Relationship Marketing Matrix for

High

MoodyZ FoodieZ
Not loyal to Zomato Are frequent in orders
Orders in good quantity Very loyal to Zomato
Potential to become a
Projected Profitability

regular customer

Confused Hungers Sweet Tooths

Doesn't order much Trusts Zomato
Not loyal to Zomato Loyal customers
Extra conscious Orders occasionally
customer

Low High
Projected Loyalty
 Steps for customer relationship building in Marketing

01 SHARE
Social media, promotions and collaborations
Reviews of "true friends" shared frequently.
CONFUSED HUNGERS

02 ATTRACT
Visually appealing marketing content
Referrals from friends

Relationship Building
03 CONVERT
Create an account for unlocking new offers
1 month Zomato Pro trial

04 RETAIN
First order; free offers
Share feedback to get a custom discount code

GROW
05 Free dessert after 10th order
Free delivery for every 10th order
 Steps for customer relationship building in Marketing

01 SHARE
Promotional emails
Social media ads and collaborations

02
ATTRACT
Discount coupon for each order placed after 5 orders in a
month
Discounts on different days for different cuisines

Relationship Building
MOODYZ

03 CONVERT
Inclusivity of categories & items (Like Swiggy mart)
Birthday month discounts
Weekly spinwheels and scratch cards

04 RETAIN
Push notifications according to customer’s order history
Loyalty Program ( Increasing foodie level and perks with
increasing order frequency

GROW
05 Referral Points
Review Credits
 Steps for customer relationship building in Marketing

01 SHARE
Advertising - By giving hefty discount offers
Build an online community - Provide value on social media

02 ATTRACT
Personalize customer experiences
SWEET TOOTH

A free snack after every 8 orders in a month.

Relationship Building
03
CONVERT
Competitive pricing and service
Quick deliveries

RETAIN

04
Loyalty program
Build customer loyalty towards one brand and keep shifting
(based on how much a person orders before shifting their
preferences)

05 GROW
Engage on social media, promotions
Multiplying sales by providing referral codes
 Steps for customer relationship building in Marketing

01 SHARE
FOMO marketing
Stay on top of the competition

02 ATTRACT
Personalized discounts
Cater to the target audience

Relationship Building
FOODIEZ

03 CONVERT
Data based advertising
Good experience on the platform

04 RETAIN
Follow up after delivery
Exclusivity

GROW

05 Loyalty program
Incentives