Name: Abhishek Banarase

Task Assigned : Digital Marketing

Client: Olance India

Grammarly score: 94

PLAGIARISM CHECKER: 100% Unique

Word Count: 664

Digital Marketing
Introduction:

Digital Marketing is the future and it is for the passionate people about this industry and there
are so many things are happening in the Digital Marketing and you have to understand What
is exactly Digital Marketing is and various terminology and processes associated with success
campaigns of Marketing

What is Digital Marketing?

Digital marketing is a very powerful tool being used by businesses of all sizes to help them
grow and to drive traffic(Consumers), capture the attention of the consumers., and convert it
into sales by using the Internet. But One can not directly jump on to it. One must have
specific Marketing strategies and Plan to execute by using various platforms through which
you can understand the consumer need and can directly/Indirectly interact with them and can
easily advertise their business, products, services, and many more. Many Businesses and
Individuals choose Digital Marketing is very efficient and can reach a specific audience by
very easily.

Best Digital Marketing Trends in 2021

 1. One minute video Content on the YouTube Shorts, Instagram reels, TikTok is the
Most useful Platforms for Marketing
2. By hosting Webinars on Marketing Product, Service etc. for guiding your audience.
3. YouTube advertisement is most given priority for Marketing as because of Pandemic
most of the audience prefer to spend time on YouTube like Platforms.
4. Advertisement on Other entertainment platforms like Disney Hotstar, Amazon Prime,
Netflix, Zee5 And many more.
5. Modern Marketing replaced Conventional Marketing for interacting with
the consumer by adopting Modern ways like using WhatsApp chatbot, Messenger
chatbot, Calling Chatbot etc.
6. Local SEO: Expect Google to make the Google My Business page more interactive.
7. WhatsApp dominates with the scope of advertising or automated Integration.
8. Instagram dominate this year with much more scope of Product base Page
advertisements on stories, etc
9. Influencer based advertising become prominent.
10. Interacting with Consumers through memes, Videos is most important in 2021.
11. Rise of Podcast Culture.
12. Automation is the key to Digital Marketing by using an automated bot, Automated
messages, Automated emails, etc.

Why Should You Learn Digital Marketing?

1. Because it doesn't actually require any Technical knowledge as many people don't
want to learn about Digital Marketing as they believe that Digital Marketing is all
about Technology, But that's not the truth. Digital Marketing is a combination of

 Technical Stuff (10%)

 Content (50%)
 Right process (30%)
 Analytics (10%)

 Analytics is possess a very important role in Digital Marketing as at the end of the day
you will have to evaluate the metrics of the investment that you have done in this
Digital Marketing Process along with other info such as consumer's interest and
behaviour.

2. Digital Marketing is growing as Internet users are increasing day by day very rapidly.
As per the research and source (https://www.statista.com/statistics/558610/number-of-
mobile-internet-user-in-india/)
As these numbers will increase, Digital Marketing will grow furthermore.

3. Digital Marketing is not only the future but it is present too. This is the Market size of
the digital advertising industry across India from the financial year 2011 to 2020, with
estimates until 2024.

source: https://www.statista.com/statistics/795262/india-market-size-of-digital-advertising-
industry/

4. Marketer needs Digital Marketing edge. Digital Marketing knowledge is essential to

climb up the ladder. If you are Digital Marketer and cannot grow, then take the ladder of the
digital marketing route.
 5. Digital Marketing as a career opportunity. As online media is growing, career
opportunities in digital marketing are increasing. As per the stats, the growth of
India’s digital advertising industry is now at 33.5%. By 2021.

Career opportunities are:

 Digital Marketing Manager

 Search Engine Optimizer
 Social Media Marketer
 Content Marketer
 Email Marketer
 Google ads Marketer
 Content Marketer for Audio, Video, Posts, Blogs.
 SEO specialist
 Video Maker for all the social media platforms
 Automation Expert
 Web Analyst, etc.

6. You save the additional cost on traditional advertisement. Your Overall cost
spending becomes less. You can invest saved money in different things of your
business.

7. Digital Marketing is the crucial factor for Branding. It takes our business company
to the global level.

That's all about Digital Marketing.