“Why buy Agilent’s N9344C HSA vs R&S FSH18 for Aerospace Defense Installation and Maintenance”

Why Buy Agilent? Underlying Problems

Agilent’s Capability Advantages
Solved Agilent’s Proof Points
(Customer’s Business Objectives) (Solves Underlying Problems)
(Attains Business Objectives)

• 2 X brighter screen : LED-backlit R&S FSH18 Agilent N9344C Agilent: Keypad

TFT vs transflective backlight
• 4 X better resolution: 640x480 vs

AGILENT CONFIDENT
We can help you work: 320x240
1. Best operation • For several hours longer
in • 20% more battery capacity: 3.5
• In
I extreme
t weathers
th like
lik hours vs 3 hours
environmentally
‐10°C • -10°C to 50°C operating temperature
hostile
conditions • More easily in dark or bright vs 0°C to 50°C Agilent:
Agilent:
environments Only Agilent provides: backlight replaceable
battery
• Field replaceable battery

TIAL
• Keypad backlight
We can help you: • 27 dB lower DANL: see proof point
• Make most accurate chart Æ Built-in
measurements GPS
2. Highest
g • 10 dB less spur: -60 dBc vs -50 dBc

NOT FOR EXT

confidence in • More easily get precise Only Agilent offers:
location and date/time
test accuracy • Built-in GPS receiver & antenna
stamp information
Task
• Greatly reduce instrument • Built-in Task Planner test N9344C DANL FSH18 DANL Planner
test setup error in the field automation tool

TERNAL AUDIENCES
We can help you: Only Agilent offers:
N9344C offers 1-
3. Best Way to • More quickly and easily • One-button, NISPOM compliant button NISPOM
secure your Erase confidential data – security erase function compliant erase
sensitive Data non-‐recoverable full chip • Full operational instrument after function
erase erasure

Agilent’s Whole Product Value Proposition

We can help you:
• 58% less cost for 3yr extended
• Maintain equipment with warranties
4. Lower Cost of N9344C FSH18
lower, more p
predictable costs • 52 % less cost for 3yr upfront cal 3 year extended warranty $893 $2 130
$2,130
Ownership • Experience fewer ordering contracts 3 year upfront cal contract $939 $1,965
hassles and delays, and
greater satisfaction
© 2010 Agilent and Silver Bullet Group Inc. Licensed to Agilent by Silver Bullet Group. All Rights Reserved. Rev. Apr 25, 2011
Target Customer: The technical buyer such as department manager in the operational maintenance engineering department of companies in A/D industry
MicroMarket/Customer Application: microwave, spectrum measurement, installation & maintenance, mil equipment Example Accounts: US Navy

Defuse R&S FSH18 Reason to Buy vs Agilent’s N9344C HSA for Aerospace Defense Installation and Maintenance
Problems with
Competitor’s
C tit ’ A il t’ Response
Agilent’s R to
t Defuse
D f Agilent’s
A il t’ Proof
P f Points
P i t to
t
Competitor’s
Reasons to Buy Reasons Support Response
Reasons to Buy

AGILENT CONFIDENT
Key specs N9344C FSH18
Is having the most accurate DANL @ 18 GHz - 147 dBm/Hz -120
120 dBm/Hz
1. Best RF This claim is not accurate: measurements important to you?
TOI 15 dB typical 7 dB typical
characteristics the N9344C HSA is far If Yes, Agilent wins! N9344C RF
in its class superior than FSH18 characteristics are far superior than Input related spur -60 dBc -50 dBc
FSH18. See proof point chart Æ
Minimum RBW 10 Hz 100 Hz

TIAL
Is it important to be able to provide fast Measurements N9344C FSH18
2. Provides a measurement set up with the least AM/FM modulation analysis Yes No
This claim is not accurate:
large number of number of errors? ACPR Yes No
the N9344C HSA provides
SEM Yes No
measurement more measurement If Yes, Agilent wins! N9344C provides Task planner Yes No
functions f
functions
ti than
th FSH18 MANY more measurement functions than

NOT FOR EXT

2-port transmission Yes No
FSH18. See proof point chart Æ Spectrogram Yes No

N9344C HSA FSH 3 has no USB

That may work ok, but would it be useful
Support USB memory stick connectivity
This claim is not accurate: to have more modern connectivity

TERNAL AUDIENCES
3. Easy data FSH18 uses optical RS-232 options? USB/LAN connectivity for
transfer to PC
interface, Agilent offers remote control via SCPI
more up-to-date, and easier If Yes, Agilent wins! N9344C supports
transfer methods. data exportation via USB memory stick, or
data transfer to PC via USB/LAN port
RS232 optical interface is
Free PC software
out dated
Agilent N9344 Key Specs Price R&S FSH18 Key Specs Price
N9344C 19,976 FSH18 19,635

N9344C-TPN, task planner 1,240

N9344C SEC security erase

N9344C-SEC, 208

N9344C-GPS, built-in GPS 615

Red Text = Competitor Advantage Author: Ying, Hu, Rev. Apr 25, 2011
= Agilent No-Fly Zone © 2010 Agilent and Silver Bullet Group Inc. Licensed to Agilent by Silver Bullet Group. All Rights Reserved.