B

BA–I
Seme
ste
r

B
BA3
12:
GENE
RALP
RI
NCI
PL
ESOFMANAGE
MENT

T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Obj
ect
iv
es:
1
.Toun
ders
tan
dbas
icMan
ageme
ntt
ermsan
dconc
eptsu
sedi
nBus
ine
ss.
2.
Tocompr
ehen
dappl
i
cab
il
i
tyof
Mana
g e
mentp
ri
nci
pl
est
osit
uat
io
nsinB
usi
ne
ss.

UNI
TI
I
ntr
oduct
io
ntoMana
gement
:
Def
in
it
ion
,Nat
ure
,Ro
leof
Ma n
age
rs,
Man
age
ri
al
ski
l
l
san
dLe
vel
s,
Bas
icF
unc
ti
onso
f
Manag
ement

UNI
TII
Evo
lut
io
nofMana
gementTh
eory
:
Sci
ent
if
i
cMa na
gement
,T he
oryofHenr
yF ay
ol,Fa
yol
’
svsTay
lor
’
sc ompa
ri
si
on.
Beh
avi
our
alMo
delo
f
Manag
ement
,Moder
nTheo
ri
esofMa
nag
ement(
Syst
emsMan
age
mentSch
ool
,
Si
tua
ti
onal
Appr
oachSc
hool
)

UNI
TII
I
Pl
an
nin
g:
Def
i
nit
ion
, Nat
ure
,I
mporta
nce,Ty
pesofPl
ann
in
g( f
romKoont
z-Wei
hri
ch
),St
epsi
n
Pl
an
ni
ng(fromKoontz
-Wieh
ri
ch),
Pl
anni
ngPr
emises
Org
ani
si
ng:
Conc
ept,Defi
ni
ti
on,
Formal
andI
nfor
malOrga
ni
s a
ti
on,Org
ani
sat
ion
alSt
ruc
tur
e(Fu
nct
io
nal
Org
ani
sati
o n
,Pr
oduct
/MarketOrg
ani
sati
onandMatri
xSt
ruct
ure
),Sp
anofMana
gemen
t

UNI
TIV
Sta
ff
ing
:
Def
in
it
ion
,Fac
torsaf
fec
ti
ngStaf
fi
ng
—TheEx
ter
nal
andI
nte
rna
lEn
vi
ro
nme
ntI
de
nti
f
ica
ti
on
ofJo
bR e
qui
rement
sJobDesi
gn,
Recr
ui
tme
nt,
Sel
ect
ion
Lea
ders
hip
:
Def
in
it
ion
,Lea
d e
rsh
ipChar
act
eri
st
ic
s

UNI
TV
Di
re
cti
ng:
Mean
in
go f
Mo t
iv
a t
io
n,Pr
i
maryMot
ive
s,Sec
onda
ryMoti
ves
,Gen
eral
Mot
iv
es
Con
trol
l
i
ng:
Mean
in
g,NeedofCont
rol
,Co
ntr
olP
roces
s,Tr
adi
ti
ona
lCo
ntro
lDev
ice
s

Tex
tB o
o k
s:
1.
Koontz,
H.an
dWe i
hr
ich
,H,Es
sent
ia
lsOfManage
ment(T
ataMcGrawHi
ll
:New
Del
hi
)
2.B
ose,D.Ch
andr
a,P
rin
ci
ple
so fMa
nagementan
dAdmin
is
tra
ti
on,(
Pren
ti
ceHal
l
I
ndi
a:NewDel
hi)
3.St
oner,
Fre
emanandGil
ber
t,Man
agement(P
ren
ti
ceHal
lofI
nd
ia:
NewDelhi
)

[
Typ
ete
xt]
Pag
e1
 B
BA–I
Seme
ste
r

Ac
cou
nts–I

B
BA-
313

T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Obj
ect
iv
e:-
Thec
our
sea
imsa
tex
pos
in
gth
est
ude
ntst
oth
eco
nce
pt,
too
lan
dte
chn
iq
ueso
fAc
cou
ntsa
ndd
eve
lop
in
g
th
ei
rski
l
l
s

UNI
TI
:-

Mean
in
ga n
dscop
eo fAcco
unti
ng
:-Need,d
evel
opmen
t,andd
efi
ni
ti
onofAccou
nti
ng
,Bo
ok–keep
in
ga n
dAcco
unt
in
g,
Ba
si
cP r
i
nci
pl
esofaccou
nti
ng
,Prep
arat
io
na n
dprese
ntat
io
noffi
nanc
ial
sta
tement–Na
tur
ean
dli
mit
ati
ono
ffi
nan
ci
al
st
ate
ment–In
ter
pre
tati
onoff
i
nanci
al
stat
ement
.

UNI
TI
I:
-

Acco
rdi
ngtra
nsa
cti
ons
:-Acc
ount
in
gc y
cl
e,j
our
nal
–Ru l
esofde
bitandc
red
it,c
ompoundJ
our
nale
ntr
y,o
pen
in
gen
try
,R
ela
ti
onsh
ipbet
weenJou
rna
lan
dLedg
er,
Rul
esr
ega
rdi
ngpos
tin
g,Tra
il
bal
an
ce,s
ubdi
vi
si
onof
jou
rna
l.

UNI
TI
II
:

T
hre
eCo
lumnCa
shb
ook
.

UNI
TI
V:
-

R
ect
if
i
cat
io
nof
err
ors
,cl
as
si
fi
cat
io
nof
err
ors
,l
oca
ti
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ror
s,R
ect
if
i
cat
io
nofe
rro
rs,
sus
pen
sea
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unt
.

S
ugg
est
edr
ead
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gs:

1
.S.
M.S
huk
la
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cedAc
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2
. N.
C.S
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la
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l–Ad
van
cedAc
cou
nts

3
.R.
C.Gu
pta–Ad
van
cedAc
cou
nts

[
Typ
ete
xt]
Pag
e2
 B
BA–I
Seme
ste
r

B
BA3
14:
BUS
INE
SSE
NVI
RONME
NT

T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Obj
ect
iv
e
Toun
der
sta
nda
bou
tth
een
vi
ro
nme
nta
ndi
tsi
mpa
cto
nbu
si
ne
ss

Cour
seCon
tents
:
Un
it-I
•Natur
eandsi
gni
f
ica
nceofbu
si
nessen
vi
ronmen
t,i
nte
rna
lan
dexter
nal
envi
ro
nment
.
Un
it-I
I
•Economi
cenvi
ro
nment:
Econ
omicPol
i
cy-Anover
vi
ewChange
sinGove
rnment
po
li
ci
essi
nc
e1 9
91.I
mpa
ctofl
ib
era
li
zat
ion
,gl
oba
li
zat
io
n,a
ndstr
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ura
lre
for
ms,

Un
it-I
I
I
•Tech
nol
ogi
cal
env
ir
onme
nt;
fac
tor
saff
ect
in
gt e
chnol
ogi
cal
env
ir
onme
nt,
Chal
l
eng
eof
t
ech
nol
ogy
upgr
adat
ion
,I
mpac
toffo
rei
gni
nv
estmenta
ndfor
ei
gncol
l
abo
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io
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Un
it-IV
•Cul
tur
alenvi
ronmen
t:I
mpac
tofcul
tu
reonbusi
nes
s,
.Soci
alre
spons
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io
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ic
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Un
it-V
•
,Pro
ble
msa ndi
mp o
rtan
ceofMSME,Fut
ureofMSME,.
Ind
ustr
ial
si
cknes
s-Prob
lemand
r
e medi
esofsi
ckind
ustr
ie
s.

S
ugg
est
edR
ead
in
gs:

1
.Ch er
uni
lam,Fran
cis
,Busi
n e
ssEnvi
ro
n ment,Himal
ayaPub.Ho us
e,1
996.
2
.Gh osh
, P
.K.B
usin
essandGo ver
nment,1998S ul
tanChand,
De l
hi.
3
.De vi
s,Keit
h,andBl
oms t
rom,Rober
tL ,Busin
essandSoc i
ety:En
vir
onmentan
d
Resp
on s
ibi
li
ty
,1975.
4
.Gh osh,P
.K.andKapoor,G.
K.B
usi
nessP o
li
c yandEnvi
ronmen t
,199
8,Sul
tanCha
nd,Del
hi
.
5
.Ad hi
kary
, M.Economi
csE nv
ir
onmento fBusi
ness(la
tested.)
,Sul
tanChand
,Del
hi
.
6
.J al
an,
B .
,I
ndia
'sEconomicCri
ses,
1991.Ox f
ordUniv.
Press
, NewDelhi
.
7
.Dh i
ngr
a ,
I.
C.,TheI
ndia
nE cono
my:Enviro
n mentandPoli
cy,1998,S
ult
anChand,
Del
hi.
8
.Ch er
unil
am,Franci
s,Bu
sines
sandGo vernment,Hi
ma l
ay
a .
9
.As wathappa,K.
,Esse
ntial
sofBus
in
es sEnvir
o n
me nt
,Hi
ma l
a y
a.
1
0.Pr
akash,Busi
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1
1.Sh
ai
kh, B
u si
ne
ssE n
vir
onme nt
1
2.Cher
unil
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is
, B
usi
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HimalayaPub
li
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,Busi
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cMan a
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,Hi
mal
ayaPubl
i
shi
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Che
runi
la
m, Fr
ancis
,In
ternat
ion
alBu
sinessE nvi
ro
n ment
,Himalay
a

[
Typ
ete
xt]
Pag
e3
 B
BA–I
Seme
ste
r

Mi
cr
o–E
con
omi
cs

B
BA-
315

T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Obj
ect
iv
e:-
Thec
our
sea
imsa
tex
pos
in
gth
est
ude
ntst
oth
eco
nce
pt,
too
lan
dte
chn
iq
ueso
fEc
ono
mic
san
dde
vel
opi
ng
th
ei
rski
l
l
s

UNI
TI

I
nt
rod
ucti
ono
fmic
roeco
nomi
cs,n
atur
ean
dsc
opeofb
usi
nes
secon
omi
cs–mic
roan
dmacro
,ba
sice
con
omi
c
p
robl
ems,
mar
ketf
orc
esi
nsol
vi
ngec
onomi
cpr
obl
ems,
cir
cul
arf
l
owofi
ncomean
dexp
end
it
ure.

UNI
TI
I

Con
cepto
fDeman
d,E
la
sti
ci
tyofDemanda
ndt
hei
rty
pes
,Re
ven
uec
onc
ept
s–t
ota
lre
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ue,
mar
gi
na
lre
ven
ue,
Av
erag
ereve
nuea
ndth
ei
rrel
at
io
n s
hip
.

UNI
TI
II

Co
nce
pta
ndl
awo
fsu
ppl
y,
fac
tor
sef
fe
cti
ngs
upp
ly

UNI
TI
V

Acc
oun
ti
ngc o
stsan
decon
omi
ccos
t,sh
ortru
ncostan
al
ysi
s;
fi
xed
,var
i
abl
eandtot
alc
ostc
urve
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age
an
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osts,l
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cono
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conomi
esofs
cal
ean
dlon
grunAver
ageand
mar
gi
na
lcostcur
ves
.

UNI
TV

Pe
rfec
tc ompe
ti
ti
on–e q
uil
i
bri
umo ff
ir
ma n
din
dus
tryund
erper
fec
tc o
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ti
ti
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opo
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Dete
rmi
nati
onun
dermo
nop
oly
,Mo n
opol
i
sti
cco
mpe
ti
ti
on-
pri
cean
dout
putDete
rmin
ati
onu
nde
rMono
pol
i
sti
c
compet
it
io
n.

R
eco
mme
nde
dbo
oks–

1
.Te
xtb
ooko
fec
ono
mict
heo
ry–s
ton
ie
ran
dHa
gue
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ong
manGr
eena
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o.,
Lon
don

2
.In
tro
duc
ti
ont
opo
sit
iv
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ono
mic
s–R
ich
ardGl
i
pse
y

3
. Mi
cr
oEc
ono
mic
s–M.
LSe
th

4
.Mi
cr
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ono
mic
s–MLJ
hi
ng
an;
Vri
nd
rap
ubl
i
cat
io
ns,
NewDe
lh
i.

5
.Ma
nag
eri
alE
con
omi
cs–t
heo
rya
nda
ppl
i
cat
io
n–D.
M.Mi
th
al
i.

[
Typ
ete
xt]
Pag
e4
 B
BA–I
I
Seme
ste
r

B
BA3
22:
FUNDAME
NTAL
SOFH
UMANR
ESOUR
CEMANAGE
MENT

T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

OB
JECT
IVE
S:
T
oac
qua
in
tth
est
ude
ntswi
tht
heH
uma
nRe
sou
rceMa
nag
eme
nti
tsd
if
fe
ren
tfu
nct
io
nsi
nan
o
rga
ni
za
ti
ona
ndt
heH
uma
nRe
sou
rceP
roc
ess
est
hata
rec
onc
ern
edwi
thp
la
nni
ng
,
mo
ti
vat
in
gan
dde
vel
opi
ngs
ui
ta
bl
eemp
loy
eesf
ort
heb
ene
fi
tof
theo
rga
ni
za
ti
on.

UNI
TI
Nat
ureandScop
eofHRM:Mea
ni
ng,Di
f
fer
enceb
etwee
nHR
Man
dPe
rso
nne
l
Mana
g e
me n
t,Obj
ect
iv
es,
Fun
cti
ons
,Evol
ut
io
nofHRM

UNI
TI
I
H
uma
nRe
sou
rceP
la
nni
ng(
HRP
):De
fi
ni
ti
on,
Obj
ect
iv
es,
Nee
d,I
mpo
rta
ncea
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he
P
roc
ess
R
ecr
ui
tme
nta
ndS
ele
cti
on:
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orS
cie
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ic
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ele
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roc
ess
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erf
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nceAp
pra
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al
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ani
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,Be
nef
i
ts,
Per
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man
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pra
is
alv
s.J
ob
E
val
ua
ti
on

UNI
TI
II
I
nd
ust
ri
al
Dis
put
es(
I
D):
Con
cep
tan
dCa
use
sof
ID
T
rad
eUn
ion
is
m(T
U):
Mea
ni
ng
,Ob
jec
ti
vesa
ndCr
i
ti
ci
sm

UNI
TI
V
Co
ll
ect
iv
eBa
rga
in
in
g:Ne
ed,
Imp
ort
anc
ean
dPr
oce
dur
e
Wo
rke
r’
sPa
rti
ci
pat
io
ninMa
nag
eme
nt:
Con
cep
tan
dEv
olu
ti
on
T
extB
ook
s:
1
.Ch
hab
ra,
T. H
N.uma
nRe
sou
rceMa
nag
eme
nt(
Dha
npa
tRa
i:
NewDe
lh
i)
2
.Kh
ank
a,S
.SH
.uma
nRe
sou
rceMa
nag
eme
nt(
S.Ch
and
:Ne
wDe
lh
i)

[
Typ
ete
xt]
Pag
e5
 B
BA–I
I
Seme
ste
r

Ac
cou
nts–I
I

B
BA-
323

T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Obj
ect
iv
e:-
Thec
our
sea
imsa
tex
pos
in
gth
est
ude
ntst
oth
eco
nce
pt,
too
lan
dte
chn
iq
ueso
fAc
cou
ntsa
ndd
eve
lop
in
g
th
ei
rski
l
l
s

UNI
TI
:-

R
oya
lt
yAc
cou
nts
.

UNI
TI
I:
-

H
ir
ePu
rch
asea
ndi
ns
tal
men
tA/
c.

UNI
TI
II
:

De
par
tme
nta
ndB
ran
chAc
cou
nt(
exc
lu
di
ngf
ore
ignb
ran
ch).

UNI
TI
V:
-

J
oin
tve
ntu
reAc
cou
nts
,Me
ani
ngo
fjo
intv
ent
ure
,jo
intv
ent
urea
ndp
art
ner
shi
p,
acc
oun
ti
ngr
eco
rds
..

S
ugg
est
edr
ead
in
gs:

1
.S.
M.S
huk
la
-Ad
van
cedAc
cou
nts

2
. N.
C.S
huk
la
&Gr
ewa
l–Ad
van
cedAc
cou
nts

3
.R.
C.Gu
pta–Ad
van
cedAc
cou
nts

[
Typ
ete
xt]
Pag
e6
 B
BA–I
I
Seme
ste
r

B
BA3
24:
I
NTR
ODUCT
IONOFMAR
KET
ING
T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Ob
jec
ti
ve-
1
.Tof
ami
l
i
ari
zet
hes
tud
ent
swi
tht
hec
onc
ept
s,t
ool
san
dpr
act
ic
eso
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rke
ti
ngMa
nag
eme
nt,
a
nd,
2
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cis
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sof
Mar
ket
in
gMa
nag
eme
nti
nab
usi
ne
ssf
i
rm
Un
it1
I
nt
rod
uct
io
ntoMa
rke
ti
ng
:De
fi
ni
ti
ono
fMa
rke
tan
dMa
rke
ti
ng
,Co
reCo
nce
ptso
f
Ma
rke
ti
ng
,Ma
rke
ti
nga
ndS
ell
i
ng(
con
cep
tsa
ndd
if
fe
ren
ces
)
T
heMa
rke
ti
ngE
nvi
r
onme
nt:
El
eme
ntso
fCo
mpa
ny’
sMi
cr
oan
dMa
croe
nvi
r
onme
nt
Un
it2
Ma
rke
tSe
gme
nta
ti
on:
Con
cep
t,Ne
eds
,Va
ri
abl
es
/Ba
sesf
orS
egme
nti
ngCo
nsu
mer
Ma
rke
t,At
tr
ib
ute
sof
Eff
ect
iv
eSe
gme
nta
ti
on,
Con
cep
tof
Tar
getMa
rke
t,S
ele
cti
ono
fTa
rge
t
Ma
rke
t
Un
it3
P
rod
uctMa
nag
eme
nt:
Def
i
nit
io
nofP
rod
uct
,Cl
as
si
fi
cat
io
nofP
rod
uct,
Con
cep
tofP
rod
uctL
in
e,P
rod
uctMi
xDe
fi
ni
ti
on,
De
fi
ni
ti
ono
fBr
and,
Sel
ec
ti
ono
fBr
andNa
me,
P
ri
ci
ngDe
cis
ion
s:Co
nce
pto
fPr
i
ce,
Fac
tor
sIn
fl
ue
nci
ngP
ri
ci
ng
,Me
tho
dso
fPr
i
cin
g(Co
st
b
ase
dan
dCo
mpe
ti
ti
ono
ri
en
ted)
Un
it4
Ch
ann
elMa
nag
eme
nt:
Con
cep
tan
dImp
ort
anc
eof
Dis
tri
but
io
nCh
ann
el
s,
Fun
cti
onso
f
Ma
rke
ti
ngCh
ann
el
,T
ype
sof
Mar
ket
in
gIn
ter
med
ia
ri
es
,Ch
ann
elDe
si
gnDe
cis
ion
Un
it5
Ma
rke
ti
ngCo
mmu
ni
cat
io
n:De
fi
ni
ti
on,
Con
cep
tof
In
teg
rat
edMa
rke
ti
ngCo
mmu
ni
cat
io
n,
I
nt
rod
uct
io
ntoe
leme
ntso
fPr
omo
ti
onMi
x
T
extB
ook
s:
1
.Ko
tl
er
,P.
andAr
mst
ron P
gG.ri
nc
ipl
eso
fMa
rke
ti
ng(
Pea
rso
nPr
ent
ic
eHa
ll
:Ne
wDe
lh
i)

2
.Ra
mas
wamy
,V.
S.a
ndNa
mak
uma
ri
,SMa
. r
ket
in
gMa
nag
eme
nt(
Mac
mil
l
an:
NewDe
lh
i)

R
efe
ren
ceB
ook
s:

[
Typ
ete
xt]
Pag
e7
1
.Sa
xen
a,R
.Ma
rke
ti
ngMa
nag
eme
nt(
Tat
aMc
Gra
wHi
l
l
:Ne
wDe
lh
i)

2
.St
ant
on,
W.J
.F
,un
dame
nta
lso
fMa
rke
ti
ng
3
.La
b,H
air
,Mc
Dan
ie
lMa
, r
ket
in
g7/
e(T
homs
on:
NewDe
lh
i)

B
BA–I
I
Seme
ste
r

B
BA3
25:
BUS
INE
SSS
TAT
IST
ICS

T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Ob
jec
ti
ves

T
heo
bje
cti
veo
fth
eco
urs
eist
oac
qua
in
tth
est
ude
ntsa
bou
tth
eco
nce
pto
fSt
ati
st
ic
sinb
usi
ne
ss
o
rga
ni
za
ti
ons
,an
dal
soh
owma
nag
eme
ntu
sesi
tasat
ool
.

1
. Me
ani
ng
,Sc
ope
,I
mpo
rta
ncea
ndL
imi
ta
ti
onso
fSt
ati
st
ic
s.
2
.ST
ATI
STI
CAL
LYE
NVE
STI
GAT
ION:P
la
nni
ngo
fst
ati
st
ic
ali
nv
est
ig
ati
onCe
nsu
san
dsa
mpl
i
ngme
tho
ds
Co
ll
ect
io
nofCo
ll
ect
io
nofp
ri
mar
yan
dse
con
dar
yda
ta,S
tat
is
ti
cale
rro
rsa
nda
ppr
oxi
mat
io
n,
c
la
ssi
f
ica
ti
ona
ndT
abu
la
ti
ono
fda
taF
req
uen
cyd
is
tri
but
io
n.
3
.DI
AGR
AMMAT
IC AND GR
APH
ICP
RES
ENT
ATI
ON:On
e Di
men
si
ona
lTwo d
ime
nsi
ona
lDi
agr
ams
H
ist
ogr
am,
Hi
st
ori
gr
am,
Fre
que
ncyp
oly
gonF
req
uen
cyc
urv
ean
dOg
ivec
urv
es.
Gra
phsa
ndNa
tur
ala
nd
s
emi
-L
oga
ri
th
mics
cal
esGr
aph
icl
oca
ti
ono
fmo
deMe
dia
nan
dqu
art
il
es
.
4
.ST
ATI
STI
CALAVE
RAGE
:Ar
i
thme
ti
c,g
eome
tri
can
dHa
rmo
nicme
ans
,Mo
deMe
dia
n,Qu
al
it
ie
san
d
p
erc
ent
il
es
,Si
mpl
ean
dwe
igh
teda
ver
age
s.Us
esa
ndL
imi
ta
ti
onso
fdi
f
fer
enta
ver
age
s.
5
.DI
SPE
RSI
ONANDS
KEWNE
SS:R
ang
e,Qu
art
il
ede
via
ti
on,me
anDe
via
ti
ona
ndt
hei
rco
eff
i
cie
nts
,
S
tan
dar
dsd
evi
at
io
n,c
oef
fi
ci
en
tof
var
i
ati
on,
Ske
wne
ssa
ndi
tsc
oef
fi
ci
en
ts.
6
.COR
REL
ATI
ON:K
arl
per
son
'sc
oef
fi
ci
en
tof
cor
rel
at
io
n,R
ankDi
f
fer
enc
eMe
tho
dan
d
Co
ncu
rre
ntDe
via
ti
onme
tho
d.L
in
earR
egr
ess
ion
.
7
.In
ter
pol
at
io
n&E
xtr
apo
lat
io
norF
ore
cas
ti
ng
:Ne
wto
n'sAd
van
ced
if
fe
ren
ceL
agr
ang
e’sF
ormu
la
,
P
ara
bol
i
cCu
rveMe
tho
d,B
in
omi
al
Exp
ans
ionMe
tho
dTh
eor
yof
Pro
bab
il
i
ty(
Si
mpl
ePr
obl
ems
).
8
.INDE
XNUMB
ERS
:Ut
il
i
tyo
fin
dexn
umb
ers
.Pr
obl
emsi
nth
eco
nst
ruc
ti
ono
fin
dexn
umb
ers
,si
mpl
ean
d
we
igh
tedi
nd
exn
umb
er,
Bas
esh
if
ti
ngf
i
she
rsi
deaI
nd
exn
umb
era
ndt
est
sof
Rev
ers
ib
il
i
ty.

[
Typ
ete
xt]
Pag
e8
 B
BA–I
I
ISe
mes
ter

B
BA3
31:
BUS
INE
SSMAT
HEMAT
ICS

T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Ob
jec
ti
ves: 1
.
Tou
nde
rst
andt
hec
onc
ept
sof
rat
io,
pro
por
ti
ona
ndp
erc
ent
age
.
2
.Tou
nde
rst
andt
hec
onc
epta
nda
ppl
i
cat
io
nof
pro
fi
tan
dlo
ssi
nbu
si
ne
ss.
3
.Tou
set
hec
onc
epto
fEMI
.
4
.Tou
nde
rst
anda
ppl
i
cat
io
nso
fma
tri
cesi
nbu
si
ne
ss.

Un
it1
.
Prof
itAndL
ossT
ermsa
ndF
ormul
ae
,Tra
dedis
cou
nt,
Cashdi
sc
oun
t,P
rob
lemsi
nvo
lvi
ngc
ostpr
i
ce,S
ell
i
ng
Pr
i
ce,Tr
adedi
sco
unta
ndCas
hDi
scou
nt.
I
ntr
oduc
ti
ontoCommis
si
onan
dbrok
erage
,Pr
obl
emsonCommi
ssi
on
an
dbrok
erage
.
Uni
t2.I
ntere
st
S
impl
eInter
est,Compoun
din
ter
est(red
uci
ngbal
ance&F l
atIn
ter
estrateofi
nteres
t),
Equ
ated Mo nt
hl
y
I
ns
tal
l
me nt
s(EMI
),Pr
obl
ems
Uni
t3.
I
ndi
ces 
 & 
 l
ogari
th
ms, 
 a
ri
th
meti
c 
 a
nd 
 g
eometr
ic 
 
progr
ess
ions
  
and 
 
thei
r 
 
busi
nessa
ppli
cat
ion
s;
  
sum 
 
offi
r
st 
 n
 
 
natur
al 
 n
umbers,
  
su
m  
of 
 
squ
ares
  
and
  
cub
es 
 of
  
fi
r
st 
 n
  
natu
ral
 
 nu
mb er
s 
Uni
t4
Per
mutati
onsof‘n’d
is
si
mil
aro
bje
ctsta
ken‘r
’atati
me(withorwi
thoutre
p e
ti
ti
on).NPr=n!/(
n-r)
!(wi
thou
t
pr
o o
f).Combinat
ion
so f‘
r’ob
jec
tstake
nf r
om‘n’obje
cts.
nCr=n !/r!(n-r
)!(wit
houtpro
of)probl
ems,
Appl
i
cation
s.

Un
it5
Matr
i
c e
s  
– 
  
Typ
es,
  
 
prope
rti
es
, 
 
addi
ti
on,
 
 mul
t
ipl
i
cat
ion
, 
 
tra
nsp
ose 
 
and 
 
inv
ers
e  
of
  
matr
i
x; p r
oper
ti
es
of
de
termi
nant
s,solu
ti
ono fs i
mul
tan
eousL i
nea
rE quat
io
ns;di
ff
ere
nti
ati
on 
 
andinte
gra
ti
on 
 
of 
 
sta
ndar
d
al
geb
rai
c  
fu
nct
ion
s;
  
bus
in
ess 
 
appl
i
cat
ion
s  
of
  
matr
ic
es,
dif
fe
ren
ti
at
ionan
dint
egr
ati
on 
 

R
efer
enc
e:
1
.Sa
nche
ti
, 
 
D.C.
, 
 
A.M.
 
 Ma
lh
otr
a 
 & 
 
V.K
. 
 K
apo
or,
 
 B
usi
ne
ss 
 
Mat
hema
ti
cs
, 
 
Sul
t
anCh
and&
So
ns,
NewDelh
i 
 

2
.Zameer
udi
n,
  
Qazi
,
  
V.
K.
  
Khan
na 
 & 
 S.
K.
  
Bha
mbr
i
,  
Bus
in
ess
  
Mat
hema
ti
cs
, 
 Vi
kasP
ubl
i
shi
ng
H
o u
sePvt
.Lt
d,Ne
wDel
hi
  
3
.Pr
obl
ems&S
olu
ti
oni
nBu
si
ne
ssMa
the
mat
ic
sbyB
.M.
Aga
rwa
l
B
usi
ne
ssMa
the
mat
ic
sbyV.
K.K
apo
or-S
ult
anc
han
d&s
ons
,De
lh
i.

B
BA–I
I
ISe
mes
ter

B
BA3
32:
FUNDAME
NTALOFF
INANCE

[
Typ
ete
xt]
Pag
e9
T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Ob
jec
ti
ves
:
1
.Tof
ami
l
i
ari
zet
hes
tud
ent
swi
tht
hec
onc
ept
s,t
ool
san
dpr
act
ic
eso
ffi
na
nci
al
man
age
men
t,
a
nd,

2
.Tol
ea
rna
bou
tth
ede
cis
ion
san
dpr
oce
sse
sof
fi
na
nci
al
man
age
men
tinab
usi
ne
ssf
i
rm.
UNI
T1
E
vol
ut
io
n,s
cop
ean
dfu
nct
io
noff
i
nan
ce ma
nag
ers
,ob
jec
ti
veso
ffi
na
nci
alma
nag
eme
nt,p
rof
i
t
v
swe
al
th
max
imi
za
ti
on.

UNI
T2

S
our
ceso
fFi
na
nce–Or
di
na
ryS
har
es.
Rig
htsI
ss
ueo
fEq
uit
ySh
are
s,De
ben
tur
es,
Pre
fer
enc
eSh
are
s,T
erms
L
oan
s.I
mpo
rta
ntF
eat
ure
s,a
dva
nta
gesa
ndL
imi
ta
ti
onso
fva
ri
oust
ypeo
fso
urc
eso
ffu
nd.
Ret
ai
ne
dea
rni
ng
sas
a
nin
ter
nal
sou
rceo
ffu
nd.

UNI
T3

Ca
pit
alS
tru
ctu
reP
la
nni
ng:
cap
it
al
iz
ati
onCo
nce
pt,
bas
iso
fca
pit
al
iz
ati
on,
con
seq
uen
cesa
ndr
eme
die
sofo
ver
a
ndu
nde
rca
pit
al
iz
ati
on.

UNI
T4

Ca
pit
alB
udg
eti
ng:
Nat
ureo
fin
ves
tme
ntd
eci
si
ons
,i
nv
est
men
tev
al
ua
ti
onc
ri
te
ri
a,p
ayb
ackp
eri
od,
acc
oun
ti
ng
r
ateo
fre
tur
n,n
etp
res
entv
al
ue
,i
nt
ern
alr
ateo
fre
tur
n,p
rof
i
tab
il
i
tyi
nd
ex;
NPVa
ndI
RRc
omp
ari
son
.

UNI
T5

Ma
nag
eme
nto
fWo
rki
ngCa
pit
al:
Con
cep
tso
fwo
rki
ngCa
pit
al
,Ap
pro
ach
est
oth
efi
na
nci
ngo
fcu
rre
ntAs
set
s,
d
ete
rmi
na
ntso
fwo
rki
ngc
api
ta
l.
Man
age
men
tof
Ear
ni
ng:
Con
cep
t&r
el
ev
anc
eof
Div
ide
ndd
eci
si
on.

R
efe
ren
ce:
1
.Pa
nde
y,I
.
M.,
Fi
na
nci
al
Man
age
men
t,Vi
ka
sPu
bl
is
hi
ngH
ous
e,N
ewDe
lh
i.
2
.Kh
ana
ndJ
ai
n,
Fi
na
nci
al
Man
age
men
t,T
ataMc
Gra
wHi
l
l
,Ne
wDe
lh
i.
3
.Pr
asa
nna
Cha
ndr
a:F
in
anc
ial
Man
age
men
t-T
heo
rya
ndP
rac
ti
ce;
Tat
aMc
Gra
wHi
l
l
.

B
BA–I
I
ISe
mes
ter

B
BA3
33:
FUNDAME
NTAL
SOFMAR
KET
ING

[
Typ
ete
xt]
Pag
e10
T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Ob
jec
ti
ves

T
heobj
ect
iv
eofth
ecour
sei
stoa
cqu
ai
ntt
hes
tud
ent
sab
outt
hec
onc
epto
fma
rke
ti
nga
ndr
el
at
edc
onc
ept
s
i
nbu
si
nes
sorga
ni
zat
io
ns.
.
Un
it1
P
rod
uctP
osi
ti
nga
ndCo
mpe
ti
ti
veAd
van
tag
e:Co
nce
pt,S
tep
sInP
rod
uctP
osi
ti
oni
ng
,I
mpo
rta
ntCo
nce
rns
/As
pec
tsI
n
P
osi
ti
oni
ng
.Co
nce
pto
fCo
mpe
ti
ti
veAd
van
tag
e,
Un
it2
P
rod
uctL
if
ecy
cl
e:
Con
cep
t,S
tag
esi
nPL
C.S
tra
teg
iesf
orMa
nag
in
gDi
f
fer
entS
tag
esi
nth
eLi
f
ecy
cl
e.
Ma
rke
ti
ngI
nf
orma
ti
onS
yst
em:
Sig
ni
fi
can
ce,
Ben
efi
tso
fMa
rke
ti
ngI
nf
orma
ti
on,
Ste
psi
nDe
si
gn
in
ganMI
S,R
equ
ir
eme
ntso
f
aGo
odMI
S.
Un
it3
Di
r
ectMa
rke
ti
ng
:Di
f
fer
enc
eBe
twe
enDi
r
ectMa
rke
ti
ng(
DM)a
ndCo
nve
nti
ona
lMa
rke
ti
ng
.Re
qui
si
te
sFo
rSu
cce
sso
f
Di
r
ectMa
rke
ti
ng
.Fo
rmso
fDi
r
ectMa
rke
ti
ng
,Be
nef
i
tso
fDi
r
ectMa
rke
ti
ng
Un
it4
I
nt
rod
uct
io
nToR
eta
il
Man
age
men
t:d
if
fe
ren
tty
peso
fre
tai
lf
orma
t,i
mpo
rta
nceo
fre
tai
l
,ch
al
le
nge
sinr
eta
il
man
age
men
t

Un
it5
R
ura
lma
rke
ti
ng
:co
nce
pt,
imp
ort
anc
eofr
ura
lma
rke
ti
ng
,ch
al
le
nge
sinr
ura
lma
rke
ti
ng
,pr
omo
ti
ona
lto
olsu
sedi
nru
ral
ma
rke
ti
ng

T
extB
ook
s:
1
.Ko
tl
er
.P&Ar
mst
ron
g. P
G.ri
nc
ipl
eso
fMa
rke
ti
ng
(Pe
ars
onP
ren
ti
ceH
all
:Ne
wDe
lh
i).
2
.Ra
mas
wamy–Na
mak
uma
ri
,Ma
rke
ti
ngMa
nag
eme
nt(
Mac
mil
l
an:
NewDe
lh
i)
R
efe
ren
ceB
ook
s:
1
.Sa
xen
a,R
.Ma
rke
ti
ngMa
nag
eme
nt(
Tat
aMc
Gra
wHi
l
l
:Ne
wDe
lh
i)
2
.La
mb,
Hai
r
,Mc
Dan
ie
lMa
, r
ket
in
g7/
e(T
homs
on:
NewDe
lh
i)

[
Typ
ete
xt]
Pag
e11
[
Typ
ete
xt]
Pag
e12
 B
BA–I
I
ISe
mes
ter

B
BA3
35:
FUNDAME
NTAL
SOFCOMP
UTE
RAP
PLI
CAT
ION

T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

OB
JECT
IVE
S:

T
hisi
sabasi
cpape
rfo
rBus
in
essAd
min
is
tra
ti
onstu
dent
stofami
l
i
ari
zewi
thc
omp
ute
ran
dit
’sa
ppl
i
cat
io
nsi
n
t
here
lev
antf
i
eld
sande
xpo
sethe
mtooth
errel
at
edpap
erso
fIT
.

Co
urs
eCo
nte
nts
:

UNI
TI l
ect
ure
s:-
10

B
asi
cso
fCo
mpu
tera
ndi
t’
sev
olu
ti
on

Asi
mp l
emodelo
fcomput
e r
,Dat
a,I
ns
tru
cti
onandI
nf
ormati
on,
Char
act
eri
st
icsofco
mputer
s,Var
iou
sfi
eld
sof
ap
pl
icat
ionofco
mp u
ter
s,Var
io
uscompone
ntsofc
omp u
ter(H
ard
ware,
Soft
wareandF
irmware)
,Adva
ntag
es
an
dLimi
tati
onsof
comput
e r
,Bl
ockd
ia
gramofco
mputer
,Func
ti
onofdi
f
fer
entun
itso
fcomput
e r
,Cl
ass
if
ic
ati
on
ofc
omp u
ter
s

i
)Onthebasi
softec
hnol
ogy(Di
gi
tal
,An a
loga n
dH y
bri
d)i
i
)Ont hebasi
sofpr
oces
si
ngs p
eedandst
orage
c
apac
it
y(Mi
c r
o,Mi
ni
,mai
nf
rameandSu p
er)
,i
i
i.Onthebas
iso
fPur
pose(Ge
nera
l&Spe
cia
l)Di
ff
ere
ntGene
rati
on
o
fcomput
ers(It
oV),Typ
esofs o
ftware(Syste
ma ndApp
li
cat
io
n),Compi
le
ran
dInt
erpre
ter
,Gene
rat
ionof
l
an
gua
ge(Machi
neLe
vel
,Ass
emb l
y,
HighLev
el,4GL)

UNI
TI
I l
ect
ure
s:-
06

Da
taR
epr
ese
nta
ti
on:

Re
pre
sent
ati
ono
fchar
act
ersi
ncompu
ter
,Di
ff
ere
ntNumb
erSy
ste
m(Dec
imal
,B
in
ary
,Octal
andhex
adeci
mal
)
an
dthei
rint
ercon
ver
si
on(Fi
xedPo
intOnl
y)
,Bi
nar
yAri
thme
ti
c(Ad
di
ti
on,Sub
tra
cti
on,Mul
ti
pl
i
cati
onand
Di
vi
si
on)

UNI
TI
II l
ect
ure
s:-
10

I
np
uta
ndOu
tpu
tDe
vic
es:

K
eyb
oar
d,Mo
use
,Jo
yst
ic
k,Di
gi
ti
ze
r,S
can
ner
,MI
CR,
OCR
,OMR
,Li
gh
tPe
n,T
ouc
h

S
cre
en,B
arCo
deRea
der
,Voi
ceI
npu
tDevi
ce,
Mon
it
ora
ndi
t’
sty
pe(
VGA,
SVGAa
ndX
GA)
,Pr
i
nte
ran
dit
’st
ype
(
I
mpacta
ndNon
-I
mpa
ctwit
hexa
mpl
e),
Pl
ott
er

Co
mpu
terMe
mor
y:

[
Typ
ete
xt]
Pag
e13
P
ri
mar
yMe
mor
y(R
OMa
ndi
t’
sty
pe–P
ROM,
EPR
OM,
EEP
ROM,
RAM)S
eco
nda
ry

memo
ry-SASD,DASDConc
e p
t,Ma
gne
ti
cDi
sks–Fl
oppyd
is
ks,
Har
ddis
ks,Mag
net
icT
ape
,Op
ti
cal
di
sk
s–CD
ROMandi
t’
styp
e( CDROM,CDROM-R
,CDR
OM- E
O,DVDROM)Fl
as
hMe mor
y

UNI
TI
V l
ect
ure
s:-
10

Op
era
ti
ngS
yst
emCo
nce
pt:

I
nt
rod
uct
io
ntoo p
era
tin
gsy
stem;
Funct
io
nofOS ,
Typ
esofo p
era
ti
ngsys
tems,B
oot
in
gProc
edur
e,Sta
rt-u
p
s
eque
nce
,Det
ai
lsofb
asi
csy
ste
mc on
fi
gur
ati
on,
Imp
ort
antt
ermsl
ik
eDir
ect
ory,
Fi
le
,Vo
lume
,Lab
el
,Dri
vename,
e
tc.

Al
l
Dir
ect
oryMa
ni
pul
at
io
n:Cr
eat
in
gdi
r
ect
ory
,Su
bdi
r
ect
ory
,Re
nami
ng
,Co
pin
gan
d

De
le
ti
ngt
hed
ir
ect
oryF
il
eMa
ni
pul
at
io
n:Cr
eat
in
gaf
i
le,
del
et
in
g,c
opi
ng
,re
nami
ngaf
i
le.

UNI
TV l
ect
ure
s:-
10

Co
nce
pto
fDa
taCo
mmu
ni
cat
io
nan
dNe
two
rki
ng
:

Ne
twork
in
gCo nc
ept
s,Typeso fnet
worki
ng(LAN,MANAND WAN),Co mmuni
cat
ionMed
ia,Modeof
Tr
ans
mis
si
on(S
impl
ex
,Ha
lfDu
ple
x,Fu
ll
Dupl
ex)
,Ana
logandDi
gi
ta
lTr
ansmi
ss
ion.
Synch
ron
ousa
ndAsyn
chr
ono
us
Tr
ans
mis
si
on,
Dif
fe
ren
tTopol
ogi
esI
nt
roduc
ti
ontowo r
dproc
ess
orandSp
readShe
ets

T
extB
ook
s:

1
.No
rto
n,P
.,
In
tro
duc
ti
onT
oCo
mpu
ter
s,T
MHP
ubl
i
cat
io
n.

2
.Le
ona
ndL
eon
;I
nt
rod
uct
io
ntoI
nf
orma
ti
onT
ech
nol
ogy
,Le
onT
echWo
rl
d.

R
efe
ren
ceB
ook
s:

1
.
Sin
ha,
Kr.
Pra
dee
pan
dPr
eet
iSi
nh
a;F
oun
dat
io
nso
fCo
mpu
ti
ng
,BP
BPu
bl
ic
ati
on.

2
.Ja
in
,V.
K.
;Co
mpu
ter
san
dBe
gin
ner
s

Co
mpu
terL
ab

[
Typ
ete
xt]
Pag
e14
L
abwo
uldb
eba
sedo
nth
efo
ll
owi
ngt
opi
cs
:

1
.I
nt
rod
uct
io
ntoMS
-Wo
rd:

I
nt
rod
ucti
ontoWo r
dProc
ess
in
g,i
t’
sFea
tur
es,F
ormat
ti
ngDocu
ments
,Pa
rag
raphFo
rma
tti
ng
,In
dent
s,P
age
F
ormat
ti
ng,Head
erandFoot
er,B
ul
le
tsandNumber
i
ng,Ta
bs,Tab
les
,Fo
rmatt
ingt
heTabl
es
,Fin
di
ngand
R
epl
aci
ngTex
t,Mai
lMer
gi
nget
c.

2
.I
nt
rod
uct
io
ntoMS
-Ex
cel
:

I
nt
rod
ucti
ontoEl
ect
roni
cSpr
eads
heet
s,F
eatur
eofMS-E
xce
l,E
nte
ri
ngDat
a,En
ter
in
gSe
ri
es,
Edi
ti
ngDa
ta,
Cel
l
Re
fer
enci
ng
,ran
ges,For
mula
e,Fun
cti
ons
,Autosum,Copy
in
gF o
rmul
a,For
matt
in
gDat
a,Cre
ati
ngCha
rts
,
Cr
eat
ingDat
aba
se,
S o
rti
ngDat
a,F
il
te
ri
ngetc
.

3
.I
nt
rod
uct
io
ntoMS
-Po
wer
Poi
nt
:

I
nt
rod
uct
io
ntop
owe
rpo
int
,i
t’
sFe
atu
res
,I
ns
ert
in
g,d
esi
gn
,an
ima
ti
ons
,hy
per
l
ink
s,s
li
des
hows
,et
c.

B
BA–I
I
ISe
mes
ter

B
BA3
36:ADVANCE
DBUS
INE
SSCOMMUNI
CAT
ION
T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

[
Typ
ete
xt]
Pag
e15
Ob
jec
ti
ve:
-Th
ecour
seai
msatexp
osi
ngt
hes
tud
ent
stot
hec
onc
ept
,to
ola
ndt
ech
ni
que
sofAd
van
cedB
usi
ne
ss
Co
mmu n
ic
ati
ona
ndd
eve
lop
in
gth
ei
rski
l
l
s

UNI
TI
-I
nt
rod
uct
io
ntoCo
mmu
ni
cat
io
n
Me
ani
nga
ndDe
fi
ni
ti
on-P
roc
ess-F
unc
ti
ons-Ob
jec
ti
ves-I
mpo
rta
nce-E
sse
nti
al
sof
goo
d
c
ommu
ni
cat
io
n-Co
mmu
ni
cat
io
nba
rri
er
s-Ov
erc
omi
ngc
ommu
ni
cat
io
nba
rri
er
s

UNI
T2:
Typ
eso
fCo
mmu
ni
cat
io
n
Wr
i
tte
n-Or
al-F
ace
-to
-fa
ce-S
il
en
ce-Me
ri
tsa
ndl
i
mit
ati
onso
fea
cht
ype

UNI
T3:
Bus
in
essL
ett
ers
Ne
eda
ndf
unc
ti
onso
fbu
si
ne
ssl
et
ter
s-P
la
nni
ng&l
ay
outo
fbu
si
ne
ssl
et
ter-K
ind
sof
bus
in
ess
l
et
ter
s-E
sse
nti
al
sof
eff
ect
iv
eco
rre
spo
nde
nce-

UNI
T4:
Dra
fti
ngo
fbu
si
ne
ssl
et
ter
s
E
nqu
ir
ie
san
dre
pli
es-P
la
cin
gan
dfu
lf
i
ll
i
ngo
rde
rs-Co
mpl
ai
nt
san
dfo
ll
ow-
up-S
ale
sle
tte
rs-
Ci
r
cul
arl
et
ter
s-Ap
pli
cat
io
nfo
remp
loy
men
tan
dre
sume-R
epo
rtwr
i
ti
ng-No
ti
ces
,Ag
end
aan
d
Mi
nu
teso
fth
eMe
eti
ng
s–Me
mos
,l
et
ter
ora
ppl
i
cat
io
n.

UNI
T5:
Ora
lan
dno
n-v
erb
alCo
mmu
ni
cat
io
n
Me
ani
ng
,na
tur
ean
dsc
ope-P
ri
nc
ipl
eso
fef
fe
cti
veo
ral
commu
ni
cat
io
n-T
ech
ni
que
sof
eff
ect
iv
e
s
pee
ch,
ef
fe
cti
veP
res
ent
ati
ons
ki
ll
s,c
ond
uct
in
gSu
rve
ys.
Bod
yLa
ngu
age
,Pa
raL
ang
uag
e,E
ff
ect
iv
eLi
st
eni
ng
,
I
nt
erv
iewi
ngs
ki
ll
,mo
der
nfo
rmo
fco
mmu
ni
cat
io
n,F
ax,
E-ma
il
etc
.
T
opi
csP
res
cri
bedf
orwo
rks
hop
/l
ab
Gr
oupDi
sc
uss
ion
i
)Mo
ckI
nt
erv
iew
i
i
)In
ter
vi
ew
i
i
i)P
ubl
i
cSp
eec
h
v
)De
cis
ion
-ma
kin
ginag
rou
p
v
i)Wr
i
tte
nCo
mmu
ni
cat
io
n

R
eco
mme
nde
dBo
oks
:
1
)Bu
si
ne
ssCo
mmu
ni
cat
io
n-K
.K.
Sin
ha-Ga
lg
oti
aPu
bl
is
hi
ngCo
mpa
ny,
NewDe
lh
i.
[
Typ
ete
xt]
Pag
e16
2
)Es
sen
ti
al
sof
Bus
in
essCo
mmu
ni
cat
io
n-R
aje
ndr
aPa
lan
dJ.
S.K
orl
ha
ll
i-S
ult
anCh
and
&S
ons
,Ne
wDe
lh
i.
3
)Bu
si
ne
ssCo
mmu
ni
cat
io
n(P
ri
nc
ipl
es
,Me
tho
dsa
ndT
ech
ni
que
s)Ni
r
mal
Si
ng
h-De
ep&
De
epP
ubl
i
cat
io
nsP
vt.
Ltd
.,
NewDe
lh
i.
4
)Bu
si
ne
ssCo
mmu
ni
cat
io
n-Dr
.S.
V.K
adv
eka
r,P
ri
n.
Dr.
C.N.
Rawa
lan
dPr
of.
Rav
in
dra
K
oth
ava
de-Di
amo
ndP
ubl
i
cat
io
ns,
Pun
e.
5
)Bu
si
ne
ssCo
rre
spo
nde
ncea
ndR
epo
rtWr
i
ti
ng-R
.C.
Sha
rma
,Kr
i
shn
aMo
han-T
ata
Mc
Gra
w-H
il
lP
ubl
i
shi
ngCo
mpa
nyL
imi
te
d,N
ewDe
lh
i.

B
BA–I
VSe
mes
ter

B
BA3
41:
RES
EAR
CHME
THODOL
OGY

[
Typ
ete
xt]
Pag
e17
T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Ob
jec
ti
ves

T
heobj
ect
iv
eoft
hec
our
sei
stoa
cqu
ai
ntt
hes
tud
ent
sab
outt
hec
onc
epto
fre
sea
rchi
nbu
si
ne
ss
o
rga
ni
zat
ion
s.

UNI
TI

R
ese
arch–ani
nt
rod
uct
orya
ppr
oac
h;
mea
ni
ng
,ch
ara
cte
ri
st
ic
san
dimp
ort
anc
e,t
ype
sofr
ese
arc
h,s
tep
sof
b
asi
cre
sear
chp
roce
ss.

UNI
TI
I

R
ese
arc
hp ro
ble
ms;meani
ng
,componen
tsandste
pstobefol
l
owe
dwh i
l
efor
mula
ti
ngare
sear
chpro
ble
m/
c
ri
te
ri
ao fag oodres
ear
chprob
lem.Res
earc
hDe i
gn
;mea
ni
ng,c
har
act
eri
st
ic
so fgo
odres
earc
hdesi
gn,
c
ompon
entsofares
ear
chdes
ig
n.

UNI
TI
II

So
urc
esofcol
l
ect
io
no fDat
a;p
ri
mar
yData,
sec
ond
aryd
ata,
col
l
ect
io
nme
tho
dso
fpr
i
mar
yan
dse
con
dar
y
Da
ta,s
ampl
i
ng;
meani
ng,s
tep
sof
samp
li
ng,
ty
pesofs
ampl
i
ng

UNI
TI
V

E
dit
in
g;mea
ni
ngan
dimpor
tanc
e,ta
bul
at
ion
;mea
ni
nga
ndr
ul
esf
ort
abu
la
ti
ona
ndp
art
sof
ata
bl
e,
rep
ortwr
i
ti
ng
;
c
hara
cter
i
sti
csa
ndtyp
esandfor
matso
frep
ort
.

B
ookr
eco
mme
nde
d–

1
. Gh
ose,
BN.
Sci
en
ti
fi
cme
tho
dsa
nds
oci
al
res
ear
ch

2
.Ko
tha
ri,
CR,
Res
ear
chme
tho
dol
ogy–me
tho
dsa
ndt
ech
ni
que
s.

3
.Kr
i
shn
aswa
mi,
OR,
Met
hod
olg
gyo
fre
sea
rchi
nso
cia
lsc
ien
ce.

B
BA–I
VSe
mes
ter

B
BA3
42:
LEGALAS
PECT
SOFB
USI
NES
S

[
Typ
ete
xt]
Pag
e18
T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

OBJ
ECTIVES
:
1
.Tounder
sta
ndbasi
cl
egal
ter
msandcon
ceptsu
sedi
nla
wp er
tai
ni
ngt
obu
si
ness
2.
Tocomp r
ehen
dappl
i
cabi
l
it
yofl
egal
pri
nc
ipl
est
osit
uat
ion
sinBu
si
nes
sworl
dby
r
efe
rri
ngtofewdec
ide
dle
adi
ngca
ses.

UNI
TI
In
tro
duc
ti
ont
oBu
si
ne
ssL
aw
Mea
ni
ngandPh
il
oso
phyofL
aw-Ob
jec
tofL
aw-Cl
as
si
fi
cat
io
nofL
aw-J
ust
ic
eDe
li
ver
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In
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Def
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Neg
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T
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3Hr
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Ext
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al-
70:
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)

[
Typ
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Pag
e19
Ob
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B
BA-
344

[
Typ
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xt]
Pag
e20
T
ime-
3Hr
s. Ma
rks (
Ext
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al-
70:
In
ter
nal
-30
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Obj
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UNI
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BA-
345

T
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3Hr
s. Ma
rks (
Ext
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al-
70:
In
ter
nal
-30
)

[
Typ
ete
xt]
Pag
e21
Obj
ect
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e:-
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TI
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S
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TI
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2
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B
BA–VS
eme
ste
r

[
Typ
ete
xt]
Pag
e22
 B
BA3
51:
STR
ATE
GICMANAGE
MENT

T
ime-
3Hr
s. Ma
rks (
Ext
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al-
70:
In
ter
nal
-30
)

Obj
ecti
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Th
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[
Typ
ete
xt]
Pag
e23
 B
BA–VS
eme
ste
r

B
BA3
52:
BUS
INE
SSE
THI
CS

T
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3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Ob
jec
ti
ves

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I
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UNI
TI
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Val
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UNI
TI
II

Vo
lun
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eth
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nd
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eth
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s

UNI
TI
V

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cul
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Comp
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UNI
TV

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B
BA–VS
eme
ste
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B
BA3
53:
MANAGE
MENTI
NFOR
MAT
IONS
YST
EM

[
Typ
ete
xt]
Pag
e24
T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Obj
ect
iv
es:
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veo
fth
ecour
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stoac
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in
tthes
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bou
tth
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pto
fin
for
mat
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m
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Co
urs
eCo
nte
nts

UNI
TI l
ect
ure
:-0
8

I
nt
rod
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on:
Defi
ni
ti
on,
Pur
pos
e,Ob
jec
ti
vesa
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eofMI
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sOrg
ani
za
ti
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thpa
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cul
arr
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ren
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vel
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cati
onofMISi
nth
eOrga
ni
zat
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n–c o n
cepta
nd
d
esi
gn.

UNI
TI
I l
ect
ure
s:-
06

T
ran
sac
ti
onPr
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ssi
ngSy
ste
m,Deci
si
onS
upp
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yst
em,
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cut
iv
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for
mat
io
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ste
m,E
xpe
rtS
yst
em,
and
t
her
ecen
tde
vel
opme
ntsi
nth
efi
el
dofMI
S.

UNI
TI
II l
ect
ure
s:-
12

Sy
stemDev
el
opment
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yste
m,Type
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UNI
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V l
ect
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nf
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UNI
TV l
ect
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s:-
10

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nf
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R
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[
Typ
ete
xt]
Pag
e25
[
Typ
ete
xt]
Pag
e26
 B
BA–VS
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le
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B
BA3
55:
CONCE
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ter
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B
BA–VS
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E
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[
Typ
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xt]
Pag
e27
 B
BA3
55:
INDUS
TRAI
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T
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3Hr
s. Ma
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Ext
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70:
In
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BA–VS
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B
BA3
55:
SAL
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STR
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[
Typ
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Pag
e28
T
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3Hr
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rks (
Ext
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70:
In
ter
nal
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Ob
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[
Typ
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Pag
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[
Typ
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Pag
e30
[
Typ
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Pag
e31
[
Typ
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Pag
e32
 B
BA–VI
Seme
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BA3
64:
CONS
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RBE
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T
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Ext
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70:
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ter
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Ob
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T
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Pag
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 B
BA–VI
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man
n
4
.L.
M.P
orwa
lan
dSa
nje
evK
uma
r,I
nd
ust
ri
al
andL
abo
urL
egi
sl
at
io
ns,
Vri
nd
a

5
.Sh
ukl
a,
M.C.
Mer
can
ti
leL
aw,
S.Ch
and&Co
.,Ne
wDe
lh
i

[
Typ
ete
xt]
Pag
e34
 B
BA–VI
Seme
ste
r

E
le
cti
veI
I

B
BA3
64T
:RAI
NI
NGANDDE
VEL
OPME
NT
T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Ob
jec
ti
ves

T
heobje
ctiv
eofth
ecour
sei
stoac
quai
ntt
hestu
den
tsabo
utthec
onc
epto
fTr
ai
ni
nga
ndDe
vel
opme
nt.
How
t
rai
ni
nganddev
el
opme
nti
sandi
mpor
tan
ttool
inor
gan
iz
ati
on.

UNI
TI

I
ntr
odu
cti
ontot r
ai
ni
ngc
once
pt-De
fi
ni
ti
on–meani
ng–needfortr
ai
ni
ng–Impo
rta
nceo ft
rai
ni
ng–
Obj
ect
iv
esoftr
ai
ni
ng–Con
cept
sofe
duc
ati
on–t
rai
ni
nga
ndd
evel
opme
nt–ove
rvi
ewoft
rai
ni
ngfu
nct
ion
s–
ty
pesoft
rai
ni
ng
.

UNI
TI
I

P
roc
essoftr
ai
nin
g-S t
epsi
ntr
ai
ni
ng–i
den
ti
fi
cat
ionofj
obco
mpete
nci
es–cri
te
ri
afori
den
ti
fy
in
gtrai
ni
ng
n
eed
s(pe
rsonanal
ys
is–tas
kan
al
ys
is–o
rga
niz
ati
onan
al
ys
is
)–ass
essme
ntoft
rai
ni
ngn
eed
s–me th
odsand
p
roc
esso
f n
eedsass
ess
ment

UNI
TI
II

Des
ig
ni
ngan
dimpl
eme
nti
ngatra
ini
ngpro
gra
m-T r
ai
neri
den
ti
fi
cat
ion–me t
hodsa
ndtec
hni
que
soft
rai
ni
ng–
de
si
gni
ngatra
in
in
gmo d
ule(cr
osscul
tur
al–le
ader
shi
p–t r
ain
in
gt hetr
ain
er–c h
ange
)–ma n
agemen
t
de
vel
opme
ntpr
ogr
amEval
uat
io
no f
T r
ai
ni
ngPr
ogr
am–K i
r
kPat
ri
ckmo d
elof
eval
uat
io
n

UNI
TI
V

Le
arn
ing-Pr
in
ci
pl
esofl
ea
rni
ng
-th
eor
i
eso
fle
arn
in
g-r
ei
nf
orc
eme
ntt
heo
ry–s
oci
al
le
arn
in
gth
eor
y–a
ndr
ago
gy
–res
is
tanc
etotr
ain
in
g

B
ook
sRe
comme
nde
d:

1
.Emp
loy
eeT
rai
ni
nga
ndDe
vel
opme
nt–R
aymo
ndNo
e

2
.Ev
eryT
rai
ne
rsH
and
boo
k–De
ven
dra
Ago
chi
a

3
.36
0De
gre
eFe
edb
ack
,Co
mpe
ten
cyMa
ppi
nga
ndAs
ses
sme
nt

Ce
ntr
e–R
adh
aSh
arma

4
.Tr
ai
ni
nga
ndDe
vel
opme
nt–S
.K.
Bha
ti
a

5
.HR
M–B
is
waj
eet
Pat
tan
aya
k

[
Typ
ete
xt]
Pag
e35
 B
BA–VI
Seme
ste
r

E
le
cti
ve-I
I
I

B
BA3
65:
MEAS
URE
MENT
SINH
UMANR
ESOUR
CE

T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

OB
JECT
IVE
S

AsH
Rpr
ofe
ssi
ona
lsr
esp
ondt
oth
ech
al
le
ngeo
fta
ki
ngamo
res
tra
teg
icp
ers
pec
ti
ver
ega
rdi
ngt
hei
rro
lei
nth
e
o
rga
ni
sa
ti
on,
mea
sur
i
ngH
R’sp
erf
orma
ncea
ndi
tsc
ont
ri
but
io
nto
thef
i
rm’
spe
rfo
rma
ncec
ons
is
ten
tl
yeme
rgea
s
ak
eyt
heme
.Th
isc
our
sea
ddr
ess
est
heq
ues
ti
ono
fho
wHRp
rac
ti
ti
one
rsc
anme
asu
ret
hei
rco
ntr
i
but
io
nto
t
hei
rf
ir
m’sg
rowt
h.
Thec
our
ses
pec
if
ic
al
lya
imst
oac
hi
evet
hef
ol
lo
win
gob
jec
ti
ves
T
oap
pre
cia
tet
hei
mpo
rta
nceo
fbo
tto
m-l
i
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ocu
stot
heH
uma
nRe
sou
rcef
unc
ti
ona
nd
t
het
ren
dto
war
dHRa
cco
unt
abi
l
i
ty
T
oun
der
sta
ndt
hev
ari
ousa
ppr
oac
hesa
ndt
ech
ni
que
sof
mea
sur
i
ngH
R
T
oge
tha
ndso
nex
per
i
enc
eof
stu
dyi
ngt
heH
Rfu
nct
io
nof
ano
rga
ni
sa
ti
ont
o
u
nde
rst
andi
tsi
mpa
cto
nbo
tto
m-l
i
ne

T
opi
cs
UNI
TI
I
nt
rod
uct
io
nan
dOv
erv
iew:Ch
ang
in
gRo
leo
fHR
.,H
RasaS
tra
teg
icP
art
ner
,Th
eNe
edf
orMe
asu
ri
ngH
R,
Ap
pro
ach
est
oMe
asu
ri
ngH
R
UNI
TI
I
Co
mpe
ti
ti
veB
enc
hma
rki
ng
:HRAc
cou
nti
ng
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di
ti
ng
,HRMB
O,H
RRe
put
ati
on,
Ret
urno
nIn
ves
tme
nt.
Un
itI
I
I
Me
asu
ri
ngS
pec
if
icI
mpa
ct:Me
asu
ri
ngH
R’sCo
ntr
i
but
io
ntoE
nte
rpr
i
seGo
als
,Me
asu
ri
ngH
R’sI
mpa
cto
n
P
roc
ess
es,
Mea
sur
i
ngH
R’sVa
lu
eAd
ded
.

UNI
TI
V
S
pec
ial
Is
sue
sinMe
asu
reme
ntP
roc
ess
:Pr
i
nci
pl
eofGo
odMe
asu
reme
nt,
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teg
rat
in
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t
ern
ati
veMe
asu
reso
f
B
eha
vio
ral
andP
erf
orma
nceOu
tco
mes
,•
End
-to
-en
dHRVa
lu
eRe
por
t,
Me
asu
ri
ngH
RAl
i
gnme
nt.

[
Typ
ete
xt]
Pag
e36
 B
BA–VI
Seme
ste
r

E
le
cti
veI
I
I
3
65:
INDI
VI
DUALT
AXAT
ATI
ON
T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Ob
jec
ti
ves

T
heo
bje
cti
veo
fth
eco
urs
eist
oac
qua
in
tth
est
ude
ntsa
bou
tth
eco
nce
pto
fTa
x.

UNI
T-
I
I
nc
omeT
ax:
Ani
nt
rod
uct
io
nan
dImp
ort
antDe
fi
ni
ti
ons
,Ag
ri
cul
t
ureI
nc
ome
,Re
si
den
ce&T
ax
L
iab
il
i
ty(
Bas
iso
fch
arg
e),
Exe
mpt
io
nsf
romT
ax(
Non
-Ta
xab
lei
nc
ome
).
UNI
T-
II
I
nc
omef
romS
ala
ri
es
,I
nc
omef
romS
ala
ri
es(
i
ncl
ud
in
gre
ti
re
men
tbe
nef
i
ts)
.
Un
it
-I
I
I
I
nc
omef
romH
ous
epr
ope
rty
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ofi
tsa
ndGa
in
sof
Bus
in
esso
rPr
ofe
ssi
on,
Dep
rec
iat
io
nCa
pit
al
Ga
in
s.
UNI
TI
V
I
nc
omef
romo
the
rso
urc
es,
cl
ub
bin
gof
inc
ome
s&Ag
gre
gat
io
nof
inc
ome
s,s
eto
ffa
ndc
arr
y
F
orwa
rdo
fLo
sse
s,De
duc
ti
onst
obema
dei
nco
mpu
ti
ngt
ota
li
nc
ome
.
S
ugg
est
edR
ead
in
gs:

1
.
Dir
ectT
axe
sla
w&P
rac
ti
ce–Dr
.H.
C.
Meh
rot
ra&Dr
.S.
P.
Goy
al
,S
ahi
ty
aBh
awa
n

[
Typ
ete
xt]
Pag
e37
 B
BA–VI
Seme
ste
r

E
le
cti
veI
I
I
B
BA3
65:
ADVE
RTI
SI
NGMANAGE
MENT
T
ime-
3Hr
s. Ma
rks (
Ext
ern
al-
70:
In
ter
nal
-30
)

Obj
ect
iv
e:-
Theobj
ect
iv
eo fAdv
ert
is
ementMan
age
men
tist
oma
ket
hes
tud
ent
sawa
reo
fba
si
cco
nce
ptso
f
ad
ver
ti
si
ngan
dit
simpor
tan
c et
oorga
nis
aton
.

UNI
TI

Adv
ert
is
in
g:In
tro
duct
ion
,Sco
pe,
imp
ort
anc
einbu
si
ne
ss:
Rol
eof
adv
ert
is
in
gins
oci
al
ande
con
omi
c
de
vel
opmentofI
ndi
a:
Ethi
csa
ndt
rut
hsi
nI
ndi
anAd
ver
ti
si
ng
.

UNI
TI
I

I
nt
egr
atedc
ommuni
cat
io
nMix(I
MC)–mean
in
g,i
mpor
tan
ce,
pro
ces
s,c
ommu
ni
cat
io
nmi
xco
mpo
nen
ts,
rol
ei
n
mar
ket
in
g,B
ran
di
ng–me a
ni
ng,
impo
rta
ncei
nad
ver
ti
si
ng.

UNI
TI
II

Pr
omoti
ona
lobj
ect
iv
es-imp
ort
anc
ed et
ermi
na
ti
onofp
romot
ion
alobj
ect
iv
es,s
ett
in
go b
jec
ti
veDAGMAR
;
Adv
ert
is
in
gBud
geti
mport
anc
e,e
sta
bli
sh
in
gthebu
dge
t–app
roa
chesa
ll
oca
ti
onofb
udget
.

UNI
TI
V

Ad
vert
is
in
gCo p
y–meani
ngcompon
entst
ype
so fa
dve
rti
si
ngc
opy
,imp
ort
anc
eofc
rea
ti
vi
tyi
nad
ver
ti
si
ng
;
Med
iaPl
ann
in
g–imp
ort
anc
e,s
trat
egi
es,
medi
amix
.

UNI
TV

Ad
ver
ti
si
ngre
sea
rch–impor
tanc
e,tes
ti
ngadv
ert
is
in
ge f
fe
cti
ven
essma
rke
tte
sti
ngf
ora
ds;I
nt
ern
ati
ona
l
Ad
ver
ti
si
ng–i
mport
anc
e,i
nt
ern
ati
ona
lVsl
oca
ladv
ert
is
in
g.

R
efe
ren
ceB
ook
s:
-

1
. Ad
ver
ti
si
nga
ndP
romo
ti
on–Ge
org
eE.
Bei
ch
&Mi
ch
ael
A.B
el
ch
.T.
M.H
.

2
.Ad
ver
ti
si
ngMa
nag
eme
nt,
Con
cep
tan
dCa
sesMa
nen
dra
Moh
an,
THM.

3
.Ad
ver
ti
si
ngMa
nag
eme
nt:
-Ra
jee
vBa
tra
,PH
I.

4
.Ad
ver
ti
si
ngMa
nag
eme
nt:
-Ag
arwa
l.
P.
K.P
rag
ati
pub
li
cat
io
n,Me
eru
t.

[
Typ
ete
xt]
Pag
e38