1

Research Paper
1
2

ABSTRACT
CONTENT PAGE NO

Introduction

Literature Review

Objectives

Data Analysis

Finding

Conclusion

Reference
1
3

Introduction
Organizational culture is the collection of values, expectations and practices that
guide and inform the actions of all team members. Consider it a collection of
characteristics that define your organization. A great corporate culture displays
good features that lead to increased performance, whereas a dysfunctional
company culture elicits characteristics that can sabotage even the most successful
businesses. Although both can assist define culture, don't mix it with corporate
goals or a mission statement. Not news releases or policy statements, but consistent
and honest behaviors establish culture. When you see how a CEO responds to a
crisis, how a team adapts to new client needs, or how a management corrects an
employee who makes a mistake, you may observe business culture in action.

When it comes to attracting people and exceeding the competition, culture is a

significant advantage. Almost half of employees would quit their current job for a
lower-paying chance at a firm with a superior culture, according to 77 percent of
workers who examine a company's culture before applying. Employee satisfaction
is influenced by an organization's culture, which is one of the key reasons why
nearly two-thirds of employee's 65 percent stay in their jobs.

The Coca-Cola Company is the world’s leading manufacturer of non-alcoholic

beverages, with its products being the most recognized brand in the world. The
company is an American firm founded in 1892 that specializes in the production
and marketing of syrup and concentrate for Coca-Cola, a sweetened carbonated
beverage that has become a cultural icon in the United States and a global emblem
of American tastes. Other soft drinks and citrus beverages are also produced and
sold by the corporation. Coca-Cola is the world's largest beverage manufacturer
and distributor, with more than 2,800 varieties available in more than 200
1
4

countries. It is also one of the largest firms in the United States. Atlanta, Georgia is
where the company's headquarters are located.

Leadership, passion, honesty, cooperation, diversity, quality, and responsibility are

seven essential characteristics that define Coca-inclusive Cola's workplace culture.
The values of the Coca-Cola Company are to refresh the world in mind, body, and
spirit, to inspire moments of optimism, and to generate value and make a
difference. The Coca-Cola Company offers a varied workplace culture that
includes programmers to attract, retain, and develop diverse talent; support systems
for groups with diverse backgrounds; and education for all associates so that we
master the skills needed to achieve long-term growth.

The success of the Coco-Cola Company's human resource strategy was a cause of
worry. The first is their human resources achieving the goals of their corporate
plan. Coco-Cola assesses the influence of their human resource managers' talents
on the effectiveness of human resource management as well as the impact on
business strategy. Their efficiency is determined by the staff's abilities and
characteristics.
1
5

Literature of Review
John S. Pemberton (1831–88), an Atlanta pharmacist, invented Coca-Cola in 1886
at his Pemberton Chemical Company. Frank Robinson, his bookkeeper, chose the
drink's name and scribbled it in the flowing font that became the Coca-Cola logo.
Pemberton advertised his drink as a remedy for most common ailments, based it on
cocaine from the coca leaf and caffeine-rich kola nut extracts; the cocaine was
removed from the Coca-Cola formula in around 1903. Pemberton sold his syrup to
local soda fountains, and the drink became a huge hit thanks to advertising. By
1891, another Atlanta pharmacist, Asa Griggs Candler (1851–1929), had acquired
full ownership of the company (for a total financial investment of $2,300 plus the
exchange of some property rights), and the Coca-Cola Company was formed the
following year. In 1893, the trademark "Coca-Cola" was registered with the United
States Patent Office.
1
6

Objectives
 To find the organizational culture and practices followed with reference to
coca cola company.
 To find the satisfaction of employees in relation to organizational culture.
 To provide suggestions to improve organizational culture and practices with
regards to employee satisfaction.
1
7

Data Analysis
The Coca-Cola Company's organizational culture ensures that all employees have a
shared goal that is closely linked with the company's overall mission. Employees at
The Coca-Cola Company can aim their efforts in the proper direction, deliver their
best performance, and assure strong loyalty to the organization since their
behaviors, goals, and deeply entrenched ideologies are all aligned.
According to the findings, these cultural factors interact with one another. The
Coca-Cola Company, for example, prefers to balance its means and goal
orientations, and has a stronger preference for the mean, which is linked to its
preference for the internally driven dimension. Both of these dimensions place a
premium on ethics and integrity, and a preference for one of them (for example,
mean orientation) predicts a preference for the other (e.g., internally driven
culture).
1
8

Finding
Organizational culture is vast and complicated, and it can't be adequately analyzed
based on only a few factors.
These cultural elements were discovered through a study of 20 business units from
ten distinct companies. Closed-ended survey responses may be insufficiently
thorough to provide useful information on a company's culture.
This concept may only have a sliver of relevance in today's economic world.
1
9

Conclusion
The Coca-Cola Company's organizational culture analysis reveals that successful
commercial organizations do not adopt an extreme cultural orientation, but rather
strive to strike the correct balance in order to establish an effective culture. The
Coca-Cola Company has succeeded in establishing a strong organizational culture
that is deeply ingrained and broadly recognized among its diverse workforce.
When a company properly aligns its structure, culture, and business strategy, and
understands the intricate relationship between underlying assumptions,
fundamental values, and observable behaviors, it can use organizational culture as
a tool to obtain strategic advantages. The Coca-Cola Company is an example of an
organization with a strong work culture that secures its place in a hypercompetitive
market.
1
10

Reference
 A Study of the Organizatio Culture at Coca Cola: [Essay Example], 2690
words GradesFixer
 Organizational Culture: Definition, Importance, and Development - Achievers
 Organizational Culture of The Coca-Cola Company (essay48.com)
1
11