COMPETITIVE ANALYSIS

France is most popular for its scrumptious conventional traditional pastry

selection. From the pervasive croissant to the particular Paris-Brest, patisseries make
probably the most complicated and delectable heated merchandise in the whole world.
The popular doughnut in France is the French beignet, which is a French donut. It is a
sort of squander, or pan fried baked good, commonly produced using pâte à choux, yet
may likewise be produced using different kinds of batter, including yeast mixture. Since
donut is one of the popular baked goods in France there are a ton of Doughnuts and
Coffee shops around Paris, France. Here are the five notable donut and bistros in
France.
1. Boneshaker Doughnuts
Boneshaker Doughnuts is the most famous doughnut and coffee shops in Paris,
France. The Boneshakers doughnuts desires to carry the American custom of
doughnuts to Paris while melding American and French Pastry methods in their
manifestations. Their donut making measure requires 18 hours beginning to end
since they are raised yeast doughnuts, and they utilize nearby French items in the
entirety of their plans, including unfenced eggs and occasional fixings. The entirety
of this to bring you seasons like Beach Haven: an exemplary cinnamon and sugar
donut; The O.G.: the first frosted; and Boneshaker Cream: a donut with chocolate
cardamom frosting and vanilla baked good cream filling.

2. Humm… Donuts
Humm… Donuts is here to present to you their doughnuts à la françaises or french
style doughnuts. They opened in July of 2016 after the thought went to the proprietor
during a science concentrate on excursion to India. The doughnut flavors change
each month to bring you 10 new flavors like Cinnamon vanilla frosting; the
exemplary Boston Cream; Fruity Coconut: a coconut frosted doughnut with dried
cranberries, raspberries, and coconut shavings; Tropical Nutella: a Nutella frosted
doughnut with banana chips; and the Pomme Tatin: an apple frosted doughnut with
caramelized apples, disintegrate, and vanilla chantilly cream. Humm… Donuts is
here to present to you their doughnuts à la françaises or french style doughnuts.
They opened in July of 2016 after the thought went to the proprietor during a science
concentrate on excursion to India. The doughnut flavors change each month to bring
you 10 new flavors like Cinnamon vanilla frosting; the exemplary Boston Cream;
Fruity Coconut: a coconut frosted doughnut with dried cranberries, raspberries, and
coconut shavings; Tropical Nutella: a Nutella frosted doughnut with banana chips;
and the Pomme Tatin: an apple frosted doughnut with caramelized apples,
disintegrate, and vanilla chantilly cream.
3. American Corner
American Corner is different from the other shops on this list because it isn’t a
bakery, nor is it specifically dedicated to doughnuts. American Corner is a restaurant
that specializes in American food like bagels and hot dogs in the heart of Paris,
 however, they also have a café section and menu where Americans, tourists, and
the French alike can all come and find traditional American sweet treats like muffins,
cookies, and, of course, DOUGHNUTS!

4. The French Bastards

The French Bastards is a bakery in the 11th arrondissement of Paris and is relatively
new to the scene. Run by three bakers / pastry chefs they specialize in traditional
French bread and pastry but with modern flavors. They pride themselves on using
natural and locally sourced ingredients in their vast array of both savory and sweet
treats, which include the classic French beignet: a donut which usually has either a
chocolate, jam, or cream filling!

5. Mamiche
Mamiche is another well-known bakery here in Paris which specializes in a variety of
snacks, treats, and breads both sweet and savory at affordable prices!
Owners/bakers/pastry chefs Cécile Khayat and Victoria Effantin use traditional
French recipes for all of their items, including their delicious beignets which you can
find filled with chocolate, an array of fruit jams, or a delicious cream!
 SWOT Analysis of J.CO Donuts and Coffee

STRENGTHS WEAKNESSES
 Innovation with their product  Lack of promotion
 Vibrant and energetic lifestyle  Expensive product
café environment concept  Fall in long line
 Quality and has different  High calories donuts
variety of donut
 Strong brand image
 Industry recognition
 Customer friendly

OPPORTUNITY THREATS

 Growing international  Intense Competition

presence  Low productivity and wages
 Wide range of product more  Changing taste of consumer
offered by consumer