Edielyn Peralta-12 HUMSS BERNAS Subject Teacher: Mr: Rei Karlo Ramos

Week 2 Subject: 3i

What I Have Learned

Activity 4. Fill me up!

Directions: Find any published research that is related to your research topic. Then, analyze the
significance and scope & limitations of the study. Write your answers in a separate sheet of paper.

RESEARCH TITLE:
Brand Preference: A Descriptive Study on the Factors in
Purchasing Mobile Phones among Senior Students of Ilocos Norte College of Arts and Trades.
RESEARCHER:
Edielyn Peralta
RESEARCH PROBLEM:
The Personal attributes and factors that affect Senior Students of Ilocos Norte College of Arts and
Trades in purchasing mobile phones.

SIGNIFICANCE OF THE STUDY:

By fulfilling the objectives set of the researchers in the study, the outcomes of this study will
benefit the following sectors:

Mobile Phones Marketers. To help and give them a hint to make a successful market strategy
to increase their market share and bring highly acceptable brands and models in the market
that can be really preferred by the students and other consumers.

Students. This study will serves as a guiding tool for those taking up a decision on purchasing
mobile phone.

Parents. To give them enough information to know the preferred brand and the factors of
decision-making that takes up their children buying mobile phones.

Future Researchers. The findings of this study will serve as a reference material and a guide
for the future researchers who wish to conduct the same study or any related to it.

SCOPE AND LIMITATION OF THE STUDY:

Mobile phones have diverse usages to different users in accordance with their necessities.
With dramatic increase in mobile phone usage in recent years, people take into account various
factors while they decide upon purchasing a mobile phone.

This study deals with the Senior students and has put efforts to uncover the underlying factors
that affect students in purchasing mobile phones. The population comprised Senior students of
INCAT. To select the target respondents, a quota sampling method will be used. The instrument for
data collection was a survey questionnaire. The reliability of the instrument will determine using the
simple frequency and percentage count, weighted mean and chi-square test.
Edielyn Peralta-12 HUMSS BERNAS Subject Teacher: Mr: Rei Karlo Ramos
Week 2 Subject: 3i

WHAT I CAN DO
PERFORMANCE TASK (DIFFERENTIATED PRODUCT)

PRODUCT:
Flyer / leaflet / brochure that shows the steps in formulating clearly the statement of
research problem