Unit 1 FACT SHEET Ashley Hill

Competition 1

Immediate Media
Immediate Media originated from the combined assets of several formerly
independent publishing houses, including BBC Magazines, Magicalia, Future plc,
Hitched and Jewellery Maker. In late 2011
the BBC's magazine-publishing business
was sold to Exponent Private Equity,
following clearance by the Office of Fair
Trading.There heritage as a leading
magazine company means that
Immediate Media focuses on creating
high quality as well as valuable content
and services for their targeted audience.
This company is one of the leading
companies in the production of
magazines, they are also increasingly
world class across a range of digital platforms and business models.
Immediate Media is a mass media company which means the company can reach a
large audience in a small amount of time through their cross media products, which
are online and print magazines. It is also a multinational company meaning it
operates in more than one country because of the websites.

Genres
● Sport
● Gardening
● General Knowledge
● Food
● Nature

Magazines
● 220 Triathlon
● Andy's Amazing Adventures
● CountryFile
● Easycook
● Gardeners World
● Good Food
● History
● History Revealed
● Match Of The Day
● BBC Music
● Science Focus
● Sky At Night
● Top Gear
● Wildlife
● Bike Radar
● Card Making And Papercraft
● Cbeebies Art
● Cbeebies
● Cbeebies Special
● Cross Stitch Crazy
● Cross Stitch Gold
● Cycling Plus
● Delicious
● Gardens Illustrated
● Girl Talk
● Art Draw&Create
● Go Jetters
● Healthy Food
● Homes & Antiques
● Junior
● Love Crochet
● Love Knitting
● Quilting
● Made For Mums
● Mega
● Mollie Makes
● Mountain Biking UK
● Olive
● Papercraft
● Radio Times Festival
● Radio Times
● RadioTimes.com
● Simply Crochet
● Simply Knitting
● Simply Sewing
● Mr Tumble
● The Knitter
● The World Of Cross Stitching
● Todays Quilter
● Top Of The Pops
● Toy Box
● Who Do You Think You Are
Competing Products

Immediate media-Top Gear Bauer media- Car

These two magazines by Bauer Media and Immediate Media are very similar style
magazines. Both magazines contain information on cars and car brands. They are
different as the Top Gear magazine specialises in car racing and gives details on the
cars about their racing capability whereas the car magazine by Bauer media is a
more practical magazine detailing new cars and what is good about them and why
they are ideal to buy. Both magazines compete against each other as they both
provide similar content and will share a similar target audience. These magazines
compete against each other as they both provide details about cars and are very
appealing to the eye to look at.

Landscape - Bauer Media

Wildlife - Immediate Media
These two magazines compete against each other as they have similar materials
within as they are of similar genre. Landscape magazine by Bauer media has
information about the British landscape and the wildlife that it contains from leaves,
trees to Rabbits. The wildlife magazine by Immediate media Produces similar
content to the magazine by Bauer media as the content touches upon the Animals in
the wild as well as the vegetation. Due to how similar these two magazines are it
makes the magazines competitors and the companies competitors.

Gardeners World - Immediate media Gardners answers - Bauer media

These two magazines compete as they are within a similar genre. Gardeners world
by Immediate media covers similar material to Garden answers by Bauer media. As
these two magazines share a similar genre and material this makes the products and
the companies that own the magazine competitors as they share and compete for a
similar target audience.