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BS BA – HRM 2
2. What is the difference between quantitative and qualitative data collection techniques?
Quantitative Qualitative
Key terms: testing, measurement, objectivity, Key terms: understanding, context,
and replicability complexity, and subjectivity
many respondents few respondents
Analyzed through math and statistical Analyzed by summarizing, categorizing, and
analysis interpreting
numbers, graphs, and tables words
testing theories and hypotheses exploring ideas and formulating a theory or
hypothesis
Closed (multiple choice) questions Open-ended questions
3. What are the multiple methods in the conduct of research?
Experiments
Surveys
Questionnaires
Interviews
Case Studies
Participant and non-participant observation
Observational trials
Studies using the Delphi method