In the rule of thirds, photos are

divided into thirds with two

imaginary lines vertically and
two lines horizontally making
three columns, three rows, and
nine sections in the images. The
rule of thirds in this case has
been used to some extent. This
is good because it breaks up the
page very well, and adds an
extra sense of realism and
organisation of the contents
page.
Font is the colour, size and
type of words. The fonts
used are ones that are
quite easy to read and are
very clear visually, this
shows again that the
writer is trying to use a
colloquial theme to suit
his target audience. Also
the colour is a green
yellow of one of the
captions of the main
image, and this is because
the magazine wants to
give a spooky feel to the
magazine as it is a special
Halloween edition.
The main image shows features of mise
en scene. The shot is a medium close
up. A medium close up is a type of shot,
which tightly frames a person or an
object. The use of this here ensures that
the audience connect personally with
the individual, creating a fantasy world,
where they know him.

Brand identity is quite prominent in

the magazine. Brand identity is the
way in which a business wants
consumers to perceive its brands,
not necessarily how it is actually
perceived. The magazine seems quite
unique in the way it is laid out and
therefore has its own identity.

The date and issue number is

shown on the top left. The issue
number is the numerical issue.

The article titles are titles that introduce an

article. And content is the type of topics
found in the magazine. Firstly, the article
titles are shown very clearly so the audience
can see them well, and the content Is that of
one that you would expect from a rock
magazine Fresh Blood, also it is a Halloween
edition.

The main image is shown here. The

main image is the primary image the
audience see on the page. The main
image shows frank an artist. a
synergy is shown between him and
the magazine as the magazine can
benefit from the fan base the artists
bring, and the artists can benefit
from the exposure the magazine can
give. The use of the blood aid the
concept of the Halloween edition.

The main heading ensures the

audience knows what the page is
they are reading this aids them
through the page nicely.
1. A subheading is a heading
given to a subsection of a
piece of writing
Subheadings are crucial
especially on contents
pages. It ensures the layout
of the page is effective and
splits up the page in terms of
organising it.

Page numbers are shown.

Page numbers are numbers
that tell the reader what page
to go on. The page numbers
allow the reader to navigate
and flow through the
magazine easily. The fact that
they are very noticeable
shows that the target
audience is quite
unsophisticated.
The magazines use of columns
is shown. The definition of
columns is organising
information in a structure
usually rectangular. The
columns used show a degree
of sophistication in the
magazine. This is good because
the magazine is then organised
and again aids the navigation
of the magazine.

The editorial letter is shown here. The

editorial letter is something that the
editor writes in order to connect
personally with their audience. The
magazines use of it, shows that Kerrang!
Wants to create a personal relationship 1. The magazines house style is quite
evident. House style is a company's
with the audience, beyond entertaining
preferred manner of presentation and
them.
layout of written material. Generally
Pictures linked to articles in the magazine. The
pictures give a visual introduction to the article it
represents. The use of it in the magazine ensures
the audience know briefly what they are turning
1.
to.

the style is organised. They have

combined the use of image and text
well, and the theme of Halloween is
demonstrated well by the use of blood
and pumpkins.
In terms of target audience. Target
audience is a particular group at which
a product such as a film or magazine is
aimed at. The target audience is rock
fans, of an age of 16+. This is because
the use of blood and gore is not suitable
for under 16s. I would say an ethnicity
of generally white people of a lower to
middle social class and a party lifestyle.