Matthew McMillan Fact Sheet Unit 1

Competition

Bauer Media
Bauer Media is a company that produces a wide range of things such as magazines,
radio, TV and digital.

The heritage of Bauer goes back to 1953 where they launched the Angling Times.
More recently they have launched Closer in 2002 and also launching Britain’s first
weekly glossy, Grazia and that was launched in 2005

Bauer Media started in 1875 in Hamburg Germany. Bauer is now one of the biggest
media groups across 14 different countries making it a multinational company and it
still has plans to grow bigger. Bauer media is the number 1 UK biggest selling
magazine publisher.

Bauer Media is a multinational company as it has offices all around Europe and the
United States and it plans to expand even more in the
future. The Bauer media company is also a private
company as it is owned by the Bauer family and they
would not share their stocks to the public. It is also a cross
media company as the company covers more than one
type of media, e.g. TV.

https://www.bauermedia.co.uk/

Genres
● Gardening
● Biking
● Cars
● Rock bands

Products
● Angling Times
● Bella
● Bike
● Bikes Unlimited
● Bird Watching
● Built Handcrafted Motorcycles
● Car
● Classic Bike
● Classic Car Weekly
● Classic Cars
● ClassicCarsForSale
● Closer
● CommercialFleet
● CountryWalking
● Downtown Country
● Downtown
● Eclipse Puzzle
● Empire
● FleetNews
● Garden News
● Grazia
● Gem
● Heat
● Improve Your Coarse Fishing
● Kerrang
● LandRover Ownership International
● Landscape
● MCN
● Model Rail
● Modern Gardens
● Mother And Baby
● Parkers
● Practical Classics
● Practical Sportsbike
● Rail
● Ride
● Spirit And Destiny
● Steam Railway
● TV Choice
● Take A Break
● Thats Life
● Todays Golfer
● Total TV Guide
● Trail
● Trail Running
● What Bike
● AM
 ● Planet Rock

Competition

Bauer Media Future PLC

These two magazines both have the same genre as each other which is gardening
which means that both companies (Bauer and Future) are competing against each
other to try and get the consumer to purchase their item. With these two magazines
they have both set a specific target audience which would make the competition to
get the consumer to buy their product greater.
Future PLC Bauer Media

Both Bauer and Future magazines are in competition with each other because they
both have the same genre in their magazine which is music and they have targeted a
specific audience which would make the competition greater because they want the
consumer to buy their product.