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HIGH TECH PILLOWS

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Customers Segments

The size of pillow market has increased drastically with time where many people are

seeking comfort in their sleep. Therefore, the high tech advanced pillows are important

pillows that can be used by all type of people and all ages. According to Palm, (2020),

pillows cover roughly 20% to 25% of the surface of the mattress and it contributes to about

50% of sleep experience. Therefore adults and youths with stress disorders and sleep

disorders are encouraged to have the high tech pillows that have cooling effects which are

comfort to their sleep ( BedTimes Magazine. 2020). The pillows are made because many

consumers are becoming more attuned and they think that a good sleeping system needs both

the mattress and a pillow. Finally significant increase in problems in sleeping by a lot of

people in the world is the biggest drive for smart pillows.

Value Proposition

The cool advance tech pillows are recommended in the reduction of pain and pressure

that are associated with sleeping problems with people. The pillows are made in such a way

that they conform to the customer’s body by putting a cooling effect during sleep

(Transparencymarketresearch.com. 2020). The advance tech provides a cooling effect that the

users can feel. The cooling effect is from a cooling fabric construction that dissipates heat for

a good sleep (Protector, 2020). Sleep related problems such as snoring has been in increase

due to conditions such as obesity and diabetes. Therefore, growing number of people with the

issue is a major drive for the technology to comfort them and make sure that the effects of

noise are eradicated in sleeping. The trend in using devices of technology such as phones is

one of the biggest drives of the technology in the pillows today.

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References

Ashleyfurniture.com. 2020. Cool-Tech Advanced High Profile Pillow| Ashley Furniture

Homestore. [online] Available at: <https://www.ashleyfurniture.com/p/cool-tech-

advanced-high-profile-pillow/M60000023.html> [Accessed 6 April 2020].

BedTimes Magazine. 2020. New Pillows Have Features That Consumers Are Sure To Covet -

Bedtimes Magazine. [online] Available at:

<https://bedtimesmagazine.com/2017/04/pillows-consumers-covet/> [Accessed 6

April 2020].

Palm, J., 2020. How To Make Every Customer Leave With New Pillows, Too » Sleep Savvy.

[online] Sleep Savvy. Available at: <https://sleepsavvymagazine.com/customer-leave-

new-pillows/> [Accessed 6 April 2020].

Protector, U., 2020. Ultra-Tech Advanced Pillow Protector | Bedrooms | Slumberland.

[online] Slumberland.com. Available at: <https://www.slumberland.com/p/ultra-tech-

advanced-pillow-protector/UltraTechUltraTechPillowProtector.html> [Accessed 6

April 2020].

Transparencymarketresearch.com. 2020. Smart Pillow Market Trends, Share, Scope, And

Research Insights By 2027. [online] Available at:

<https://www.transparencymarketresearch.com/smart-pillow-market.html> [Accessed

6 April 2020].