=[‘/Unit 1 FACT SHEET Nicole Forber

Double Page Spread Analysis

Headline
The headline is conventionally the largest text on the page and indicates the purpose
of the article to the audience. The headline could also possibly be a ‘pull quote’ to
intrigue the audience. It is designed to grab the audience's attention to the magazine
content. It will often also anchor the meaning of the main image from the story.

The Take A Break magazine has a headline bold enough for the audience to have a
clear viewing of the title of the article. Conventionally this is the largest text on the
page and this therefore indicates the purpose of the article to the audience.The
headline is used in a san serif bold font. The headline is in a san serif bold font to
catch the audience's attention and focus on the article and it contrasts against the
main body text because the main body text is in serif. The font is in a bright red
colour to allow it to stand out on the page for the readers. Also, it is one of the
biggest fonts on the page as it's an important detail to the double page spread giving
the audience slight information on the happenings in the said article, for example this
article is ‘Hotbed of hauntings’. This headline anchors the article collectively as it
discusses how they interview the most ghostly buildings in Britain. It also anchors the
headline to the main image as they are pictures taken from inside yet also outside of
the buildings. This headline is used to grab the audience's attention, intriguing them
into finding more about the article. The headline uses alliteration by using two ‘Hs’.
Therefore this shows how it is a gothic and horror article which could cause chills to
the audience.

By Line
The by line is created and placed into the magazine article to give credits to the
writer and/or the photographer of the article In the magazine it is conventionally
positioned near the headline or the end of the article and usually quite small

The Take A Break magazine includes a by line and it is conventionally positioned near
the end of the article or near the headline. However, this by line can be found in
between the column layouts close to the end of the article. The by line used in the
article is ‘Feature: Anna Elsey. Photos: Jamaica Inn’. This therefore gives credits to
both the photographer who took the pictures but also gives credit to the surrounding
places and areas that are involved in the images. This could also be put there for if
the audience gets more intrigued in the photographer's work or if the audience feel
they would like to visit where the pictures were taken. The by line is written in a small
font so it still gives credit to the photographer but doesn't draw away from the main
article.

Standfirst
The standfirst is like an introduction to the article and is either positioned under the
headline or in the first paragraph of the article. Conventionally the text is smaller
than the headline text but it is larger than the main body text.

The standfirst in the Take A Break magazine is ‘ Each issue we investigate the most
ghostly buildings in Britain. Here we take a look at the Jamaica Inn in Cornwall’.This
then tells the audience what the article will be solely based around and about. It tells
them the purpose of the article which is based around haunted buildings therefore
giving entertainment for the audience. This also informs them that the Jamaica Inn in
Cornwall is being investigated for being haunted. The standfirst is smaller than the
headline text yet bigger than the main body text, it is also in san serif bold font which
allows it to stand out to the readers and draw their attention. The black font is on a
white background to allow the attraction to be given to the standfirst.

Main Image
Conventionally the article's pictures take up one of two pages and may bleed across
the centrefold. The main image may use direct address to engage the audience and
the mise en scene will be visually interesting and signify the content of the article.

Conventionally the main image is used to illustrate the article being written about
and gives further insight of the text. The main image in my Take A Break magazine
bleeds through two pages of the magazine. However the main image of the two
pages does not use direct address to engage the audience; however by using a
spooky and isolated housing area it intrigues the reader to further into the article to
see what the article involves. This main image hardly uses any colouring in the images
and uses darker colours and shades and low key lighting which has connotations of
horror. This is so it gives the darker and more haunted image to surround the article.

Page Number And Additional Information At The Bottom Of The Page

This information is usually small in the outer corners. The information that this
includes is the page number and then sometimes in certain magazines the masthead
is repeated and issued information.

This Take A Break magazine involves page numbers and additional information. These
parts of a magazine are conventionally located at the bottom of each page. The Take
A Break page number and additional information are found at the bottom right hand
side of the page. This information is used to remind the audience that if they want
more information, Take A Break uses their website page which is full of information.
The page number also allows the audience to realise what page number they are on
to keep track.
Secondary Image
Secondary images are any images that feature in the article in addition to the main
image. The secondary images usually provide more visual information for the
audience and viewers of the magazine.

In this Take A Break magazine there are secondary images on this double page, these
images show descriptions and views of the inside of the haunted lessons/inn. These
provide visual information to the viewers of the magazine and give them insight.
These secondary images link to the main image and the article. The secondary image
shows the inside of the Jamaica Inn in Cornwall which is filled with what looks to be
many old objects and pictures. This secondary image is associated with the main
image.

Pull Quote
A quote from the article- which is repeated in a larger font to grab the audience's
attention and make them want to read more about the article. Conventionally
positioned in the middle of a column of
the text or on the main image.

This Take A Break magazine does not have

a pull quote on the double page spread,
however, here is an example of a Take a
Break double page spread that does. The
pull quote in this magazine says ‘In one
sentence my world fell apart.’ The colour
font used is a dark blue colour which
stands out on a white background with
black text surrounding it. The pull quote is
centred near the left just off centre. Conventionally it is positioned in the centre of
two columns of the article allowing the pull quote to draw people in before even
reading it. This happens because the font is a little bit bigger than the main body text
meaning it draws more attention.

Drop Cap
The drop cap is the first letter of the article which is enlarged and dropped down into
the main text. The drop cap indicates the beginning of the article.
A drop cap is used in this Take A Break magazine. The letter that is used for the drop
cap is a ‘R’, the drop cap is used to create an enlargement for the beginning of the
magazine article. The ‘R’ is used in a red font therefore drawing the eye of the
audience to indicate the beginning of the article.

Main Body Text

The body of the text that makes up the article is the main body text and is in the
smallest font on the page. Conventionally the main body text is in a plain and simple
text therefore it is easier for people to comprehend and understand.

In this Take A Break magazine conventionally the main body text is plain and simple
text and the colour is in classic black . The main body text is the description and
analysis of the magazine. This is done so it is easy and understandable for the
audience to understand and read.

Column Layout
The column layout is used to create a structure to the magazine and order to allow
the audience to use and navigate around the page easily. Conventionally with a
column layout there's usually three columns to a page.

In this Take A Break magazine there is a column layout used to create structure for
the viewers. Conventionally there are usually three columns to a page however this
magazine does not follow that. This magazine has four columns on a page . This
makes it easier for the audience to recognise and follow whilst reading. Having four
columns to a page makes the text look like there's less to read, this would be
appealing to the specific target audience which is women who are mothers in the
ages between 25 years to 60 years of age.

House Style

The house style of a magazine refers to the style of the magazine. There are 4 key
elements to the house style of a magazine, these elements are: colour scheme, style
of fonts, style of language and style of layout. They are important for a magazine as it
creates a fitting look that is suitable for the target audience. When considering all of
this information the creators need to make sure that it is appropriate for the genre
and designed to appeal to the target audience. The more clean the magazine cover
looks the higher the target audience. The busy and more cramped the magazine is, it
is more likely for youthful and young adults.
In this Take A Break double page spread, the colours used are a lot of darker colours
and very few brighter colours. The colours used in this double page spread are
yellow, red and black. These colours could have been used as an emphasis of the
horror and haunted happenings throughout the article to give out the fear and spook
before they even start reading. The article is conventionally placed into 4 columns per
page, this gives the audience an easier way to follow the article throughout reading.
The layout of the double page spread is quite clean and prepared for the readers.
Conventionally this would mean the cleaner the layout, the higher the target
audience; however with the genre of this article, the double page spread of the Take
A Break magazine is aimed for all ages of the target audience. This double page
spread is used to draw and attract the target audience's attention as the genre of the
article is known as spooky and haunted. This genre reaches out to the ages of people
who are youthful and young adults, this is because this distracts their minds from
reality allowing them to be drawn into a reality of where ghosts and anything
spiritual are possible. The font used for the double page spread is a san serif font. The
main body text is small and in plain black colour to allow the audience to
continuously read the article without getting distracted by another part of the article.
The headline of this article is in a bigger text in a san serif bold font which is red. This
is done to draw attention to the readers to attract and give their attention to the
article. The language used in this ‘ Hotbed of hauntings’ article is described as a case
with interviews and descriptions of the hauntings and the building in which the
spooks apparently happen in. This language is used to give the audience a chill down
their spines whilst reading and give them fears of the Jamaica Inn.