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Demand
➢ Demand- the quantity of certain commodity that is bought at a certain price at a given
place and time
➢ Elastic Demand- occurs when a decrease in selling price results in a greater
proportionate increase in sales
➢ Unitary Elasticity of Demand- occurs when the mathematical product of volume and
price is constant
The law of Demand is stated as: “Under conditions of perfect competition the price
at which a given product will be supplied and purchased is the price that will result
in the supply and the demand being equal”
“When the use of the one of the factors of the production is limited, either in
increasing cost or by absolute quantity, a point will be reached beyond which an
increase cost or by absolute quantity, a point will be reached beyond which an
increase in the variable factors will result in a less than proportionate increase in
output.”
November 8, 2021
Note: The following reasons why P100.00 today is “worth” more than P100.00 one year
from today:
▪ Inflation
▪ Risk
▪ Cost of money (interest)
➢ Cost of Money- determined by an interest rate.
o predictable; thus it is essential component of economic analysis.
o represented by money paid for the use of borrowed money, or return of investment.
➢ Types of Capital
o Equity Capital- owned by individuals who have invested their money or property in a
business project or venture in the hope of receiving profit.
o Borrowed Capital- obtained from lenders for investment with a promise to repay the
principal and interest on a specific date, whether or not the operations of the
business have been profitable or not. In return, the lenders receive interest from
the borrowers.
CASH FLOW
• Engineering projects generally have economic consequences that occur over an extended
period
– For example, if an expensive piece of machinery is installed in a plant were brought on
credit, the simple process of paying for it may take several years
– The resulting favorable consequences may last as long as the equipment performs its
useful function
• Each project is described as cash receipts or disbursements (expenses) at different points in
time
• The expenses and receipts due to engineering projects usually fall into one of the following
categories:
1,000
1 2
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