Retail Management

Experiential Learning Activity

Name – Krantisen D Patil

T.Y.BBA DIV- C
ENROLL NO – 87542

The 5 types of retail stores

1. Sports Store – Adidas

2. Home furnishings Store – Urban
Ladder
3. Hypermarket – Reliance Fresh
4. Discount Stores – Walmart.
5. Shoe Store - NIKE
 Introduction
Adidas AG (German: [ˈʔadiˌdas]; stylized as adidas since 1949[3]) is a
German multinational corporation, founded and headquartered in
Herzogenaurach, Germany, that designs and manufactures shoes,
clothing and accessories. It is the largest sportswear manufacturer in
Europe, and the second largest in the world, after Nike.[4][5] It is the
holding company for the Adidas Group, which consists of the Reebok
sportswear company, 8.33% of the German football club Bayern
München, and Runtastic, an Austrian fitness technology company.
Adidas' revenue for 2018 was listed at €21.915 billion.

The company was started by Adolf Dassler in his mother's house; he was
joined by his elder brother Rudolf in 1924 under the name Gebrüder
Dassler Schuhfabrik ("Dassler Brothers Shoe Factory"). Dassler assisted
in the development of spiked running shoes (spikes) for multiple athletic
events.
 Shop’s Location
Clothing and Shoes Stores hold their own meaning in city's life. Adidas
is one of such places. This establishment concludes its business by the
following address: Season Mall first floor, shop no 34/35 Maharashtra
city, Hadapsar, Pune, Maharashtra 411013.

Store Design

Exterior
The Adidas factory outlet in pavilion has unique sports wear and
accessories set-up which attracts customers. The placement of each
sections of products make it easier to know where your desired product
is located. The store itself represents as destination for athletes and
sportsmanship.
 Interior
As of interior you can see the clothes and accessories section is
divided for men and women which is displayed as men’s wear at left
wall and women’s wear at right. And as of colour theme the store more
of black and white theme with the clothes and accessories with different
colour combinations to make the product popout .

Promotional Mix
Adidas adopts a variety of exciting marketing tactics to reach sport and
fitness enthusiasts. Its messaging consistently focuses on reiterating the
brand's mission that "Adidas makes you better" through its performance-
enhancing apparel, while campaign imagery captures the excitement of
physical training and competition.

Here are some of the key ways in which Adidas has successfully
targeted consumers.

1. Key Sporting Partnerships

2. Celebrity Endorsement Deals
3. Product Placement
4. Digital Communication
5. Style
 Business Plan
Adidas has numerous major kit deals with football clubs worldwide, including
their main sponsor Bayern Munich and other clubs listed in the hatnote above.
Moreover, their sponsored national teams include Germany, Spain, Mexico,
Argentina, Sweden, Japan and Russia.
During the mid to late 1990s, Adidas divided the brand into three main groups
with each a separate focus: Adidas Performance was designed to maintain
their devotion to the athlete; Adidas Originals was designed to focus on the
brand's earlier designs which remained a popular life-style icon; and Style
Essentials, which dealt with the fashion market; the main group within this
being Y-3 (which is a collaboration between Adidas and renowned Japanese
fashion designer Yohji Yamamoto - the Y representing Yamamoto and the 3
representing the three stripes of Adidas).

Introduction
URBAN LADDER is an omnichannel furniture and decor retailer
based out of Bangalore, India. Urban Ladder currently has 3 stores
in Bangalore and distribution across 75+ cities in India through its
website. Urban Ladder Home Decor Solutions was co-founded by
Ashish Goel (CEO) and Rajiv Srivatsa in July 2012. Ashish Goel
previously worked with McKinsey & Company and served as the CEO
of Amar Chitra Katha. Rajiv Srivatsa previously worked with Cognizant
and Yahoo! before co-founding Urban Ladder.
Urban Ladder is a design-led, omnichannel brand which offers furniture
and home decor. With over 5000 designs across 35 categories such as
living, dining, bedroom, study, and decor, Urban Ladder was established
as an online-first brand in 2012. In 2017, Urban Ladder made a shift to
offline retail, in an effort to become an omnichannel brand. It opened its
first flagship store in Bangalore on 8 July 2017 and currently has 4
offline stores in Bangalore Shop’s Location.

At URBAN LADDER , you'll find our range of well designed,

affordable home furnishing solutions – all waiting to be tried out. This
way, you can plop down on the sofas, open up the wardrobes and feel
the rugs to decide what you like best while you’re in the store!
URBAN LADDER Store - 1A & 1C, Ground Floor, Kumar Primus,
NH65, Hadapsar, Pune, Maharashtra 411013

Store Design
Exterior

.
 Specially designed for your patio, garden, balcony and outdoor areas of
your home, our balcony and outdoor furniture designs will surely bless
your home with exquisite aesthetics. Seamlessly blending in with the
decor of your home, these furniture designs will add a touch of charm to
your abode.

Interior
The interior design of your home is a reflection of your personality
and those of your family members. Choosing a type of décor can
seem like a daunting task at first, but once you open your mind to
what “clicks” for you, it can be fun! Here are some types of home
interiors that you can choose from. Once you know which style is
the right one for you, speak with our Urban Ladder design
consultant.

Promotional Mix
Apart from its in-house collections and consultations, Urban Ladder
works with external designers. The Urban Ladder Design Network
provides external designers with 3D rendered models of its products.
The partnered designers also get priority inventory blocking on Urban
Ladder’s products and a commission when their clients select Urban
Ladder’s designs for their homes. Currently, Urban Ladder has over 600
design firms working with them as part of The Urban Ladder Design
Network, with the tribe increasing every month TV and media furniture
 and wireless charging. All these give an overview of all the products and
goods which are available at URBAN LADDER stores. As of 2021,
Urban Ladder offers over 12000 products in over 50 countries.

Business Plan
Urban Ladder has both online and offline business model for
distribution. The company delivers and installs all the products it
offers. The brand has also put its products on marketplaces Amazon
and Flipkart. [10]

Urban Ladder is continually creating and launching new collections

like the Malabar, the Eleanor & Louise, and the Fujiwara range,

Urban Ladder, raised an internal round of $12 million from investors

Kalaari Capital, Saif Partners, Sequoia Capital, and Steadview Capital in
February 2018. In combination with the $15 million raised in January 2017,
these funds were used to further Urban Ladder’s omnichannel expansion,
online and offline – a decisive step towards profitability in FY 18–19. With
a $27 million infusion over 12 months, Urban Ladder's omnichannel
approach and profitability push will help it build a powerful retail brand.
 Introduction
Reliance Fresh is the convenience store format which forms a part of
Reliance Retail Ltd (RRL) of its parent company, Reliance Industries
Ltd (RIL). RRL was set up in the year 2006 to lead Reliance Group's
foray into organised retail.
Reliance Retail started its 2006 with the opening of its first Reliance
Fresh store. Total Reliance Fresh is India’s leading neighbourhood retail
chain, synonyms with freshness and savings. With the three core
promises of Fresh Hamesha, Available Hamesha and Savings Hamesha,
Reliance Fresh is one-stop-shop for fresh stopping, fresh savings and
fresh happiness.
 Shop’s Location
Dairy Bharati Vidyapith, Sr No.34/2, Shree krupa Comp, Dattanagar Rd,
behind Katraj, Katraj, Pune, Maharashtra 411046

Store Design
Exterior
Reliance is a company that is largely
business-to-business (B2B). The addition
of a colour in the logo of newer
segments such as retail and telecom
signifies its entry into consumer
businesses, which are more vibrant. To
me this also implies the evolution of the
group, a shift from B2B to business-to-
consumer (B2C).

Interior
The interior is filled with various
types and variety’s of products which
customer desire to buy for every day
grocery. The store has a white theme
with range of products to eye catch on
with prices and discounts labelled on it
and the combo offers to make the
customers come again for purchasing.
Not just that if taken the premium
membership customers can even save
money in future with it by earning points and getting some products for
free.

Promotional Mix
Reliance Fresh has been projected as a neighbourhood supermarket that
is a one-stop shop for fresh produces. It has tried to remove the services
of middlemen so that the product cost automatically comes down. This
will ultimately prove beneficial to both producer and consumer.
Reliance Fresh has put its onus in offering best possible and fresh
products to consumers directly at low prices. It has adopted a reasonable
pricing policy that is affordable and pocket-friendly to attract
a large number of consumers. It has implemented a promotional
pricing policy to encourage bulk sales and increase its revenue
figures.

Business Plan
Reliance Fresh has adopted several marketing policies to increase its
brand awareness in the consumer market. It has taken help of print and
electronic media to launch ad campaigns that are shown on television,
bus shelters and hoardings placed at strategic places to garner maximum
brand visibility.
Reliance Fresh has adopted digital marketing and sends SMS to its
regular and potential customers informing them about new deals and
discounts.
It realises the advantages of good marketing and customer participation
and hence has launched membership cards called Reliance One. This
will help in customer loyalty, as they will try to buy repeatedly to gain
better benefits.
 Introduction
The history of Walmart, an American discount department store chain,
began in 1950 when businessman Sam Walton purchased a store from
Luther E. Harrison in Bentonville, Arkansas, and opened Walton's 5 &
10. The Walmart chain proper was founded in 1962 with a single store
in Bentonville, expanding outside Arkansas by 1968 and throughout the
rest of the Southern United States by the 1980s, ultimately operating a
store in every state of the United States, plus its first stores in Canada,
by 1995.
The expansion was largely fueled by new store construction, although
the chains Mohr-Value and Kuhn's Big K were also acquired. The
company introduced its warehouse club chain Sam's Club in 1983 and
its first Supercenter stores in 1988. By the second decade of the 21st
century, the chain had grown to over 11,000 stores in 27 countries.

Shop’s Location
Gate No 86, Survey No 54/3, Itkheda Paithan Road, Kanchanwadi,
Aurangabad - Maharashtra – 431136
 Store Design
Exterior
Walmart store has a colour
theme of light brown and
patterned brown. Its provides
with the facilities of huge
outside and underground
parking with glass panels to see
through the products they have
in the store. And also the clinic
facility is also there.

Interior
As you enter the Walmart you can
see the colour theme of white and
blue which is eye plesant. Displayed
with huge discounts and various
types of products category to attract
the customer. And also the
availability of the products which is
updated daily in the new list.
At a glance, it honestly might not look that different. The stores will still
have similar snug aisles and unfinished, warehouse-style ceilings. But
the updates are in how you navigate that space.
Walmart is rearranging many items across the store, consolidating
categories such as electronics, toys, and baby products into their own
dedicated sections rather than having some items scattered. Then they’re
loading these stores with clearer signs to point you around the space.
 Promotional Mix
Walmart is a powerhouse of a business, and one of its key strengths is its
marketing mix. Surviving in the retail market requires more than just
luck or a large capital base. For such a large business, Walmart’s
management practices give it continuity. The giant retailer’s success lies
in the Walmart Marketing Mix.
Walmart is the world’s largest retail company and is a publiclytraded
family business. To manage such a large business, Walmart needs to
effectively employ what we can refer to as the Walmart Marketing Mix.
It is the same marketing mix strategy that can be employed in other
businesses, but the retailer’s strategy is considered very successful.

Business Plan
Wal-Mart’s every day low prices business model and establishing itself
as cost leader in the retail industry have been a strong source of growth
for the company in the past. In order for Wal-Mart to be able to provide
low prices for its customers, it had to be very conscious about keeping
costs low and charging slim margins at the same. The premise of this
business model is through keeping both costs and prices low, the
business will capture value through much higher sales volume and
profits.
• Lowest retail price in the market: Wal-Mart focuses on providing lowest
possible price among competition, instead of providing promotions.
Wal-Mart provides everyday low prices for its customers.
• Economies of scale and supplier pressure: Wal-Mart uses its volume to
reduce its costs of purchase from vendors, as much as possible. WalMart
also leverage it economies to provide relationship with its suppliers that
could would out volume discount that Wal–Mart would pass on to its
customers. Moreover, 90% of the U.S populating lives within 15 miles
of Wal-Mart store.

Introduction
Nike, Inc., formerly (1964–78) Blue Ribbon Sports, American
sportswear company headquartered in Beaverton, Oregon. It was
founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-
andfield coach at the University of Oregon, and his former student Phil
Knight. They opened their first retail outlet in 1966 and launched the
Nike brand shoe in 1972.
The company was renamed Nike, Inc., in 1978 and went public two
years later. By the early 21st century, Nike had retail outlets and
distributors in more than 170 countries, and its logo—a curved check
mark called the “swoosh”—was recognized throughout the world.

Shop’s Location
Eatsome, 573/7, Hotel Sapna Nxt to, Jangali Maharaj Rd, Pune,
Maharashtra 411004

Store Design
Exterior
We began the process of designing
these houses of innovation to build
on a lineage of Nike being an
innovator in product and athletics,
but also in the field of retail,’
recounts Nike’s chief
design officer, John Hoke.

Interior
Designed with screens
seamlessly embedded
throughout the space, which
broadcast data from its
activity training apps, the Nike
Sports Research lab, global
and local weather reports as
 well as sporting events, the store’s futuristic shopping
experience in
fact begins even before you step into the physical space.

Promotional Mix
Nike Inc. uses its promotional mix or marketing communications mix to
communicate with target customers in the global athletic footwear,
apparel, and equipment industry. A company uses marketing
communications to promote its business and products, considering the
dynamics of its target markets. The marketing communications mix is
also called promotion, which corresponds to the promotion component
of the marketing mix or 4Ps (see Nike Inc.’s Marketing Mix or 4P).
The company is a good example of a business that uses different kinds
of communication in its promotion activities. The firm’s marketing
communications mix is easily observable in the market, in the form of
advertisements and other activities.

Business Plan
To bring inspiration and innovation to every athlete in
the world *If you have a body, *you are an athlete

The main aim of the Nike Inc. is to facilitate the athlete all over the
world regarding the comfort of shoe and make every one to feel like an
athlete if he has potential to use Nike products. Secondly, they want to
bridge the gap between the provisions of goods overseas for this they
started importing their products in order to boost growth and break down
the monopoly of German products that have captured the United States
market at that time. . Today, Nike always tries to find new and
innovative style to make a competitive athletic goods and innovative
methods to get a feedback directly from their consumers.