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Answer questions (a) , (b) and © with Inadequate coverage (less than half) of the points Coverage of some (half) of the points and was Coverage of most of the points and was Coverage of all of the points and showed very
reference to the respective diagrams. Interpret and unable to show abilities. able to show some understanding. able to show good understanding. insightful understanding.
the answers
Review areas of improvement (10%) [0 - 4] [5 - 6] [7 - 8] [9 - 10]
Could only identify very few (or none at all) areas Identified some areas for improvement but did Identified some areas for improvement and Showed a lot of thought in identifying areas for
Identify any areas where additional for improvement and/or could not properly not adequately articulate how these gaps would satisfactorily articulated how these gaps improvement and how these gaps would be
information would be required. articulate how these gaps would be addressed. be addressed. would be addressed. addressed.
Conclusions (20%) [0 - 8] [9 - 12] [13 - 16] [17 - 20]
Link the previous sections and answer Either no conclusion or a very brief and superficial Showed an attempt to draw a conclusion but Showed a good attempt to draw a
Conclusion well structured.
questions (d) and (e). Conclude on the pricing one. weak link. conclusion.
decisions of these two services companies.