An Unseen Force in Your Company

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There is an unseen force within your company that can increase

revenues by an average of 682 percent, can expand your
workforce by an average 282 percent, and can grow your
company's stock prices by an average of 901 percent.

This same unseen force can prevent your company from sexual
harassment and discrimination lawsuits, will reduce employee
theft and violence, and can even make your employees more
productive.

This same unseen force can help your company transition into a new economy,
and at the same time help your company successfully adjust to a merger or
acquisition. It also is a must needed force if your company wants to expand
globally.

Lastly, this same unseen force can help you to attract talented employees,
reduce employee turnover, and can make all your employees satisfied with you
and the company. And it is a must have if you are attempting to have your
employees work within a team environment.

Got any ideas what this unseen force is?

The unseen force in your company that is able to increase revenues by an

average of 682 percent, expand your workforce by an average of 282 percent,
and grow your company's stock prices by an average of 901 percent is your
company's culture.

Kotter and Heskett in their 1992 book Corporate Culture and Performance,
reported the above statistics, after completing an eleven-year research study.
Kotter and Heskett found that companies that maintained a positive cultural
influence over customers, stockholders, and employees-did better economically
than companies that did not maintain similar positive cultural traits.

Additional proof about how your company's culture can prevent a loss in
productivity and costly lawsuits--involves the workplace problem of sexual
harassment. Working Woman magazine reported in 1998 that a company with
over 23,750 employees loses on average $6.7 million per year to lost
productivity, absenteeism, and employee turnover due to workplace sexual
harassment. Recently, Mitsubishi agreed to pay $34 million in damages to
several hundred current and former female employees because the company
maintained a "deaf ear" policy toward sexual harassment complaints.

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Companies that decide to change from a "deaf ear" to an "open ear" culture
towards sexual harassment, and other forms of discrimination, will avoid costly
lawsuits as well as other costs associated with lost productivity.

Need yet more proof about how the right culture can improve your company? In
1999 Lucent Worldwide Services conducted a survey of network professionals
regarding employee satisfaction. The network professionals rated working for a
company that maintains strong cultural values equal to receiving monetary
recognition for achievement.

MOTIVATION TIP

Do you know where your employees are going in their lives, career, and within
your organization? If not, you are missing out on using a valuable intrinsic
motivational tool.

Companies write mission statements to tell employees within the organization the
direction that the company is heading in order to achieve profit and success. A
company's mission statement also tells the employees what behaviors will be
required in order to achieve the goals of the organization. Mission statements
work to keep the organization on track and function as a standard to measure
performance.

Similarly, individually written mission statements by each employee will

communicate to their supervisor where their employees are heading in their lives,
career, and within the organization. When the supervisor knows where the
employee wants to go, understanding what will intrinsically motivate him or her
will be clear.

For example, if an employee writes a mission statement that includes learning

new skills associated with possible advancement or lateral transition, the
employer knows what will intrinsically motivate the employee.

Motivation is general and not specific in it's nature, so even though the employee
may spend time learning a subject not directly applicable to his/her current job,
the positive energy that the employee develops from meeting his/her goals will
transfer into their current work performance. Therefore, it pays for a supervisor to
know their employees' personal mission statements.

“Turbulence is life force. It is opportunity. Let's love turbulence and use it for change.”
Ramsay Clark

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