CHAPTER 1

INTRODUCTION
Human Resources management is pervasive function of management. It is performed by all
managers of various levels in the organization. Human Resources management is not function of
human resources department alone: it is a function of all departments of the organization. It is
concerned helping employees to develop their potential abilities fully. It considers the
development of individual at work, as an individual and as a member of the group. Personnel
policies are designed in the manner so that intrinsic abilities of the employees may be developed
to the best of the organization.
According to Leon C.Megginson, the term human resources can be thought of as, “the total
knowledge, skills, creative abilities, talent and aptitudes of an organization’s workforce, as well
as the value, attitudes and belief s of the individuals involved “The term human resource can also
explained in the sense that it is resource like any natural resource.The process of Human
Resources Development helps the employees to acquire /develop technical, managerial and
behavioral knowledge, skills and abilities &moulds the values beliefs and attitudes necessary to
perform present & future roles. The process of performance appraisal helps the employees and
the management to know the level of employee’s performance compared to the standard/pre-
determined level.
Performance appraisal is essential to understand & improve the employees’ performance
through human resources development (HRD). In fact, performance appraisal is the basis for
HRD. It was viewed that performance appraisal was useful to decide upon employee promotion/
transfer, determinate on & the like. But the recent developments in human resources
management indicates that performance appraisal is the basis for employee development, it
indicates the level of desired performance level, level of actual performance and the gap between
these two.

PERFORMANCE APPRAISAL
Appraising the performance of individuals, groups and organizations are a common practice of
all societies. In some instances these appraisal processes are structured and formally sanctioned,
in other instances they are an informal and integral part of daily activities. Teachers evaluate the
performance of students, bankers evaluate the performance of creditors, parents evaluate the
behavior of their children and all of us, consciously or unconsciously evaluate our own actions
from time to time. In social interactions, performance is conducted in a systematic and planned
manner to achieve widespread popularity in recent years.
Performance appraisal is the process of obtaining, analyzing and recording information about
the relative worth of an employee. The focus of the performance appraisal is measuring and
improving the actual performance of the employee and also the future potential of the employee.
Its aim is to measure what an employee does.

DEFINITION
According to Edwin.B.Flippo, "Performance appraisal is the systematic, periodic and an
impartial rating of an employee’s excellence in the matters pertaining to his present job and his
potential for a better job." Performance appraisal is a systematic way of reviewing and assessing
the performance of an employee during a given period of time and planning for his future.
Performance appraisal is defined as “the systematic description of employee’s job relevant,
strength, weakness.
Performance appraisal may be conducted once in every 6 months or once in a year.
The basic idea of the appraisal is to evaluate the performance of the employee, giving him a feed
back. Identify areas where improvement is required so that training can be provided.

NEED FOR THE STUDY

A performance appraisal (or) performance review is a method by which the job performance
of an employee is evaluated (Generally in terms of quality, quantity, cost & time) typically by
the corresponding manager (or) superior. It is a part of guiding and managing career level. It is a
process of obtaining, analyzing and information about the relative worth of the employee to the
organization.
Performance appraisal is needed in every organization at every hierarchy level to assess the
performance of each and every employee in the work spot .Performance appraisal is a method
which highlights the employee needs and opportunities for personal growth and development.
Performance appraisal is essential to understand & improve the employees’ performance through
human resources development (HRD).
In fact, performance appraisal is the basis for HRD. It was viewed that performance appraisal
was useful to decide upon employee promotion/ transfer, determinate on & the like. But the
recent developments in human resources management indicates that performance appraisal is the
basis for employee development, it the indicates the level of desired performance level, level of
actual performance and the gap between these two. This gap should be bridged through human
resource development technique like training, executive development etc.
Coco-cola company Visakhapatnam which is a multinational company following good methods
of performance appraisal, which in turn helping the employees to develop their performance as
well as their career growth in the organization. Thus there is a felt need to study the performance
appraisal practices at coco-cola.

OBJECTIVE OF THE STUDY

1. To study different performance appraisal methods & techniques.
2. To portray the profile of beverages industry with a special focus on Coco-Cola.
3. To study the performance appraisal system for employees in HCCBPVT.LTD.
4. To elicit the opinion of employee of HCCB PVT.LTD regarding the existing system of
performance appraisal.
5. To offer useful suggestions for improving methods of performance appraisal in the
organization.

LIMITATION
1.The performance appraisal study is limited only to the HCCB PVT. LTD, which is located in
Vishakhapatnam.
2. The survey could not be extended to all the employees working in the plant as they could not
spare much time because of their busy schedule of work.
3. The performance appraisal study is conducted on a limited number of employees and on the
entire work force.
4. The answers given by the respondents highly depend on the mood and interest and thus the
accuracy fluctuates sometimes.
5. Sample size is 70 respondents.

CHAPTER 2
INDUSTRY PROFILE
THE COCA – COLA FAMILY:
 Coca-Cola Company is the world’s largest manufacturer and distributor of soft drink syrup
and concentrates.

The Coca-Cola Company Details:

Brand Name: Coca – Cola Drink Type: Soft Drink Ticker Symbol: KO Stock Exchange: NYS
Also Does Business As: Coca-Cola Year Started: 1886 State of Incorporation: DE Company
Website: www.thecoca-colacompany.com, www.cocacola.com Est. Employees: 92,400 Est.
Employees at Location: 8,000

COCA COLA
Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-
known product in the world. Created in Atlanta, Georgia, by Dr. John S.Pemberton, Coca-Cola
was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water.
Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by
1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola
Company began franchised bottling operations in the United States. Coca-Cola might owe its
origins to the United States, but its popularity has made it truly universal. Today, we can find
Coca-Cola in virtually every part of the world.

BIRTH OF REFRESHING IDEA:

John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. It
was May 8th of 1886. He first distributed the new product by carrying Coca-Cola in jug, down
the street to Jacobs Pharmacy. For five cents, consumers could enjoy a glass of Coca-Cola at the
soda fountain. Whether by design or accident, carbonated water was teamed with new syrup,
producing a drink that was proclaimed “delicious and refreshing”.

TRADEMARKS
Company’s trademarks are most valuable assets. The trademark “Coca-Cola” was registered
with U.S. patents and trademark office in 1893, followed by “Coke” in 1945. Today, the world’s
favorite soft drink Coca-Cola is also the world’s best-known and admired trademark, recognized
by more than 90% world population.

STRUCTURE OF COCA COLA ;

The five operating segments of Coca-Cola are
1. North America
2. Africa
3. Asia
4. Europe, Eurasia, and Middle East.
5. Latin America.

AVAILABLE IN THE FOLLOWING LOCATIONS

Afghanistan, Albania, Algeria, American Samoa, Angola, Antigua & Barbuda, Argentina,
Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados,
Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bosnia & Herzegovina, Botswana, Brazil,
British Virgin Islands, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape
Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros,
Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Democratic Republic of Congo,
Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial
Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, French Guiana, French Polynesia,
Gabon, Georgia, Germany, Ghana, Great Britain, Greece, Grenada, Guadeloupe, Guam,
Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland,
India, Indonesia, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kuwait,
Kyrgyzstan, Latvia, Lebanon, Lesotho, Liberia, Lithuania, Luxembourg, Macau (Macao),
Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mariana Islands,
Martinique, Mauritania, Mauritius, Mayetta, Mexico, Moldova, Mongolia, Montserrat, Morocco,
Mozambique, Namibia, Nauru, Nepal, Netherlands, New Caledonia, New Zealand, Nicaragua,
Niger, Nigeria, Northern Ireland, Norway, Oman, Pakistan, Panama, Papua New Guinea,
Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Congo, Republic
of Ireland, Republic of Korea, Reunion, Romania, Russia, Rwanda, Saint Helena, Saint Kitts and
Nevis, Saint Lucia, Saint Martin, Saint Vincent & the Grenadines, Samoa, Sao Tome & Principe,
Saudi Arabia, Senegal, Serbia & Montenegro, Seychelles, Sierra Leone, Singapore, Slovakia,
Slovenia, Solomon Islands, South Africa, Spain, Sri Lanka, Suriname, Swaziland, Sweden,
Switzerland, Taiwan, Tanzania, Thailand, The Gambia, Togo, Tonga, Trinidad & Tobago,
Tunisia, Turkey, Turkmenistan, Turks & Caicos Islands, U.S. Virgin Islands, Uganda, Ukraine,
United Arab Emirates, United States, Uruguay, Uzbekistan, Vanuatu, Venezuela, Vietnam.

MISSION, VISION, VALUES

The world is changing all around us. To continue to thrive as a business over the next ten years
and beyond, we must look ahead, understand the trends and forces that will shape our business in
the future and move swiftly to prepare for what's to come. We must get ready for tomorrow
today. That's what our 2020 Vision is all about. It creates a long-term destination for our
business and provides us with a "Roadmap" for winning together with our bottler partners.

MISSION ;
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company
and serves as the standard against which we weigh our actions and decisions.
• To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.

VISION ;
Our vision serves as the framework for our Roadmap and guides every aspect of our business by
describing what we need to accomplish in order to continue achieving sustainable, quality
growth.
• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy
people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual,
enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our overall
responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.

Our Winning Culture

Our Winning Culture defines the attitudes and behaviors that will be required of us to make our
2020 Vision a reality.

Live Our Values

Our values serve as a compass for our actions and describe how we behave in the world.
Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius • Integrity: Be real
• Accountability: If it is to be, it's up to me • Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well
Focus on the Market
• Focus on needs of our consumers, customers and franchise partners
• Get out into the market and listen, observe and learn
• Possess a world view
• Focus on execution in the marketplace every day
• Be insatiably curious
WORK SMART
• Act with urgency
• Remain responsive to change
• Have the courage to change course when needed
• Remain constructively discontent
• Work efficiently
Act like owner
• Be accountable for our actions and inactions
• Steward system assets and focus on building value
• Reward our people for taking risks and finding better ways to solve problems
• Learn from our outcomes -- what worked and what didn’t
Be the brand
•Inspire creativity , passion , optimism and fun.
Production
Bottles of Coca-Cola Zero and Coca-Cola Light
FORMULA
Coca cola formula
The exact formula of Coca-Cola is a famous trade secret. The original copy of the formula is
held in SunTrust Bank's main vault in Atlanta. Its predecessor, the Trust Company, was the
underwriter for the Coca-Cola Company's initial public offering in 1919. A popular myth states
that only two executives have access to the formula, with each executive having only half the
formula. The truth is that while Coca-Cola does have a rule restricting access to only two
executives, each knows the entire formula and others, in addition to the prescribed duo, have
known the formulation process.
Franchised production model
The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola
Company only produces a syrup concentrate, which it sells to various bottlers throughout the
world who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce
the final drink by mixing the syrup with filtered water and sugar (or artificial sweeteners) and
then carbonate it before filling it into cans and bottles, which the bottlers then sell and distribute
to retail stores, vending machines, restaurants and food service distributors.[35] The Coca-Cola
Company owns minority shares in some of its largest franchises, like Coca-Cola Enterprises,
Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company (CCHBC) and Coca-Cola FEMSA,
but fully independent bottlers produce almost half of the volume sold in the world. Since
independent bottlers add sugar and sweeteners, the sweetness of the drink differs in various parts
of the world, to cater for local tastes.

BRANDS OF COCA COLA WORLD OVER ;

Cola is able to maintain and produce the products worldwide, maintaining a local approach.
Heart of this approach is the bottling system. Before any product is to be consumed, it has to be
produced, packaged and distributed. Coca – Cola reaches around 6 million people and thus the
bottling of the products is done either by the individual companies or by the companies owned
by the company itself, so the process of acting locally and thinking globally is a competitive
advantage to coke.
This is possible with the help of around 200-300 brands of the company.

POPULAR BRANDS ;
∼Carbonated soft drink such as Coca cola, Diet coke Fanta.
∼Juices and juice drinks such as Minute-Maid, Qoo, Fruitopia, Maaza, and bibo.
∼Sports drinks such as POWERADE and Aquarius.
∼Coffee such as GEORGIA Coffee, the best selling non-carbonated beverage in Japan.
COCA-COLA
The best selling soft drink in the world, and the most recognized and admired trademark around
the globe. In April 1985, after extensive taste testing, the company introduced a new haste of the
Coke in United States of America and Canada.
Consumers responded with an unprecedented and legendary out pouring of loyalty and affection
for the original formula hence the company has introduced the formula in the year 1985 once
again as Coca-Cola classic.
DIET COKE
A milestone in innovative product development, diet Coke debuted the USA in the year 1982 and
began a massive international rollout in 1983 as Coca – Cola light in some market. Named
advertising age’s brand of the decade in 1990, diet Coke remains the number one diet soft drink
in USA and around the world.
THUMS UP
Thums up is a leading carbonated soft dink and most trusted brand in India.
Originally introduced in 1997, Thums up was acquired by the Coca-Cola Company in 1993.
Thums up is known for its strong, fizzy taste and confident, mature and uniquely masculine
attitude. This brand clearly seeks to separate the men from the boys.
LIMCA
“Lime n Lemon”, derived from “nimbu” + “jaisa”, hence “lime sa” Limca has been lived up to
its promise refreshment and has been original thirst choice of millions of consumers for over
three decades.
SPRITE
Introduced in USA in the year 1961, it is the 5th best selling soft drink in the world and 4th best
selling in the Coca-Cola family.
FANTA
Introduced in the year 1960, fanta was the 1st soft drink other than Coca-Cola to be marketed by
the company for year. Only the European bottlers of Coca-Cola G.M.B.H. distributed fanta lime.
MAAZA
Maaza was launched in 1976. Here was a drink that offered the same real taste of fruit juices and
was available throughout the year. In 1993, Maaza currently dominates the fruit category..

LOCAL COMPETITORS
Pepsi is often second to Coke in terms of sales but outsells Coca-Cola in some markets. Around
the world, some local brands do compete with Coke. In South and Central America, Kola Real,
known as Big Cola in Mexico, is a fast-growing competitor to Coca-Cola. On the French island
of Corsica, Corsica Cola, made by brewers of the local Pietra beer, is a growing competitor to
Coca-Cola. In the French region of Bretagne, Breizh Cola is available. In Peru, Inca Kola
outsells Coca-Cola.
However, The Coca-Cola Company purchased the brand in 1999. In Sweden, Julmust outsells
Coca-Cola during the Christmas season.[45] In Scotland, the locally-produced Irn-Bru was more
popular than Coca-Cola until 2005, when Coca-Cola and Diet Coke began to outpace its sales.
[46] In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up.
However, The Coca-Cola Company purchased Thums Up in 1993. As of 2004, Coca-Cola held a
60.9% market-share in India.[48] Tropicola, a domestic drink, is served in Cuba instead of Coca-
Cola due to a United States embargo. French brand Mecca Cola and British brand Qibla Cola,
popular in the Middle East, are competitors to Coca-Cola. In Turkey, Cola Turka is a major
competitor to Coca-Cola. In Iran and also many countries of Middle East, Zam Zam Cola and
Parsi Cola are major competitors to Coca-Cola. In some parts of China, Future cola is a
competitor. In Slovenia, the locally-produced Cockta is a major competitor to Coca-Cola, as is
the inexpensive Mercator Cola, which is sold only in the country's biggest supermarket chain,
Mercator. In Israel, RC Cola is an inexpensive competitor. In Madagascar, Classiko Cola, made
by Tiko Group, the largest manufacturing company in the country, is a serious competitor to
Coca-Cola in many regions. On the Portuguese island of Madeira, Laranjada is the top-selling
soft drink. In the UK, Coca-Cola stated that Pepsi was not its main rival, but rather Robinson’s
drinks.

REVENUE
According to the 2005 Annual Report,[5] the company sells beverage products in more than 195
[6] countries. The report further states that of the more than 50 billion beverage servings of all
types consumed worldwide every day, beverages bearing the trademarks owned by or licensed to
Coca-Cola account for approximately 1.5 billion.
Of these, beverages bearing the trademark "Coca-Cola" or "Coke" accounted for approximately
78% of the Company's total gallon sales.
Also according to the 2007 Annual Report, Coca-Cola had gallon sales distributed as follows:
• 37% in the United States
• 43% in Mexico, Brazil, Japan and China
• 20% spread throughout the rest of the world

Sponsorship
Coca-Cola has sponsored the English Football League since the beginning of the 2004-05
season (beginning August 2004). Other major sponsorships include NASCAR, the NBA, the
PGA Tour, NCAA Championships, the 2008 Beijing Olympics, the NRL and the UEFA
European Football Championship, as well as the hit FOX singing-competition series American
Idol. Coca-Cola is also a sponsor of the nightly talk show on PBS, Charlie Rose.