The company Patagonia is one of the companies that is using the triple bottom line in its mission

statement. Patagonia's mission statement is "Build the best product, cause no unnecessary

harm, use business to inspire and implement solutions to the environmental crisis." As seen

in its mission statement, they use the three Ps (people, planet, and profit), which make its mission

statement tremendous and successful. Their mission statement is incredible because they put the

environment first, and many companies only focus on their profit. Unlike Patagonia, they use all

the elements of the triple bottom line. As a consumer, knowing a company that practices

Corporate Social Responsibility is attractive to me, especially about the environment. 

Nowadays, aside from affordability and quality, consumers consider a company's environmental

footprint before purchasing products. Moreover, consumers love to buy in a company known for

using or selling sustainable products because of the desire to help the environment. Consumers

who want to avail themselves of environment-friendly products push and challenge many

companies to embrace their corporate social responsibility. Lastly, being an environment-

friendly company can boost the loyalty of its consumer.