Title: XX Tips for High Converting YouTube Ads Campaigns

Length: 3,000 words

Target Keyword: YouTube Ads Campaigns

Content Outline Example

XX Tips for High Converting YouTube Ads Campaigns

Fun introduction with statistics about brands leveraging video, the importance of video in
branding, and how new YouTube Advertising tactics are coming out everyday.

How to Advertise on YouTube

Discuss the main tactics, strategies involved in YouTube advertising.

How to Set Up YouTube Advertising with Google AdWords

Outline the steps involved in creating video campaigns inside of AdWords.

What is the Cost to Advertise on Youtube?

Go over how to start YouTube ad campaigns and a general overview of how the pricing
structure works

How to Choose Your YouTube Advertising Audience

Discuss how digital marketing is moving more towards personalization and audience
demographics vs. broad targeting. Discuss some of the top audience segments to choose from:

1. Custom Intent Audiences

Define this audience segment and the top markets where it makes sense

2. In Market Audiences
Define this audience segment and the top markets where it makes sense

1. Keyword-Based Audiences
Define this audience segment and the top markets where it makes sense

2. Remarketing Audiences
Define this audience segment and the top markets where it makes sense. Go into how
remarketing segments should be treated different vs. prospecting audiences and how you
should send them to a more bottom-of-funnel landing page offer

YouTube Advertising Strategies

Intro about the main tactics to use when implementing a YouTube ad campaign.

1. YouTube and the Marketing Funnel

Discuss YouTube’s place in the overall marketing funnel and how it is great for top of funnel
awareness, the reasons video is excellent for branding, and how to use YouTube to get site
visitors and build your remarketing audience pool.
Video content should match users either in the awareness, consideration, or purchase stage.

2. YouTube Performance Metrics to Aim For

This section can go over the main YouTube metrics including view rate, average CPV (cost per
view), earned views, conversion rate, cost/conversion, watch time, earned subscribers, and
earned shares.

3. YouTube Video Formats and Google Video Partners

Discuss the following ad formats: TrueView in-stream ads, TrueView for Action, bumper ads,
Outstream ads. Also discuss Google Video Partners and the sites your ads can appear on
outside of YouTube.

4. YouTube Calls to Action

Discuss how to effectively use call to action ad extensions to entice users to click to your site.
Also discuss the right CTA words to use based on the topic of your video and landing page
offer.

5. Optimize Your Landing Pages for YouTube Traffic

Discuss how video content and branding should match the look and feel of your landing page.
Also discuss how the video CTA and landing page CTA should match where a user is in the
customer journey. For example, and awareness-stage video should be informational, hit a
landing page to learn more and get the user into the marketing funnel. Alternatively, a purchase-
stage video to a remarketing audience should have a CTA to buy now, start a trial, request a
demo, or another bottom of the funnel goal.

How to Attribute YouTube Advertising to Sales

Discuss how a video view without a click can still lead to sales and should be given credit.
TrueView for Action ads now has a default attribution window for 10 seconds video view of a 3-
day conversion window. Talk about how most users will convert within three days of watching a
video.

Executive Summary
Wrap it up, go over key points about YouTube audiences and strategies, and ask audience what
they’ve seen that has worked.