Proposal - Digital Marketing Plan

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PT. GUDANG DISTRIBUSI

www.gudangdistribusi.tech
COMPANY
PROFILE
2021
PT. Gudang Distribusi
100% Indoneisan and Malaysia owned and operated traditional product, lego toy and
digital product.
Started 3th branch around 20 Dec 2022 and cooperation company with Mighty Utan
Sdn Bhd Malaysia Feb 2014 with our rst store in Dataran Prima, MW wallet store,
Second branch was build in May 2015 at Cheras Sentral Mall We,
Walk-in and online purchase.
Also sells on third party site (Lazada, Shopee, Go Shop)
Our physical stores operate daily, and online shop 24 hours a day.
Our Stores
Dataran Prima Branch (03-78869369) Cheras Branch (03-91081269)

Level 7, Unit 03, Menara A, The Tube, Level 1, Cheras Sentral Mall (Formerly
Dataran Prima PJU 1/37,Petaling Jaya, Known as Phoenix Plaza) Operation
Selangor, Malaysia.
Operating Hours: 3th Indonesian Branch
Monday to Friday 12pm-7pm (+6281272995086)
Saturday & Sunday 11am- JL. Trans Sumatera Lahat, Taba
7pm Get Direction on Google Jemekeh, Lubuklinggau ,Sumatera
Map: https://goo.gl/Jv6GtE Selatan 31626
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Company Profile
Entrepreneur’s Name:
Meitanisyah
Home Street Address

Lubuklinggau (+6281272995086)
JL. Trans Sumatera Lahat, Taba Jemekeh, Lubuklinggau, Sumatera Selatan.
Contacts:
Cell phone:
+60163468212
Email address:
meita@gudangdistribusi.tech
Business name:
PT. Gudang Distribusi Digital Marketing
Business Address:
Get Direction on Google Map:
https://goo.gl/Jv6GtE
Get Direction on Google Map:
https://goo.gl/S58DcW
LOCATION:
 Dataran Prima Branch (03-78869369)
Level 7, Unit 03, Menara A, The Tube, Dataran Prima PJU 1/37,Petaling Jaya,
Selangor, Malaysia.

Cheras Branch (03-91081269)
Level 1, Cheras Sentral Mall (Formerly Known as Phoenix Plaza)
Brand Slogan:
Stepping To Ease
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

confidential, trade-secret information and is shared only with the understanding that
you will not share its contents or ideas with third parties without the express written
consent of the plan author.
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Table of Contents
Executive Summary.......................................................................................................3
1. Introduction...............................................................................................................6
2. The Product/Service:.................................................................................................9
3. Industry and Market Analysis:................................................................................ 12
4. Competition............................................................................................................. 18
5. SWOT Analysis.......................................................................................................21
6. Operations Plan........................................................................................................23
7. Marketing Plan........................................................................................................ 25
8. Management............................................................................................................ 29
9. Financial Plan.......................................................................................................... 32

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Executive Summary
A digital marketing plan must be a “winner.” If the plan does not help
management to gain market share, increase sales, lower marketing costs or otherwise
“win”, the plan is a waste of time. This is crucial for small businesses that must get
the highest return on every marketing dollar spent. PT. Gudang Distribusi is intended
to be a digital marketing company in Malaysia. PT. Gudang Distribusi Digital
Marketing company is intended to provide services such as managing live chat
service on different platform (Facebook messenger, WhatsApp business, LinkedIn) ,
managing social Media leads ads posting on such as Facebook, Instagram, b2b data,
b2c data, website management, E-mail outreach, content generation and optimization
such as ads and product posting to different e-commerce platform online shop and
start-up IT services, affiliate marketing and customized marketing strategies.
PT. Gudang Distribusi Digital Marketing Company intends to provide these
services to all type of businesses to help them in lead generation, SEO optimization,
to increase sales, take market share and competitive advantage by using their digital
marketing services. This plan includes from overview till financials.
Company Revenues:
The revenues of company will come from five (5) major services
1) Content Creation and SEO optimization 2) Website and Social Media Management
3) Email Outreach 4) Affiliate Marketing and link building
5) As posting and lead generation. Through these sources, PT. Gudang Distribusi
intends to capture its planned revenue.
Services Offered:
PT. Gudang Distribusi intends to provide various services to their customers
that include:

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1. Own Website Business and Social Media Marketing Services
2. Own Email (E-mail management and email marketing for 500 email everyday,
B2C data base)
3. Content & Lead Generation and Optimization (Ad posting on e-commerce

platforms, Facebook leads)
4. Affiliate Marketing and building quality links. Own Facebook Page

( Automatically messenger page, automatically Whatsapp business)
5. Customized Business Marketing Strategies – Own Personal Comission

everyweek
Industry Analysis and Competition:

The industry and market analysis of Djibouti for opening digital marketing
company suggests that this business has high scope. As, their business have all latest
marketing options that any business is looking this will serve as a competitive edge
for PT. Gudang Distribusi. Moreover, PT. Gudang Distribusi is intended to cover
lacks by other digital marketing agencies to get attention and loyal customers. The
lacks they intend to cover are:
• They are planning to use Adaptive innovative technological framework of
marketing rather than using old means of advertisement.
• They are planning to offer Customized digital marketing services to their
customers.
• Involving their clients in decision making for their digital marketing strategies
and better results and positive outcomes of their efforts.

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• They are planning to hire blend of super talented young brains along with
experienced people for their company as most of the
digital Marketing agencies have employees who are not experience in this
field.
Strengths and Opportunities:
PT. Gudang Distribusi, as planned, will have lot of strengths and opportunities
to cover their weaknesses and threats and to make position in market. That might be
their competitive advantages, their unique services and emerging trend of digital
marketing in Malaysia.
Implementation Plans:
PT. Gudang Distribusi will at first focus on operational plan which decides
how to operate, what resources are needed and how to utilize the resources. Secondly,
it will focus on their own marketing plan to make them recognized and known in
Malaysia.
It also tells how to make our services available and attractive for customers and then
management plan which is necessary as it includes employees and employees are one
that are responsible for quality.
PT. Gudang Distribusi has successfully made these plans and intended to
implement them in nearby future as soon as possible.
Financials:
The budget for this plan is 295$ which is in local currency Malaysian Ringgit.
In this section, PT. Gudang Distribusi includes how to obtain these funds and how to
use them properly to achieve targeted revenues. Moreover, they have set some
milestones which they will achieve as time mentioned. Entrepreneur will use personal
savings, take family loans, and seed capital from friend to start the business. This plan
includes all projected costs and revenues for three (3) upcoming years and key
assumptions to calculate these.

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1.0 Introduction
Overview:
PT. Gudang Distribusi, a digital marketing company centre in Malaysia,
intends to start up business at large scale that will facilitates businesses of Malaysia
and foreign direct investors (FDIs) to use their services for their business digital
advertising and marketing. It is planned to be a single member company that will be
privately owned and will operate office in two locations in Malaysia.
PT. Gudang Distribusi intends to provide many short term and long term
services to their business and academic clients both in home country and
internationally. Some of the planned services are offering complete digital marketing
services such as website and special media management, live chat management, lead
generation, e-mail management, ad posting on e-commerce stores., offering affiliate
links. The language of instruction will be French as it is official language in Djibouti.
In short, this digital marketing company will provide services that will be
directly responding to the needs of their clients.
Vision Statement:
We aim to be a company that provides unique and quality digital advertising
services to businesses to provide them better future and competitive edge.
Mission statement:
Our primary focus is to work closely with clients and help them succeed in
setting and meeting their marketing goals. We offer total support and a
commitment to communicate their ideas in a strategic, creative, and cost-effective
manner.
Objectives:
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As every business has some objectives which they try to achieve in multiple
small goals. PT. Gudang Distribusi aims to:
1. Support and promote start-up business by doing advertising campaigns for
them and their IT system and their day-to-day activities such as website &
social media handling, live chat management, E-mailing and other related
tasks.
2. Provide safe and quality early learning to national business holders in
promoting their products and services to their target market.
3. Provide professional customized digital marketing services by hiring trained
staff to ensure quality.
4. Ensure customers’ satisfaction by involving them in decision making for their
digital marketing plans selection and implementation for better outcomes.
5. Establish business as a best digital marketing service provider.
The Value Proposition:

PT. Gudang Distribusi promises following values to be delivered and
acknowledged:
1. PT. Gudang Distribusi will be a results-driven marketing firm. We will
provide a complete range of marketing and advertising services to our clients
that may be start-up businesses or existing business who want re-branding. We
will recruit qualified and professional digital marketers for cutting edge
results.
2. We will make customized marketing plans according to need of our customer.
We will use a variety of marketing tools, choosing those that are best suited to
our client’s requirements. We will combine those tools in such a way to create
meaningful, effective marketing for optimal results.

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Keys to Success
• Have the technical expertise to minimize the learning curve for our clients and
minimize their expenses.
• Be a part of our client’s business team.
• Insure the timely launch of each client’s marketing program.
• Generate new innovative strategies for our clients that result in a high-quality
and cost-effective product.

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2. The Service:
Being a marketing and advertising company, PT. Gudang Distribusi is
intended to serve both service and non-service sector of Malaysia. It is planning to
take advantage of growing trend of digital marketing of business due to increase in E-
commerce business, social media usage and internet penetration that are the key
drivers of this market.
After having a look on all these factors, PT. Gudang Distribusi intends to provide
several services to their ultimate customers.
• Lead Generation:
1. Search Engine Optimization (SEO)

2. Search Engine Marketing (SEM)
• Website and Social Media Marketing
1. Live Chat Management

2. Facebook, Instagram and etc
• Email Outreach
• Content Generation and Optimization
1. Product Positing
2. Ad posting
• Affiliate Marketing
• Customized Online Marketing Strategies

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Lead Generation:
Search Engine Optimization
SEO is the top service in our digital marketing agency’s services list. That’s because
it affects all your online marketing strategies. SEO is vital to ensure your website
shows up in online searches. Without effective SEO, prospective customers may
never get to see any of your digital marketing efforts. That’s why it’s important to
provide this service to stand out amongst the competition.
Search Engine Marketing:
We are also going to offer SEM for our valuable clients. SEM strategies involve
paying a search engine to place your website in front of customers. It’s closely related
to pay-per-click advertising.
With SEM, we will choose keywords associated with your products and services and
them craft advertisements around them. These are the familiar type of advertisements
you will see when you conduct a search query online.
Website and Social Media Handling Services:
We are offering website and social media handling to our customers. For website
management: We will manage H1 tags, images, load speed, and functional links that
will add value to your site. Our digital marketing company will go through your
website carefully and ensure that every aspect of it is working to your benefit.
We will ensure our website optimization service will increase website traffic. Our
social media Handling service will help you create suitable content that appeals to the
demographic you want to target. We will

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also help you set up targeting Facebook ads to present your company to a specific
demographics.
We will also do an in-depth analysis of your current social media standing, devise
compelling social media campaigns to attract sales, and monitor social media
comments about your business. We will also provide the services to handle live chats
on different social media handles.
Email Management:
A digital marketing agency has the skill to handle all these aspects easily. We will
help grow your email list, come up with engaging campaigns that drive conversions,
and set up effective mailing campaigns.
Content Marketing:
Content marketing usually takes the form of videos, blogs, vlogs, infographics, and
social media posts. It also involves ad posting and product posting on different e-
commerce websites and social media apps. We will provide all these services to our
clients.
Affiliate Marketing:
We are going to offer affiliate marketing for our customers in which we promote their
products and services at our social media blog posts, and we will select bloggers for
this task for result-driven performance.
Customized Business Marketing strategies:
We will offer customized marketing plans in which we take customers suggestions
and ask their specific requirements and make use of marketing tools for their specific
need.

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3. Industry and Market Analysis:

Scope of Digital Marketing in Malaysia:
Malaysia’s Digital Landscape
Malaysia has one of the most conductive environments for digital marketing. Most
areas are urbanized and the citizens are well-educated, showing a total literacy rate of
94%. The country’s modern attitude also reflects on its rapidly growing online
population.
26 million of Malaysia’s 32.16 million population are now online, where 81% are
active social media users. The country has an 83% Internet penetration rate, which is
one of the highest in the Southeast Asia region.
On average, each resident handles four social media accounts, leading Malaysia to
experience a significant increase in spending time and money online. The country’s
average time spent on the internet every day is about 7 hours and 57 minutes, in
which 2 hours and 45

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minutes are used on social media. Due to this, the country has an 83% frequency on
internet access per day.
In terms of online spending, Malaysia is also viewed to be extremely comfortable

with taking up online purchases and with the general digital turn of society. Currently,
it has one of the highest levels of mobile online shopping penetration among ASEAN
countries with a 61% penetration rate.
It is also important to note that 98% percent of adult Malaysians use mobile phones,
followed by 97% usage of smartphones. In addition, mobile phones are used
significantly more to visit social media sites compared to computers.
This has allowed the country to emerge as the fourth with the highest mobile social
media penetration globally, and the first in Southeast Asia. Therefore, marketers must
ensure that mobile-friendly strategies are developed.

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Market Gap:
Despite the great advance of the retail e-commerce sector in the country, digital
marketing is still relatively new in Malaysia, resulting in a reluctance of Malaysian
marketers to invest in the field. In GetCraft’s survey of 50 marketers across different
industries in the country, two out of five admitted that this hesitation stems from
being unsure of the implications of digital marketing and on the usage of digital
strategies.
Solution:
PT. Gudang Distribusi is planning to fulfil this gap and to offer digital marketing
services to the business to help them in their business marketing strategies to get
competitive edge.

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Customer’s Demographic Analysis
The customers of this industry are dispersed and are lot of numbers as every other
business want its marketing and advertising strategies for better business
opportunities.
PT. Gudang Distribusi intends to segment the market for them on following basis,
which will be their customer groups:
Total number of population digital in Malaysia
Total number of population digital in Malaysia 31.83% penetration 76%
• Unique mobile user 21.62 millions penetration 68%

• Internet users 25.08 million penetration 79%
• Social media users 24 million penetration 75%
• Mobile social users 22 million penetration 69%
(We are Social, 2018)

Malaysians’ internet users demographic as of July 2018:
Below 20: 8.1%

20 - 29 years: 30%
30 - 39 years: 25.9%
40 - 49 years: 17.9%
50 - 59 years: 11.6%
60+ years: 6.5%
Top Devices Used for internet in Malaysia
There are 89.4% (21.9 million) access their smartphone, compared to other mediums
such as laptop, net-book, and PC desktop.
1. Smartphone: 96%
2. Laptop/notebook/netbook: 41%
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3. Tablets: 18%
4. Television: 90%
5. Device for Streaming in TV: 8%
6. E-Reader Device: 2%
7. Wearable Tech Device: 12%
(We are social, 2019)
For Social Media Marketing
Most active social media platform in Malaysia:
1. YouTube 93%
2. WhatsApp 91
3. Facebook 91%
4. Instagram 70%
5. FB Messenger 64%
6. WeChat 47%
7. Twitter 44%
8. LinkedIn 29%
9. Skype 26%
10. Pinterest 25%
For Search Marketing

• By December 2017, Google has 98.39% market share of Search Engine in
Malaysia. Yahoo positioned in second place with 0.78% and Bing 0.59%.
(Stacounter, 2017)
• 64% of Malaysians used a Search Engine to help them in the purchase

process before they bought their last product.

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• In 2017, Malaysia’s social media advertising has taken up more than 30% of
the total Internet advertising revenue in Malaysia.
• Total ads expenditure show number of 341 million. (Statista, 2017)
• 48.8% Malaysian using internet for Online shopping. (IAMK, 2018)
E-COMMERCE & M-COMMERCE Marketing

• Top 10 e-commerce sites in Malaysia 2018, Lazada Malaysia, 11street
Malaysia, Shopee Malaysia, Lelong.my ,Carousell Malaysia, Zalora Malaysia,
Qoo10 Malaysia, eBay Malaysia, Fave, Hermo.
(AseanUp, 2019)
Email Marketing
• The key figures like open rate and click rate have changed quite a bit for each
country, with Malaysia being the only country enjoying significant growth in
email open rate from 16.52% in 2017 to 23.38% in 2018.
(SilverMouse, 2018)
This industry has potential to growth as people are becoming aware of importance of
their digital media advertising and marketing. That is increasing demand for this
industry in Malaysia.

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4. Competition
Every business has to face competition whether new entrant or existing
business. PT. Gudang Distribusi also has competitors that can create a threat for
them. For this we have shortlisted some major and famous competitors of
Malaysia.
The following are the three competitors of PT. Gudang Distribusi who are offering
similar services:
Google
Company Website
Rating
Emperikal | Digital
Marketing Agency https://www.emperikal.com/ 5/5
Malysia,
YOUMO STUDIO Sdn
Bhd | Advertising &
https://www.youmostudio.com/ 4.5/5
Digital Marketing
Agency Malaysia
Silver Mouse Digital
Marketing Agency
https://www.silvermouse.com.my/ 4.5/5
Malaysia
According to this analysis, PT. Gudang Distribusi will be far better than its
competitors and will have many competitive advantages over its competitors. These
competitive advantages are:
1. PT. Gudang Distribusi will cater more customer segments than its competitors
that are individuals, startup business, existing business, national and
international businesses.

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2. PT. Gudang Distribusi is offering more facilities to its customers than

competitors like flexible timings, trained responsive staff and customized
strategy for their client needs and by involving them.
3. PT. Gudang Distribusi is taking steps for customers’ satisfaction which are not
taken by competitors usually. These steps involve use of clients’ portals to
monitor their business performance by using
their digital marketing tools.
All these steps planned by PT. Gudang Distribusi will give them a competitive
edge over its competitors (whether direct or indirect), and PT. Gudang Distribusi will
soon get loyal customers.
As, PT. Gudang Distribusi is finding opportunity and intends to operate in this
industry, other people may also this a suitable business. The already established
institutes normally have an image in eyes of customers. So, this image may be the
barrier to enter in this industry but at the same time people can enter by providing
some extra and differentiable services. In short, new entrants may have to cover the
barrier of reputation of established institutes and can grab market share by providing
points of differences as PT. Gudang Distribusi is planning to.
The switching cost for a customer to competitors is not high in this industry as
almost all competitors are charging same due to competition. But customers may find
it high if they’ll have to compromise quality or other services provided or they have to
trade-off.

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The major barrier one can create for new entrants is making loyal customers.
PT. Gudang Distribusi will cover following aspects to generate loyal customers and to
minimize risk of new entrants. By adopting these steps, they intend to create a quality
image in the minds of customers which will make them difficult to replace.
1. Providing best and quality experience of digital marketing and advertisements
with the help of their professional team of niche experts.
2. Creating point of differences from other competitors in the form of flexible
timings, involving clients in strategy discussion for their specific customers’
need and objective.

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5. SWOT Analysis
Strength Weaknesses
• Qualified and trained staff. • Financial Limitations.
• Professionalism. • Lack of business trainings.
• Flexibility in timing. • Lack of networking skills.
• Mixture of various services to
ensure quality and
Customer Satisfaction.
• Customized marketing
strategies.
• involving customers in
decision making.
• Variety of marketing tools.
Opportunities Threats
• Growing Trend of digital • New entrants can grab
marketing in Malaysia. market share.
• Growing trend of business to • Instability of economy due
spend on their digital media to COVID 19.
marketing for better • New and more technology
business opportunities. oriented companies can
• Awareness related to emerge.
adoption of digital
marketing strategies.
• Era of Technology.

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PT. Gudang Distribusi will use following strategies to enhance strengths,

reduce weaknesses, threats and challenges, and to exploit the opportunities:
Strengths & Opportunities Weaknesses & Opportunities
“Maxi – Maxi” Strategy “Mini – Maxi” Strategy
• PT. Gudang Distribusi will use its
strengths • Mighty Utan will minimize its
to maximize opportunities. weaknesses by taking benefit
• E.g., customized tools of digital of its opportunities.
marketing will satisfy their • E.g., PT. Gudang Distribusi can focus on
customers. PT. Gudang Distribusi will
get era of technology and can
loyal customers and can reduce this lack within their
increase customer base. setup.
Strengths & Threats Weaknesses & Threats
“Maxi – Mini” Strategy “Mini – Mini” Strategy
• PT. Gudang Distribusi will use its
strengths • Mighty Utan will minimize its
to reduce threats. weaknesses to reduce threats.
• E.g., all their strengths can be • E.g., by focusing on lack of
used to generate loyal technology they can reduce
customers which can act as new entrants to achieve
barrier to new entrants. In this competitive edge.
way they can retail their
market share.

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6. Operations Plan
PT. Gudang Distribusi, being a service provider, does not intend to go for
manufacturing process, or acquiring inventory for this purpose. The company will go
for proper service production to delivery system for their customers. For starting
operations, PT. Gudang Distribusi will need to follow following legal procedures:
1. Get the business registered.
2. Consult with employment lawyers.
3. Get the patent and sign the digital marketing business building lease in
front of a notary agent.
4. Get tax ID number.
5. File for trademark protection.
6. Open a business account.
For starting business of digital marketing company, PT. Gudang Distribusi
will need a list of physical assets, human resources, and other inputs to operate. The
company will go for various methods to obtain these needed resources. The
explanation of the resources along with how company plans to obtain them i s as
follows:
Nature of Resource How Company Plans to Obtain?

Physical Assets not required as business will be online.
Office Equipment (laptops, Purchase
telephones and internet routers)
Human Resources
CEO Myself
1 Social Media experts Yourself
Along with above mentioned resources, PT. Gudang Distribusi will need some
intangible resources too. That are customized marketing strategy experts wo have
professional knowledge. For this, PT. Gudang Distribusi decided
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to hire such people by inviting people to apply and then they’ll go for proper
recruiting system. Further, they plan to provide training to their employees if there
will be any lack of knowledge and expertise.
For providing the services, PT. Gudang Distribusi will follow complete
process that is as follows:
PT. Gudang Distribusi is intended to deliver their services to customers,

directly. So, they do not have any suppliers and distributors.

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7. Marketing Plan
Marketing plan, for any company, is necessary to make customer buy their
products and services. This plan provides a reason why customers should prefer your
company as compared to competitors, and how you will make your products and
services available for them. PT. Gudang Distribusi ’s marketing plan is intended to be
based upon positioning, pricing, and promotion strategies, marketing program and
distribution patterns. Moreover, marketing strategies will remain true with company
objectives and mission statement.
Positioning Statement:
1. For startup businesses, who value the quality of digital marketing of their
business to gain their brand awareness and to get customers, PT. Gudang
Distribusi will offer them all digital marketing services under one roof.
2. PT. Gudang Distribusi intends to provide tension-free services for existing
business to reposition their brand and make new brand image in the eye of
their customers.
Pricing Strategy:
Being aware of importance of perfect pricing, PT. Gudang Distribusi will use
blend of following pricing strategies:
1. Competition-Based Pricing: We will set price according to prices, strategies
and offerings of competitors. This is because customers might not switch to
other companies due to unreachable prices. We will be price competitive in
the market we serve; however, we will not subscribe to the "low price leader"
concept. The quality of our service will support the prices we charge.

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2. Service Based Pricing: We will charge appropriately for the high-end, high-
quality educational and care giving services we offer. We will assure that our
revenue structure must support our cost structure, so the salaries we pay to
assure quality services must be balanced by the amount we charge.
Promotion Strategy:
PT. Gudang Distribusi plans to use myriad promotional strategies for
promoting their services and making people aware of them. The strategies PT.
Gudang Distribusi intends to use are as follows:
1. Advertisement: PT. Gudang Distribusi intends to advertise its services to
both conventional channels (facebook, instagram, etc.) and social media
platforms. Here, PT. Gudang Distribusi will develop their core positioning
messages.
2. Brochures: PT. Gudang Distribusi will disperse the promotional leaflets for
their company in different offices, events and seminars and institutes. Our
theme and digital strategy will help us to sell our services.
3. Direct Mail: Also, we will send weekly direct mail campaigns to the housing
developments nearby the company of PT. Gudang Distribusi. We will also
offer monthly offers for clients, noting their important events and will
congratulate them for their successful achievements to capture them.
4. Direct Marketing and PR: We will apply this strategy to cater individual
customers, to attract them and also to retain them for lifetime. For this
purpose, we will apply CRM and CMR strategies. We will keep records of
customers and keep in touch with them to cater their needs.

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5. WOM: Once a customer will visit our company, we will cater them so well
and provide them a quality service so they will communicate to others which
are word of mouth and it will promote PT. Gudang Distribusi.
Marketing Programs:
PT. Gudang Distribusi plans to use following marketing programs to get
maximum benefit from their services:
1. Publicity: Through media, we will get our story and mission statement out.
2. Personal Relations: By maintaining PR we will be able to let our customers
think that they are family rather than customers. Through PR strategy we will
be able to create a strong image of our brand.
3. Community Involvement: We will involve clients in various decision
makings like devising digital media strategy and which tools our clients are
interest to use, etc.
4. Social Media: we will use social media to promote our company and to make
it noticeable in.
Distribution Patterns:
PT. Gudang Distribusi will use Direct Marketing channel to provide their
services to customers. Direct marketing channel means, no intermediary will be
involved, and it represents: Producer of service → Consumer of Service. That is
because PT. Gudang Distribusi is the digital marketing company that do not need any
distributors.

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Other Factors:
PT. Gudang Distribusi will make sure to provide quality and their extra
services will provide them competitive edge as described in Competition section.
Also, PT. Gudang Distribusi will take fees in advance to ensure customers’
payments. But they will also go for installments for needy clients.

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8. Management
Functions:
Like every service company, PT. Gudang Distribusi will be in need and
planned to perform following functions to run the business. The performance of these
functions will ensure the business to run properly.
1. CEO: In this, PT. Gudang Distribusi will make sure that built environment is
in proper functional manner by integrating people, place, process, and
technology. PT. Gudang Distribusi will enhance communication among
employees and stakeholders, go for risk management, make leadership
strategies, and carry-on performance management, etc., to comply with facility
management concept.
2. Human Resource Management (HRM): Employees are the one who play
major role in providing quality. So, PT. Gudang Distribusi will perform the
function of HRM in which they go for hiring and developing employees so
that they become more valuable for PT. Gudang Distribusi in future.
3. Finance / Accounts: This is the major function every company needs to
perform. PT. Gudang Distribusi will go for proper accounting of their daily
operations and follows the rules to ensure transparency in their statements and
to record each tiny expense and income. This will give them an overview of
financial performance and strategies can be made accordingly.
4. Marketing / Sales: Marketing is more than necessary for any organization
whether large or small. PT. Gudang Distribusi will make proper marketing
strategies as described in Marketing Plan and hire marketing team to perform
these functions. These functions will be controlled by CEO.

30 | P a g e
Qualifications/Expertise:
For performing above mentioned functions, PT. Gudang Distribusi will take
care of the fact that hired employees should be qualified and expert in their field to
get best results out of this. Following table shows the qualification and expertise PT.
Gudang Distribusi plans to acquire to perform functions:
Employee Number Qualification Expertise
required
CEO (myself) 1 BS Degree + Leadership Qualities
Digital Media 1 BS Degree+ Social media Expert
Experts Different courses
As, PT. Gudang Distribusi intends to be a small company at start, so it will not
hire personal manager, accounting and marketing managers, etc. All these functions,
in start, will be perform by CEO of the company. But in future, company may hire
representatives which depends on growth of company and its capability to pay to
more employees.

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Being a CEO of the company, I, Meitanisyah, will perform following

functions to run my business:
1. Admin Management.
2. Personnel Management.
3. Marketing Management.
4. Handling of Accounts and Finance.
5. All petty management tasks.
Organizational Structure:
Following will be the organizational structure of PT. Gudang Distribusi:
CEO
Digital Media Experts Marketing Strategy Watchman and

Advisor Janitor

32 | P a g e
9. Financial Plan
This section contains the financial plan of PT. Gudang Distribusi which is
based on following factors like information presented in precious sections and
following key assumption.
Cost Estimations & Projections:

Cost Estimations for PT. Gudang Distribusi ’s capital requirement and
operations (for year 1) are as follows. This is amount PT. Gudang Distribusi will need
at start. The start-up funding, along with base year expenses this project will cost
295$.

33 | P a g e
Startup Business Cost of Advertising Agency (Online Business)

Project Investment (in Malaysian Ringgit)
Total Amount Required at Start-Up $
Investment:
Own Website (Can choose domain 60$
name expired 1 year )
Email data base b2c (10.000 email), 40$
email can choose as your domain as you
want and can send unlimited with email-
activecampaign ( expired 1 year )
Instagram, facebook leads 20$
Own Facebook pages with 1000 likes 20$
Automatically whatsapp Business and 25$
Facebook Messenger
Join Member Team and promote our 130$
product in 34 countries – International
Business ( Will explain in the meeting )
Total Startup Cost 295 $

34 | P a g e
Financing:
PT. Gudang Distribusi is intended to finance the cost need to be incurred at
start up from following sources:
1. Personal Saving (65%).
2. Interest Free Family Loans (25%).
3. Seed Capital (10%).
All these funds will be used to purchase furniture and necessary equipment,
hire employees, and perform operations. PT. Gudang Distribusi intends to repay the
debt in instalments from its revenue.
Revenue Projections:
PT. Gudang Distribusi plans to generate its income from various sources that
includes following. These sources are called revenue streams for PT. Gudang
Distribusi:
1. Email Marketing fees of clients.
2. Website and Social Media management fees.
3. Charges for ad and product posting Services.
4. Charges for SEO, SMO by lead generation.
5. Fee for providing affiliate marketing links.
6. Live Chat management fee.
PT. Gudang Distribusi will go for revenue projections by setting up price of its
services and estimated times of hired services for 1 years.
Pay-Back Period
Pay-Back Period is the period in which business is expected to cover all initial
expenses and working capital investments and will start generating profit. This project
will fully recover the initial investment and working capital and will start generating
profit till the end of first year or maximum at start of second year of operation, as
income statement and cost estimations show.

35 | P a g e
Milestones and Attachments:

For a company, it is necessary to set milestones to set milestones to track what
they have achieved and what they must achieve in upcoming future. As, PT. Gudang
Distribusi is a start-up so it has set following milestones to track performance:
Sr. No. Description Time Duration

1 Conduct the clients’ surveys to check March, 2021
estimated demand and to check what clients
expects from digital marketing companies.
2 Ideal venue will be searched for and safety April, 2021
measures and marketing tools will be
considered.
3 Website Design April, 2021
4 Business Plan Completion April, 2021

BRANDS
MIGHTY UTHAN
www.mightyutan.com.my

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PT. GUDANG DISTRIBUSI

Walk-in and online purchase.

Also sells on third party site (Lazada, Shopee, Go Shop)

Dataran Prima Branch (03-78869369) Cheras Branch (03-91081269)

Level 1, Cheras Sentral Mall (Formerly Known as Phoenix Plaza)

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

1. Own Website Business and Social Media Marketing Services

3. Content & Lead Generation and Optimization (Ad posting on e-commerce

4. Affiliate Marketing and building quality links. Own Facebook Page

5. Customized Business Marketing Strategies – Own Personal Comission

Industry Analysis and Competition:

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

The Value Proposition:

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

1. Search Engine Optimization (SEO)

• Website and Social Media Marketing

1. Live Chat Management

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

Search Engine Optimization

Search Engine Marketing:

Website and Social Media Handling Services:

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

3. Industry and Market Analysis:

Malaysia’s Digital Landscape

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

In terms of online spending, Malaysia is also viewed to be extremely comfortable

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

Customer’s Demographic Analysis

• Unique mobile user 21.62 millions penetration 68%

(We are Social, 2018)

Below 20: 8.1%

For Social Media Marketing

Most active social media platform in Malaysia:

For Search Marketing

• 64% of Malaysians used a Search Engine to help them in the purchase

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

(We are social, 2017)

• Total ads expenditure show number of 341 million. (Statista, 2017)

• 48.8% Malaysian using internet for Online shopping. (IAMK, 2018)

E-COMMERCE & M-COMMERCE Marketing

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

2. PT. Gudang Distribusi is offering more facilities to its customers than

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

PT. Gudang Distribusi will use following strategies to enhance strengths,

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

Nature of Resource How Company Plans to Obtain?

PT. Gudang Distribusi is intended to deliver their services to customers,

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains

CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains