Cooperative Move

SM Retail, Inc. operates the Philippines’ largest chain of retail stores for local and international
brands. Today, SM Retail, Inc. is a significant player in home furnishings, fashion, and food
retail. It manages The SM stores, SM Markets, and Specialty Retail businesses which include
several prestigious local and global retail brands. SM Retail, Inc. must have cooperative moves
because it may permit associations to appreciate better achievements that may be inaccessible in
any case. Participation empowers associations to share their assets and to profit from one
another's assets. 
Cooperative moves may consist of a joint venture, strategic alliance, collocation, and coo-
petition. SM Retail Inc. forms a joint venture together with WalterMart, through this joint
venture SM Retail Inc. will strengthen its position as one of the major players in the retail
industry. Moreover, SM Retail Inc. has a lot of partners like SM Appliance, Ace Hardware, Toy
Kingdom, Baby Company, Our Home, Crate & Barrel, Forever 21, Miniso, Homeworld,
Watsons, Kultura, Sports Central, Pet Express, Body Shop, Uniqlo, Bata, and other specialty
stores. Through this partnership, it can assist with working out the brand and making
invigorating, innovative choices - with a much lower level of monetary gamble joined. A fruitful
coordinated effort not just gets the brand before new crowds, it likewise reinforces the brand's
standing in the personalities of existing clients.
SM Retail Inc. should make cooperative moves more often because framing joint endeavors and
key collusions might permit firms to appreciate victories that could not in any case be reached.
This is because collaboration empowers firms to share assets and to gain from each other's
assets. 

References:
Gonzales, Irish. (2020). SM to pursue acquisition, joint venture deals. Retrieved from
https://www.philstar.com/business/2020/11/24/2058945/sm-pursue-acquisition-joint-
venture-deals
SM Investments Corporation. (2020). SM reinvents retail offerings, broadens response amid
pandemic. Retrieved from https://www.sminvestments.com/stories/sm-reinvents-retail-
offerings-broadens-response-amid-pandemic/