Term Project Report

MGT3907 Business Communication

‘Vecarehair Organic Shampoo and Conditioner’

Section 401 Group 1

Prepared By

Pattarawadee Jearudomsup 6213610

Chayanit Chaiprasertkul 6214606

Worapan Suwanphong 6215116

Pruet Veeramontanasak 6215262

Presented

A.Saifon Singhatong

Date of Submission

31 January 2022

Semester 2/2021

Martin de Tours School of Management and Economics

Assumption University of Thailand

Describe the features and functions of this green product.
Function

Our hair care product lines include shampoo and conditioner containing 100% organic ingredients that
give a clean and refreshment feel to the hair and scalp right after the first use. It is developed under
the concept that everyone has unique hair condition. We offer and ultimate solution to an individual
hair problem. We provide an online hair test so that our customers may create their own personalized
shampoo and conditioner formula that is designed for their specific purposes and ideal hair condition.
Features

We offer several hair care formulas which are based on one’s hair and scalp type with the benefit
adding that they prefer such as color protecting, heat protecting, hydrate, deep treatment, fix split
ends, prevent flake, reduce frizz, oil control, voluminous, strengthen, shine, and lengthen formulation.
All our formulas are customizable and comply to the European Union's cosmetic safety requirements.

Our hair care products are 100% organic, environmentally friendly, and free of potentially harmful
ingredients. Our products are phthalates, gluten, paraben, and sulfates free which will not damage
the aquatic ecosystem, the animals are safe as we are cruelty-free.

Our shampoos and conditioners come in 2 sizes: 8 oz. and 16 oz. in PCR bottles and optional pumps,
and 8 oz. size in refillable pouch. All the packages are 100% recyclable from the aluminum cap to PCR
bottles and the cartons. Moreover, customers can design their own label through our website to
customize the package to be their style.

Hofstede’s framework

Ireland's Hofstede Framework

70 68 65

35
28
24

Power Individualism Masculinity Uncertainty Long Term Indulgence

Distance Avoidance Orientation
a) The national culture of the distributor and their expected behaviors based on each dimension
on the framework.

Ireland’s power distance score is 28, indicating that it is a society that promotes equality
between individuals. In Irish companies, a hierarchy is formed for convenience, supervisors are
constantly available, and managers depend on employees and teams for knowledge. Managers and
employees equally expect to be engaged, and information is given on a regular basis. Therefore,
people usually communicate in a casual, direct, and engaging manner.

Ireland is an Individualist society, with a score of 70. Employees in the organizations are
considered to be self-dependent and be in charge. Additionally, in the working environment, the
recruitment and promotion actions are made purely on qualifications or verification of what one has
achieved or can contribute.

Ireland is a Masculine society, with a score of 68, it reflects an extremely competitive and
determined society. People's behavior in general is rooted on the common beliefs that they should
"try very hard to be the best they can be" and that "the winner gets all." The Irish is motivated to
succeed and proud of their accomplishments in life, thus it is the foundation that are based onto in
the recruitment and promotion decisions in the workplace. Also, Individual conflicts are solved, and
the purpose is to win.

Ireland has a low Uncertainty Avoidance score of 35. The society shows that creativity is
essential and thinking outside the box is encouraged. Irish businesses value ingenuity and are often
seeking for alternative methods to handle with difficulties. When making a statement, using practical
facts is preferred than using excessive technical jargons.

Ireland's culture is described as normative, with a low score of 24 displaying that Irish society
is normative in terms of people are devoted to discovering the ultimate truth; their thoughts are
normative. Moreover, the society has a great intention to uphold the traditions, low tendency to save
for the future, and a yearning to get immediate results.

Irish culture is Indulgence, with a score of 65, it is obvious that people in societies with a high
Indulgence score have more tendency to act on their urges and want to enjoy life to the fullest.
Theoretically, people have an optimistic mindset and tend to be enthusiastic. Additionally, they place
a larger value on recreational time, behave as they like, and spend their money as they please.
b) Your company’s representatives who should attend this meeting.

Sales Representatives

Since Vecarehair’s representatives are a product of shampoo with the ability to support the customer
with their hair problems. The experience, age and gender are important for representatives who
attend this meeting. We choose a man who age around 30s-40s, which is because their masculinity is
high in Ireland mean that there is still gender is matter and is a society that accepts people from
success. However, Iris has a low Uncertainty Avoidance that makes it risk-tolerant and flexible

Experts from hair researcher

Demonstrating expertise and comprehension of bargaining products is also highly helpful in creating
relationships because Ireland is a country of high indulgence, suggesting that people seek enjoyment
and satisfy the wants of others. Attendees may be attracted gain trust in the presence of a hair and
scalp expert.

c) Type of information you should prepare to effectively persuade the group of potential
distributors.

In order to persuade the group of potential distributors we need to prepare information and value for
those distributors. These aforementioned value and information include; aims and goal of the
company, product details, information to support their value, focus of the market.

Firstly, aims, goal, and product details. Vecarehair should properly introduce the company including
aims and goal of the company, this can be followed by Vecarehair explaining and introducing the
products/services that will be provide by the company and why they are different from other company
in the same market (mainly focusing about the ability for the customer to customize their product).
The reason to differentiate from others is according to the Hofstede framework Ireland mostly support
creative thinking and unique ideas. Secondly, Vecarehair should mention the data collected from the
past in order to support and solidify the product ideas (what past customer like about the company's
idea and why they would use it). The reason for this is because even though according to Hofstede
framework Ireland is very supportive of new idea, they are also very competitive which means having
data about past user experience would help with persuading the distributors. Lastly, they should also
state whether it should be the first player or not (which in this case it is more beneficial as the idea is
unique).
d) Should you use high-context or low-context communication with this group of potential
distributors? Based on your answer, explain your approach of doing business and communicating
with them.

According from Ireland’s Hofstede framework, using low-context communication would suit the group
of Irish potential distributors. The reason is because Ireland has high score on individualism which
mean people would look after themselves and their family only so they would speak as they want.
Resulted in direct style of communication. Therefore, we should speak the purpose and plan of doing
business directly to Irish distributors. Moreover, due to an individualist society, low power distance,
and low uncertainty avoidance, we should focus on precision, using right amount of words, and trying
to reduce the barriers when communicate with the distributors. And regard to short-term orientation
society, we should focus on the short-term results and profits from the projection and present to the
distributors.
References

Ireland - Hofstede Insights. (2022). Retrieved 28 January 2022, from https://www.hofstede-

insights.com/country/ireland/

Writer, B. (2022). The Belgravia Centre. Retrieved 28 January 2022, from

https://www.belgraviacentre.com/blog/shocking-hair-loss-statistics-from-ireland/

The bald truth about female hair loss. (2022). Retrieved 28 January 2022, from
https://www.independent.ie/style/beauty/the-bald-truth-about-female-hair-loss-
28822814.html#:~:text=It's%20estimated%20that%20hair%20loss,certain%20medications%20and%
20hormone%20imbalance.