Introduction: “Aldi opens its first till-free supermarket”

Nội dung BBC News, Tiêu đề bài, lý do chọn bài này để viết essay,

Aldi has opened its first checkout-free supermarket where people can shop without having to scan a product.
About Aldi:
- Founded by the Aldi brothers in 1913, the "Aldi" brand started out as a small grocery store in a residential area.
- With the goal of bringing the best value products to customers.  Aldi focuses on reducing the number of items, optimizing space, cutting both personnel and
operating costs to make it cheap for customers.
- Over 10,000 stores across 10 different countries with up to £10 billion in annual sales.  Aldi supermarket chain is developing despite other competitors
continuously reducing profits in an increasingly competitive market.
Conflict and co-operation
2 key challenges: (https://www.bbc.co.uk/news/technology-45172631)
- security: how to stop shoplifters.
- compliance for certain items like alcohol and medicines that have age and dosage-based restrictions.

Argument 1: Thanh toán thuận tiện, nhanh chóng, ko cần xếp hang > KH ủng hộ. Tiết kiệm nhân công. Gây ấn tượng, thu hút ng trải nghiệm mua sắm.
Argument 2: Làm tang tỷ lệ thất nghiệp của ng dân, Không có ng hỗ trợ kh khi cần tư vấn/giúp đỡ. Ko có ng kiểm soát ’2 key challenges’
Globalisation
- How does the story interact with the global domain? Join the general trend of major retailer chains in the world such as Amazon, Tesco, Sainsbury, Alibaba

- Does it impact on the global domain? Hình thức kd này hiện phổ biến tại Mỹ, Úc và Châu Âu. Tuy nhiên mô hình này chưa phổ biến tại Châu Á >> tạo tiền
đề để các quốc gia CA ứng dụng mô hình này.

- Or does the global domain impact on it?

Technology : AI
Cách thức hoạt động
Opportunity: Giảm nhân công và chi phí quản lí, thúc đẩy sự chủ động của khách hang, Giảm tiếp xúc từ xếp hàng > Giảm lây lan dịch bệnh (covid)
Degradation, risk and subordination:

"For us, steps like this are always about improving the customer experience and the whole team are looking forward to being on-hand and ready to help to
ensure that experience is as smooth as ever." - Lewis Esparon, Greenwich store manager

Mr Leyland said the advent of self-scanning in supermarkets was speeding up the shopping experience. "Supermarkets are trying to take this self-service
checkout process even further, by eliminating the queue for payment," he told the BBC.

Conclusion including a synthesis / discussion

References
BUSI1475 MCC essay; planning tool (NB this does not constitute a ‘structure’; it’s merely to help you get your ideas off the ground
THEME EXTRAPOLATION OF ISSUES FROM STORY
(SUGGESTIONS)
Globalisation  How does the story interact with the global
domain?
 Does it impact on the global domain? (e.g.
international trade, MCCs, policy)
 Or does the global domain impact on it?
(e.g. migration, trade, inequality, ethics)
Technology  Does the story involve the impact of
technology on people and/or organisations?
(e.g. automation, AI)
 Does the story involve the creation of new
opportunities?
 Does the story involve degradation, risk and
subordination?
 Who controls the technology and its
implementation?
Co-operation and/or  Does the story involve something being
conflict contested? (e.g. is one party trying to exploit
another, ruin their environment etc.)
 Does the story involve struggle?
 Does the story involve the opening up of
new opportunities, of groups working
together, mobilising, organising etc)
CONCEPTUAL DEVELOPMENTS YOUR NOTES, IDEAS etc.
(SUGGESTIONS; not exhaustive)
 Theories of globalisation
 Critiques of globalisation
 Consequences of globalisation
(e.g. inequality & oppression, or
wealth creation and new
opportunities in markets?)
 Information society (Castells)
 Networks (Sheeky)
 Technological development
 Labour process (Marx,
Braverman etc)
 Automation
 AI
 Class politics and struggle (Marx)
 hegemony
 Mobilisation, collectivisation
 New forms of capitalism (e.g.
Mason)
Introduction

Self-Service Technologies (SSTs) are commonplace in modern consumers' daily lives (Lowe et al., 2019), and they offer retailers new methods to connect
and empower customers while saving money (Inman and Nikolova, 2017; Roy et al., 2018; Wang, 2018). Self-service checkout systems (Bulmer et al., 2018),
portable self-scanning devices (Marzocchi and Zammit, 2006), mobile wallets (Singh and Singh, 2020), artificial intelligence (Pillai et al., 2020), and
automated social presence through robots are all examples of SSTs being used in retail businesses (Van Doorn et al., 2017). As a result, it's not unexpected
to see merchants all over the world employing in-store technology to improve service quality, customer happiness, and loyalty, as well as save costs and
improve operational efficiencies (Fernandes and Pedroso, 2017; Kazancoglu and Yarimoglu, 2018).
According to BBC news, Aldi has established its first checkout-free supermarket in an effort to cut down on lines and make shopping more convenient. To
support this, the supermarket has released a new software – the Shop & Go app – at its Greenwich, South East London shop (Sritharan, 2022). Aldi's goal is
to remove long lines at its stores, following in the footsteps of the Co-op, Tesco, and Sainsburys, who have launched checkout-free locations in England, and
Amazon, which has locations in the UK and throughout the world (Sritharan, 2022).
Tesco, Sainsbury's, and Asda are the three biggest supermarkets, with smaller retailers such as Iceland, Waitrose, Aldi, and Lidl competing in the same
market. The introduction of internet shopping and the proliferation of convenience shops around the country have fueled this trend. We are seeing a surge
in Self-Service Technologies in practically all of the major and smallest supermarket chains recently among the new technologies offered in the supermarket
business. With the implementation of Self-Service Technologies in supermarkets, these economic and technological innovations have not only
revolutionized the sector, but have also changed customer buying habits.
This study aims to determine if the development of Self-Service Technologies in the Aldi grocery business has benefited customers. It also aims to evaluate
the many limits and challenges that customers confront while adopting this new technology.

Globalisation