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Brand messaging fram

Vision
Mission
Brand promise
Overall value proposition
Target audience
Tagline
Brand essence
Tone of voice

Brand pillars

Proof points
ud-based messaging templates in Aha!

Brand messaging framework

[Aspirational picture of the world in this future]

[How are you going to help make your vision a reality]

[The value customers can expect when they interact with your company]

[Overall value creating proposition of your company]

[Your ideal customer]

[Catchphrase or slogan you use to describe your company or product]

[Core attributes that you want to be known for]

[The personality traits of your brand and voice you want to embody]

[Theme that sets your [Theme that sets your

brand apart] brand apart]
[Details and differentiators [Details and differentiators
that support the brand that support the brand
pillar] pillar]
rk

a reality]

nteract with your company]

mpany]

our company or product]

you want to embody]

[Theme that sets your

brand apart]
[Details and differentiators
that support the brand
pillar]