Maeve O’Reilly Fact sheet Unit 1

Target Audience

Target Audience: Explain what a target audience is and why it’s important

Demographic: Demographics are a way of grouping the target audience into categories.
These are the four key demographic areas:
- Gender
- Age
- Lifestyle (Interests, Hobbies, available time)
- Spending power
This Grid is the social class which magazine companies use to explain what percentage
of their demographic is from what class such as A is upper middle class and E is the
lowest level of subsistence. People of the E class would be people like pensioners and
students while people of the A class would be people in higher managerial and
administrator job roles.
Target Audience of Grazia

Age: The primary age of the target audience would be people aged 25 to 45 who are
mainly in the AB social class people of this class would have more money to spend on
high brand outfits which Grazia mainly sells and advertise to people of this social
standing also people of this age and class tend to want to look nice and still wear
branded outfits which Grazia tends to advertise in their magazines such as Gucci.

Gender: The primary gender of Grazia’s target audience is modern women of the AB
class who live busier lives than other people and mainly have money to spend on high
brand nice looking clothes. The main reason the target audience is women is because
Grazia’s is primarily fashion and beauty based which is primarily aimed towards women.

Lifestyle: The primary lifestyle of the target audience of Grazia would tend to be people
of an upper middle class lifestyle who have money to spend and are living a busy life.
These people tend to be interested in fashion and beauty and would like to go shopping
more and they would tend to keep up to date with the newest trends. The Target
audience would be more attracted to the rich and fancy lifestyle of the models and
would want to wear the expensive brands the models are wearing to feel more
expensive and upper class in Grazia magazines.
Spending Power: The primary spending power of Grazia would be people of AB class
and have well paying jobs such as higher managerial and administrator based jobs this
would mean that they would be financially stable enough to afford the clothes in Grazia.