cm-1-1-1-1000 MCQ

Business Research Methods - Satish N Pawar
UNIT - 1
Q No. Questions Option A
1 Study and explore

The main concept behind doing research is to
knowledge.
2 Start with a number of clear

In order to begin research, one must
goals.
3 The theoretical framework

A bibliography is
of a research.
Planning to what, why and

4 Research is considered to be more than just a way of skills, it
where type of questions to
is
determine a goal.
5 Research aims for finding “answers” to “questions” it A framework of

implies philosophies.
There is no deliberate
6 In order to make the research reliable, it requires that attempt to either to conceal
or highlight something.
7 The type of skills we use to

The main difference between research and non-research is
discover something.
8 The research process has certain characteristics. One of the

Controlled & systematic.
statements below is not part of these characteristics:
A- Decide whether
9 The most essential step in the research process that
qualitative or quantitative
determines every step that follows is to
methods are to be used.
10 When considering a research problem, it is extremely A- You can manage within

important to select a topic that the time you have.
A - Systematic &
unorganized effort to
11 investigate a specific
Research is:-
problem encountered in the
work setting, which
does not needs a solution.
12 Should we conduct more training sessions for our employees
A) Research question
in order to increase productivity?” is
13 A- Bring clarity and focus

Reviewing the literature can be
to your research problem.
To become familiar with

14 A review of the literature prior to formulating research
prior research on the
questions allows the researcher to do which of the following?
phenomenon of interest
the procedures followed to
15 It is important that the process of investigation in research is
find answers are relevant,
foolproof and free from drawbacks. This means that
appropriate and justified.
16 The central theme in scientific method is that all evidence empirical, based on
must be evidence.
To help ensure that your research study will remain Interest, magnitude,
17 manageable & you stay motivated, a number of issues are to measurement of concepts &
be considered. These include relevance.
you can specify the goals
18 Having an adequate level of expertise is essential in choosing
and conclusions clearly
a research problem because
before starting the process.
19 Formulating a research problem requires dissecting the broad identify the general goals of
area of research into sub-areas. This done in order to research.
20 In order to acquaint yourself with the body of knowledge in

do a literature review.
the research area of interest, you are required to
the selection of appropriate

21 The literature review can help to improve the researcherʼs
survey respondents will be
methodology since
much easier.
The procedure for reviewing the literature consists of
22 find answers to your
searching for existing literature in the area of study in order
research questions.
to
23 Research is based on Experiments
24 A research should be Scientific

Find out exactly what your
25 What practical steps can you take before you actually start
institution's requirements
your research?
are for a dissertation
26 to make sure you have a

Why do you need to review the existing literature?
long list of references
One which starts in your

27 own library, then goes to
A systematic literature review is:
on-line databases and,
finally, to the internet
28 When accessing the internet, which of these steps is the

Recording the full URL
most essential?
Bryman, A. (2012, 4e)

29 Which one of the following is an ideal referencing Social Research Methods,
convention? Oxford; Oxford University
Press
30
Generation of dependable
Which is / are the characteristic (s) of a good research data
Capturing and saving

31 Functions of decision support system includes information from previous
activities
32 Data retrival is not the function of decision support system 1
33 Which of the following is a characteristic of a scientific

Testability
research
34 for whom the research is

Sponsorer of research is the one
conducted
35 For carrying out literature review, which of the following can

Questionnaires
be used?
36 The problem statement in research should be Relevent
37 which of the following is a must in research proposal Time frame of the study
38 which of the following is a must in research proposal The scope of the study
39
Findings presented clearly /
Which is / are the characteristic (s) of a good research unambiguously
Productivity of employees is a function of his /her past

40 experience & training. The HR manager is interested to
Past work experience
know the impact of training on the productivity of
employees. Identify concomitant variable.

Purposiveness
research
42 Should we increase the salary of the workers to reduce the

Investigative question
attrition in the organisation? Is which type of the following
43 The problem statement in research should be Feasible
44 Would you stay with the organisation if salary is increased

by 15%? This can be best described as
45
How can the firms increase the organisational loyalty their Research problem
employees? This can be best described as statement
This research analyzes the problem of high turnover of
employees within Banking industry in Pune city. This
46 research analyzes the problem of high turnover of Purpose of the research
employees within Banking industry in Pune city. This can be
best described as
47 How can we reduce the attrition rate in our organisation? Is

which type of the following
Productivity of employees is a function of his /her past
48 experience & training. The HR manager is interested to
Past work experience
know the impact of training on the productivity of
employees. Identify dependent variable.
Should we reduce the interest rate on fixed deposit to
49 increase the profitability of our bank? Is which type of Investigative question
following?
What is the probability that by reducing the interest rate on
50 fixed deposit the profitability of our bank will go up? Is Investigative question
which type of following?
The share price is a function of the dividend & future growth
51 prospects for the company. The CEO the organisation is
Share price
interested to know the impact of dividend on share price.
Identify dependent variable.
What is the chance that workers will stay with the
52 organisation if we increase the salary by 10%? Is which type Investigative question
of the following
53 which of the following is a must in research proposal The relevance of the study
define the problem and

54 The first step in the formal research process is best
research objectives.
described as being one where the manager has to
Purpose clearly defined

55 What is a good research? The following are correct except
extends the abstract

56 Applied research frontiers of knowledge
57 employer funded research

Basic research is
bring clarity and focus to

58 Reviewing the literature can be your research problem
59 Research
Carrying out an organised inquiry is called
60 Systematic
The characterstics of good research are
UNIT - 2
Q No. Question Option A

1 Which of the following is the type of research A- Causal Research
2 If we want to find out the effect of employee commitment on

A- Causal Research
the profitability of the company, which research is suited?
"Logically inferred relationships between two or more

3 variables expressed in the form of testable statements" are Problem statements
known as
The greater the stress
4
experienced in the job, the
Identify directional hypothesis from following lower the job satisfaction
of employees
There is a difference
5
between commitment
Identify non directional hypothesis from following level of employees in India
& Japan.
6 Possible acceptance of the

Null hypotheses are set up for
proposition
7 Possible acceptance of the

Alternate hypotheses are set up for
proposition
8 If we are interested in analysing "the influence of culture on

Quantitative Research
product choice", which of the following is useful?
9 Identify alternate hypotheses for "More is the advertisement HA : r ≠ 0

expenditure, more will be the sales".
10 Which of the following is not specifically measured in a

Independent variable
causal research?
11 Which of the following needs to be manipulated in a causal

research?
Impact of independent
12 Which of the following needs to be controlled in an
variable on dependent
experimental research?
variable
What has been tried in the
13 The experience survey is used to extract which information? past to solve similar
problems?
Which of the following is / are used if we are interested to
14 know the customer satisfaction level about "Tata Sky" set top Longitudinal research
box
Which of the following is / should be used if we are
15 interested to know the effectiveness of an advertisement Cross sectional research
campaign?
16 Which of the following is / should be used if we are

Cross sectional research
interested to know the impact of sales price on sales?
17 which of the following has very less or negligible impact on

Concomitant variable
a causal relationship
A variable that is observed in a statistical experiment, but is

18 not specifically measured or utilized in the analysis of the Independent variable
data is called as
19 Adjusting the independent variable as per the need of Control of independent

research is called as variable
20 What is the key defining characteristic of experimental extraneous variables are

research? never present
Because there is no
Why is the statement “What are the effects of extracurricular
21 connection between
activities on cognitive development of school age children”
extracurricular activities
not a good statement of a quantitative research question?
and cognitive development
22 Formulated prior to a
Research hypotheses are
review of the literature
23 A research plan Should be detailed
inform the reader of what

24 The function of the research design step in the research
you want to attain through
process is to
the study.
the proof that is sought is to
25 see the effect of certain
Experimental research is appropriate when
variables over other
variables.
an attempt to discover or
26 Research methodology can is similar to undertaking a establish a relationship
journey. It can be thought of as between two or more
aspects of a situation.
understand the relationship
27 between his/her research
The literature review can help the researcher in
problem and the body of
knowledge in the area.
If company wants to study the morale of employees before &
28 after the salary increase, which of the following is most Cross sectional research
suitable?
Identify alternate hypotheses for "Indians are more

29 HA: µi = µa
superstitious than Americans".
Identify null hypotheses for "People from carrebean are

30
stronger than Japanese". H0: µc = µj
A way of conducting
31 What is a research design? research that is not
grounded in theory
It was conducted by a
32 If a study is "reliable", this means that: reputable researcher who
can be trusted
The one that is not

33 In an experimental design, the dependent variable is: manipulated and in which
any changes are observed
A study of one particular

34 What is a cross-sectional design? section of society, e.g. the
middle classes
35 If they guide your literature

How can you tell if your research questions are really good?
search
36 What is the main difference between a focus group and a Group interviews involve
group interview? fewer participants
37 Why is it particularly difficult to get an accurate record and Because the researcher
transcript of a focus group session? often forgets to take notes
To stimulate discussion
38 What is the role of the moderator in a focus group? and keep the conversation
on track
39 What should the moderator say in their introductory Thank you to the
remarks? participants for coming
The researcher has little
40 Which of the following is not a limitation of the focus group
control over how the
method?
discussion proceeds
Which criterion does the following hypothesis most violate?

41 hypotheses should be
‘Courses in civics will produce better adult citizens than no
worthy of testing
courses at all’:
42 The average living age of the people in London is higher a non-directional

than that of those in Washington DC’ is best described as: hypothesis
A CEO is of the opinion that contrary to common belief,

43 increasing pay will decrease employees’ job satisfaction. Pay
What is the DV in this study?
44 pure and applied research

On the basis of application we can devide the research as
45 Descriptive research studies is a category of research that Achieve new insights of a

aims to concept.
Is made for performing the

46 Descriptive research is the type of research that basic or pure research; it’s a
theoretical research.
A) How do price & quality
47 Identify the correct hypotheses statement from the following of a product affect the
sales?
48 Which one of the following is not a part of research design? A) Data collection design
49 “How can the company be more profitable? is which type of

the following?
50 “What is the possibility that the new product will not be

accepted by the customers? is which type of the following?
Which of the following is the type of nonexperimental

51 causal-comparative
research in which the primary
research
independent variable of interest is categorical?
52 The strongest evidence for causality comes from which of

Experimental
the following research methods?
53
If the study is carried out once and represent a snapshot of Time related study
one point in time, then the study is
54 ) Which of these is not a exploratory research design. Secondary data analysis
A way of conducting
55 What is a research design? research that is not
grounded in theory
the one that is not

56 In an experimental design, the dependent variable is manipulated and in which
any changes are observed
UNIT-3
Q No Question Option A
1 Which of the following is not a characteristic of good a) High ethical standards
research? applied
2 Main function of Business Intelligence System is:- a) Take decisions
3 Which one of the following is not a benefit of Business A) Get deeper insights into
intelligence system? the business
4 Which one of the following is a characteristic of scientific A) Low precision &

research? confidence
5 A) Generation of
Which one of the following is not a step in research process?
hypotheses
Minimize the effect of
6 To qualify research, the research process must be systematic. other factors affecting the
This means that the researcher tires to relationship among those
factors considered.
planning to get answers for
7 Research objectives falls into a number of categories that
what, why & where type of
include
questions.
8 A) Questionnaire &
Identify the sources of secondary data from the following
surveys
9 Identify the sources of primary data from the following A) Newspaper articles
10 “How many times in a month you visit a shopping mall? is

which type of the following?
11 Which of the following includes examples of quantitative age, temperature, income,

variables? height
12 Which of these is not a method of data collection. Questionnaires
13 Data collection design consists of Type of data
14 Which of the following is not a data collection tool? Observation
15 Which of the following is (are) data collection tool (s)? Depth interview
16 One type of scale is defined as having "both order Nominal

and distance, but no unique origin." Which is it?
A bi-polar rating scale

17 Which of the following best describes a semantic
using adjectives to describe
differential?
the ends of the scale
18 A condition or characteristic that can take on different values

a constant
or categories is called
19 A variable that is presumed to cause a change in another

categorical variable
variable is called a(n):
20 Which of the following can best be described as a categorial

age
variable?
21 Which of the following is not a type of structured question? a. multiple choice
a. a worker mailing
22 Which of the following activities is not fieldwork? questionnaires from an
office
a. The assignment of
23 Which statement is correct about measurement? numbers to characteristics
must be isomorphic
24 Which of the following statistics is not permissible with

a. chi-square
nominally scaled data
25 39. Which of the following statistics is permissible with

a. percentages
ordinally scaled data
26 49. Which of the following scales is not a type of

a. semantic differential
comparative scale?
a. An example of using
comparative scales is
27 47. Which of the following statements is not true about the
asking respondents to
comparative scales technique?
evaluate Coke on a 1 to 6
preference scale.
28 A _____ is a seven point rating scale with endpoints a. semantic differential
associated with bi-polar labels that have semantic meaning scale
Which scale asks the respondent to indicate how accurately

29 or inaccurately each term describes the object by selecting an a. continuous rating scale
appropriate numerical response category? a. A questionnaire must
translate the information
A researcher
Which ofstudies achievement
the following byobjective
is not an children in
ofpoorly
a needed into a set of specific
30 funded elementary schools.
questionnaire? questions that the
She develops a model that posits parent involvement as an
important variable. She respondents can and will
believes that parent involvement has an impact on children answer.
31 by increasing their Manipulated variable
motivation to do school work. Thus, in her model, greater
parent involvement leads to
) In the
higher statement
student an examination
motivation, of the
which in turn effects
creates of
higher
32 discretionary behavior
student on employee
achievement. Studentperformance ,
motivationemployee performance
is what kind of variableis in
the:
this study?
33
) The following are the synonyms for independent Stimulus
variable except
34
The following are the synonyms for dependent Presumed effect
variable except The introduction of the
new models of Nokia
mobile, is the independent
The introduction of the new models of Nokia mobile will
35 lead to a decrease in the sales of Siemens mobiles”. In this variable, and the decrease
statement in the sales of siemens
mobiles is the dependent
variable.
Independent.
36 What sort of variable is manipulated by the researcher?
37 “How many times in a month you visit a shopping mall? is

which type of the following?
38 Which of the following includes examples of quantitative age, temperature, income,

variables? height
39 Which of these is not a method of data collection. Questionnaires
40 Data collection design consists of Type of data
41 Which of the following is not a data collection tool? Observation
42 Which of the following is (are) data collection tool (s)? Depth interview
43 One type of scale is defined as having "both order Nominal

and distance, but no unique origin." Which is it?
A bi-polar rating scale

44 Which of the following best describes a semantic
using adjectives to describe
differential?
the ends of the scale
45 A condition or characteristic that can take on different values

a constant
or categories is called

categorical variable
47 Which of the following can best be described as a categorial
age
variable?
UNIT - 4
Q No Question Option A
1 Which ONE of these methods is the most expensive way to Personal

collect data per respondent?
2 Interviewing all members of a given population is called a sample
Quota.
3 Which ONE of these sampling methods is a probability
method?
4 For probability sampling, which ONE of the following should

A census.
be up-to-date, complete and affordable?
5 Which ONE of the following is the benefit of using simple We can calculate the
random sampling? accuracy of the results.
6 Which of the following is not a type of non-probability Strataified Sampling

sampling?
7 What effect does increasing the sample size have upon the It reduces the sampling
sampling error? error.
from a random starting

8 point, every nth unit from
A simple random sample is one in which
the sampling frame is
selected
Access deviant or hidden
9 Snowball sampling can help the researcher to: populations
Is generally treated as
10 Which of the following statements regarding systematic equivalent to simple
sampling is incorrect? random sampling.
If a researcher wishing to draw a sample from sequentially

11 numbered invoices uses a random starting point, then draws simple random
every 50th invoice, he has thus drawn a _____ sample.
Defining of the population

12 Which of the following is NOT part of the sampling design
of the study.
process?
elements - the object about

13 The target population be defined in terms of: which information is
desired.
14 Which of the following is not a type of non-probability Strataified Sampling

sampling?
15 When each member of a population has an equally likely chance

simple random sampling
of being selected, this is called:
Choosing volunteers from

16 Which of the following techniques yields a simple random
an introductory psychology
sample?
class to participate
If the customers are provided with better service,
17 profitability of the bank will go up. This can be best Null hypothesis
described as
18 Which of the following is not a type of research? Qualitative Research
If CEO of the company is interested to know the impact of

19 training on productivity of the employees, which of the Descriptive research
following is most suitable?
20 If the CEO wants to study the sales pattern for 10 values of

sales price, which of the following is most suitable?
The share price is a function of the dividend & future growth
21 prospects for the company. The CEO the organisation is
Share price
interested to know the impact of dividend on share price.
Identify independent variable.
22 How to increase the profitability of our bank? Is which type

of following?
23 There is a relation between salary & commitment level of the
Null hypothesis
workers. This can be best described as
To find a solution to the problem of 40% employee

24 turnover within the first 2 years of their recruitment. This Research hypothesis
can be best described as
25 A focus group interview can be used for………. New product development
Generally Cross sectional

26 Identify correct statement research is short term in
nature
27 "God has created this world." This is not a / an Assumption
A- Minimize the effect of

28 To qualify research, the research process must be valid & other factors affecting the
verifiable. This means that the researcher tries to relationship among those
factors considered.
29 Research aims for finding “answers” to “questions” it a framework of

implies philosophies.
30 that you have created

The literature review is about the work and studies
including all your results.
31 the aims the researcher set

Objectives are
out to attain.

Precision
research
33 Literature Review
Which of the following is not the step in Research Process
34 Which of the following is not the characteristic of scientific Testability

research
35 Identify the design of the

The statement of purpose in a research study should
study
A review of the literature prior to formulating research To become familiar with
36 questions allows the researcher to do prior research on the
which of the following? phenomenon of interest
37 Effectiveness of different
What kind of ideas can’t be empirically researched?
methods of instruction
38 Rejection of the null hypothesis is a conclusive proof that the

1
alternative hypothesis is
39 Acceptance of the null hypothesis is a conclusive proof that

1
the alternative hypothesis is
40 the alternative hypothesis is

In testing hypotheses, the researcher initially assumes:
true.
41 Speculations about the relationship between two or more

theories
variables are called:
There will be no difference between the scores on the Morale

42 Scale between skilled and unskilled employees’ is a Null
hypothesis written in what form?
43 If the investigator obtains a statistically significant result,

verify the hypothesis
they can state that the results:
UNIT - 5
Q
Question Option A
NO.
1 a. X and Y have a
r = 0 indicates:
relationship
a. The findings should be
presented in such a way
2 25. Which statement is not true about the report preparation
that they can be used
and presentation process?
direcly as input into
decision making.
3 35. Which of the following is not considered an aspect of
a. easy to follow
report writing?
When interpreting a correlation coefficient expressing the

4 checking the strength of
relationship between two
relationship
variables, it is very important to avoid _______.
There is no relationship
5 Following is/are assumption(s) in null hypotheses exists between two or
more variables.
6 Identify alternate hypotheses for"There is a difference HA: µi = µj

between commitment level of employees in India & Japan"
Identify alternate hypotheses for "The greater the stress

7 experienced in the job, the lower the job satisfaction of HA : r ≠ 0
employees"
8 Identify alternate hypotheses for"Women buy more clothes HA: µw = µm

than men".
9 Identify null hypotheses for"Women buy more clothes than H0: µw = µm

men".
10 The words like" How many, How much, how frequently" are
Qualitative Research
associated with:-
11 Which research is more suitable to extract the feelings,

emotions, perceptions of individual about something
12 Which one of the following represents the +ve relationship r≠0

between two variables
13 Which one of the following represents the -ve relationship r = 0.5

between two variables

dependent variable
15 two variables move in
A positive correlation is present when _______.
opposite directions.
16 Which correlation is the strongest? r=+.10
If dealers are given more incentives, sales of the company’s

17 r≠0
products will increase. Identify null hypothesis
" More the dedication of employees towards his/her work,

18 brighter are the prospects for his/her growth in an HA : r ≠ 0
organisation. Identify alternate hypothesis
The greater the stress experienced in the job, the lower the
19 job satisfaction of employees. This can be best described as Null hypothesis
20
If dealers are given more incentives, sales of the company’s r≠0
products will increase. Identify alternate hypothesis
"If production department functions extremely efficienty,

21 company will normally earn a high profit". Identify null r≠0
hypothesis
"If production department functions extremely efficienty,
22 company will normally earn a high profit". Identify alternate r≠0
hypothesis
Suppose a researcher is concerned with a nominal scale
23 that identifies users versus nonusers of bank credit cards.
Mean
The measure of central tendency appropriate to this scale is
the
24 Preparing the analysis

Coding is the process of
specification
An inferential statistical
25 Which of the following best describes a cross-tabulation? test
26 two variables move in

A positive correlation is present when _______.
opposite directions
27 Which of the following includes examples of quantative age, temperature, income,

variables? height
28 What is the opposite of a variable? a constant
29 Which correlation is the strongest? 0.1
30 The correlation between intelligence test scores and grades

Positive
is:
A mathematical distribution whose objective is to obtain a

31 count of the number of responses associated with different
a. t distribution
values of one variable and to express these counts in
percentage terms is a(n) _____.
32 A frequency distribution helps determine_____. a. the extent of nonresponse
a. determine how close a

33 A frequency distribution helps _____. sample comes to the null
hypothesis
34 A statistic that describes a location within a data set is a

a. measure of variability
_____.
35 The value obtained by summing all elements in a set and

Mean
dividing by the number of elements is the _____.
36 The _____ is the value that occurs most frequently. Mean
A measure of central tendency given as the value above

37 which half of the values fall and below which half of the Mean
values fall is the _____.
Business intelligence is everyday information about
developments in business environment that assists
Newspaper Article
38 managers in their preparation of their plans and strategies.
This information is obtained from a number of sources and
includes which of the following?
A plan
39 Research Proposal is except one
study and explore

40 The main concept behind doing research is to
knowledge.
Defines the independent
41 A good qualitative problem statement:
and dependent variables
Research topic, research

According to the text, which of the following orders is the
problem, research purpose,
42 recommended in the flowchart of
research question,
the development of a research idea?
hypothesis
The feasibility of a research study should be considered in Cost and time required to
43
light of: conduct the study
There is no relationship
44 Following is/are assumption(s) in null hypotheses exists between two or
more variables.
Identify alternate hypotheses for"There is a difference HA: µi = µj

45
between commitment level of employees in India & Japan"
Option B Option C Option D Answer
Start with predefined and

Get new ideas. Define clear objectives. C
clear-cut objectives.
Start with a number of Have a well defined

Solve the research problem. B
predefined objectives. research method.
Resources such as books, Systematic description of
journals and other resources like books and The books that are going to
C
publications identified by other publications identified be used in a research.
subject area. by author, subject, etc.
A way of critical thinking The research methods used Discovering the
about professional aspects within the research relationship between B
related to your work. methodology. variables.
Using valid and reliable An unambiguous &

All the above. D
methods and techniques. unbiased design.
Repeatability and precision
The solution to the research
Quantitative and qualitative are provided for the quality
problem is known in C
methods are to be used. of measurement procedures
advance.
The utilization of used.
acceptable scientific The quantitative and
methodology to solve qualitative methods that are All the above. B
problems to create new to be used.
knowledge.
Quantitative & qualitative. Scientific & organized Rigorous & valid. B
C- Have a clear idea about

B- Review the literature in
the conclusions you need D- Formulate a problem
order to acquaint yourself D
and drafting a plan to statement.
with knowledge.
achieve them.
C- You can narrow down
B- You can manage within D- You can narrow down
to something manageable D
the resources you have. to something clear.
B - Unsystematic & and specific.
C -Systematic & organized D -Unsystematic &
organized effort to effort to investigate a unorganized effort to
investigate a specific specific problem investigate a specific
C
problem encountered in the encountered in the work problem encountered in the
work setting, which needs a setting, which needs a work setting, which does
solution. solution. not need a solution.
B) Management question C) Measurement question D) Investigative question A
B- Improve your C- Broaden your D- Contextualize your

A
methodology. knowledge. findings.
To develop a list of
To identify potential
pertinent problems relative
methodological problems in All of the above D
to the phenomenon of
the research area
interest
the process adopted and the the conclusions drawn are
procedures used must be based upon hard evidence
none of the above. B
able to withstand critical gathered from collected
scrutiny. information.
research problem
theoretical, based on theory. all the above. C
dependent.
study population, subject availability of goals, non-

area, observation and ethical issues, relevance All the above. A
experiment. and level of experience.
you will carry the research
there are several levels you
tasks yourself and hence none of the above. C
must be aware of.
you need the “Know-how”.
select what is of most

review the literature. improve the methodology. B
interest to the researcher.
do a survey in the research formulate the research

all the above. A
area. questions.
the researcher will be aware have answers to the

of the procedures/methods research questions all the above. B
used by others. considered.
have some idea about the
develop a theoretical and read books, journals and
broad subject area that you B
conceptual frameworks. conference proceedings.
know nothing about.
General principles Scientific method Scientists C
Valid Reliable All of the above D

Make sure you are familiar Apply for clearance of your
with the hardware and project through an ethics All of the above D
software you plan to use committee
Because without it, you To find out what is already

To help in your general
could never reach the known about your area of
studying
C
required word-count interest
One which gives equal A responsible, professional

A replicable, scientific and
transparent process
attention to the principal process of time- B
contributors to the area management for research
Downloading material to be They are all equally

Noting the access dates D
referenced important
Bryman (2012, fourth Bryman, Alan, Social

Bryman, A. Social
edition), Oxford University Research Methods (2012:
Research Methods (2012)
A
Press OUP)
Purpose clearly defined Biased research design Both 1 & 2 D
Data processing Both 1 & 2 none of the above C
0 Can't say B
Replicability Generalizability All of the above D
who provides funding for

who carries out the research both 1 & 3 D
research
Feedback forms Internet Interview with respondents C
Infeasible Both 1 & 2 None of the above A
Qualification of the
The budget of research Both 1 & 2 D
researcher
Specific problem to be
Selected bibliography All D
investigated
Conclusions not justified Research process not

None of the above A
detailed
Training Productivity HR Manager A
Rigor Partiality Both 1 & 2 D
Research question Management question Measurement question B
Interesting Both 1 & 2 None of the above C
Research question Management question Measurement question D
Purpose of the research Both 1 & 2 None of the above A
Research problem
Scope of the study None of the above C
statement
Research question Management question Measurement question C
Training Productivity HR Manager C
Research question Management question Measurement question B
Research question Management question Measurement question A

future growth prospects Dividend The CEO A
Research question Management question Measurement question A
Research Design Neither 1 or 2 Both 1 & 2 D
implement the research

interpret and report the develop the research plan
plan, and collect and A
findings for collecting information
analyze the data
Research design
Research process detailed Findings presented
thoroughly planned D
ambiguously
solves a particular problem

is of no use for business
is simplified research in a company D
research conducted by an research that extends the solves a particular problem

external consultant frontiers of knowledge in a company C
improve your methodology

broaden your knowledge all the above D
Analysis
Survey
Methodology B
Ambiguity
Biased All of the above A

B- Descriptive Research C- Exploratory Research D- All of the above. D
B- Descriptive Research C- Exploratory Research D- All of the above. A
Hypotheses Research Proposition Research assumptions B
Women are more There is a relation between

emotional than men age & job satisfaction both 1 & 2 D
Women are more There is a relation between

emotional than men age & job satisfaction both 1 & 3 D
Possible rejection of the

Both 1 & 2 None of the above B
proposition
Possible rejection of the

Both 1 & 2 Neither 1 or 2 A
proposition
Qualitative Research Both 1 & 2 Neither 1 or 2 B
HA : r < 0 HA : r > 0 HA : r = 0 C
Dependent variable Concomitant variable All of the above C
Dependent variable Concomitant variable All of the above A
Impact of dependent Impact of independent Impact of concomitant

variable on independent variable on concomitant variable on dependent D
variable variable variable
What obstacles can bee Whom can we count on to
seen in solving this assist or participate in this All of the above D
problem? research?
Cross sectional research Causal research None of the above B
Exploratory Research Longitudinal research All of the above C
Exploratory Research Descriptive Research Causal research D
Extraneous variable Independent variable Dependent variable B
Dependent variable Concomitant variable All of the above C
Manipulation of Treatment of of
both 2 & 3 D
independent variable independent variable
a positive correlation Concomitant variables are manipulation of the

D
usually exists never present independent variable
Because there are not Because the statement was
Because the study would be
enough school age children not specific enough to
too difficult to do given all
engaged in extracurricular provide an understanding of D
the different extracurricular
activities to conduct the the
activities
study variables being investigated
Statements of predicted
Stated such that they can be
relationships between b and c D
accepted or rejected
variables
Should be given to others Sets out the rationale for a

All of the above D
for review and comments research study
provide for the collection of
formulate the problem
search the existing literature relevant information with
statement to decide what D
in the area of research minimal cost, effort and
you want to find out about.
time.
it is necessary to get at facts doing certain things is
first hand and their required to stimulate the none of the above. A
resources. production of desired goals.
having a clear-cut goals that
structured enquiry that the path to finding answers
have a clear path to follow C
utilizes acceptable methods. to your research questions.
in order to achieve them.
having clear answers to the
knowing hot to formulate
research questions solving the research
the problem and all the A
considered (who, how, problem.
relevant issues related to it.
why).
Exploratory Research Longitudinal research Quantitative research C
HA : µi ≠ µa HA : µi < µa HA : µi > µa D
H0 : µc ≠ µj H0 : µc < µj H0 : µc > µj A
The choice between using The style in which you A framework for every
qualitative or quantitative present your research stage of the collection and D
methods findings, e.g. a graph analysis of data
The measures devised for The degree to which the How accurately the
concepts are stable on researcher feels that this measurements represent B
different occasions was a worthwhile project underlying concepts
The one that is
A measure of the extent to An ambiguous concept
manipulated in order to
observe any effects on the
which personal values whose meaning depends A
affect research on how it is defined
other
One that is devised when The collection of data from A comparison of two or
the researcher is in a bad more than one case at one more variables over a long C
mood moment in time period of time
If they are linked together

If they force you to narrow
to help you construct a
the scope of your research
All of the above D
coherent argument
Focus groups are used to

There is no moderator Focus groups save more
study the way people
present in a focus group time and money
B
discuss a specific topic
Because focus groups are Because you cannot use a

ecause there are so many
transcribed several years tape recorder in a focus
different voices to follow
D
after they are conducted group
To ask leading questions To sit away from the group To evaluate the group's
and dominate the and observe their performance on a particular A
discussion behaviour task
Who they are and what the How the focus group will
research is about proceed
All of the above D
It reveals the way social It produces a large volume People in groups tend to
meanings are jointly of data that can be difficult agree and express socially B
constructed to analyse desirable views
hypotheses should be
hypotheses should be brief all of the above D
testable
an hypothesis a non-directional prediction a directional hypothesis D
CEO Job satisfaction Employee C
exploratory and descriptive cross sectional and

theoretical and empirical
research longitudinal research A
Describe, explain &

Analyze characteristics of Test the relationship
analyze the facts & events C
something. between variables.
happening around us.
Is intended for finding Uses available information
Includes fact-finding
some solution to the as the base to make the C
enquires and surveys.
problem considered. further critical evaluation.
C) If the customers are
D) Employees are
B) Why the training provided with better
not committed to their C
sessions are not effective? service, profitability of the
work.
bank will go up.
B) Sampling design C) Both a & b D) Neither a or b D
B) Management question C) Measurement question D) Investigative question B
B) Management question C) Measurement question D) Investigative question D
experimental research qualitative research mixed research A
Causal-comparative Correlation Ethnography A

Longitudinal study Cross sectional study
Case studies c
Experience survey Focus group Reporting d
The choice between using The style in which you A framework for every
qualitative or quantitative
methods. present your researchstage of the collection and d
findings, e.g. a graph analysis of data
an ambiguous concept
a measure of the extent to
the one that is manipulated which personal values whose meaning depends
in order to observe any on how it is defined. a
effects on the other. affect research
c) Purpose clearly

b) Conclusions justified d) None of the above D
defined
b) Analyze the c) Provide information

d) Both a & b C
information to the decision maker
B) Informed decision C) Analyze the data in a

D) None of the above D
making meaningful way
C) Unsystematic
B) Objectivity D) None of the above B
approach
C) Analysis of
B) Preparation of report D) None of the above D
data
makes sure that whatever Ensure that conclusions are Follow a certain logical
is concluded in the findings drawn based upon hard sequence in adopting the
D
is correct and could be evidence gathered from procedures needed to
verified by others. collected information. undertake an investigation.
considering the logic
formulative, concept, and exploratory, descriptive,
behind the methods we use
planning for research diagnostic and D
in the context of the
methods. experimentation research.
research.
C) Face to face interviews D) Business
B) Feedback forms D
with respondents magazines
C) Face to face interviews

B) Feedback forms D) Both B & C D
with respondents
B) Management question C) Measurement question D) Investigative question C
grade point average,

gender, religion both a and b D
reading performance
Interviews Experiments Observations C
Data collection method Both 1 & 2 None of the above C
Elite interview Case studies None of the above D
Movies Photographs All of the above D
Ordinal Interval Ratio D
A scientific way of
A five point preference A way of wording an
measuring differences A
scale attitude statement
a cause-and-effect
a variable a descriptive relationship B
relationship
dependent variable independent variable intervening variable C
annual income grade point average religion D

b. dichotomous c. scale d. none of the above D
b. an observer counting d. a telephone interviewer

c. a statistician analyzing
customers in a particular calling from a central C
the results of a survey
section of a store location
b. The rules for assigning
c. Assigned numbers must
numbers should be d. All of the above
not change over objects or D
standardized and applied statements are true.
time
uniformly
d. both b and c are not
b. median c. range D
permissible
b. mode c. rank order correlation d. all of the above D
b. constant sum c. Likert d. both a and c D

b. Comparative scale data
d. Comparative scales
must be interpreted in c. Comparative scaling is
include paired comparisons,
relative terms and have also referred to as non- A
rank order, and constant
only ordinal or rank order metric scaling
sum scales.
properties.
b. Likert scale c. continuous rating scale d. Stapel scale A
a. Stapel scale a. Likert scale B
scale
c. A questionnaire must
uplift, motivate, and
b. A questionnaire must be encourage the respondent to d. A questionnaire should
B
easy to use. become involved in the minimize response error
interview, to cooperate, and
to complete the interview
Mediating or intervening
Extraneous variable Confounding variable D
variable
Dependent variable Extraneous variable Causal variable

a
Manipulated Consequence Presumed Cause c

Measured Outcome Response Predicted from…
d
The introduction of the
new models of Nokia
mobile, is the dependent
Both are independent
variable, and the decrease There are no independent variable a
in the sales of siemens or dependent variables
mobiles is the independent
variable. All variables are
manipulated by the
Dependent. Co-dependent.
researcher a
B) Management question C) Measurement question D) Investigative question C
grade point average,

gender, religion both a and b D
reading performance
Interviews Experiments Observations C
Data collection method Both 1 & 2 None of the above C
Elite interview Case studies None of the above D
Movies Photographs All of the above D
Ordinal Interval Ratio D
A scientific way of
A five point preference A way of wording an
measuring differences A
scale attitude statement
a cause-and-effect
a variable a descriptive relationship B
relationship
dependent variable independent variable intervening variable C

annual income grade point average religion D
Option B Option C Answer
Online. Phone Postal A
a Gallup poll. a census. a Nielsen audit. C
Judgment. Convenience.
Simple random D
.
A CAPI machine. A sampling frame A respondent. C
Most likely representative Interviewers can choose Informants can refuse to

B
sample respondents freely participate.
Snowball sampling Quota Sampling Convenience Sampling A
It increases the sampling It has no effect on the

None of the above. A
error sampling error.
the researcher has a

a non-probability strategy is every unit of the population
certain quota of
used, making the results has an equal chance of D
respondents to fill for
difficult to generalize being selected.
various social groups
Overcome the problem of
Theories inductively in a
not having an accessible All of the above D
qualitative study
sampling frame
Chooses k elements, each Chooses the first of k
Can give economic and
with the same selection elements at random, and D
statistical efficiency
probability of less than one then every kth element
Sequential Stratified systematic

D
Determining the relevant Selection of the sampling Refining the research

D
sample frame technique question.
extent - the geographical
sampling units - the set of
boundaries and time - the
elements available for
time period under all of the above D
selection during the
consideration.
sampling process.
Snowball sampling Quota Sampling Convenience Sampling A
quota sampling convenience sampling snowball sampling A

Numbering all the elements
Listing the individuals by
of a sampling frame and
ethnic group and choosing a Randomly selecting
then using a random
proportion from within schools, and then sampling C
number
each ethnic group at everyone within the school.
table to pick cases from the
random
table.
Directional hypothesis Non directional hypothesis All of the above B
Alternate research Exploratory Research None of the above B
Exploratory Research Causal research None of the above C
Exploratory Research Descriptive Research Longitudinal research D
future growth prospects Dividend The CEO C
Research question Management question Measurement question C

Directional hypothesis Non directional hypothesis None of the above C
Research problem
Purpose of the research None of the above C
statement
Employee motivation
Both 1 & 2 None of the above C
program
Generally Longitudinal Generally Cross sectional

research is short term in research is long term in None of the above A
nature nature
Guess Belief Hypothesis D
B- makes sure that C- Ensure that conclusions D- Ensure that procedures

whatever is concluded in are drawn based upon hard followed to find answers
B
the findings is correct and evidence gathered from are relevant, appropriate
could be verified by others. collected information. and justified.
using valid and reliable
an unbiased design. all the above. D
methods and techniques.
of others people who listed in books, journals and
that you have collected worked within the same other publications having a
C
including your conclusions. field of research with common title that is similar
relevance to your work. to your research.
the research questions you
aspects related to the
prepare before starting the all the above. A
research area.
research.
Confidence Both 1 & 2 None of the above C
Data Analysis Formulation of Hypothesis Consulatation Process

D
Factor loading Generalibility Replication

F
Identify the intent or specify the type of people

describe the study B
objective of the study to be used in the study
To develop a list of
To identify potential
pertinent problems relative
methodological problems in All of the above D
to the phenomenon of
the research area
interest
Issues of values and
Description of educational morality such as the Factors helpful in predicting
C
practices correctness of having future drug use
prayer in schools
0 Neither 1 or 2 Can't say C
0 Neither 1 or 2 Can't say B
Null & alternate hypotheses

the null hypothesis is true errors cannot be made A
are true
hypotheses principles correlations A
Alternate Directional Non directional A
prove the hypothesis confirm the hypothesis support the hypothesis D
b. X and Y don’t have a d. X and Y have a linear

c. X and Y are unrelated B
linear relationship relationship
b. Conclusions should be
c. The researcher should d. The researcher should
drawn but
assist the client in evaluate the research B
recommendations should
understanding the report. process in retrospect.
not be made
b. arrangement of data
c. basis of measurement d. both b and c D
items
expressing a relationship
jumping to the conclusion checking the direction of
with a correlation B
of causality the relationship
coefficient
There is no difference There exists a relationship

between the two sample between two or more both 1 & 2 D
groups variables
HA : µi ≠ µj HA : µi < µj HA : µi > µj B
HA : r < 0 HA : r > 0 HA : r = 0 B
HA : µw ≠ µm HA : µw < µm HA : µw > µm D
H0 : µw ≠ µm H0 : µw < µm H0 : µw > µm A
Quantitative Research Exploratory Research Descriptive Research B
Qualitative Research Descriptive Research None of the above B
r<0 r>0 r=0 C
r=0 r = 0.3 r = -0.45 D
independent variable intervening variable None of the above C

two variables move in the one variable goes up and several variables never
B
same direction. one goes down change
r=-0.95 r=+.90 r=-1.0 D
r<0 r>0 r=0 D
HA : r < 0 HA : r > 0 HA : r = 0 C
Directional hypothesis Non directional hypothesis None of the above B
r<0 r>0 r=0 C
r<0 r>0 r=0 D
r<0 r>0 r=0 C
Median Mode Average C
Converting text into

Preparing a questionnaire
numeric codes for data Encrypting data for transfer
script for computer-aided B
processing to the client
data capture
A way of analyzing the

A univariate analysis
A data input technique relationship between two C
technique
variables
two variables move in the one variable goes up and several variables never
B
same direction. one goes down change.
average marks, reading

gender, religion both and b D
performance, weight
an extraneous variable a dependent variable a data set A
-0.95 0.9 -1 D
Negative Perfect They are not correlated A
b. frequency distribution c. chi-square distribution d. F distribution B
c. the presence of outliers

b. the extent of illegitimate
or cases with extreme d. all of the above D
responses
values
d. determine the shape of
b. us to understand how one c. determine if a systematic
the empirical distribution of
variable, X, relates to association exists between D
the variable
another variable, Y two variables
b. measure of shapes c. measure of occasion d. measure of location D
Median Mode range A
Median Mode range C
Median Mode range B
Customer feedback Trade journals All of the above

D
A report An outline
A Draft C
start with a predefined and

define clear objectives all the above. D
clear-cut objectives.
Specifies the relationship
Conveys a sense of Specifies a research
between variables that the B
emerging design hypothesis to be tested
researcher expects to find
Research topic, research Research topic, research
Research topic, hypothesis,
purpose, research problem, problem, research purpose,
research problem, research A
research question, research question,
question, research purpose
hypothesis hypothesis
Skills required of the

Potential ethical concerns All of the above D
researcher
There is no difference There exists a relationship

between the two sample between two or more both 1 & 2 D
groups variables
HA : µi ≠ µj HA : µi < µj HA : µi > µj B
Business Research Methods - Satish N Pawar
Unit-1
Sr.NO Fill In The Blanks A
Preliminary data for research may be collected through………….. A) Feedback form
1
________is not a part of research proposal? A) Time frame of the study

2 A) What does the manager
need to know to choose the
While framing the management question we must think of……………
3 best alternative
A) What does thefrom the
manager
available courses of action?
While framing the Research question we must think of……………
4 best alternative
A) What does thefrom the
manager
available courses
need to know of action?
to choose the
While framing the Investigative question we must think of……………
5 best alternative from the
…………………... is the plan & structure of investigation so as to obtain the available courses of action?
answers to research questions. Research Proposal
6
start with a number of clear
In order to begin research, one must___________
7 goals.
having a predefined and
Doing research requires drafting a working outline, which is_____________
8 clear-cut objective(s).
planning to get answers for
Research objectives falls into a number of categories that
what, why & where type of
9 include____________________
questions.
a framework of
Research aims for finding “answers” to “questions” it implies______________
10 philosophies.
approaches and the
Research philosophies refers to__________
11 discipline
there is no deliberate
In order to make the research reliable, it requires that attempt to either to conceal
12 or highlight
there is no something.
deliberate
In order to make the research unbiased, it requires that__________________ attempt to either to conceal
13 or highlight something.
drawing conclusions by
Biased research refers to______________ introducing oneʼs own
14 vested interest. the
is made for performing
Applied research refers to __________________ basic or pure research; itʼs
15
is amade
theoretical research.the
for performing
Fundamental research is the type of research that____________ basic or pure research; itʼs
16 a theoretical research.
philosophies, validity and
Research can be classified from _____________these three perspectives
17 unbiased.
The research process have certain characteristics. ________________is not not
controlled & systematic.
18 part of these characteristics:
Collection of non-
Which of the following best describes quantitative research?
19 ) It isnumerical
mostly useddata
when a
Qualitative Research has the following characteristics except:____________ lot is known about the
20 problem or the topic of
interest.
Unit-2
The chapter that details the way in which the research was conducted is the
Introduction
1 _________________________ chapter
Are very specific and stated
Hypotheses in qualitative research studies usually _____.
2 prior to beginning the study
Research in which the researcher uses the qualitative paradigm for one phase
and the action research
3
Research in which the researcher uses bothphase
quantitative paradigm for another is known
qualitative and as ______. research
quantitative
within a stage or across two of the stages in the research process is known as action research
4 ______.
Research that is done to understand an event from the past is known as _____? experimental research
5
causal-comparative
______occurs when the researcher manipulates the independent variable .
6 research
If the study is repeated over an extended period, then the study is called as Cross sectional study
7 After working for a plumbing contractor for several years, Ken Crowe finally
___________
established his own plumbing shop. Unfortunately, Crowe's first six months have
Exploratory
been disappointing. Crowe decided to conduct a business research study to
8 gather preliminary data to shed light on the nature of the problem and suggest
Qualitative
someresearch
new ideas.
approaches
He needs
include
to conduct
four of_____
the following
researchbut NOT Visualization
9 ____________ .
________________ is the gathering of primary data by selecting matched groups
of subjects, giving them different treatments, controlling related factors, and Observational research
10 checking for differences in group responses
__________________ is the determination of the plan for conducting the Strategy
11 research and as such it involves the specification of approaches and procedures.
The X-Cel Corporation often categorizes various consumer attitudes and behaviors
according to the demographic characteristics of the sample group. The firm's causal research.
12 efforts would be best described as:______
Descriptive research designs can generate answers to all of the following types of who?
13 questions except:____
The X-Cel Corporation has assembled a group of people thought to be focus group interviews.
knowledgeable about a current research concern. The opinions and/or insights
14 provided is an example of:
In its latest research effort, the X-Cel Corporation requires subjects to “place
themselves in place of another person” and explain the reasons for their purchase protocol technique
15 behavior. The firm is employing a form of:_____
Flexible
Which of theoffice
Steelcase following is not acompany,
equipment characteristics
whenofdesigning
Experimental research
its highly design
successful
16
Personal Harbor modular office units, set up video cameras at various
companies to study motions and behavior patterns that customers themselves questionnaire research
17 might not even notice. This would be an example of ________________research
Which of the following is the type of nonexperimental research in which the
approaches? causal-comparative
primary
18 research
independent variable of interest is categorical?
The strongest evidence for causality comes from which of the following research
Experimental
19 methods?
If the study is carried out once and represent a snapshot of one point in time, Time related study
20 then the study is
Unit-3
a) Explosive growth &
The research has become easy to carry out because ……………
1 influence of internet
Research is not……………. a) information gathering
2 A) What does the manager
While framing the Measurement question we must think of……………
3 best alternative from the
available courses of action?
In research, something that does not "vary" is called a ___________. variable
4
In a _____, respondents rate the objects by placing a mark at the appropriate a. semantic differential
5 position on a line that runs from one extreme of the criterion variable to the other. scale
Scores assigned to continuous rating scales by the researcher are typically treated
Nominal
6 as _____ data.
Which non-comparative scale has the advantage of being easy to construct and the a. semantic differential
7 Adisadvantage of cumbersome
_____ is a measurement scalescoring unless
with five the scoring
response is computerized
categories ranging from scale
“strongly disagree” to “strongly agree,” which requires the respondents to indicate
scale
8 degree of agreement or disagreement with each of a series of statements related to
a
the stimulus objects. a. specify the type of
The first step in the questionnaire design process is _____.
9 interview method
The type of method influences questionnaire design. Considering how the
questionnaire is administered under each method, which method is most a. mail questionnaire
10
appropriate if lengthy, complex, and varied questions need to be asked?
“Do you think Coca-Cola is a tasty and refreshing soft drink?” is an example of a
a. structured question
11 _____.
_____ refer to open-ended questions that respondents answer in their own words. a. Dichotomous questions
12
28. _____ is the assignment of numbers or other symbols to characteristics of
a. Ranking
13 objects according to certain pre-specified rules.
29. _____ is the generation of a continuum upon which measured objects are
a. Ranking
14 located.
32. A(n) _____ is a scale whose numbers serve only as labels or tags for
identifying and classifying objects with a strict one-to-one correspondence between a. ordinal scale
15
the numbers and the objects.
33. When a _____ scale is used for the purpose of identification, there is a strict
a. nominal
16 36. _____one-to-one correspondence
is a ranking between
scale in which numberstheare
numbers andtothe
assigned objects.
objects to indicate
the relative extent to which some characteristic is possessed. Thus it is possible to
a. Ordinal scale
17 determine whether an object has more or less of a characteristic than some other
object.
37. The rankings of teams in a tournament constitute a _____ scale. a. nominal
18
Unit-4
23. A _____ is a summary description of a fixed characteristic or measure of the
target population. It denotes the true value that would be obtained if a census rather a. statistic
1
than a sample was undertaken.
24. A _____ is a summary description of a characteristic or measure of the sample.
a. statistic
2 It is used as an estimate of the population parameter.
Sampling design consists of …………… A) Sample size
3
…………………. Is also called an incidental, secondary, or subordinate variable. Independent variable
4
elements - the object about
The target population be defined in terms of:____ which information is
5 desired.
________is not a type of non-probability sampling? Strataified Sampling
6
When each member of a population has an equally likely chance of being selected, this is
7 called:________ simple random sampling
Choosing volunteers from
__________ yields a simple random sample? an introductory psychology
8
class to participate
If the customers are provided with better service, profitability of the bank will go
up. This can be best described as_________ Null hypothesis
9
Which of the following is not a type of research? Qualitative Research

10
If CEO of the company is interested to know the impact of training on productivity
Descriptive research
of the employees, _____________ is most suitable?
11
If the CEO wants to study the sales pattern for 10 values of sales price, which of
12 the following is most suitable?
The share price is a function of the dividend & future growth prospects for the
company. The CEO the organisation is interested to know the impact of dividend Share price
13
on share price. Then ________________is independent variable.
There is a relation between salary & commitment level of the workers. This can be
Null hypothesis
15 best described as______
To find a solution to the problem of 40% employee turnover within the first 2
years of their recruitment. This can be best described as_____ Research hypothesis
16
A focus group interview can be used for………. New product development

17
_______________research is conducted when not much is known about the
18 situation under study?
________________is used for data collection in exploratory research? Experience surveys
19
In cross sectional research,
Which of the following is correct___ data is collected more than
20
once
Unit-5
A mathematical distribution whose objective is to obtain a count of the number of
responses associated with different values of one variable and to express these a. t distribution
1
counts in percentage terms is a(n) _____.
A frequency distribution helps determine_____. a. the extent of nonresponse
2
a. determine how close a
A frequency distribution helps _____. sample comes to the null
3
hypothesis
A statistic that describes a location within a data set is a _____. a. measure of variability
4
The value obtained by summing all elements in a set and dividing by the number
Mean
5 of elements is the _____.
The _____ is the value that occurs most frequently. Mean
6
A measure of central tendency given as the value above which half of the values
Mean
7 fall and below which half of the values fall is the _____.
A statistic that indicates the distribution’s dispersion is a _____. a. measure of variability
8
The square root of the variance is the _____. a. standard deviation

9
The tendency of the deviations from the mean to be larger in one direction than in
a. kurtosis
10 the other is called _____. a. There is no way to
determine whether the
Which of the following statements is not correct about the alternative hypothesis?
11 alternative hypothesis is
_____ occurs when the sample results lead to the rejection of a null hypothesis that true.
a. Type I error
12 is in fact true.
Hypothesis tests can be related to: a. tests of strength
13 A statistical technique that describes two or more variables simultaneously and
results in tables that reflect the joint distribution of two or more variables that have
a. t testof a cross-
a. The margins
14 a limited number of categories or distinct values is a _____.
tabulation show the same
Which statement is not correct about cross-tabulations? information as the
15 a. Cross-tabulation withof
frequency tables for each
Which of the following statements is true concerning cross-tabulations with two two variables is also
the variables. known
16 variables? as bivariate cross-
The _____ is used to test the statistical significance of the observed association in tabulation.
a. contingency coefficient
17 cross-tabulation.
The _____ can be used to assess the strength of association in a table of any size. a. contingency coefficient
18
_____ are hypothesis testing procedures that assume that the variables of interest
a. Parameter tests
19 are measured on at least an interval scale.
20
B C D Answers
C) Literature
B) Pilot survey D) Both b & c D
review
B) Research design C) Purpose
C) What of thecourses
possible study D) Data analysis D
B) What should be asked
of action are available to
or observed to obtain the D) How can management
management to correct
C) What possible the
courses D
information
B) What the manager
should be asked problem & which should be eliminate the negative signs?
needs? of action are available to
or observed to obtain the considered? D) How can management
management to correct
C) What possible the
courses C
information
B) What the manager
should be asked problem & which should be eliminate the negative signs?
needs? of action are available to
or observed to obtain the considered? D) How can management
management to correct the A
information the manager eliminate the negative signs?
problem & which should be
needs?
Research design considered?
Research objective None of the above B
start with a number of have a well defined
solve the research problem. B
predefined objectives. research method.
planning to get answers for having a clear idea about
what, why & where type of the research problem none of the above. B
considering the logic
questions solution.
formulative, concept, and exploratory, descriptive,
behind the methods we use
planning for research diagnostic and experimentation D
in the context of the
methods research.
research
using valid and reliable
an unbiased design. all the above. D
methods and techniques.
correct procedures in the objectives to consider in the
ideas to discover. A
discipline. repeatability and accuracy research process.
quantitative and qualitative are provided for the quality the solution to the research
C
methods are to be used. repeatability
of measurement
and accuracy problem is known in advance.
procedures used.
quantitative and qualitative are provided for the quality the solution to the research
A
methods are to be used. of measurement problem is known in advance.
procedures used.
repeatability and accuracy
no deliberate attempt to
are provided for the quality each step of the research is
either conceal or highlight A
of measurement valid and objective.
something.
is intended for finding some uses available information as the
procedures used.
includes fact-finding
solution to the problem base to make the further critical B
considered
is intended for finding some evaluation.
uses available information as the
includes fact-finding
solution to the problem base to make the further critical A
considered evaluation.
controlled, systematic and application, objectives and
rigorous, valid and critical. D
empirical. inquiry mode used.
quantitative & qualitative critical & empirical. rigorous & valid. B

Research that is Projective technique An attempt to confirm the
exploratory d
Itresearcher’s hypotheses
is mostly concerned with
) It is mostly exploratory in ) It is a highly subjective collection of non-numerical data a
nature. research discipline. such as opinions, experiences
and feelings of individuals.
Literature Review Research Design Data Analysis C

Are often generated as the Are always stated after the
data are collected, Are never used research study has been B
interpreted, and analyzed completed
basic research quantitative research mixed method research D
basic research quantitative research mixed model research D
historical research replication archival research B

experimental Research ethnography correlational research B
Descriptive study Time series analysis/study Longitudinal study d
Causal Secondary Descriptive

a
demographic statistical word associations projective techniques
analysis b
Survey research Experimental research Mechanical research c

Hypothesis Deductive
Research Design b
exploratory research. descriptive research. Experimental c
what? why? where?

c
experience surveys. in-depth interviews. protocol interviews.
a
in-depth technique. experience technique. projective technique d
conclusive Structured
c a
Experimental research
observational research survey research b
experimental research qualitative research mixed research A
Causal-comparative Correlation Ethnography A
Longitudinal study Cross sectional study

Case studies c
b) Availability Powerful
c) Lower cost data
computation tools like MS- d) All of the above D
collection
excel etc.
b) the transportation of
c) None of the above d) Both a & b D
facts be asked C) What possible courses
B) What should
of action are available to
or observed to obtain the D) How can management
management to correct the
information the manager eliminate the negative signs?
problem & which should be
needs?
method considered?
constant control group C
a. Likert scale a. continuous rating scale a. Stapel scale C
Ordinal Interval Ratio C
a. Likert scale a. continuous rating scale a. Stapel scale C
a. Likert scale c. continuous rating scale d. Stapel scale B

c. specify the information b. identify the form and d. determine the content of
B
needed layout individual questions
b. telephone interview c. personal interview d. Internet questionnaire C
b. dichotomous question c. double-barreled question d. branching question C
b. Structured questions c. Unstructured questions d. Branching questions C

c. Scaling
b. Measurement d. Rating B
c. Scaling
b. Measurement d. Rating C
b. interval scale c. ratio scale a. nominal scale D

b. ordinal c. interval d. ratio A
b. Interval scale c. Ratio scale d. Nominal scale A
b. ordinal c. interval d. ratio B
c. finite population
b. precision level d. parameter D
correction
c. finite population
b. precision level d. parameter A
correction
B) Number of samples C) Sampling technique D) All of the above D
Dependent
extent variable
- the geographical Extraneous variable Concomitant variable D
sampling units - the set of
boundaries and time - the
elements available for
time period under all of the above
selection during the
consideration.
sampling process.
Snowball sampling Quota Sampling Convenience Sampling
quota Numbering all the elements

Listing thesampling
individuals by convenience sampling snowball sampling
of a sampling frame and
ethnic group and choosing a Randomly selecting schools, and
then using a random
proportion from within then sampling everyone within
number
each ethnic group at the school.
table to pick cases from the
random
Directional hypothesis Non directional
table.hypothesis All of the above
Alternate research Exploratory Research None of the above
Exploratory Research Causal research None of the above

Exploratory Research Descriptive Research Longitudinal research
future growth prospects Dividend The CEO
Directional hypothesis Non directional hypothesis None of the above

Research problem
Purpose of the research None of the above
statement
Employee motivation
Both 1 & 2 None of the above
program
Causal research Exploratory Research Descriptive Research C
Focus groups Both 1 & 2 Neither 1 or 2 C

In both cross sectional &
In cross sectional research, In longitudinal research,
longitudinal research, data is B
data is collected only once data is collected only once
collected only once
b. frequency distribution c. chi-square distribution d. F distribution B

c. the presence of outliers
b. the extent of illegitimate
or cases with extreme d. all of the above D
responses d. determine the shape of the
b. us to understand how one c. determine values
if a systematic
empirical distribution of the
variable, X, relates to association exists between D
variable
another variable, Y two variables
b. measure of shapes c. measure of occasion d. measure of location D
Median Mode range A
Median Mode range C
Median Mode range B

b. measure of shape c. measure of occasion d. measure of location A
b. coefficient of variation c. variance d. interquartile range A
b. type I error c. skewness d. type II error C

b. The alternative
c. The alternative
hypothesis represents the d. None of the statements are
hypothesis is the opposite A
conclusion for which correct.
of the null hypothesis.
evidence is sought
b. Two-tailed error c. Type II error d. One-tailed error A
b. tests of association c. tests of differences d. b and c are correct D
b. non-parametric test c. parametric test d. cross-tabulation D

d. Cross-tabulations provide
b.
b. Cross-tabulation tables c. The data are considered
Because two variables
are also called contingency c. The
to begeneral
qualitative is to inferences for making statements
rule or D
have been cross-classified, about the means of parent
tablescould be compute the percentages
categorical data. in
percentages populations.
the direction of the d. All of the above statements are
computed either column- D
independent variable, true.
wise, based on column
across the dependent
totals,b.orCramer’s
row-wise,Vbased c. phi coefficient d. chi-square coefficient D
variable.
on row totals.
b. Cramer’s V c. phi coefficient d. chi-square coefficient D
b. Parametric tests c. Nonparametric tests d. None of the above B

Business Research Methods -
Satish N Pawar
Unit-1
Question Answer
Research can be described as systematic and scientific effort to

explore the problem area or to solve a business problem
encountered in a day to day business environment be generic or
Define Business Research. specific functional areas of management
Purpose Clearly defined, Research process detailed, research
design planned, sufficiently proper analysis, present findings
Define Characteristics of Good Research. clearly, conclusion justified, high ethical standards.
Business Intelligence (BI) refers to the tools, technologies,
applications and practices used to collect, integrate,
analyze, and present an organization’s raw data in order to
Define Business Intelligence. create insightful and actionable business information
Purposiveness, rigor, Testability, Objectivity, Replicability,
What are the characteristics of scientific research? Generalibility, Precision and Confience.
Define Objective, Literature Review, Research Design, Sampling
Mentioned steps in research. Design, Data Collection,Data Analysis, Report writing.
The research proposal is a written statement of the research design
Research Proposal. (strategy, blueprint)
Unit-II
It is nothing but the blue print or action plan of how to conduct
Define Research Design. research
Define Exploratory Research Design. Discovery of ideas and insightes
Define Descriptive Research Design Describe characteristics of function
Define Causal Research Design Determine Cause and effect relationship
Characteristics of Exploratory Research Design Flexible and Versatile
Characteristics of Descriptiry Research Design marked by the prior formualtion of specific hypotheses
Characteristics of Causal Research Design manipulation of one or more independent variables
Methods of Exploratory Research Design Fodcus Group, In depth interview, Projective Technique
Methods of Descriptive Research Design If one variable
Survey, dependsPanel
Observation, upon or is a consequence
Primary and secondary of thedata
other
variable,
If it is termed as a dependent variable, and the
one variable depends upon or is a consequence of the other variable
Methods of Causal Research Design Experiments
that is antecedent to as
thea dependent
variable, it is termed dependent variable
variable,isand
termed as an
the variable
Dependant Variable independent
that variable.
is antecedent to the dependent variable
Independent variables
When the dependent that areisnot
variable notrelated to isthe
free from
termed as an
thepurpose
influenceofof
the
Independent Variable independent
study, but mayvariable.
affect the dependent variable are termed as
extraneous variable(s), the relationship between the dependent
Extraneous Variable extraneous variables
and independent variables is said to be confounded by an
Confounding Variable. extraneous variable(s).
Basic Principle of Experimental Design Principle of replication, Randomization, Local Control
Define Hypothesis. A statement, guess or claim about population parameter.
Unit-III Scaling is anisextension

Measurement of measurement
defined as determining where
the amount it
or intensity
Define Measurmet. of some characteristic
involves the generationof interest
of atocontinuum
the researcher
upon which
Define Scaling. measured objects
A nominal scale is scaleare located
whose numbers serve only as labels or
An ordinal scale is a ranking scale in which numbers are assigned
Define Nominal Scale tags
to for identifying
objects to indicate andtheclassifying objectsto which the objects
Interval scales are those inrelative extent
which distance between each
Define Ordinal Scale possess
descriptor some characteristics
is known. An interval scale possesses property of
Define Interval Scale description,
A ratio scale order and distance
possesses but not origin
all the properties of the nominal, ordinal
Define Ratio Scale and
primary data are originated by the researcher forzero
interval scales and, in addition, an absolute thepoint
specific
Define Primary Data . purpose of addressing the research problems faced by him /her
Population (universe) : is any complete group ( set ) of people/
customer/ consumer/ respondent , sharing some common set of
Unit - IV characteristics. It is aggregate of all objects ( people ) under study
Population consideration
Sample Sample is a subset or some part of a larger population.
Statistics function of sample
Census or complete enumeration is an investigation of all the
parameter function
individualofelements
population in the population - a total enumeration
Census or complete enumeration rather
It is the than selection
enumerated of portion
of targetfrom the whole population
every element in the list
population population
has a knownelements that can
nonzero probability
Sampling frame be identified and accessed for data collection.
of selection; each member of the population has an equal
Probablity sampling probability of being selected.
the
A probability
simple randomof sample
any particular member
is acalled
sampling of the population
procedure being
that assures
Non Probability sampling Convenience
chosen is sampling
unknown (also haphazard or accidental
that each element
sampling) refers toin the
the population
sampling will have
procedure of an equal chance
obtaining / of
Simple random sampling being included in the sample
gathering responses from the people who are most conveniently
Convenience sampling available
A Type I error, which has the probability alpha (α)—the level of

Unit- V significance that wethe
have set up—is
A Type II error has probability of an
betaerror
(β) caused
and it isby
anthe
error
Type I error rejection of the null hypothesis when it is true
caused by the failure to reject the null hypothesis when the
type II error alternative hypothesis is true.
Measures of central tedency Mean, Median and mode
r=0, interpret No correlation
r> 0, interpret positive correlation
cross tabulation Joint frequency table of two attributes

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Business Research Methods - Satish N Pawar

Q No. Questions Option A

1 Study and explore

2 Start with a number of clear

3 The theoretical framework

Planning to what, why and

5 Research aims for finding “answers” to “questions” it A framework of

7 The type of skills we use to

8 The research process has certain characteristics. One of the

10 When considering a research problem, it is extremely A- You can manage within

13 A- Bring clarity and focus

To become familiar with

20 In order to acquaint yourself with the body of knowledge in

the selection of appropriate

23 Research is based on Experiments

24 A research should be Scientific

26 to make sure you have a

One which starts in your

28 When accessing the internet, which of these steps is the

Bryman, A. (2012, 4e)

Capturing and saving

32 Data retrival is not the function of decision support system 1

33 Which of the following is a characteristic of a scientific

34 for whom the research is

35 For carrying out literature review, which of the following can

36 The problem statement in research should be Relevent

Productivity of employees is a function of his /her past

41 Which of the following is a characteristic of a scientific

42 Should we increase the salary of the workers to reduce the

43 The problem statement in research should be Feasible

44 Would you stay with the organisation if salary is increased

47 How can we reduce the attrition rate in our organisation? Is

define the problem and

Purpose clearly defined

extends the abstract

57 employer funded research

bring clarity and focus to

Q No. Question Option A

2 If we want to find out the effect of employee commitment on

"Logically inferred relationships between two or more

6 Possible acceptance of the

7 Possible acceptance of the

8 If we are interested in analysing "the influence of culture on

9 Identify alternate hypotheses for "More is the advertisement HA : r ≠ 0

10 Which of the following is not specifically measured in a

11 Which of the following needs to be manipulated in a causal

16 Which of the following is / should be used if we are

17 which of the following has very less or negligible impact on

A variable that is observed in a statistical experiment, but is

19 Adjusting the independent variable as per the need of Control of independent

20 What is the key defining characteristic of experimental extraneous variables are

23 A research plan Should be detailed

inform the reader of what

Identify alternate hypotheses for "Indians are more

Identify null hypotheses for "People from carrebean are

The one that is not

A study of one particular

35 If they guide your literature

Which criterion does the following hypothesis most violate?

42 The average living age of the people in London is higher a non-directional

A CEO is of the opinion that contrary to common belief,

44 pure and applied research

45 Descriptive research studies is a category of research that Achieve new insights of a