• Rheology (from Greek rhéō, "flow" and logia, "study of") is the
study of the flow of matter, primarily in a liquid state, but also as 'soft solids' or solids under conditions in which they respond with plastic flow rather than deforming elastically in response to an applied force. • It applies to substances which have a complex microstructure, such as muds, sludges,suspensions, polymers and other glass formers (e.g., silicates), as well as many foods and additives, bodily fluids (e.g., blood) and other biological materials or other materials which belong to the class of soft matter. • One of the major tasks of rheology is to empirically establish the relationships between deformations (or rates of deformation) and stresses, by adequate measurements, although a number of theoretical developments (such as assuring frame invariants) are also required before using the empirical data. These experimental techniques are known as rheometry and are concerned with the determination with well- defined rheological material functions. • Food Rheology: • is the study of the rheological properties of food, that is, the consistency and flow of food under tightly specified conditions.[1]The consistency, degree of fluidity, and other mechanical properties are important in understanding how long food can be stored, how stable it will remain, and in determining food texture. The acceptability of food products to the consumer is often determined by food texture, such as how spreadable and creamy a food product is. Food rheology is important in quality control during food manufacture and processing.[2]Food rheology terms have been noted since ancient times. As food rheology depends mainly on following • Thickeners: Thickeners are substances which, when added to the mixture, increase its viscosity without substantially modifying its other properties. • EX; Flour is often used for thickening gravies. • • Stabilizers: Stabilizers, thickeners and gelling agents, like agar or pectin (used in jam for example) give foods a firmer texture. While they are not true emulsifiers, they help to stabilize emulsions. • MODE OF ACTION: • Food stabilisers increases the stability and thickness of the food by binding its large molecules. • Examples of thickners and stabilizers are: Alginates, Lecithin, Mono & Diglycerides, Methyl Cellulose, Carrageenan, Glyceride, Pectin, Guar Gum, SodiumAluminosilicate. • Applications of Rheology: • Rheology has applications in materials science engineering, geophysics, physiology (human biology) and pharmaceutics • 1. Materials science is utilized in the production of many industrially important substances, such as cement, paint, and chocolate, which have complex flow characteristics. • 2.Geophysics • Geophysics includes the flow of molten lava and debris flows (fluid mudslides). Also included in this disciplinary branch are solid Earth materials which only exhibit flow over extended time scales. Those that display viscous behaviour are known asrheids. • 3.Physiology • Physiology includes the study of many bodily fluids that have complex structure and composition, and thus exhibit a wide range of viscoelastic flow characteristics. In particular there is a specialist study of blood flow called hemorheology. This is the study of flow properties of blood and its elements (plasma and formed elements, including red blood cells, white blood cellsand platelets). Blood viscosity is determined by plasma viscosity, hematocrit (volume fraction of red blood cell, which constitute 99.9% of the cellular elements) and mechanical behaviour of red blood cells. Therefore, red blood cell mechanics is the major determinant of flow properties of blood. • 4.Pharmaceuticals • Study of flow properties of liquids is important for pharmacists working in the manufacture of several dosage forms, such as simple liquids, ointments, creams, pastes etc. The flow behavior of liquids under applied stress is of great relevance in the field of pharmacy. Flow properties are used as important quality control tools to maintain the superiority of the product and reduce batch to batch variations.