
Q.no 9. Marketing Research Manager collect necessary
Edito
information from---------
---------
A : Regional Sales Manager
B : the Subordinates
C : the Leaders
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.
A : Creates a strong image of the company.
.
B : Mass sales.
.
C : Sales growth cost is divided.
.
D : Brand increases the sales of competitors.
.
Q.no 11. Advertising is a -------- effort.
---------
.
A : Critical
B : Experimental
114 of 176
C : Creative
D : Analytical
Q.no 12. Advertisement appeals and buying motivation are
closely linked with ...............
---------
.
A : Temptation
B : Buying motivation
C : Emotion
D : Tradition
Q.no 13. Television is ------- medium of advertisement.
(
)
---------
.
A : Printed
B : Visual
C : Audio-visual
-
D : External
Q.no 14. -------- motivation includes motivations that are
related to the personl's place in society and social beliefs.
----------
115 of 176
.
set -7
22/10/20, 11:00 .
C : Of trust and quality.
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... A :
.
Social
B : Primary
C : Physical
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D : Psychological
Edito
Q.no 15. Brand is considered as symbol of ........this.
?
A : Of faith.
.
B : Of quality.
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.
Q.no 16. Marketing audit includes ..........
B : Policy making
C : Work and Employee evaluation
Q.no 17. Classification according to the use of commodities in
the target marketing means.....
.......
116 of 176
.
A : To study how much an item is used.
.
B : To study how often an object is used.
.
C : Recycling of goods at specific times.
.
.
Q.no 18. Massive marketing is possible only for large
companies.This statement is....
,
.......
A : That's right.
.
B : Is wrong.
.
C : Both are not correct.
.
D : Cannot be stated.
.
Q.no 19. The abilty of the medium to reach customers depends
upon in a particular regional or area is --------- .
---------
.
C : Class selection
set -7 set -7
117 of 176 ----------

22/10/20, 11:00 .
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... Q.no A : Emotional
20. There is an --------- appeal in the advertisement of the B : Intellectual
product of the commodity product. C : Direct
D : Indirect
Q.no 21. The appeal in advertising is a specific approach that
is based on logical and ----------reasoning.
,
Editor
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----------
.
A : Emotional
B : Mental
C : Positive
D : Negative
Q.no 22. .........this Branding (career Planing) strategy is a
great tool to present the life work of the company in front of
everyone.
.......
.
A : Corporate Branding Policies.
.
B : Brand policy.
.
118 of 176
C : Advertising policy.
.
D : Communication policy.
.
Q.no 23. Wide market means.......
......
A : Local market.
.
B : Large market.
.
C : Concentrated market.
.
D : Long market.
.
Q.no 24. ...... is the Brand of an item of equal value and which
is useful to all people.
......
.
A : World Brand
.
B : Spatial Brand.
.
.
set -7
D : Family Brand. D : Excessive price
. Q.no 26. E-advertisement are more ---------- than all other
Q.no 25. Which of the following is not a characteristic of types of advertisement.
Industrial goods.
?
r
A : Importance of technical things
B : Developed Market
119 of 176
22/10/20, 11:00
Information to consumer
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----------
.
A : Beneficial
B : Expensive
C : Faster
D : Broad
Q.no 27. Life Insurance Corporation's advertisements show a
---------- outlook.
----------
.
A : Positive emotional
B : Negative emotional
C : Discretionary
D : Encouragement
Q.no 28. For elimination of limitatios of sales objectives which
precautions should be taken by the manager
.
120 of 176
A : Sales Analysis
B : Ratio analysis
C : consumer Satisfaction
Q.no 29. Trade marks are recorded under .........Act.
.........
.
A : The trade and merchandise mark act 1958-1.
The trade and merchandise mark act 1958- 1.
B : Company Act 1956/ 2013
Company Act 1956/ 2013
C : Factory Act 1948.
Factory Act 1948.
.
Q.no 30. The media used to advertise Buses, Rickshaws and
Trains are called -------- media.
,
--------
A : External
B : Broadcast
C : Departure Vehicle
set -7 set -7
D : Direct by post quality vehicles(Car).

Q.no 31. Marketing Research is related with------- ......
121 of 176 .
22/10/20, 11:00
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... -------
A : Finding the fact
B : Set of design
C : Sampling
D : Questionnaire
Q.no 32. Ford Company has given ......brand name for high
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A : New Ford.
.
B : Jaguar.
.
C : Formatac.
.
D : Honda.
.
Q.no 33. In Elimination criticalness from whole process of
organisation .......... control Is a useful tool
.........
.
A : Consumer
B : Distribution
C : Marketing
D : Other
122 of 176
Q.no 34. One of the following is not included in target
marketing.
.
A : Classifying customers.
.
B : Giving gifts to customers.
C : Targeting customers for sales.
.
D : To create a place in the minds of the customers .
.
Q.no 35. F. M. the center is the -------- medium.
.
.
--------
.
A : Printed
B : Broadcast
C : Visual
D : Audiovisual
Q.no 36. logistics is a scientist of trasportation of goods and
chain management to -----------.
-
,
set -7
........... None of these
. .
A : Science Q.no 37. ................Motivations is behind customers desire to
.
B : Art
.
Editor
C : Management.
.
set -7
123 of 176
22/10/20, 11:00
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... D :
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buy car, refrigerators,air conditions,jwellary,flat.
,
,.
,
,
?
A : Social
B : Emotional
C : Prestigious
D : Logical
Q.no 38. Consumable goods means-
.........
A : Raw material
B : Machine
C : Capital
D : Finished Product
Q.no 39. Individuals express their opinions, feelings, thoughts
through letters, so these are ......
,
,
.....
.
A : Public.
.
B : Individual.
.
C : Published.
124 of 176
.
.
Q.no 40. Which of the following is an appeals to consumers for
safety awareness?
?
A : Positive emotional
B : Negative emotion
C : Intellectual
D : Psychological
Q.no 41. Technology,competition,working capacity and other
things related to markets are the important concepts under ....
set -7
......... general to the customer?
, ,
, ,
.
A : Distribution mix
B : Product mix
C : Consumer mix
D : Marketing mix
Q.no 42. What is the appeal of the quality, price, saving,
functional and technical information related to the product in
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,
,
?
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A : Logical
B : Negative
C : Positive
D : Emotional
Q.no 43. The fact is.....when researcher need not to do any
effort.
,
. ....
.
A : Primary.
.
B : Secandary.
.
C : General.
.
D : None of these.
.
.........
,
.
A : Distribution
B : Technology
C : Purchaser
D : Seller
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work.
.
.
.
set -7
. .
D : Getting a lower price than the competitors. .
Q.no 46. Creating a brand model means....... ........
r
A : To know the mind of the concerned. .
Edito
.
C : Create your own brand.
.
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Q.no 47. Which of the following is/are the techniques of
marketing control
A : Marketing Audit
B : Cost analysis
C : Credit control
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Q.no 48. Generic brand means---------
-------
A : The product is not named after any brand.
.
B : Such products are not sold under a specific name.
.
C : The weight of such items is written only on the weight.
.
.
Q.no 49. When a dramatic description of a situation is to be
avoided, it is called a -------- appeal.
,
,
---------
.
A : Logical
B : Negative
C : Emotional
D : Positive
Q.no 50. Which of following market strategies are the
strategies made for the market in which certain commodities
are mainly sold?
.......
.
A : Collective market strategy.
.
B : Market strategy
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C : Secondary strategy.
.
D : Simulation strategy.
set -7 set -7
. .
Q.no 51. Litman company makes different types of D : Advertising specialization.
stethscopes for different typs of doctures, this statement is .
an example of....
,
r
.
Edito
A : Mass market.
.
B : Product specialization.
C : Market specialization.
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Q.no 52. What motivates some consumers to buy the lowest
priced items by comparing the prices of competitive products?
.
A : Social
B : Mental
C : Emotional
D : Logical
Q.no 53. Advertisement which appears on computer screen in a
129 of 176
small design to avoid disturbance during reading is called as
----------.
,
,
-------
.
A : Expendebale
B : Wallpaper
C : Hesitant
D : Floating
Q.no 54. Imported goods is stored in -------- till purchaser do
not accept even after paying tax.
,
,
?
A : Cold Storage.
.
D : None of these
Q.no 55. Which the help of established Products, granding and
class are realated to new produce. It means.......
.......
.
A : Hesitation.
.
B : Extension
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.
C : Product.
set -7
. .
D : Message. ?
. A : Social
Q.no 56. What incentives are involved in the promotion of
low interest rate schemes for advertisements of Car, mobile,
r
,
,
,
.
Edito set -7
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B : Basic
C : Credit
D : Logical
Q.no 57. Which of the following type of transportation have
very low speed and more time to transport ?
?
A : Air transport.
.
.
C : Road transport.
.
.
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.....
.
.
.
C : Primary.
.
D : Secondary.
.
Q.no 59. ------- Advertising is a sophisticated advertisement
made to increase the demand for a particular brand of goods
available in the market.
-------
.
A : Direct
B : Indirect
C : Competitive
D : Primary
Q.no 60. Meeting the demand for a particular item for a
specific utility is an example of ....
.
A : Special market.
. particular season. This necessitates storage of goods.
B : Specific market. ,
. ?
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22/10/20, 11:00
Target market.
.
.
Editor
Q.no 1. Which one of the following items is produced in a
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A : Sugarcane.
.
B : Onion
.
C : Mango
.
D : None of these
.
Q.no 2. Buying, selling and storing large quantities of goods
means ............
,
..... .......
.
A : Logistics.
B : Warehousing
.
C : Housekeeping
.
.
Q.no 3. ...........These are the important brand ambassadors of
the company.
........
.
A : Employees of the company.
.
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B : Customers of the company.
.
C : The owner of the company.
.
D : Bollywood actors.
.
Q.no 4. A figure, a mark when used for Branding with the name
is .......
,
.
.........
.
A : Logo.
set -8
. B : Industrial
B : Name. C : consumable
.
C : Line.
r
.
.
Q.no 5. Market of ........... Goods are developed. .............
.
A : Medical
Edito set -8
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D : Others
Q.no 6. Marketing Management Supplementary work is done
through ......
.
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A : By sale.
.
B : By advertisement.
.
C : By marketing.
.
D : By brand.
.
Q.no 7. ............... is a responsibility of sales/marketing
department
..........
.
A : Marketing
B : Advertisement
C : Distribution
D : Customer services
Q.no 8. Bringing selected products for sale in the market for
selected customers means........
......
.
A : Selective Target.
.
B : Selected customers.
.
C : Selected markets.
.
D : selected product.
.
Q.no 9. Brand is given by firm to people it is....
. ......
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.
A : Motivation
.
set -8
B : Promise .
. B : Research report.
C : Invitation .
D : Target.
.
r
Q.no 10. A book in which great personalities write about
their own life is called......
........
.
A : Newspapers.
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C : Autobiography.
.
.
Q.no 11. A list of questions posed in a pre-arranged order of
questions, is called as---------
......
.
A : Questionnaire.
.
B : Diary.
.
C : Magazine
.
D : List of works.
.
Q.no 12. This is a fundamental element of a changing economy.
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...........
.
A : Buying
B : Sales
C : Assembling
.
D : Transportation
Q.no 13. The Economic classification of the population
means.....
.......
A : To know the financial status of the customer.
.
B : Creating plans for financial assistance to customers.
.
C : To strive for increasing the financial income of the customers
.
.
Q.no 14. ........mark is found if trade mark is not recorded.
.......
.
A : CM.
set -8
B : MR. D : All of the above
C : TM. Q.no 16. Marketing research is useful to understand
D : TR. customers .....
Q.no 15. Marketing audit Includes ...........
.
r
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22/10/20, 11:00
pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... A :
Marketing planning
B : Objectives and policies
C : workers Management
Edito
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. ....
.
A : Economics.
B : Statistics.
.
C : Psychology.
.
D : None of these.
.
Q.no 17. To understand the state and nature of the market as
well as to know the various problems that arise in the context
of marketing. ..... is analyzed.
. .....
.
A : Customer.
.
B : Motivation.
.
C : Market.
.
D : None of these.
.
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Q.no 18. Advertising appeal is the --------- application made for
the marketing of a particular goods or services.
--------
.
A : Ethical
B : Emotional
C : Mental
D : Primary
Q.no 19. Creating text in communication is a --------.
,
--------
A : Profession
B : Art
C : Science
D : Career
Q.no 20. ........is called observation related to social events.
.
set -8
A : Economic survey. pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo... .
. Q.no 21. Idea generation of new product is ......step involved
B : Survey. in new product development process
. ............
C : Social survey
.
D : Population survey
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.
A : final
B : Second
C : Third
D : First
Q.no 22. Branding policy is formulated in the company.....
,........
.
A : Chief Manager.
.
B : Brand Manager.
.
C : Advertising Manager.
.
D : Sales Manager.
.
Q.no 23. .............advertising is,an which does not focuses on
product but on producer or an organisation and it also create
good image of the organisation.
------
.
A : Competitive
B : Direct
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C : Institutional
D : Primary
Q.no 24. Establishing an emotional connection between a
product, company and the customer is......
,
.......
.
A : Marketing management.
.
B : Brand management.
.
C : Money management.
.
D : Sales management.
.
Q.no 25. .....is an example of to produce product according to
set -8
the linking and disliking of the customers in the market. . which open a new window and appears on the computer
when it is running.
A : Special customers.
.
B : Target market.
r
.
Edito
C : Market research.
.
D : Customer wellbeing.
.
Q.no 26. ...............advertisement is a type of advertisement
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,
141 of 176
-----------
.
A : Wallpaper advertising
B : Pop up advertising
C : Pop under advertising
D : Floating advertising
emerge?
(
)
? .
A : 1960-70. B : Third
- .
. C : Second
B : 1980-90. .
- D : First
C : 1990-2000 Q.no 29. .............. Is the technique of
D : 1970-80 marketing control .......
- .
- 142 of 176
Q.no 28. Meeting customer demand is 22/10/20, 11:00
the ............. stage of transport pmhttps://sppu.wheebox.com/WAC-3/al
management. lqusdownlo... A : Budgetary control
............ B : Cost control
. set -8
A : Fourth.
C : Supply control Q.no 31. Marketing research is a professional tool of.... . ....
D : Purchase control .
Q.no 30. To get specific customers small businesses should
study......... market.
........
.
A : Concentrated
B : Target
C : Small
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D : Specific
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A : Planning.
.
B : Control.
.
C : Estimates.
.
.
Q.no 32. ............Brand is a legal
protected and one seller. 143 of 176
22/10/20, 11:00
pmhttps://sppu.wheebox.com/WAC-3/al
lqusdownlo... .......
.
A : Local brand.
.
B : Trade marks.
.
.
D : Single Brand.
.
Q.no 33. Transportation = Freight
Management + ....... =
+.......
A : Planning.
.
B : Organisation
.
C : Control
.
D : Distribution
.
Q.no 34. ...........to purchase of product
by a consumer is main challenge before
marketing
........
.
A : Selection
B : Curiosity
C : Willing
D : Courtesy
Q.no 35. The target market does not
include this component in
set -8

Seat No - Total Number of Questions: 60

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Seat No - Total Number of Questions: 60

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22/10/20, 11:00 pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo...

B : Classification of consumers according to Geographical location.

22/10/20, 11:00 pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo...

Q.no 6. Which type of trasportation is not used by distributor

Q.no 7. .......research is done to get complete and accurate

22/10/20, 11:00 pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo...

22/10/20, 11:00 pmhttps://sppu.wheebox.com/WAC-3/allqusdownlo...

Q.no 2. Marketing control provides ....... To complete daily tasks

PDF D : None of these.

113 of 176 D : the king

117 of 176 ----------

D : Direct by post quality vehicles(Car).

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