Senior High School

NOT

Media and Information

Literacy
Quarter 3 - Module 5, Week 5
Types of Media
Introduction to Media and Information Literacy Alternative Delivery Mode
Quarter 3 - Module 5: Types of Media
First Edition, 2020

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 Media and
Information Literacy
Quarter 3 - Module 5, Week 5
Types of Media

This instructional material was collaboratively developed and reviewed

by educators from public and private schools, colleges, and or/universities. We
encourage teachers and other education stakeholders to email their feedbacks,
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Department of Education ● Republic of the Philippine

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for educational purposes only. Borrowed materials (i.e., songs, stories, poems,
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owned by their respective copyright holders. The publisher and authors do not
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made significant contributions to these modules.
 Table of Contents

What This Module is About ..................................................................................... i

How to Learn from this Module .............................................................................. ii

Icons of this Module ............................................................................................... ii

Lesson 5: Types of Media……………………………………………………………...1

What I Need to Know: ....................................................................... 1
What I Know: (Pretest)……………………………………………………1
What’s In: Arrange Me……………………………………………………2
What’s New: The Holocaust .............................................................. 2
What Is It: Types of Media ................................................................ 4
What’s More: Different Types of Media ............................................. 7
What I Have Learned: Answer Me .................................................... 7
What I Can Do: Poster Making ......................................................... 8
Summary…………………………………………………………………………………. 9
Assessment: (Posttest) …………………………………………………………………10
Key to Answers …………………………………………………………………………. 11
References ……………………………………………………………………………….12

i
What This Module is About

Welcome to the 21st Century Society! We live in a world where the quality of
information we receive largely determines our choices and ensuing actions, including
our capacity to enjoy fundamental freedoms and the ability for self-determination and
development. Driven by technological improvements in telecommunications,
proliferation of media and other information providers, citizens can access and share
valuable information to anybody (Karklins, J., UNESCO).

This Module is a second part for the subject in Media and Information Literacy,
which paves the way towards more meaningful discussions and interactions regarding
technological communications. It introduces the Senior High School learners to the
concept of Media and Information Literacy as feasible foundation for college life.

This module contains varied activities to help you become not only just an
information literate individual, but also a creative and critical thinker, responsible user,
and competent producer of media and information.

Following are the lessons contained in this module:

1. The Media
2. Types of Media

ii
How to Learn from this Module
To achieve the preceding objectives, you are to do the following:
• Take your time reading the lessons carefully.
• Follow the directions and/or instructions in the activities and exercises diligently.
• Answer all the given tests and exercises.

Icons of this Module

What I Need to This part contains learning objectives that

Know are set for you to learn as you go along the
module.

What I know This is an assessment as to your level of

knowledge to the subject matter at hand,
meant specifically to gauge prior related
knowledge
What’s In This part connects previous lesson with that
of the current one.

What’s New An introduction of the new lesson through

various activities, before it will be presented
to you

What is It These are discussions of the activities as a

way to deepen your discovery and under-
standing of the concept.

What’s More These are follow-up activities that are in-

tended for you to practice further in order to
master the competencies.

What I Have Activities designed to process what you

Learned have learned from the lesson

What I can do These are tasks that are designed to show-

case your skills and knowledge gained, and
applied into real-life concerns and situations.

iii
 Pretest
Multiple Choice. Choose the best answer from the given choices.

1. This is one of the oldest types of media.

A. Betamax B. Magazine
B. Friendster D. Cassette Tape

2. Become very influential since the start of the twenty-first century.

A. Blogs C. K-Pop
B. Friendster D. Manny Pacquia

3. Which type of media does NOT belong to the group.

A. Florante at Laura Book C. Bible
B. The Bible Movie D. Magazine

4. ________ are the communication outlets or tools used to store and deliver
information or data.
A. Film/ Movie C. Media
B. Computer D. Radio Broadcasting

5. It involves a various interactive game played by individuals using a specialized

electronic gaming device.
A. Digital Camera C. Optical Mouse
c. Digital Games D. Digital Codes

6. Which broadcasting media that uses radio waves to transmit entertaining,

informative, and educative content to the public?
A. Television C. Telephone
B. Film/ Movie D. Radio

7. It is a digital tool that allows people to communicate and share and produce
content.
A. Print Media C. Social Media
B. Broad Casting D. Message.com

8. An electronic communications network that connects computer networks and

organizational computer facilities around the world.
A. Social media C. Google
B. Internet D. Internet Café

9. These are news reports broadcast via radio and television.

A. Social Media C. Media
B. Print Media D. Broadcast Media

10. The most read book in the world is the Bible. What type of media is the bible?
A. Religious information C. Old Media
B. Printed Media D. Broadcast Media

iv
 Lesson
Types of Media
5
Grade 12, Second Semester, Q3. Week 5

What I Need to Know

At the end of this module, you should be able to:

• Compare and contrast how one issue or news is presented through the
different types of media (MIL11/12IMIL-IIIa-5)

What I Know

Directions: Classify the following media sources according to their type. Write
your answer in the table below.

Brochures Magazines Mobile Phones Social Media

Computers Books Newspaper Television

Movies Internet Blogs Smart Phones Camera

Poster Web Browser Music Player Tabloid

Advertising Magazines Radio

Begin Here:
Print Media Broadcast Media New Media Media
Convergence

1
 What’s In

In the previous module, we learned about The Evolution of Traditional Media to

New Media which talks about the traditional media connecting to the new era of media.

Activity 1. Arrange the scrambled letters to identify the correct media types.
Write your answer on the spaces provided.

1. ESPAWNESPR ___________________
2. VELENIOSIT ___________________
3. TENIRTEN ___________________
4. ORDIA ___________________
5. GAINMEZSA ___________________

What’s New

Activity 2. Look at the picture and examine carefully the messages

reflected: The Holocaust. Then, answer the questions that
follow. Your output will be rated based on the rubric given.

2
Process Questions:

1. How did the people know about the Bubonic Plague during this time?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________

2. If this would happen today, what flat form would people receive the news or
information regarding the said pandemic?
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________

Rubrics on Observation

3
 What Is It

TYPES OF MEDIA
The term News Media refers to the groups that communicate information and
news to people. As noted, the majority of the people obtain information from the news
media. The increasing reliance on this media has encouraged media outlets to
respond to such demands of the time by making the news available through television
and the Internet. As this develops, three main types of news media emerged: print
media, broadcast media, and the Internet.

1. Print Media
These print media include
Newspapers, magazines, journals,
newsletters, and other printed material
serve as the oldest media forms. The
influence of print media is therefore
significant. Regular readers of print media
tend to be more likely to be politically
active. The print media is responsible for
more reporting than other news sources.
Many news reports on television are
merely follow-up stories about news that
first appeared in newspapers.
http://localadvertisingjourncom/press-advertising-need-know-print-media/

The Newspaper of Record

The New York Times is known as

the newspaper of record due to its
history of excellence and influence. If a
story is not in the Times, it is not important.
In 2003, however, the newspaper lost its
popularity and credibility when Times
journalist Jayson Blair admitted he had
fabricated some of his stories. Hence,
some readers have lost trust in the paper.

2. Broadcast Media

Broadcast Media are news reports broadcast via radio and television.
Television news is considered as vital in every country. Most people largely rely in
getting their news from television broadcasts than from any other source.

4
Television News

News broadcasting is the

medium of broadcasting of various
news events and other information
via television, radio, or internet in
the field of broadcast journalism.
The content is usually either
produced locally in a radio studio or
television studio newsroom, or by a
broadcast network. It may also
include additional material such as
sports coverage, weather forecasts,
traffic reports, commentary, and
other material the broadcaster feels is relevant to their audience.

Radio News

Radio is the other type of broadcast media.

Before the advent of television in the 1950s, most
Americans relied on radio broadcasts for their news.
Many people listened to radio news every day,
especially during morning and evening commutes.

https://twitter.com/bamaquino/status/971614876052
303872/photo/1

Talk Radio

Since the 1980s, talk radio has

emerged as a major force in broadcasting. It
has a radio format in which the hosts mix
interviews with political commentary. As a
result, many talk radio shows are highly
partisan.
https://twitter.com/bamaquino/status/971614876052303872/photo/1
3. The Internet Media
Relying on online sources of
news instead of traditional print and
broadcast media, the use Internet
gains popularity among individuals. It
easily captures the needs of the times.
Although Americans surf the sites of
more traditional media outlets, such as
NBC and CNN, but later turn to unique
online news sources such as weblogs
for easy access to information.
Websites can provide text, audio, and
video information, all of the ways
traditional media are transmitted.
5
 The web also permits for a more interactive approach by allowing people to
personally tailor the news they receive via personalized web portals, newsgroups,
podcasts, and RSS feeds.
Weblogs

Blogs have become very

influential since the start of the twenty-
first century. Thousands of people
viably respond to the message boards
the leading bloggers have written
regarding their opinions on a variety of
issues. Worthy to note, many blogs are
highly partisan and inaccurate,
however, a few have been instrumental
in breaking big stories.

Film/Cinema

The term “Film” is commonly applied to

movies of an artistic or educational nature.
Hence, it is not expected to have broad,
commercial appeal--for it is just created by
photographing actual scenes with a motion
picture camera; by photographing drawings or
miniature models using traditional animation
techniques; by means of computer animation;
or by a combination of some or all of these
techniques and other visual effects. It is a series
of images, which when displayed on screen,
create an illusion of moving images by the phi
phenomenon.

Video Games/Digital Games

--- refer to various interactive games played

using a specialized electronic gaming device or a
computer or mobile device and a television or other
display screen, along with a means to control graphic
images.

6
 What’s More

Activity 3. Identify the types of Media shown in the table below. Mark check if
it is Broadcast Media, Print Media, Film, or New Media.

Print
Broadcas Film New
Media
Types of Media t Media Media

1. “Wish ko Lang" aired in Channel

7.
2. Star Wars Complete Series Boxed
Set Collection
3. Promotional Poster uploaded in
Facebook
4. Media and Information Literacy
textbook
5. Flashlight song in Spotify
6. “24-Oras News” report uploaded
in YouTube
7. “One Punch-Man Manga
uploaded in My Manga website"
8. “Batman and Robin showing in
theaters"
9. “Sunstar Newspaper"

10. 7 Years by Jose Marie Chan

played on 90.7 Love Radio

What I Have Learned

Activity 4. Briefly answer the following questions. Write your answer in your
activity notebook

1. How do the different types of media affect your life?

________________________________________________________________
________________________________________________________________

7
2. As what you have learned in Media, what can you contribute to the following:
Family ________________________________________________________
School ________________________________________________________
Community_______________________________________________________

What I can Do

Directions: With the use of coloring materials, pentel pen, pencil, and short
bond paper, make a POSTER showing the effects of Media to your
life.

Example:

8
Summary

The term News Media refers to the groups that communicate information and
news to people. Moreover, media refers to the groups that communicate information
and news to people.

There are three types of media: 1. Print Media- is the oldest media forms like
newspapers, magazines, journals, newsletters, and other printed material; 2.
Broadcast Media -are news reports broadcast via radio and television; and 3. The
Internet -provides text, audio, and video information, all of the ways traditional media
are transmitted.

9
 Assessment: (Posttest)

Multiple Choice. Choose the best answer from the given choices.
1. This is one of the oldest types of media.
A. Betamax C. Magazine
B. Friendster D. Cassette Tape

2. It becomes very influential since the start of the twenty-first century.

A. Blogs C. K-Pop
B. Friendster D. Manny Pacquiao

3. Which type of media does NOT belong to the group?

A. Florante at Laura Book C. Bible
B. The Bible Movie D. Magazine

4. ________ are the communication outlets or tools used to store and deliver
information or data.
A. Film/ Movie C. Media
B. Computer D. Radio Broadcasting

5. It involves various interactive game played by individuals using a specialized

electronic gaming device.
A. Digital Camera C. Optical Mouse
B. Digital Games D. Digital Codes

6. Which broadcasting media that uses radio waves to transmit entertaining,

informative, and educative content to the public?
A. Television C. Telephone
B. Film/ Movie D. Radio

7. It is a digital tool that allows people to communicate and share and produce
content.
A. Print Media C. Social Media
B. Broad Casting D. Message.com

8. An electronic communications network that connects computer networks and

organizational computer facilities around the world.
A. Social media C. Google
B. Internet D. Internet Café

9. These are news reports broadcast via radio and television.

A. Social Media C. Media
B. Print Media D. Broadcast Media

10. The most read book in the world is the Bible. What type of media is the bible?
A. Religious information C. Old Media
B. Printed Medi D. Broadcast Media

10
Key to Answer

11
.
References

Websites
• https://www.youtube.com/watch?v=1ronp6Iue9w

• https://www.sparknotes.com/us-government-and-politics/american-
government/the-media/section1/

• https://whatagraph.com/blog/articles/different-types-of-media

• https://www.slideshare.net/markjhonoxillo/types-of-media-78381986

• https://www.scmp.com/week-asia/economics/article/3042042/how-home-
grown-tech-firms-and-bayanihan-spirit-rescued
• https://www.chron.com/news/houston-texas/houston/article/100-years-ago-
Galveston-ravaged-by-bubonic-plague-15098899.php

Reference for the cover Page:

https://pixabay.com/illustrations/network-technology-global-digital-3574748/
https://julie808blog.wordpress.com/

1
 For inquiries and feedback, please write or call:

Department of Education – Bureau of Learning Resources (DepEd-BLR)

DepEd Division of Cagayan de Oro City

Fr. William F. Masterson Ave Upper Balulang Cagayan de Oro
Telefax: ((08822)855-0048
E-mail Address: cagayandeoro.city@deped.gov.ph