Unit 1 FACT SHEET Ashley Hill

Double Page Spread Analysis

Main Image
Standfirst

Headline

Byline
Pull
Quote Main body
Text

Secondary
Column Image
Layout

Headline
The headline of the double page spread is Conventionally the biggest text on the
page and the headline also indicates the purpose of the article to the audience. It
can often be a pull quote to intrigue the audience and is designed to grab the
audience's attention. The headline will often also anchor the meaning of the main
image.

The headline is “The Long Goodbye”, and it is the largest text on the page.
“Goodbye” has connotations of the end and the use of “long” has connotations of a
long time period.The connotations of the long goodbyes suggests that we have
known them for a while and will still see them for some time to come however it is
reaching the end, and signifies that this article is about the conclusion of the Harry
Potter films as the film series is coming to an end. However, a pull quote can
sometimes be used for the headline in this case it is not. The headline uses two
different colours for the text; these consist of a midnight blue and black, by doing this
it stands out from the white background on the page. The style of font used is serif,
this makes the headline look more aesthetic and this also allows the headline to be
more legible. The headline is positioned unconventionally below the standfirst, the
connotations of this is so it does not remove attention from the standfirst.

Main Image
Conventionally the main image takes up one of two pages and may possibly bleed
across the centerfold. The main image may use direct address; this is done to
engage the audience and the mise en scene will be visually interesting and signify
the content of the article.

The main image is Daniel Radcliffe and takes up a whole page, however, it does not
bleed across the centrefold. Daniel Radcliffe is looking straight as if he is looking at
the audience and this is a direct address as it creates a link between the audience
and Daniel Radcliffe and is a close up shot only showing his face. The main image is
linked with the article as the article is based on Daniel Radcliffe and the seventh film
of Harry Potter. In the main image Daniel Radcliffe has sweaty greasy hair and
sweat rolling down his face, the connotations of this is that he is exhausted at the
end of the series, but also implies that the final films will be exciting and dramatic
with lots of action. His facial expression looks fearful and determined this signifies
that he is worried but focused. This is done to make the image look more visually
interesting. Rupert Grint’s image also includes a direct address as he is looking
straight at the audience creating the link and makes the image more intriguing.
Rupert Grint is also linked to the article as it talks about him as Ron from the film.
Rupert Grint has a little blood on his chin, the connotations of this is that he has been
in a fight. His facial expression looks like he is insistent and worried this signifies that
he is perturbed this makes the image more visually interesting to draw the viewer's
attention. Both images feature a close up shot of the actors faces, the intention of
this is that it will draw the audience's attention in and will make the audience want to
find out more.

Byline
The byline is used to credit the writer and/or photographer of the article. The byline is
conventionally positioned near the headline, however can also be placed at the very
end of an article.

The byline credits just the writer of the article and is positioned near the headline.
The font used is of similar size to the main body text, however, the writer's name is
highlighted in bold and is in white to stand out from the navy blue colour.
.
Column Layout
The column layout is used to create structure and order to the page and this in return
allows the audience to navigate the page easily. In a double page spread there is
conventionally a three column layout used.
The main body text begins with a single column and transitions into a two column
layout instead of the conventional three column layout, the connotation of this is that
it allows more additions around the article such as a byline and effects. The purpose
for the column layout is to make it easier for the audience to navigate through the
article and brings neat and organised structure to the article making it look more
professional.
Pull Quote
A quote from the article-repeated in larger font to grab the audience's attention and
make them want to read the article. Conventionally positioned in the middle of the
column of text or on the main image.

The pull quote is from Rupert Grint stating “Before, we had a camp ballet
choreographer. Now it’s sword-fight inspired.” This is quoted from the article and
repeated in a larger and bolder font. Conventionally positioned in the middle of the
column of text. This is done to grab the audience's attention and keep them
interested in the article as the quote is intriguing, this descends from that it is an
official quote from the actor which will entice the audience as they will want to know
what he has to say.

Main BodyText
The Main body text is the body of text that makes up the article and conventionally in
the smallest font and usually plain and simple style.

The main body text is located in the column layout and makes up the article about
the harry potter film. It is the smallest text on the page and is in a plain and simple
font to not be too distracting.

Drop Cap
The drop cap is the first letter of the article , The drop cap is conventionally enlarged
and drops down into the main body text. The drop cap is used to indicate the
begining of the article.

The drop cap is an enlarged B that drops down the text to signify the beginning of
the article and is highlighted in blue. This is done as it attracts the eye as it is
different to the main body text and the blank white background, however this also
impacts the style as it is in a completely different colour and makes it look less
formal.

Secondary Images
Secondary images are any images in addition to the main image.Secondary images
are used to help provide more visual information for the audience.
On the page featuring Rupert Grint also features a secondary image of Daniel
Radcliffe and includes mise en scene as he is holding a wand, this draws the
audience as if it is something unusual.This also signifies that the genre of the film is
fantasy as it is magic and is a key prop from harry potter as wands are used by all in
the wizarding world and this will appeal to fans as they know what the wand
symbolises. The image is very dark surrounding Daniel Radcliffe, however there is a
light at the end of the wand lighting up his body making him visible. This is done so
the audience can see who the actor is and adds more of a scary factor to the image.
His body language signifies that he has been startled or is uneasy. This is shown as
he is looking behind him as he may have heard or seen something and has a
shocked facial expression.

Standfirst
The standfirst is Like an introduction to the article and is either positioned under the
headline or in the first paragraph of the article. Conventionally smaller than the
headline text but larger than the main body text.

The stand first is unconventionally positioned above the headline and main body
text, however is conventionally smaller than the headline text but bigger than the
main body text. It acts as an introduction to the article as it signifies the meaning of
the article such as “Empire joins the three stars as they contemplate their final
farewells to Harry, Hermione, Ron and Hogwarts”. By putting this above the headline
it will draw attention to the article and interest them to read it as it signifies what it is
about.

Page Number And Additional Information

The page number and additional information is conventionally Small in the outer
corners of the page. This information usually includes a page number and then
sometimes the masthead and issue information.

This issue of an Empire magazine does not feature a page number and additional
information.

House style
House style refers to the style of the magazine and is like the brand style. House
style includes four different things, colour scheme, style of fonts, style of layout and
style of language.The house style colour scheme suggests what colours are mainly
used.The house style of fonts means is there lots of fonts used, are they bold, serif
or sans serif. House style of layout refers to the amount of images and text used like
if the magazine cover is busy. The style of language,is it formal or informal.
The house style is designed to appeal to the target audience and is suited to the
genre of the magazine.

The colour scheme featured in this magazine consists of Black, blue and yellow.
Black has been consistently used throughout the double page spread and found in
the headline, Byline and most of the text throughout the double page spread. The
style of fonts used in the double page spread consists of serif and San serif and are
used in different ways for example the headline of the double page spread uses a
serif style of font and this allows the headline to be more legible which allows a wider
audience range to view and understand it. The main body text uses sans serif which
is a plain and simple font for a large piece of text. The pull quote uses a san serif font
which is positioned within the main body text which catches the attention of the
audience.The style of layout is very conventional as there is only one main image on
the left and the article on the right however the standfirst is positioned above the
Headline which is unusual as the standfirst is conventionally either underneath the
headline. The style of language that Empire has used for the double page spread is
formal and in some circumstances be in formal, for example the standfirst used is
informal as Empire themselves are saying goodbye.