Maeve O’Reilly Fact sheet Unit 1

Competition

Immediate Media

https://www.immediate.co.uk/

Immediate Media is a cross media company and a mass media company. Immediate
Media is a mass media company because it produces products that reach a mass
audience e.g radio, film, newspapers and magazines and its a cross media company
because it is Involving more than one form of public communication. They are home
to over 1,000 people across eight divisions they also claim to focus on special
interest markets and they engage over 87 million people across the globe each
month. Immediate Media first started in November 2011 with 750 staff members and
20 million EBITDA Also in November 2011 BBC Good Food magazine was named
app of the year, in October 2012 portfolio launched Kindle Fire, in March 2013 they
acquired UK's largest triathlon show, in September 2013 BBC good food named
digital magazine of the year, in November 2013 Radio Times "Vote Dalek" cover
named PPA'S cover of the century also in November 2013 they were selected to
publish brands by LEGO such as LEGO Chima, in July 2014 they acquired Cycling
and Craft portfolios from Future PLC also in July 2014 Radio Times discover TV and
MadeForMums/Heinz Baby apps win at AOP Awards, in September 2014 they
became patrons for the Prince's trust, in January 2015 they acquired hitched the UKs
number one digital wedding planning marketplace, in January 2017 Immediate was
acquired by Hubert Burda Media, in January 2019 Immediate acquires Upper Street
Events Ltd.

Genres
● Radio Times
● Cycling
● Craft
● Gardening
 ● Knowledge
● Kids & Parents
● Specialist
● Food

Brands
● 220 Triathlon
● Andy's Amazing
● Adventures
● BBC Country life Magazine
● BBC Easy Cook
● BBC Gardeners World Magazine
● BBC Good Food
● BBC History Magazine
● BBC History Revealed
● BBC Match Of The Day
● BBC Music
● BBC Science Focus
● BBC Sky At Night Magazine
● BBC Top Gear
● BBC WildLife Magazine
● Bike Radar
● Cardmaking And Paper craft
● CBeebies Art
● CBeebies Magazine
● CBeebies Special
● Cross Stitch Crazy
● Cross Stitch Bold
● Cycling Plus
● Delicious
● Garden Illustrated
● Girl Talk
● Girl Talk Art
● Go Jetters
● Healthy Food Guide
● Hey Duggee
● Homes & Antiques
● Junior
● Love Crochet
● Love Knitting For Baby
● Love Patchwork & Quilting
● MadeForMums
● Mega
 ● Mollie Makes
● Mountain Biking UK
● Olive
● PaperCraft Inspirations
● Radio Times Festival
● Radio Times Magazine
● RadioTimes.com
● Simply Crochet
● Simply Knitting
● Simply Sewing
● Something Special
● The Knitter
● The World Of Cross Stitching
● Today’s Quilter
● Top Of The Pops
● ToyBox
● Who do you think you are? Magazine

Compare two Bauer magazines with two Immediate magazines

Bauer Media Immediate Media

Bikes BBC Top Gear magazine

These two magazines would be competing brands because they are both vehicle
based magazines that would attract similar audiences to each other. The targeted
audience would be mostly males aged 18 to 50 this is because these people enjoy
vehicles and mechanics more than others.

Bauer Media Immediate Media

Trail Mountain Biking UK
These two magazines are competing brands as they would both involve living a
healthy lifestyle and outdoor exercise that would attract similar audiences to each
other. The targeted audience would primarily be people who live a healthy lifestyle or
are trying to have a healthier lifestyle. The target audience age would primarily be
people aged 18 to 29 because these people are mostly concerned about living
healthy.