Professional Documents
Culture Documents
Ft305H-Social Psychology Unit 2 Social Cognition: Department of Management
Ft305H-Social Psychology Unit 2 Social Cognition: Department of Management
Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – M BA 3RD SEM
Department of Management
Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – M BA 3RD SEM
Department of Management
Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – M BA 3RD SEM
Department of Management
SCHEMAS
Schemas are mental structures that represent knowledge about a concept or
type of stimuli, they often include attributes and the relationship among those
attributes
Types of Schemas
• Role Schemas: expectations about people in particular roles and social
categories (e.g., the role of a social psychologist, student, doctor, Blacks)
• Self-Schemas: expectations about the self that organize and guide the
4 processing of self-relevant information
• Person Schemas: expectations based on personality traits. What we
associate with a certain type of person (e.g., introvert, warm person)
• Event Schemas: expectations about sequences of events in social situations.
What we associate with certain situations (e.g., restaurant schemas)
Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – M BA 3RD SEM
Department of Management
Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – M BA 3RD SEM
Department of Management
Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – M BA 3RD SEM
Department of Management
Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – M BA 3RD SEM
Department of Management
Types of heuristics
Representativeness:
Judging by resemblance Strategy to make social judgments based on the extent to
which current person’s or event’s characteristics resemble with the characteristics
of stored schema of similar event or person
Availability: What comes to mind first
Strategy to make social judgments based on specific kinds of information that can
easily be brought into mind
False consensus effect
8 Tendency to assume that others behave or think as we do to a greater extent than is
actually true
Priming: Medical student syndrome
Some events or stimuli increase the availability of specific types of information in
memory or consciousness
Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – M BA 3RD SEM
Department of Management
Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – M BA 3RD SEM
Department of Management
Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – M BA 3RD SEM
Department of Management
Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – M BA 3RD SEM
Department of Management
12
Faculty Name - Pooja Nahatkar Subject Code - FT305H Class – M BA 3RD SEM