ASSIGNMENT 2

Sustainability and business:-

In business, sustainability refers to doing business without negatively impacting the environment,

community, or society as a whole. Sustainability in business generally addresses two main
categories:

 The effect business has on the environment

 The effect business has on society

The goal of a sustainable business strategy is to make a positive impact on at least one of those
areas. When companies fail to assume responsibility, the opposite can happen, leading to issues like
environmental degradation, inequality, and social injustice. Beyond helping curb global challenges,
sustainability can drive business success. Several investors today use environmental, social, and
governance (ESG) metrics to analyse an organization’s ethical impact and sustainability practices.
Investors look at factors such as a company’s carbon footprint, water usage, community
development efforts, and board diversity. Research shows that companies with high ESG ratings
have a lower cost of debt and equity, and that sustainability initiatives can help improve financial
performance while fostering public support.

Leveraging technology for business:-

In this rapidly evolving digital age, it is unimaginable for a business to continue to remain relevant
and sustainable without leveraging technology. Be it BFSI, automotive, hospitality, retail or even
something as traditional as national governance – technology has disrupted every single aspect of
our lives. Hence, as boundaries between buyers and sellers dissolve and businesses expand across
geographical borders, perhaps the only way to stay competitive is to adopt technology to its fullest
and, sometimes, even find new uses for it. Today, businesses use technology to automate and re-
engineer many of their operational activities. The use of technological innovations has helped
companies to streamline their processes and improve scaling features. Technology is another name
given to innovations, and in business, innovations mean improved service, products, or service needs
rapid changes.

Technology is essential for daily activities and can also help businesses grow and succeed if used
wisely. Smart entrepreneurs do not perceive technology only as a way to automate processes but
also to open new opportunities. While the pace of technological evolution continues, they present a
range of growth chances for business leaders. It all depends on the use of technology and its
integration to ensure seamless growth. 

Cyber security: -
Cybersecurity is the protection of internet-connected systems such as hardware, software and data
from cyberthreats. The practice is used by individuals and enterprises to protect against
unauthorized access to data centers and other computerized systems.

A strong cybersecurity strategy can provide a good security posture against malicious attacks
designed to access, alter, delete, destroy or extort an organization's or user's systems and sensitive
data. Cybersecurity is also instrumental in preventing attacks that aim to disable or disrupt a
system's or device's operations.

With an increasing number of users, devices and programs in the modern enterprise, combined with
the increased deluge of data -- much of which is sensitive or confidential -- the importance of
cybersecurity continues to grow. The growing volume and sophistication of cyber attackers and
attack techniques compound the problem even further.

Entrepreneurship: Risks and Rewards: -

Entrepreneurship is one of the resources economists categorize as integral to production, the other
three being land/natural resources, labor, and capital. An entrepreneur combines the first three of
these to manufacture goods or provide services. They typically create a business plan, hire labor,
acquire resources and financing, and provide leadership and management for the business

Entrepreneurs commonly face many obstacles when building their companies. The three that many
of them cite as the most challenging are as follows:

 Overcoming bureaucracy
 Hiring talent
 Obtaining financing

Investors guide to identifying potential businesses in the new normal:-

Many investors have been overwhelmed with the way the markets have
responded to the pandemic Covid19 and have stopped investing further. There is
physical and mental trauma due to many factors like health concerns , financial
insecurity due to the apprehension of job loss or salary cut or business
downsizing. It is important to carve out an investment strategy that can cater to
wide outcomes amid the uncertainty on the economic front. 

Every individual should have a sufficient health and life insurance cover. Covid
times make it even more necessary to have a sufficient contingency fund in place.
Minimum of 6 – 12 months of household expenses including fixed liabilities
should be either kept in savings bank or liquid mutual funds as an emergency
fund. Financial planners have become conservative in their suggestions on where
to invest during the Covid times. However they believe you should not allow panic
to govern your decision making.