Lenksart Franchise Store Para:

There are various advantages that optometrists have for choosing Lenskart franchise.Not only do they get an
established and trustworthy name in the optical industry, it is accompanied by a massive range of premium
eyewear brands and designs. With investments in the range of 25-30 lakhs & a minimum 30% ROI/year, it is an
excellent bargain. With Lenskart supporting them on initial brand activation through local media, providing a
training module, and ensuring that there is no dead stock ever, the franchise makes around 35% of net sales.

Price Comparison Process Vision Check Select Frame Delivery

User comes
User selects back to same
User visits frame from store to pick up
nearest optical same optical order in 7-10
Cost of Lens Cost of frames Fitting Charges Total Cost Selling Price Margin Pre Lenskart All Physical store store days
User goes on
Lenskart Pair of
wesbite (D2C sepctacles
Low -midrange channle) to delivered in 3-4
specs for mom User knows eye select frame & days at users's
& pop store 200 300 50 550 2000 1450 Online power key in power home
Salesperson
comes home
with
User books assortement of
home eye frames whose Pair of
checkup at Rs order is placed sepctacles
Low -midrange 100 (adjusted online through delivered in 3-4
specs for Online+ at against final bill agent lenskart days at users's
Lenskart 200 150 50 400 1600 1200 home service amount) software home
User selects
frame from
Lenskart store Pair of
& order is sepctacles
High range placed online delivered in 3-4
specs of Physical+ at User visits through store days at users's
Lenksart 800 1000 200 2000 6000 4000 Post Lenskart home service Lenskart store softaware home
High range
specs of other
brands 1000 1200 200 2400 10000 7600

Figures that can be used to suit our context :

Eyewear has long been a very high margin business, and Luxottica is estimated to markup frames between 10x - 25x from point of manufacture to point of sale, while Essilor sold lenses that were sold to retailers at 3x - 5x retail margins (gives a rough estimate that the savings that can be done through in house manufacturing)
https://blogs.anderson.ucla.edu/global-supply-chain/2017/08/warby-parker-vs-luxottica-supply-chain-disintermediation-in-the-eyewear-industry.html

Lenskart offerings
Low range Vincent Chase 999 Lenskart owned
Mid Range John Jacobs 2500 brands
Calivn Klein, Lenskart pays
Tommy Hilfiger, comiisions on
High Range Rayban 9000 sale