Maeve O’Reilly Fact sheet Unit 1

Audience Profile

Stephanie Ann O’Reilly is a 25 year old woman who is

the primary audience of Grazia. She works as a system
administrator for the Cheshire police force. She would be
lower middle class or C3 because she doesn’t earn a lot
of money but is stable enough to not fall into the working
class . A system support administrator is a computer
professional who maintains, installs, and upgrades
computer software programs and ensures that these
programs function within an organization's information
technology (IT) network. She lives in Delamere in
Northwich around cuddington. She lives in a small but
cozy home with her boyfriend Alex who works as a police
officer and her cat Cooper,she also drives a ford fiesta to
get to work and back.

She spends the most money on clothes and house decor.

The most expensive thing she bought this year was a TV. She buys food from Tesco
and Aldi and she buys her clothes from H&M, New Look, ASOS etc but she mainly buys
her jewelry from H&M and River island. Her favorite fashion brand is Steve Madden,
she doesn’t have a least favorite fashion brand. She doesn’t really read fashion
magazines but her favorite parts of them are the stories and interviews involved in them.

Stephanie's hobbies are Photography, art, interior design, movies and hanging out with
friends.
She goes on holiday abroad once every year and goes on holidays around the UK a few
times a year; the last time she went on holiday was to Amsterdam in August of 2019.
She lives a very comfortable lifestyle as she has a lot of free time which she spends
with family and friends.
Stephanie’s spending power each month after paying taxes is 350 pounds she uses this
own food, car fuel, fashion, hobbies etc

She fits the Target audience as she is a woman in the age range of Grazia consumers
with a comfortable lifestyle with a lot of free time and she has a moderate spending
power she fits into most of the qualities of the Grazia target audience.