Answer 1

1. Mixed-level classes

2. Learners’ behaviour.

3. Challenges relating to the teaching-learning environment.

4.Teacher’s Attitude towards the course

5. Management’s changed attitude towards the course.

1. MIXED LEVEL CLASSES: Business English classes are usually of mixed levels. In tackling them, first
filter them according to the Needs Analysis;

I reduce Teacher’s talk -time which increases their performance.

Periodically, use open-ended activities like interviews and informal discussions not only to subgroup
them but also while monitoring their learning capacities and confidence levels in tackling a situation.
Toggling among individual, pair, group and whole class activities can reverse monotony and preserve
high energy-levels. By keeping additional activities at hand to supplement the fast learners, switch to an
alternative activity in case a planned one fails. Apart from giving the students the lead in choosing their
groups, use the following methodology.

Step 1.DEMONSTRATION

Step 2. EXPLANATION/ INSTRUCTIONS

Step 3.STUDENTS’ ACTIVITIES

2. LEARNERS’ ATTITUDE TOWARDS THE COURSE

:Business English participants are adults, educated to the extent determined by the Need Analysis.
Hence, classroom activities should be interactive, learner-

Centred and learners’ need-determined to reduce commonly prevailing doubt and scepticism. Employ
activities like incomplete story-boards, gap-filling/info-filling exercises, making placards, role-plays, and
problem solving tasks, case studies, gathering information from resources, etc., to trigger and sustain
student-participation. By addressing Their immediate office needs, it can reduce learners’ What is in it
for me attitude, and transform them into being effective. Once they feel comfortable in the classroom,
other challenges like low-motivation, absenteeism, tardiness and disinterestedness would diminish
before disappearing permanently. Yet if they prevail, resort to direct communication with learners and
find out the reasons.

3.IMPACT OF MANAGEMENTS’ DECISION

The instructor’s anticipation of a management’s altered decisions can project his self reliance,
Check the sprouting inconvenience, minimize friction, maximize student-faith, and fortify their
participation. For instance, when the management changes the program venue to an inconvenient
location, explain the detrimental factors and suggest them an alternative venue. Further, while decisions
like inclusion and exclusion of students without prior intimation can

Affect the instructor’s morale, others like postponing the very program to a later date or cancelling it
permanently can trigger jeopardy. Although there is very little left on instructor’s side to reverse these
situations, regular written reminders and personal interview) with the concerned official result in the
frictionless continuation of the program.

Answer 2

Need analysis depends on both the company as well as the trainees handed to us. First we need to
interview the authority direct responsible or to whom we will be reporting, for example the in- company
coordinator, manager of The interns. It’s necessary to understand what The company expect their
employees to achieve by the end of the training which benefits them.

The following will be the questionnaire directed towards the company:

Company: 1.What is the immediate audience the company targets to?

2.What are the services provided?

3. Which countries do they provide services to?

4.What media of communication do they prefer?

5.What media for marketing do they prefer?

6.Is there need of any other language?

7. What are your best sellers?

Worst sellers?

8.Anything you consider your specialty?

9.Anything you like to feature (maybe because of higher profit margin)?

10.Who are your current customers?

11.Has your client base changed in the last year? Was this a good change? Why or why not?

12.Do you anticipate any changes in your business that would affect your current customerprofile?

13.Who are your biggest competitors?

14.Do you feel there are any misconceptions about you/your business that you would like toaddress?

15. Could you describe you single biggest sales and marketing challenge?

16.what media do you currently use?

17.Which do you use most often?

For each medium:

1 How often do you typically use this medium?

2.What do you like best about this medium?

3.What do you like least about this medium?

4.What would you change about this medium?

5.What is your typical average monthly investment in this in medium.

Specific questions about interaction.

1.Are you advertising on the internet.

2.what is the goal for your website.

3.what is the goal for your branding? Direct responses? Providing information? Building your company
databases.

How pleased are you with your website’s results?

4.What would you change about your Interactive efforts if you could?

5.How are you promoting your website?

6.Who handles your Internet advertising and other new media advertising?

7.What kinds of results have you found with your Internet advertising?

Wrap-up:

1. Are there any other areas we should discuss before I begin to prepare some detailed analysis
and

Recommendations based on today’s Meeting?

2. As I am collecting research on your industry over the next few days are there any areas of special
interest to you that I should research as well?

3. Are there any other individuals involved in making marketing and advertising decisions?

4. Do you have any advertising agency?

NeXT we first need to interview individual Students.

Training need analysis.

Name: _____________________________________

Please tell us if a specific need for English (e.g. more meetings in English, a new job abroad)
Which of the following do you want to practice and improve? Prioritize by number your choice in
order:

Social English/Meeting people

Chairing meetings

Telephoning

negotiating

English for business travel/tourism

Reading accounts

Reading reports

Reading marketing material

Reading contract

Reading technical papers ,reading newspapers

Giving presentations

Reading instruction manuals Instructing or training others Participating in conferences

Writing marketing material Conducting interviews Writing memos

Writing faxes

Writing business letters

Writing reports

Writing press Release

Writing technical material

Taking part in formal meetings

Date:…………………. Signature:……….

The above template will be efficient enough for preliminary need analysis.