ADVERTISEMENT MANAGEMENT

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Consumer Durables
Product: Washing machine | Brand: LG
Television advertisement
LG is using one of Dirty Bastard's most famous songs "Got Your Money" to promote their
latest work. In the new ad for this home appliance subsidiary, the classic ODB hit "Got Your
Money" scored different clips of people using LG Wash Tower. But this is not the original
version that is being played, instead it replaced it with a familiar version called "Baby, I
washed your clothes." Celebrities such as Terrence J, Anthony Anderson, Alfonso Ribeiro,
Molly Sims and Christian Soriano, as well as Tok-tok’s sensational Sheri Easterling, also
participated by showing their fans on social media how they danced on laundry day. With the
extra time and space provided by Wash Tower, the convenience of a stylish central control
panel perfectly positioned at the right height, and advanced performance, everyone can cope
with the laundry day with confidence because LG has already met their needs.
"Through our new marketing campaign, we hope to show people how to use the right
laundry solution to make laundry day fun and easy. With LG Wash Tower, families can
redefine their space and laundry procedures. Make washing clothes change. It's not that
troublesome," said Peggy Ang, chief marketing officer of LG Electronics America.
Newspaper
LG Infront loading washing machine
The LG fully automatic washing machine cleans and cleans clothes smoothly with 6 actions.
The motor attaches to the drum to reduce noise and vibration. It is equipped with a heater that
can heat water up to 60 degrees Celsius to remove hard dirt. There is a waterproof LED
control panel, which makes it even more convenient to use. The LG front-loading washing
machine has a capacity of 8 kg and various functions, enabling clean and hygienic washing.
LG top loading washing machine
The LG fully-automatic washing machine promises to be a durable product with its stainless-
steel washing drum. The tub can be sterilized with the tub clean feature. It comes with a
Smart Inverter feature which helps save energy and run the washing machine at optimum
level. In case of a power cut, it comes with an auto-restart feature that resumes the washing
cycle at the same point where it was before the power cut. The LG washing machine has a
capacity of 6.5 kg and comes with a fast spin speed that helps dry your laundry faster.
Social media
LG is one of the largest and most reliable brands in the washing machine market. LG also
offers a variety of automated machines, from semi-fully automatic, top loaders to front
loaders, fixed speed motors and variable frequency drive motors, as one of the most brands in
terms of offering washing machines. LG is one of the innovation pioneers in the washing
machine sector, which continuously provides regular technology upgrades through innovation
to improve consumer lifestyles. The primary competitor of LG is Samsung. It must be noted
that Samsung is also a South Korean company. Let’s compare their social media presence on
Twitter, Facebook, and Instagram. From the above images, as we can see LG has a huge
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presence on Instagram but their account is not engaging enough as compared to other
companies, wherein Samsung has hundreds of thousands of followers on Twitter and
Facebook. Thus, there is a tough competition between both companies.
Target audience
It serves the age groups of customers of 30 - 50 under household and electronic devices.
Product segments are a group of upper and mediators.
It serves products for customers from all income groups.
Market psychology segments are divided into lifestyle and personality.
The company's geographic segment includes Cities from Level 1 and Level 2.

Product: Air Conditioner | brand: Whirlpool

Television advertisement
A TV commercial featuring cortisone announces a new standard of care every day. Daily
short stories of diverse families, diverse relationships, Whirlpool beautifully curates
montages that show how members of a house can easily stone another house, turning
ordinary moments into special moments. Having built emotional equality with Indian
housewives for over 20 years, Whirlpool is ready for another big leap, a technological leap.
These leap spirits are laid on the foundations of today's urban lifestyles that require
prosperous and prosperous future cutting-edge technology. The side of Whirlpool air
conditioner and refrigerator film 2 made by FCB Ulka in line with the communication was
recently released.
brand ambassadors Sushant Singh Rajput and Kriti Sanon showcase a couple of modern
cities that enrich their lives with Whirlpool's superior technology. Technology that transforms
everyday chores into small acts of love and connection. The ad is based on this magical
moment between a modern couple, and it brings Whirlpool's innovative 3D Cool Technology
a fun and impactful way. It shows that Sushant is exercising while his neighbors are watching
with admiration for adults. In a hurry, Kriti cools down unnecessary "heat" at Whirlpool AC.
40. ster cooling and 12m long air projection Sushant quickly put on the jacket and Kriti built
a satisfying look.
This naughty and frivolous joke between the couple gives you a cool technical qualification
to play the role of AC in a fun, warm and sympathetic way.
Newspaper & magazine
Whirlpool Air Conditioners Next Generation Voice Enabled 3D Cool Inverter AC Ad is one
of the advertisements published in newspapers and is collected and exhibited in that category.
Advertising in the Times of India Bengaluru newspaper is a good source of information that
can reach a wide audience. It has a good reader in Bangalore from all newspapers. In general,
describe spending readers who take action and respond to ads.
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Times of India There are various options for advertising in Bangalore. Visit The Times of
India Bangalore Reservation Center page You can place ads in The Times of India Bangalore
and provide online booking capabilities. Get all the information you want to advertise in
Times Interact Classified Bengaluru.
Target audience
The target market for Whirlpool's "direct cooling" market segment is low capacity
consumers, ie families, small shop owners and singles.

Product: iron box | brand: Bajaj

Television
Being a market leader in fans and iron box category, the company also launched two new ad
campaigns. Suddenly staying the whole day in the house in might trigger certain issues
among the people. Hence, it is essential to add an element of humour in our daily life. Also,
the pandemic has created a sense of awareness in terms of maintaining high levels of personal
hygiene. In line with a similar thought, Bajaj has also come up with a special range of iron
boxs Technology. The aim was to create an emotional connect with the consumers the
campaign brings forward possibilities for consumers to buy desired products within their
budget.
Newspaper
Bajaj DX 7 is a 1000 watt dry iron with a non-stick soleplate to ensure that clothes will not
stick to the iron even at high temperatures. It can heat up quickly to ensure fast ironing of
clothes, and is equipped with a cool body to ensure that it will not burn. It has a lightweight
design that allows you to iron your clothes quickly and easily.
Magazine
An important characteristic of a dry iron is that it must be very light, because sometimes
ironing loose clothes can be tedious, and if the iron is heavy, you can end up with shoulder
and back pain. Bajaj Majesty Dry Iron understands your needs, the body is very light and
easy to transport. This plank is equipped with a 360 degree swivel cord for easy movement
and flexibility
Target audience
Passenger segment customers are in the age group of 20-40 years while in commercial
vehicle segment there are retail customers and B2B customers like transporters who use it for
its own business.

Product: grinder | brand: Preethi

Television advertisement
The Bajaj Grinder is equipped with a 500 Watts motor that offers 20,000 RPM. It is built
using rust-free premium quality ABS plastic that is designed to last long. It comes with three
stainless steel jars including a liquidizing jar, a multi purpose jar and a chutney jar. It offers
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three speed controls and an incher for momentary operation. It is equipped with vacuum feets
that prevent it from moving.
Newspaper
The Preethi Kitchen Kraft Mixer Grinder is equipped with a 500 Watts high-performance
copper motor and allows you to grind strong materials and offers smooth consistency. It
comes with a liquidizing jar, a dry or wet jar and a chutney jar. It comes with nickel coated
blades that ensure fine grinding and blending. It allows you to continuously grind for up to 35
minutes. It comes with an advanced heat dissipation system that keeps the mixer and the jars
cool.
Target audience
Their primary target audience was woman, though not confined to them, given the actual
buyer is the head of the family

Product: television | brand: Sony

Television advertisement
The Sony TV series in 2021 appears to be a major upgrade from the old new product, with
smarter processors, new user interfaces, and better game compatibility. We will update this
list throughout the year as more information on release dates and pricing becomes available.
The main feature of the Sony 2021 .TV series is that they will be the world's first cognitive
smart TV on the market. Sony has adopted the name J for its television, so if the model
number ends with the letter J, you can tell if it is a 2021 television.
Newspaper
if you're concerned about the burnout risks associated with OLED, the best Sony TV we've
tested in the LED category is the Sony X90J. If you plan to use it as a PC monitor or want to
keep it on your favorite news channel all day, you don't have to worry about damaging the
screen, because LED TVs don't seem to age. They're also brighter than OLEDs, and this TV
is no exception, so combined with its good reflection treatment, visibility shouldn't be an
issue in most well-lit rooms. It has a native high contrast VA panel and its excellent full
matrix local dimming feature helps display deep blacks. Due to its good color gamut and
good HDR brightness, HDR content looks good enough to bring out the highlights.
Target audience
The target audience was affluent consumer electronics shoppers nationwide. Creative
Strategy: SONY's visually stunning creative was adapted to provide Amazon customers an
immersive showroom-like experience with the SONY 4K TV's cinematic clarity and sound.