Unit 1 FACT SHEET Ashley Hill

Audience Profile

Lewis is 20 years old and has a lifestyle impulse buying and enjoys movies and
reading on occasion and finds enjoyment
in learning new things.Lewis works as a
Manager at Five Guys and his yearly
salary is £25,000 and has a high amount
of disposable income, which places him in
the C2 spending profile. Lewis is an
abundant spender as he spends a large
amount of money on things that he likes
but not necessarily need.

Lewis lives at home with his brother and

parents and pays rent monthly. Lewis has
little spare time as he works different hours each day. He only has a few weeks off a
year for holidays however when he is not working he likes to chill out at home
watching films and TV shows or play video games on the Playstation. He does this
as it entertains him when he has nothing to do. Lewis often spends his money on
food for himself, these places tend to be either fast food places or nice restaurants
each day and goes clothes shopping every once and a while at designer stores like
North Face, JD, Under Armor, Nike and All Saints. The reason he goes shopping is
to have nice new clothes to look good and he likes to collect designer clothes. Lewis
is a very independent person and likes to do most activities by himself. Lewis also
likes to collect expensive shoes as he likes all types of shoes. Lewis has read
previous copies of the Empire magazine, because he loves to watch movies, some
of his favourite film genres are SCI FI and Action. He likes to be up to date with
multiple upcoming movies that interest him,and before watching movies he likes to
read reviews about movies before viewing them he does this as he wants to see if
the movie interests him and whether he should go and see it, and the empire
magazine is the perfect place to find reviews and learn about upcoming movies.

Lewis would like Empire magazine because he is interested in everything the Empire
magazine offers. Empire magazine is the perfect magazine as he loves the detail
that the magazine gives on the films that interest him and the articles about his
favourite actors who are Tom Hanks and Adam Sandler.