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  • Vistara Empathy Map Final

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    Suranjan Dash
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    This empathy map outlines the perspective of a luxury traveler named Roni. [1] Roni aspires to have a delightful travel experience rather than just a satisfactory one and looks for comfortable and luxury travel with good inflight meals. [2] Roni's concerns include check-in times, safety, and timely travel. [3] The ideal travel experience for Roni would fulfill prestige needs through connectivity, frequent offers, quick service, and priority check-in.

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    Vistara Empathy Map final

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    This empathy map outlines the perspective of a luxury traveler named Roni. [1] Roni aspires to have a delightful travel experience rather than just a satisfactory one and looks for comfortable and luxury travel with good inflight meals. [2] Roni's concerns include check-in times, safety, and timely travel. [3] The ideal travel experience for Roni would fulfill prestige needs through connectivity, frequent offers, quick service, and priority check-in.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    5 views1 page

    Vistara Empathy Map Final

    Uploaded by

    Suranjan Dash
    This empathy map outlines the perspective of a luxury traveler named Roni. [1] Roni aspires to have a delightful travel experience rather than just a satisfactory one and looks for comfortable and luxury travel with good inflight meals. [2] Roni's concerns include check-in times, safety, and timely travel. [3] The ideal travel experience for Roni would fulfill prestige needs through connectivity, frequent offers, quick service, and priority check-in.

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    © All Rights Reserved
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    of 1

    4_ EMPATHY MAP

    THINK AND FEEL


    1. Travel which is comfortable and luxury, while provide
    inflight meal
    2. Worries- Check-in Time, Safety, Timely Travel.
    3. Aspirations – To have delightful experience rather than a
    satisfactory one
    HEAR SEE
     Company books, 1. Modern and
    comfortable
    recommendations
    Roni seats, with
     Internet Ads, brochures. infotainment
     Prestige and experiential Age- 24 Years
    system.
    Sex- Male 2. Experience is
    Income- <6 the key to
    luxury travel
    Residence-
    3. Brand image &
    Delhi/Pathana company Image
    mthitta matters a lot.
    4. Price is not always
    the hindrance, good
    experience is
    cherished
    SAY AND DO
    1. Not brand loyal, looks for luxury. India has only two full-service airline
    2. Travel agency is contacted to check for prices

    PAIN
    GAIN
    1. Frustrations- Delays and often unaware ground crew
    2. Obstacles- Price is not stable, often increases during Measure of Success – Fulfil prestige and travel needs
    weekend Desires – Connectivity to every other airport in the place
    3. Fears- Flights being cancelled due to unforeseen
    Hopes- Frequent offers, quick service and priority checkin .
    circumstances , missing or damaged luggage

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