India Today-MDRA Best colleges ranking 2022 – Perceptual survey Brief Note

India Today-MDRA Best Colleges Ranking 2022 – Brief Note

About the survey: - The objective of the survey is to know stakeholders (Faculty, Students, Recruiters/
Professionals and Career Accelerator) knowledge, perception, experience and belief about the key
professional colleges in India i.e. if they were given a choice to rank professional colleges then whom
will they rank at number 1, 2, 3…..and so on.

The Target Respondent profile would be as follows:

 There are four types of interviews among following respondent:

o Students (final year)
o Faculty
o Recruiters/Professionals (with minimum 5 years of experience)
o Career accelerator (coaching institute faculties)

Professionals: A professional is a person who is paid to undertake a specialized set of tasks. In this
category those respondents will be targeted who is running their own clinics/offices for giving
consultancy to people from the last 5 years like Doctors, Dentists, Engineers, Lawyers, Architect, etc.

Recruiters: A recruiter is someone engaging in recruitment of individuals to fill jobs or positions within a
company. Only those HR managers will be targeted who are having minimum 5 years of experience in
recruitment in similar field.

Career Accelerator: These are people from coaching institutes who coach aspiring students in preparing
for any competitive examination. Cover faculties of coaching center having at least 5 years of teaching
experience.

All four of the above respondent’s categories would be applicable for all 14 professional streams. Below
mentioned is the detail of the target respondents.

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2022
 India Today-MDRA Best colleges ranking 2022 – Perceptual survey Brief Note
S.N. Target Group Relevant Courses Course Student Profile Faculty Profile Recruiter/Professionals Career Accelerators
duration
1 Engineering B. Tech/ BE 4 years Studying in final year of Teaching B. Tech/ BE Recruiting graduates of B. Coach aspiring students in preparing for B.
B. Tech/ BE course Tech/ BE Tech/ BE entrance examination like JEE
Mains & Advance, etc.
2 Medical MBBS 5 years Studying in final year of Teaching MBBS course Recruiting graduates of Coach aspiring students in preparing for
MBBS MBBS/ Practicing doctors MBBS entrance examination i.e. NEET.
3 Dental BDS 4 years Studying in final year of Teaching BDS course Recruiting graduates of BDS/ Coach aspiring students in preparing for BDS
BDS Practicing Dentists entrance examination i.e. NEET.
4 Mass Comm Post-graduation in 2 years Studying in final year of Teaching Post graduation Recruiting graduates of Post- Coach aspiring students in preparing for
Mass Comm/ Post-graduation in Mass in Mass Comm courses/ graduation in Mass Comm/ competitive examinations.
Journalism Comm/ Journalism Journalism Journalism
5 Law BA.LLB/ LL.B. 5/3 years Studying in final year of Teaching BA.LLB/ LL.B. Recruiting graduates of Coach aspiring students in preparing for
BA.LLB/ LL.B. course BA.LLB/ LL.B. competitive examinations like CLAT
6 Hotel BHM 3 years Studying in final year of Teaching BHM/ BHMCT Recruiting graduates of BHM/ Coach aspiring students in preparing for
Management BHM/ BHMCT course BHMCT BHM/ BHMCT entrance examination.
7 Fashion Design BA/B.Sc (F.Des.) 3 to 4 Studying in final year of Teaching in BA/B.Sc Recruiting graduates of Coach aspiring students in preparing for
years BSc. (F.Des.) (F.Des.) BA/B.Sc (F.Des.) NIFT entrance examination.
8 Architecture B. Arch. 5 yrs Studying in final year of Teaching B. Arch. course Recruiting graduates of B. Coach aspiring students in preparing for B.
B. Arch. Arch. Arch entrance examination like NATA, JEE
Main & Advance, etc.
9 Social Work MSW (Master in 2 yrs Studying in final year of Teaching MSW course Recruiting masters of MSW Coach aspiring students in preparing for
Social Work) MSW competitive examinations.
10 Business BBA 3yrs Studying in final year of Teaching BBA course Recruiting graduates of BBA Coach aspiring students in preparing for
BBA competitive examinations like CAT, MAT,
CMAT, GMAT, etc.
11 Computer BCA 3yrs Studying in final year of Teaching BCA course Recruiting graduates of BCA Coach aspiring students in preparing for
Application BCA competitive examinations.
12 Arts BA 3yrs Studying in final year of Teaching BA course Recruiting graduates of BA Coach aspiring students in preparing for
BA competitive examinations like UPSC, SPSC,
Bank PO, etc.
13 Science BSc. 3yrs Studying in final year of Teaching BSc. Course Recruiting graduates of BSc. Coach aspiring students in preparing for
BSc. competitive examinations like UPSC, SPSC,
Bank PO, etc.
14 Commerce BCom. 3yrs Studying in final year of Teaching BCom course Recruiting graduates of Coach aspiring students in preparing for
BCom. BCom. competitive examinations like UPSC, SPSC,
Bank PO, etc.

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2
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 India Today-MDRA Best colleges ranking 2022 – Perceptual survey Brief Note

Key points to remember

 Do not provide links of questionnaires to respondents.

 We are ranking only those colleges who are offering full-time classroom courses.
 Not more than 2 faculties and 2 students’ interview can be taken from one campus.
 Faculty members must be at least 5 years experienced in teaching or in industry.
 The faculty who teaches at different reputed engineering and medical coaching institutes can
be interviewed. This will fall under Career Accelerator.
 Only final year students to be interviewed.
 The recruiters must have an experience of at least 5 years in industry and should personally
have actively participated in the recruiting process.
 Do not forget to take Recruiters’/ Professionals’ visiting card
 Recruiter & Professional ratio would be 70:30 per streams. That implies – 70% recruiters &
30% professionals to be covered per stream.
 Not more than 2 people can be interviewed from the same company and in such cases the
individuals should be from different streams/background e.g. one can be in the HR department
and other from the technical team.
 Section A: Profile according to relevance. Only one profile in a questionnaire will be filled
based on the respondent’s category.
 Q.B1The respondents should be encouraged and thoroughly probed for extempore ranking
(without the help of the show card). After respondent says he/she cannot recall more only then
provide the show card asking them to rank colleges further. Try to take unaided as much as
possible.
 Ask respondents to rate colleges they ranked on a scale of 1-10 on following 5 parameters:
i. Intake Quality & Governance
ii. Academic Excellence
iii. Infrastructure & Living Experience
iv. Personality & Leadership Development
v. Career Progression & Placement
 Similarly, Q.B3 ask respondents to rank colleges/ institutes at zonal level and also give rating
on a scale of 1-10 where 1 = Very Poor & 10 = Excellent
 There is a chance of respondent taking names which are not in the show card, so write the full
name and city of the colleges. If the college is already there in the show card then just mention
the code and fill other details later on This will save time and help in keeping the respondent
concentrated.
 Interview respondents from the list provided by MDRA. Any interview out of this list will not
be accepted.

Marketing & Development Research Associates, #34 B, Research House, Community Centre, Saket, New Delhi – 17 3
2022
 India Today-MDRA Best colleges ranking 2022 – Perceptual survey Brief Note
Streams code City code
Streams Code City Code
Engineering EG Bangalore 1
Medical MD Mumbai 2
Dental DT Delhi 3
Mass Comm MC Noida 4
Law LW Ghaziabad 5
Hotel Mgt. HM Gurgaon 6
Fashion Design FD Faridabad 7
Architecture AR Chandigarh 8
Social Work SW Ludhiana 9
BBA BB Indore 10
BCA BC Nagpur 11
BSc BS Coimbatore 12
BA BA Kochi 13
Bcom BM Hyderabad 14
Kolkata 15
Pune 16
Lucknow 17
Chennai 18
Kota 19
 
Patna 20
Raipur 21
Bhubaneswar 22
Guwahati 23
Ahmedabad 24
State and its zone

North Zone East Zone West Zone South Zone

J&K Bihar Gujarat Andhra Pradesh
Himachal Pradesh Jharkhand Maharashtra Karnataka
Chandigarh Orissa Madhya Pradesh Tamil Nadu
Punjab Chhattisgarh Goa Kerala
Haryana West Bengal Daman and Diu Lakshadweep
Uttarakhand Assam, Sikkim and other North-Eastern states   Pondicherry
Uttar Pradesh     Andaman & Nicobar
Delhi      Telangana
Rajasthan      

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2022