Entrepreneurship Module 4

Patrick James L. Pangilinan Grade 11-ABM

Pythagoras
(Lesson 1: Develop a Brand Name)
What’s New
Activity 1: Pick and Match!
COLUMN A COLUMN B
1. "Think Different." 1. Apple Inc.
2. "Melts in Your Mouth, Not in Your Hands" 2. M&Ms
3. “Just Do It” 3. Nike
4. “Love ko ‘to” 4. McDonald's
5. “Nakasisiguro Gamot Ay Laging Bago” 5. Mercury Drug
6. “Masarap Kahit Walang Sauce” 6. Chooks to Go
7. “One Thousand and One Nights” 7. Netflix
8. “Your Home in The Sky” 8. Philippine Airlines
9. “It’s Finger-Lickin' Good” 9. KFC
10. “Open Happiness” 10. Coca-Cola

What’s More
Activity 2: Let’s walk, let’s do the survey!
1. Ask anyone from your family members, neighborhood, and friends. Survey at
least 10 people. Use the guide question below.
• What is your favorite brand for the following categories:
Clothes: Bench
Shoes: CLN
Coffee: Kopiko
Shampoo: Dove
Detergent powder: Breeze
Restaurant: Jollibee
Mobile Phone: Samsung
2. After completing the survey, make a table for you to see what is the most chosen
and least brand is. Use the sample format.
Clothes Shoes Mobile Coffee Shampo Deterge Restaurant
Phone o nt
Powder
1 Penshopp Nike Apple Starbuck Dove Tide Jollibee
e s
2 Secondha Rusty Samsung Nescafe Clear Ariel McDonalds
nd Lopez
apparels
3 Bench Gibi Realme Kopiko Pantene Breeze KFC
shoes
4 Regatta World Xiaomi Great Head & Surf Mang Inasal
Balance Taste Shoulder
s
5 Levi’s Skecher Nokia Cafe TREsem Bonux Greenwich
s puro me’
6 Nike Vans Huawei Bo’s Palmoliv Pride Max’s
Coffee e Restaurant
7 Uniqlo CLN Oppo Nestle Sunsilk Comfor Chowking
t
8 H&M Convers Asus UCC L’Oréal Tuff Red Ribbon
e
9 Oxygen AVG Sony Folgers Irish Blue Goldilocks
supply spring wave
10 Ava Adidas Lenovo SGD AXE Calla Shakey’s
coffee hair Pizza

3. Make a simple evaluation or assessment of the survey conducted by you. Why

do
you think the brand for the specific category is the most chosen and least chosen?
Make at least 3 sentences for your explanations.
 As soon as you see the response from various participants, it is clearly
visible as to why the top brands caught the heart of may filipinos. There's no
doubt that brand recognition can help bring in more sales and profits for a
company, especially when it's done right. I think what they’ve rated higher
was chosen because they are something that are unique and original. Most of
these brands demonstrates sincerity since they most of the time respond to
customers on many methods. They are also understanding to their target
 audiences. I noticed that the top-rated brands are also bold to take risks
which we can see that lead to astonishing achievements and rewards. We
cannot deny the fact that they are consistent and visible to many platforms.
Finally, what matters for their branding is the value which was done in
multiple ways. These ratings were just an ample part of what filipinos think
of the brands thus I must never generalize that this is the true perspective of
people. I think the brands that was rated with low grade is because of poor
products and their high brand recall value makes a difference. Little to no
resources followed by a great number of expansions perhaps why it is seen
as badly. Increase competitions would also suffice the question why they are
low rated to some. Lastly, the service is not up to mark as it is a fact that bad
service gains a lot of negative comments and would ruin a brand image.
Thus overall, there are many reasons of why brands fail. However, it comes
down to the fact that you cannot blame a product failure to branding efforts.
The product needs to have an inherent value for the branding to work.

What I Have Learned

Activity 3: Organized me!
Brand name is one of the brand elements which helps the customers to identify
and differentiate one product from another. Brand name is the ambassador of
your business. A brand represents your product, service and values of your
business. A brand helps your target customers to distinguish your product or
service from your competitors. So brand name is more than a name.

Process of developing a Things to consider in Importance of brand

brand. creating a brand name name
in business.
 Decide what you’re  Short and simple A business’s branding is
going to brand.  Easy to spell, more important than one
 Do your research. pronounce and might think. On the outside, a
 Position your product remember brand may seem like it
or service.  Pronounceable in only consists only of elements
 Write your brand one way such as logos and colors, but
definition.  Indicative of the a brand is actually the entire
 Develop your name, benefits of the product identity of a business. A
logo, and tagline. or service brand gives personality.
 Launch your brand.  Easy to adapt to Branding has always been a
  Manage, leverage, and packaging and vital part of business, but it
protect your brand. labeling requirements may be more important now
 Realign your brand to or any form of than ever before. With social
keep it current. advertising media, consumers get
 Non-offensive or exposed to new brands every
negative day. Branding provides
 Unlikely to become benefits for both the buyers
outdated and sellers. Brands are
 Legally available for determinants of sales.
use Branding will give you
confidence in your business.
Established branding will
make it easier to introduce
new products or services.
Branding leads to customer
loyalty. Branding leads to
returning customers &
referrals. Branding =
Consistency. Branding your
business will save you money
and time in the long run. For
small businesses, it’s so
important to watch where
your money is being spent.
You have to
decide what is most important
to you and what makes the
most sense for your business.

What I Can Do
Activity 4: Case Study
1. Find a picture of the company’s brand name and/or logo with informative
background or facts. Copy or cut and paste it on your paper.
Toyota uses red as its primary brand color. When selling vehicles to the masses, a sense of
community, friendship and endurance are all vital traits. But what about that silver or gray? It
represents conventionality, dependability, professionalism and safety, while the metallic shine
adds a feeling of high value and quality. The curved edges of the logo convey sophistication and
sleekness, while the typeface is bold and striking, implying strength and dependability. So, what
do all those fancy looking ovals in the logo mean? According to Toyota, the two perpendicular
ovals inside the larger oval represent both the heart of the customer and the heart of the
company. They overlap to model the mutually beneficial relationship between both. Together
they form a “T,” the first letter of the company that also resembles a steering wheel shape. While
being one of the more complex logos out there, the thought and creativity behind the design
definitely goes a long way in displaying the care and sophistication Toyota puts into its products.
Lesson behind the logo is that while still staying simple, Toyota packs in a lot of hidden
meanings into its logo design. You can do this too, which is a huge stride toward demonstrating
the care you put into your business and building better relationships with your customers. The
Toyota logo is also a great example of contrast. The curved edges of the design combine well
with the striking boldness of the font. Think about including a similar contrast in your own
design. Do you want to imply strength as well as sophistication? Or maybe sleekness and
endurance? Too much contrast can lead to confusion, but when used well, it’s a great way to
present multiple attributes to your consumers

2. Use the picture pasted on your paper to complete the following items below.
Discuss the following that corresponds to the scoring rubrics.
Particular Discussion
Brand name and/or Logo

Tagline Let's Go Places, Today Tomorrow Toyota, Touch the

Perfection, It’s worth the Drive, and Moving
Forward
Year started August 28, 1937 by Kiichiro Toyoda
Lists and explain each I think it was changed as it was supposedly meant to
step make it easier to pronounce. The "Toyota" name
used by the company on stems from the family name of the founder, Sakichi
how they develop a brand "Toyoda," with early vehicles produced by the
name. (Based on your company originally sold with a Toyoda emblem. In
observation) 1936, the company ran a public competition to
design a new logo, leading to a change in the brand
name to the current Toyota. Why the change? First,
"Toyota" represents a voiceless consonant sound in
Japanese, which is considered "clearer" than voiced
consonants like in "Toyoda." The number of strokes
to write Japanese characters, called jikaku, is also a
factor. Eight strokes are believed to be connected to
wealth and good fortune, and "Toyota" (トヨタ)
contains exactly eight strokes. The change also
signified the expansion of a small independent
company to a larger corporate enterprise.
Edge of the brand name The brand name was a huge success after introducing
to to the market as it was a brand that ensures the
rivalry or competitors. satisfaction of its customers. No other automaker has
a reputation for durability that Toyota does. This has
a lot to do with the manufacturer’s firm commitment
to introducing new driver assist technologies,
striking exterior designs, interior comforts, and
more. Once you take a seat behind the driver’s seat,
you will notice that attention to detail and brilliant
design are equipped with each new Toyota. This
greatly helps the brand name to reach the people
from different parts of the world and eventually
scared other brand competitor to the company’s
successful brand name. The brand name suggests to
its competitors that it is best and most reliable
company, especially considering there are 29 other
car companies. With Toyota being so large of a
company, they have managed to maintain their
strategy and continue to improve in any way
possible.