1.

Marketing Plan
A. Target Market Strategy
A target market strategy is a marketing plan aimed at increasing sales and brand
exposure within a specified demographic of customers. Businesses strategy this way
based on the demographics that make up a market, which defined areas or groups for
product sales.
In our case, our target market are college students most especially BSA students. Our
product is available for all college students or even senior high school students because
our product consist of necessary things that every students need specially in solving and
computing problems. It composed the main thing in our kit which is the calculator that
can help students compute their works easily.
B. Product and Service Strategy
The goal of the product strategy is to provide the proper customer goods and services
to the correct target market. Quality, new product development, package design, brand
names, and research and development are all part of the product strategy. The purpose
of the product strategy is to create goods that meet the expectations of customers.
Our product strategy is to improve our
C. Pricing Strategy
A pricing strategy is a model or method for determining the most appropriate price
for a product or service. It’s consists you to determining pricing that maximize profit and
shareholders value while taking consumer and market demand into account.
Our product are sold at its affordable price, our target markets are students
therefore, we are making our best to make our product affordable for them.
D. Distribution Strategy
The manner through which product, goods, and services are delivered to clients or
end users is referred to as distribution strategy. For example, a product sell better online
to one population than through a mail order catalog to a different demographic.
Because of this pandemic, our distribution strategy is online. Customer can place their
orders online and we can deliver their orders on their homes. No hassle and making
sure safety of each and everyone.
E. Advertising & Promotion Strategy
A advertising strategy is a step by step approach for the reaching out to customers
and persuading them to purchase the item. A well thought out advertising approach will
not only communicate the benefits of the product, but will also persuade customers to
choose your product above the results of your competitors.
Our advertising is through online, why? As a beginner on this business industry. We
want to make sure that our products are advertising online. We all know that in this
pandemic, social media is one of the biggest and famous flat form to advertise one
product. Therefore, we come up that our product will be advertised online.
F. Sales Strategy
A sales strategy is a plan for achieving a sales target that guides a start up company’s
selling efforts. A company sales plan outline how it acquire, keep, and develop
consumer. It’s known as the customer’s development strategy in lean start up jargon.
 Our sales strategy are very common, we sell online and delivered to their homes. As
we said to our distribution strategy it’s hassle free to sell our products its hassle free to
the customers and we the distributors also. It is way easy on our part and also especially
to the customers part.
G. Marketing & Sales Forecast
Sales forecasting is the act of anticipating future revenue by predicting how much
goods a sale unit which can be an individual sales person, sales team, or the entire
organizations will sell in the coming week, month, quarter, or year.
H. Market Expenses
A marketing expense is the amount of money spent on marketing by a corporation.
Marketing salaries, marketing research, promotions, public relations and advertising
charges are all common marketing expense.