Imaan Raza FACT SHEET: Unit: 1

Competition.

Immediate media co.

● Immediate media company is a media publishing company

house that is owned by Hubert Burda Media which
acquired the company in January 2017. They publish
media brands and software platforms.
● Their headquarters location is in London and was founded
in 2007 whose CEO is Tom Bureau.
● Immediate is the special interest content and platform
company. Their fast-growing, multi-platform media
business is home to over 1,000 people across eight
divisions.
● Immediate media co focuses on creating high quality,
valuable content and services for our audiences. As well
as being world-class at magazines,they are increasingly world-class across a range
of digital platforms and business models.
● https://www.immediate.co.uk/

Genre.

● TV & Entertainment
● Craft
● Cycling
● Gardening
● Parents and children
● Specialist
● Knowledge
● Food
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Products:

● 220 Triathlon
● Andy’s Amazing Adventures
● BBC Countryfile Magazine
● BBC Easy Cook
● BBC Gardeners’ World Magazine
● BBC Good Food
● BBC History Magazine
● BBC History Revealed
● BBC Match of the Day
● BBC Music
● BBC Science Focus
● BBC Sky at Night Magazine
● BBC Top Gear
● BBC Wildlife Magazine
● BikeRadar
● Cardmaking and Papercraft
● CBeebies ART
● CBeebies Magazine
● CBeebies Special
● Cross Stitch Crazy
● Cross Stitch Gold
● Cycling Plus
● Gardens Illustrated
● Girl Talk
● Girl Talk Art
● Go Jetters
● Healthy Food Guide
● Hey Duggee
● Homes & Antiques
● Junior
● Love Crochet
● Love Knitting for Baby
● Love Patchwork & Quilting
● MadeForMums
● Mega
● Mollie Makes
● Mountain Biking UK
● olive
● Papercraft Inspirations
● Radio Times Festival
● Radio Times Magazine
● RadioTimes.com
● Simply Crochet
● Simply Knitting
● Simply Sewing
● Something Special
● The Knitter
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● The World of Cross Stitching

● Today’s Quilter
● Top Of The Pops
● Toybox
● Who Do You Think You Are? Magazine

Competing products.

Garden news is a magazine that revolves around the world of gardening. It is owned and
operated by Bauer Media. BBC Gardeners’ World is
also a magazine that is centered around gardening, it is
owned by Immediate Media Company. This means that
since both magazines are trying to appeal and entertain
the same audience there will be competition between
which magazine is better than the other. Both
magazines are covering the same topics/content which
only increases the competition between the two.

Competing products.

The magazine Radio Times and Absolute Radio both create

magazines about music, television, radio and film coverage. Radio
Times owned by Immediate media company and Absolute radio
owned by Bauer Media, since they are covering the same
topics/content this creates competition between both of the
companies.
Imaan Raza FACT SHEET: Unit: 1

Competing products.

The magazine girl talk and closer magazine are

both magazines that involve celeb gossip, new
scandals, and current trends and events.

Both companies work on appealing to similar

audiences creating competition since they cover
the same topics and content. However, Closer
targets a more older audience than Girl Talk since
they are aimed for a younger audience. Yet they
still appeal to mainly women.

Competing products.

The magazines Made For Mums and

Mother&Baby are about helping parents, mainly
aimed at mothers to give guidance on how to
parent their children. They are both appealing to
extremely similar and specific audiences which
makes competition increase. They target mainly
women who are mothers and need advice on
parental responsibilities. Made For Mums is
owned by Immediate Media Company and
Mother&Baby is owned by Bauer media which
are two huge, influential companies.